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6sense

3.9
(51)

We bridge the gap between marketing and sales teams by providing a data-driven layer of intelligence that adds predictive value to your CRM and marketing automation systems.

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6sense review by Jessica D.
Jessica D.
Validated Reviewer
Verified Current User
Review Source

"ZenIQ does the work of an army of marketers! "

What do you like best?

You can literally set it and forget it, yet remain fully in control. It can handle anything from a simple ABM play to a highly complex, automated campaign from targeting through execution to measurement.

What do you dislike?

It takes some time to understand all of the functionality within the tool and even longer to be truly self-sufficient within it. And you need to know your own data well.

Recommendations to others considering the product

ZenIQ has added so many valuable capabilities over the past 6 months that I can only imagine how much more powerful it will be in another 6 months.

What business problems are you solving with the product? What benefits have you realized?

Demand Generation: I'm orchestrating multiple campaigns and audiences based on very complex set of criteria allowing me to support a large ADR team.

Ops & Data Compilation: Leveraging data across multiple systems including Salesforce, Eloqua, Infer, Bombora, etc. To filter and prioritize accounts based on data across all of my data sources would be virtually impossible without ZenIQ.

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6sense review by Leila N.
Leila N.
Validated Reviewer
Review Source

" A necessary addition to any ABM strategy"

What do you like best?

Most tech companies these days over-promise what their products are capable of doing today. After having a bad experience with Everstring, we weren't sure there was a predictive ABM platform that could meet our needs, then came 6sense.

Our favorite feature are two-fold:

Being able to see the holistic digital footprint of our named accounts and then being able to react to that information - by running highly targeted digital advertising. We also have additional workstreams in place to react to that information through other marketing channels.

In addition to driving results and filling a much needed gap in our tech-stack, the team at 6sense truly cares about their customers by constantly soliciting feedback and then working to make improvements.

What do you dislike?

It takes a little longer than we would like to create a new ad campaign, but I am confident that those little process improvements will occur over time. The power of the platform far outways the extra effort.

What business problems are you solving with the product? What benefits have you realized?

With 6sense, we can finally align our digital campaigns with actual account behavior and engagement. For a growing tech company, this intel has not only allowed us to compete with big brands and be far more strategic in our marketing spend.

In just 3 months, we were able to see a 60% uplift in engagement. .

What Marketing Account Intelligence solution do you use?

Thanks for letting us know!
6sense review by Will V.
Will V.
Validated Reviewer
Review Source

"Great experience with team and product: 6Sense"

What do you like best?

Depth of knowledge in the Predictive Analytics field, as applied to Demand Gen programs.

Outstanding customer service and support; project planning and implementation services.

Practical and innovative ways to deliver key insights on accounts and contacts and their engagements with owned and un-owned media sources. Ability to prioritize & segment leads, and compare to existing lead-scoring programs.

6Sense staff were always working to understand our business and support testing and use-cases in a variety of ways.

Leadership that is committed to the long term success of a partnership.

What do you dislike?

We were not able to fully integrate the platform into our Martech stack, which delivered limited results.

Recommendations to others considering the product

Gain buy-in from Sales and Marketing leadership; give ample time for testing to yield results. Define use-cases early and communicate clearly on goals and measurements.

What business problems are you solving with the product? What benefits have you realized?

We wnated to pivot to Account Based Marketing programs, and the 6Sense insights gave us a named-set of accounts to prioritize for demand-gen programs.

We are driving MQL's, Mktg Gen Pipeline and Opp Creation metrics. Insights at the account were important for us to focus our investments; the overall analysis work delivered confirmation on Ideal Custom Profile inputs. A recent merger resulted in loss of use of the platform, but we look forward to potentially activating again with 6Sense.

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"ZenIQ combines all your favorite MOPS tools into 1 UI"

What do you like best?

We are just scratching the surface of this platform through its ability to help us analyze account penetration and synthesize our existing subscriptions to multiple data vendors to go after more target personas as said target accounts.

