What do you like best?
They claim to connect to over 140 different social sites, which is a very broad portfolio. It has all the major ones from what I can see.
They accurately (so far from what we know) are able to identify users profiles on other networks.
It is a free browser add-on -- so it takes only minutes to set up.
What do you dislike?
At this time, it is still in the beta phase I believe -- but you have to sign in with your Twitter profile.
It does take some time for the real time searching to happen, without much indication.
It does not tell you that it is still searching, so it will show you the person's profile and new information starts popping up as it finds it. There needs to be something that says whether or not it is done searching for information.
Recommendations to others considering the product
Give it a try and see what you think. It's a free browser add-on so there is not much to lose.
What business problems are you solving with the product? What benefits have you realized?
It has helped us to connect with partners and social influencers across platform without searching or asking where we can connect with them. As long as you can find one profile, you can usually see everywhere else they have a profile.