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Why is personalization so important today?

almost 3 years ago

If you’re not optimizing the prospect experience at every touchpoint, you’re wasting an opportunity to drive a lead further down the funnel. To understand who your prospects are and what they need, you need data. The good news is that you have all the data in your MAP, CRM, ABM, etc - - you just need to connect it and make it actionable. Get Smart Content can help.