There is so much more we can expand on in terms of our use of this system, from pulling in intent signals to building "smart plays" -- essentially building automated marketing campaigns that integrate with various marketing automation tools. Tons of value to be had here.

What do you dislike?

Given how much this platform is capable of, the main sort-of pitfall is that there will be a bit of a learning curve toward getting full utilization out of it. We're still working through it, but even if you use 20% of the tool I would still say you're getting good value.

Recommendations to others considering the product

I would recommend brining your subscriptions to other data vendors into this platform. ZenIQ can streamline use of other platforms for you, but if you buy data directly through other vendors first it can be cheaper.

What business problems are you solving with the product? What benefits have you realized?

Initially our goal is to consolidate multiple data vendors into one platform to streamline the build out of our target account list. ZenIQ will manage de-duplication and adding of records into our CRM and makes the process very efficient by scraping all our data vendors for unique contacts simultaneously.

6sense review by Robert S.
Robert S.
Validated Reviewer
Review Source

"Simplify your ABM Planning with ZenIQ"

What do you like best?

The engagement charts for each account provide a central location to easily track the status of each account and identify the next best steps for our team. The Engagement and Reach timeline of the Account journey with details of which campaigns they are interacting with and when we are having meaningful conversations.

What do you dislike?

Product is still new and there are a few bugs here and there, but the development team is extremely responsive.

Recommendations to others considering the product

We've only been using ZenIQ for a short time, but we're already seeing the improvements in our ABM processes and programs. We've also been incredibly impressed with ZenIQ's responsive in fixing bugs and implementing featuring requests. ZenIQ is the perfect solution for those looking to jumpstart their ABM programs by creating alignment between marketing and sales. We highly recommend both the product and the team!

What business problems are you solving with the product? What benefits have you realized?

The main problem we've been trying to solve is ensuring our sales and marketing teams are aligned on the status and next actions for key accounts. We've been using ZenIQ's account engagement charts as part of our ABM planning sessions, and these have been tremendously effective in helping us measure the true engagement level of the account - these charts show us which roles typically engage most often, and which specific actions tend to create the most engagement. This provides insights that are hard to come by otherwise, and generally saves us time in gathering all the key activities with their respective impact for a given account.

6sense review by Kim L.
Kim L.
Validated Reviewer
Verified Current User
Review Source

"ZenIQ ABM Orchestration & Data Enrichment"

What do you like best?

ZenIQ is super easy to use and very powerful in it's ability to manage accounts and connect the dots between salesforce and marketo. I especially like how it can create accounts and identify contacts in seconds. Further, their data on technology use coupled with firmographic data is so helpful and provides a great competitive edge. Excellent customer success team that makes all the difference.

What do you dislike?

On the onset, some things need tweaking to ensure it's working properly, but their customer success team really negates this.

What business problems are you solving with the product? What benefits have you realized?

Account based marketing that includes (1) lead to account matching (2) automated account creation (3) automated person contacts. Further, it's instrumental in target account identification.

6sense review by Anne C.
Anne C.
Validated Reviewer
Review Source

"6sense - B2B lead predictor necessity"

What do you like best?

6sense goes beyond being just a predictive technology, to instead, a complete buyer intelligence platform, allowing for prioritization and personalization of every marketing and sales touch throughout the journey.

What do you dislike?

They’re already working on making everything more self-serve, which has been my only piece of feedback to date.

Recommendations to others considering the product

Don’t avoid 6sense just because you think you have dirty data! Through a robust data mastering and data pipeline, 6sense also has the ability to deal with dirty data being collected, processed, mastered, and scored from multiple systems on a daily basis. It’s such a perk that we didn’t even realize!

What business problems are you solving with the product? What benefits have you realized?

We’ve struggled to align sales and marketing to focus our efforts on the same companies and with 6sense, we’re all in agreement of which accounts are ready to be prospected and it truly makes the entire organization more efficient and successful.

6sense review by Kathryn D.
Kathryn D.
Validated Reviewer
Verified Current User
Review Source

"Account Based Orchestration with ZenIQ"

What do you like best?

Account/Contact scoring orchestration SmartPlays

What do you dislike?

