Platform easily aggregates all platforms into one single UI, which can be very helpful when running across varied platforms.
-Does a quality job of recreating the platforms structures within its on UI.
-Interface is intuitive if you're a veteran in working in social spaces.
-While it is intuitive to someone who is well-versed in different platform UIs, the tool bars are set up in a cluttered way and sometimes it's not always easy to remember where all the tools are located.
-The function of download an account everytime we login does tend to be annoying.
-Not always confident in the UI to start, pause or re-start campaigns as I have upload a campaign as paused multiple times only to check that it wasn't actually paused.
-With the way our team operates, our campaigns are built out in a very granular way. Sometimes that granularity leads to a ton of campaigns, ad sets and ads which seem to overwhelm the system pretty quickly.
-When setting up the table and then eventually pulling reports it doesn't pull the metrics in the order that we would like which can be annoying.