Oracle | Responsys Platform
Oracle Responsys is a marketing automation solution that provides marketing teams to execute campaigns across multiple channels in a single product. Oracle Responsys offers personalization functionality to help ensure that customer and prospects are receiving the correct content at the correct point in the funnel.
Oracle Responsys can help businesses segment their customer base with its Audience Designer. By created specific segmentations, Oracle Responsys users can assign custom preferences based on behavioral data from mobile and social channels, among others. Once segments are built, marketers can create and deliver key content and critical points in the buying process. Email templates can be built with the Email Message Designer and sent out based on triggers specific to each segment.
Oracle Responsys offers analytics features to help ensure that marketers are optimizing their campaigns for the best customer experience and retention. Ultimately, Oracle Responsys would help marketing teams drive a higher conversion rate and increase company sales.