Out of the box, the reports need to be configured to track the right performance metrics for your ABM program, but ZenIQ has an amazing success team who can help with that setup

Recommendations to others considering the product

ZenIQ is the only vendor to seamlessly manage disparate data from both internal and external sources and applies machine learning to generate account level intelligence; its automated Orchestration SmartPlays are a huge timesaver for any ops person in marketing or sales - so much so that it pays for itself.

What business problems are you solving with the product? What benefits have you realized?

1. Data hygiene across our databases for leads, contacts, and accounts

2. Target list creation and maintenance

3. Account scoring

4. L2X orchestrations for target accounts

5. ABM performance

6sense review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Leading the Industry in predictive and ABM"

What do you like best?

They are great to work with, they care of about all customers large and small. Go above and beyond to make you successful. The integration with Salesforce of indicators was a game changer for our sales org. The analytics in the ABM platform gives you great depth of the insights to your targeted accounts.

What do you dislike?

Not much to say here. Being a customer for 4 years I have seen the product develope in great strides of improvement and it just keeps getting better.

What business problems are you solving with the product? What benefits have you realized?

Account prioritization for ort AE's to focus on buyers in market. focusing on accounts that show interest have a better sales cycle all around. We are also able to target our top accounts with retargeting and personalization on what matters to them.

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Increase your Account IQ with ZenIQ"

What do you like best?

for a marketing person, this is one of the easiest tools I've used to obtain net new contacts in specified accounts. I can easily see what leads/contacts are associated with a set of accounts in my own CRM and what names I can acquire with a click of a button. The other recommendation that ZenIQ gives you are "like" accounts that you are targeting in case you are missing a target that you should be considering.

What do you dislike?

I've been a user of Engagio as well. Engagio allows you to really understand engagement of leads/contacts per account per account owner. You can really drill down on a day to day on what accounts to be targeted by the sales team. it's easy for sales and marketing. ZenIQ is getting there. I think the capability is there.

Recommendations to others considering the product

If you are looking for an ABM tool and are starting

What business problems are you solving with the product? What benefits have you realized?

Challenges that I'm solving include, account engagement with leads AND contacts all in one place. Benefits...running a custom nurture for a product with account specific targets. Augmenting lists and enriching our database with the right information.

6sense review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Target Account Penetration with ZenIQ"

What do you like best?

I really like how flexible it is to target our buyers. We can get very narrow on our ideal customer profile. It's also very easy to use.

What do you dislike?

If they can add an "undo" feature. Our market is also very niche, where we need to ensure that the company needs a scheduling platform or has workers they need to schedule a job. So it takes time to go through the list to ensure that after the great firmo and technographic filters that we don't waste time on someone we would never sell to. However, this is an issue I have seen with every vendor, since you can't collect data on that.

Recommendations to others considering the product

For a SMB trying to create and penetrate customer base, ZenIQ makes the marketers job far easier. We are not yet using their more sophisticated orchestration plays, but plan to in the next few moths. The sales team has seen great value as well from pipeline creation.

What business problems are you solving with the product? What benefits have you realized?

1. Account Targeting by firmo, demo, technographic filters

2. Managing different Target Lists

2. Data Hygiene and L2X orchestration

6sense review by Melanie S.
Melanie S.
Validated Reviewer
Verified Current User
Review Source

"ABM Orchestration - The ZenIQ mantra"

What do you like best?

ZenIQ personnel have great passion for what they do, and they are 100% committed to making their customers successful. In addition, I'm very impressed with their attention and willingness to go the extra mile

What do you dislike?

There is nothing about the current program that I dislike; any issues we have encountered have been dealt with swiftly and to our satisfaction

Recommendations to others considering the product

If you are trying to get your ABM initiative going or get it back in order, ZenIQ must be your first choice; this is the only vendor that can set your ABM foundation rock solid

What business problems are you solving with the product? What benefits have you realized?

1. Targeting and penetrating key accounts

2. Managing different Buyer Persona

3. Account Scoring

4. Marketing Orchestration

6sense review by Tom K.
Tom K.
Validated Reviewer
Verified Current User
Review Source

"ZenIQ Account Based Marketing Orchestration"

What do you like best?

