366 Degrees makes it easy send personalised e-updates to people in 2 world ranking CRMs, Nimble and Salesforce. It does this because it has direct integration to these 2 CRMs. It is very easy to link either of these 2 CRMs.
I use Nimble. 366 Degrees enables me to select the audience for my e-updates by selecting tags or saved searches located in my Nimble database.
This saves me time as I don't have to run the search in my CRM, export the data then import it. AND, I know any changes I make to the filters or allocation of tags in Nimble will be reflected in the e-update when it goes out.
Setting a document like a PDF as "landing page"means it is easier than ever to create a lead magnet. This document can be linked to directly in a standard email when text in the email is hyperlinked or you can make it autoload on submission of a form.
366 Degrees also provide a range of templates or you can use their "snippets" to build your own template.
You can also post to Twitter, LinkedIn and Facebook via campaigns and track results.
The support provided by the team at 366 Degrees has been awesome. Even with big timezones they respond really quickly and always helpful and offer useful suggestions. I have had no "technical"issues all hep requests have been "user knowledge" related.
The creation of drip feed campaigns is reasonably straightforward once you have documented you r process .
The pricing is excellent as it is per business not per user. The best part is users can be your outsources specialist like copywriters or graphic designer.
This is not a dislike...366 Degree is a powerful tool so it takes a little getting used to as you They are building a good "How to".."FAQ and videos. However, you do need to allow yourself time to learn the many aspects. The 366 Degree team will help you.
The ability to directly use tags and saved searches in either Nimble or Saleforce CRMs is a big time saver and gives peace of mind about data accuracy.
Be prepared to go through a learning curve. Like switch to any new app it will do things differently from what you may be used to. This will be worth the etfort.
I have easily created landing pages which can integrate with my campaigns. This increases my lead generation and database of contacts.
Integration with Nimble CRM saves me time in data segmentation and preparation of the same for use in email campaigns.