What do you like best?
Ease of adding products, modifying settings, and versatility. Customer service is pretty good. They do take customer suggestions with functionality, though they take a good amount of time to implement. It's extremely easy to teach less tech-savvy people to use.
What do you dislike?
Difficult to link to 3pl platforms without going through 3rd party.
Reporting is also off sometimes.
There are occasionally bugs, and it doesn't appear that the generic customer support is able to help with many of those issues. Last year, during one of our peak sales days during holiday, the entire server died and we were down for 2 hours. That was a big problem for us.
Recommendations to others considering the product
It's simple to use. If you are a basic e-commerce store and you are looking for easy to use platform to create an online store, this is a good choice. It doesn't have the pre-loaded designs like other choices, but is easy to customize.
What business problems are you solving with the product? What benefits have you realized?
Our entire online store is on this platform. It functions well and is affordable for our needs.