Out of the entire platform I gain the most value from the Intelligent SmartPlays and SmartFilter.

What do you dislike?

Overall the platform functions very well, however the intuitiveness of the UI could use a little more work.

Recommendations to others considering the product

The platform is very flexible and will almost allow you to do anything you want marketing operations wise. There are out of box SmartPlays, as well as many more available in their PlayBase community to model on. You will not be left alone. Finally their support is fantastic and they will always go the extra mile to make you successful.

What business problems are you solving with the product? What benefits have you realized?

Target accounts and buyers. Data Hygiene . Account Scoring. Orchestration

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Work accounts you had no idea were interested"

What do you like best?

The best part about 6sense so far is that it's basically a bonus to the account research I already do. By giving me insight into companies that are looking at our company's website/whitepapers/etc., I'm able to start working accounts that I wouldn't have otherwise looked into and they're most likely interested already.

What do you dislike?

The one dislike I have so far is that 6Sense is also showing me accounts that are "looking at our website/information", when in reality they are just clicking our marketing emails to change their preferences and stop receiving all communication from us. This will take time away from me when I click into the account to see what they were looking at on our website and find out they weren't doing that at all.

Recommendations to others considering the product

6sense will give your sales team a much needed bonus in their outbounding efforts. If your reps are struggling to find new accounts or need a quick win, 6Sense provided them with the correct accounts that will most likely be interested already.

What business problems are you solving with the product? What benefits have you realized?

I've been able to start outreaching accounts at the time they are interested. Allowing for a quick turnaround time from first outreach to first conversation over the phone. This benefit has helped me find quick wins and attain quota much faster.

6sense review by Doug L.
Doug L.
Validated Reviewer
Review Source

"Your compass, your guide, your sherpa all in one! "

What do you like best?

Incredibly intuitive and easy to use! UI was easily navigable on any device. 6sense is a simple solution that is able to generate a ton of high-quality leads that would otherwise be overlooked. This is a very helpful tool for any marketer or prospector looking to increase pipeline.

What do you dislike?

The product met all our needs, fantastic experience!

Recommendations to others considering the product

6Sense won't solve your pipeline problems if you don't have enough data or leads. Don't think of them as a a replacement for reps or marketers. Think of them as an enhancement to everything you're doing.

What business problems are you solving with the product? What benefits have you realized?

Lead Gen! 6sense offers an increased conversion rate and a higher likelihood to convert.

6sense review by Swann V.
Swann V.
Validated Reviewer
Verified Current User
Review Source

"ZenIQ ABM Orchestration"

What do you like best?

Targeting Accounts and relevant buyers

What do you dislike?

Product line level granularity missing

Recommendations to others considering the product

Being in IoT business, our target market and buyers are slightly different and sophisticated; yet ZenIQ's sophisticated machine learning engine is able to surface them up for our marketing programs. We are also starting to manage our account data better with ZenIQ and deploying their Account Scoring framework. There is no other product which does so many things for marketers at such scale.

What business problems are you solving with the product? What benefits have you realized?

1. Account Targeting by firmo, demo, technographic filters

2. Managing different Target Lists

3. Data Hygiene

4. Account Scoring

6sense review by John J.
John J.
Validated Reviewer
Verified Current User
Review Source

"Powerful tool for implementing account based marketing & sales plays"

What do you like best?

MAP+CRM integration, automation, support

What do you dislike?

Learning curve; ZenIQ is a feature rich platform that takes time to ramp up on.

Recommendations to others considering the product

Review ZenIQ capabilities against the key elements of your current and planned GTM strategy; ZenIQ can support both account and lead based strategies.

What business problems are you solving with the product? What benefits have you realized?

Identifying untapped prospects & opportunities across marketing, ISR and field teams. We have generated additional sales meetings & created additional pipeline by implementing ZenIQ driven plays.

6sense review by Robert I.
Robert I.
Validated Reviewer
Review Source

"A must have ABM platform"

What do you like best?

