6sense

(48)
3.8 out of 5 stars

We bridge the gap between marketing and sales teams by providing a data-driven layer of intelligence that adds predictive value to your CRM and marketing automation systems.

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Showing 48 6sense reviews
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6sense review by <span>Jessica D.</span>
Jessica D.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
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ZenIQ does the work of an army of marketers!

What do you like best?

You can literally set it and forget it, yet remain fully in control. It can handle anything from a simple ABM play to a highly complex, automated campaign from targeting through execution to measurement.

What do you dislike?

It takes some time to understand all of the functionality within the tool and even longer to be truly self-sufficient within it. And you need to know your own data well.

Recommendations to others considering the product

ZenIQ has added so many valuable capabilities over the past 6 months that I can only imagine how much more powerful it will be in another 6 months.

What business problems are you solving with the product? What benefits have you realized?

Demand Generation: I'm orchestrating multiple campaigns and audiences based on very complex set of criteria allowing me to support a large ADR team.

Ops & Data Compilation: Leveraging data across multiple systems including Salesforce, Eloqua, Infer, Bombora, etc. To filter and prioritize accounts based on data across all of my data sources would be virtually impossible without ZenIQ.

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6sense review by <span>Will V.</span>
Will V.
Validated Reviewer
Organic
Reviewed On

Great experience with team and product: 6Sense

What do you like best?

Depth of knowledge in the Predictive Analytics field, as applied to Demand Gen programs.

Outstanding customer service and support; project planning and implementation services.

Practical and innovative ways to deliver key insights on accounts and contacts and their engagements with owned and un-owned media sources. Ability to prioritize & segment leads, and compare to existing lead-scoring programs.

6Sense staff were always working to understand our business and support testing and use-cases in a variety of ways.

Leadership that is committed to the long term success of a partnership.

What do you dislike?

We were not able to fully integrate the platform into our Martech stack, which delivered limited results.

Recommendations to others considering the product

Gain buy-in from Sales and Marketing leadership; give ample time for testing to yield results. Define use-cases early and communicate clearly on goals and measurements.

What business problems are you solving with the product? What benefits have you realized?

We wnated to pivot to Account Based Marketing programs, and the 6Sense insights gave us a named-set of accounts to prioritize for demand-gen programs.

We are driving MQL's, Mktg Gen Pipeline and Opp Creation metrics. Insights at the account were important for us to focus our investments; the overall analysis work delivered confirmation on Ideal Custom Profile inputs. A recent merger resulted in loss of use of the platform, but we look forward to potentially activating again with 6Sense.

What Marketing Account Intelligence solution do you use?

Thanks for letting us know!
6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

ZenIQ combines all your favorite MOPS tools into 1 UI

What do you like best?

We are just scratching the surface of this platform through its ability to help us analyze account penetration and synthesize our existing subscriptions to multiple data vendors to go after more target personas as said target accounts.

There is so much more we can expand on in terms of our use of this system, from pulling in intent signals to building "smart plays" -- essentially building automated marketing campaigns that integrate with various marketing automation tools. Tons of value to be had here.

What do you dislike?

Given how much this platform is capable of, the main sort-of pitfall is that there will be a bit of a learning curve toward getting full utilization out of it. We're still working through it, but even if you use 20% of the tool I would still say you're getting good value.

Recommendations to others considering the product

I would recommend brining your subscriptions to other data vendors into this platform. ZenIQ can streamline use of other platforms for you, but if you buy data directly through other vendors first it can be cheaper.

What business problems are you solving with the product? What benefits have you realized?

Initially our goal is to consolidate multiple data vendors into one platform to streamline the build out of our target account list. ZenIQ will manage de-duplication and adding of records into our CRM and makes the process very efficient by scraping all our data vendors for unique contacts simultaneously.

6sense review by <span>Robert S.</span>
Robert S.
Validated Reviewer
Organic
Reviewed On

Simplify your ABM Planning with ZenIQ

What do you like best?

The engagement charts for each account provide a central location to easily track the status of each account and identify the next best steps for our team. The Engagement and Reach timeline of the Account journey with details of which campaigns they are interacting with and when we are having meaningful conversations.

What do you dislike?

Product is still new and there are a few bugs here and there, but the development team is extremely responsive.

Recommendations to others considering the product

We've only been using ZenIQ for a short time, but we're already seeing the improvements in our ABM processes and programs. We've also been incredibly impressed with ZenIQ's responsive in fixing bugs and implementing featuring requests. ZenIQ is the perfect solution for those looking to jumpstart their ABM programs by creating alignment between marketing and sales. We highly recommend both the product and the team!

What business problems are you solving with the product? What benefits have you realized?

The main problem we've been trying to solve is ensuring our sales and marketing teams are aligned on the status and next actions for key accounts. We've been using ZenIQ's account engagement charts as part of our ABM planning sessions, and these have been tremendously effective in helping us measure the true engagement level of the account - these charts show us which roles typically engage most often, and which specific actions tend to create the most engagement. This provides insights that are hard to come by otherwise, and generally saves us time in gathering all the key activities with their respective impact for a given account.

6sense review by <span>Kim L.</span>
Kim L.
Validated Reviewer
Verified Current User
Organic
Reviewed On

ZenIQ ABM Orchestration & Data Enrichment

What do you like best?

ZenIQ is super easy to use and very powerful in it's ability to manage accounts and connect the dots between salesforce and marketo. I especially like how it can create accounts and identify contacts in seconds. Further, their data on technology use coupled with firmographic data is so helpful and provides a great competitive edge. Excellent customer success team that makes all the difference.

What do you dislike?

On the onset, some things need tweaking to ensure it's working properly, but their customer success team really negates this.

What business problems are you solving with the product? What benefits have you realized?

Account based marketing that includes (1) lead to account matching (2) automated account creation (3) automated person contacts. Further, it's instrumental in target account identification.

6sense review by <span>Anne C.</span>
Anne C.
Validated Reviewer
Organic
Reviewed On

6sense - B2B lead predictor necessity

What do you like best?

6sense goes beyond being just a predictive technology, to instead, a complete buyer intelligence platform, allowing for prioritization and personalization of every marketing and sales touch throughout the journey.

What do you dislike?

They’re already working on making everything more self-serve, which has been my only piece of feedback to date.

Recommendations to others considering the product

Don’t avoid 6sense just because you think you have dirty data! Through a robust data mastering and data pipeline, 6sense also has the ability to deal with dirty data being collected, processed, mastered, and scored from multiple systems on a daily basis. It’s such a perk that we didn’t even realize!

What business problems are you solving with the product? What benefits have you realized?

We’ve struggled to align sales and marketing to focus our efforts on the same companies and with 6sense, we’re all in agreement of which accounts are ready to be prospected and it truly makes the entire organization more efficient and successful.

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Kate from G2 Crowd

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