Your marketing agency wears multiple hats. Businesses rely on marketing agencies for an extra marketing boost, and every client needs its own specific marketing strategy. There are a lot of steps to take before you can, or should, deliver a customized marketing plan to a client. Many software products can help get you there. Marketing agencies often run social media accounts, create promotional materials, and provide success metrics to clients. Marketing software is any platform designed specifically for marketing organizations, though marketing agencies often use software programs that other businesses would.
Email marketing software can help to acquire new customers and increase customer engagement.
Content marketing software allows marketing agencies to not only create written content but also images, infographics, and even videos.
Marketing automation software allows agencies to automate redundant tasks and cut down on human error.
Social media software allows for marketing agencies to handle social media account management, content creation on these platforms, and consumer engagement.
Marketing analytics software allows marketing agencies to manage, control, and analyze their marketing efforts by measuring results.