Oracle | Responsys

Oracle Responsys is a cloud-based marketing automation tool. Responsys, which was founded in 1998 and acquired by Oracle in 2013, helps marketing teams deliver messaging to customers across email, mobile, and social platforms.

Oracle | Responsys Platform

Oracle Responsys is a marketing automation solution that provides marketing teams to execute campaigns across multiple channels in a single product. Oracle Responsys offers personalization functionality to help ensure that customer and prospects are receiving the correct content at the correct point in the funnel. Oracle Responsys can help businesses segment their customer base with its Audience Designer. By created specific segmentations, Oracle Responsys users can assign custom preferences based on behavioral data from mobile and social channels, among others. Once segments are built, marketers can create and deliver key content and critical points in the buying process. Email templates can be built with the Email Message Designer and sent out based on triggers specific to each segment. Oracle Responsys offers analytics features to help ensure that marketers are optimizing their campaigns for the best customer experience and retention. Ultimately, Oracle Responsys would help marketing teams drive a higher conversion rate and increase company sales.

Oracle | Responsys Screenshots

Review Summary

Oracle | Responsys has 74 reviews on G2 Crowd, 16 of which came from within the last year.
Multiple reviewers highlight Oracle | Responsys's:
  • More expensive
  • Better at meeting requirements
  • Easier to do business with
Most Recent Oracle | Responsys Review
An excellent solution for B2C email marketing.
Reviewed On May 31, 2018
Responsys is a complete solution for email marketing and is easily one of the top providers in the markets at the moment.

Competitors

According to G2 Crowd Data, Oracle | Responsys's main competitors in the Marketing Automation space are:

Partnerships

Oracle Responsys is part of the Oracle Marketing Cloud, along with Oracle Eloqua, Oracle Content Marketing, Oracle Bluekai, Oracle Maxymiser, Oracle Social Cloud and Oracle Infinity.

Funding and Acquisition History

Oracle was founded in 1977 by Larry Ellison, Bob Minder, and Ed Oates. The company currently has 165,346 employees according to LinkedIn. Oracle went public in 1986 and trades on the New York Stock Exchange under the ticker ORCL. As of the June 29, 2018 market close, Oracle trades at $44.06 a share. In 2017, Oracle did over $37 billion in revenue. Oracle has made 127 acquisitions, including Responsys, which was acquired for $1.5 billion on December 20, 2013. Other notable acquisitions include PeopleSoft ($10.3 billion), Netsuite ($9.3 billion), and Siebel Systems ($5.9 billion). Oracle is headquartered in Redwood City, California, but serves a worldwide customer base.

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