Helps establish an accountable, data-driven ABM approach. Efficiently delivers an optimized, clean ABM marketing automation / CRM instance, build out your ABM database, and deliver full funnel account-based reporting and analytics in one system.

What do you dislike?

Because of the nature of ABM and depending on your ABM maturity, there is some planning and preparation that goes in to optimizing your CRM for ABM and structuring the optimal ABM reporting metrics. ZenIQ helps with all of this and the team is very knowledgeable and helpful but do realize there is some time commitment on your part to get things setup correctly. Garbage in, garbage out.

Recommendations to others considering the product

Don't start executive ABM programs before you have the ABM database management and reporting analytics plan figured out. Definitely include them in your ABM RFPs.

What business problems are you solving with the product? What benefits have you realized?

Our organization was trying to take our ABM program to the next level and we were evaluating a lot of different funnel attribution and marketing reporting tools. Our sales and marketing teams have been building out and touching target accounts for a few years. We had an excel-based ABM list that we drove target account programs off of and directed sales efforts but it was not going to scale and we did not have a way to repeatably report on and measure our progress. We needed a much better way to manage and maintain that target account list that was truly synced with our marketing and salesforce.com systems and allowed us to drive ABM channels / programs and analytics. ZenIQ pulls together all these processes and activities and makes it easy for us to gain visibility and report on our progress. Today, we can build out our buying center at our target accounts, enrich and manage account data, orchestrate targeted campaigns across channels (including SDRs and sales), and, most importantly, we can really understand and share our account-based marketing progress easily.

6sense review by Administrator in Computer Networking
Administrator in Computer Networking
Validated Reviewer
Verified Current User
Review Source

"Account Based Orchestration - a go-to platform for us marketers"

What do you like best?

ZenIQ acts as our system of records for marketing

What do you dislike?

ZenIQ takes a little time to get used to

Recommendations to others considering the product

Account Based Orchestration is sexy and easy to gravitate to and rightfully so; but a rude awaking for us was when ZenIQ demonstrated our data hygiene. We had to take the first step with ZenIQ was priming our Data Hygiene - otherwise garbage in garbage out. So do not skip this step - ZenIQ will make it easier for you but if you want to jump into the flashy stuff first you may be disappointed with results

What business problems are you solving with the product? What benefits have you realized?

Multiple: Data Hygiene, Upsell/CrossSell Campaigns, Targeted Engagements of current and acquired coverage

6sense review by Sherry R.
Sherry R.
Validated Reviewer
Verified Current User
Review Source

"Great Team & Growing Fast"

What do you like best?

- Immediate tech help;

- improving features;

- flexible API integration with other marketing automation platforms

What do you dislike?

- overall ease of use can be improved

- data quality is not 100%

What business problems are you solving with the product? What benefits have you realized?

We were trying to launch ABM nurture plan and ZenIQ helped us achieved faster lead sourcing, smarter targeting and intelligent account insights and alerts.

6sense review by Shannon P.
Shannon P.
Validated Reviewer
Review Source

"Clean data and Marketing Orchestration with ZenIQ"

What do you like best?

Combines internal & external data for best account and contact intel

What do you dislike?

It would be helpful to have out of box reports

Recommendations to others considering the product

If you see ABM as more than the next silo of data and activity, you need to check out ZenIQ.io. These guys really get the marketing ops and multi-channel reality of todays' B2B environment.

What business problems are you solving with the product? What benefits have you realized?

We are solving for data hygiene across our databases for accounts, leads and contacts. ZenIQ has enabled L2X orchestration with owner intimation, account scoring, the ability to manage multiple target lists and implementation of ABM performance reporting.

6sense review by Cindy C.
Cindy C.
Validated Reviewer
Review Source

"B2B leader that you must partner with"

What do you like best?

The robust ABM solution, for predicting in-market buyers, as well as finding look-alikes, and executing across media with the 6sense display tool, and sending insights to sales. A huge benefit and milestone for Cisco.

What do you dislike?

Nothing. The team is small but acts really quick and gives the best to the customers.

What business problems are you solving with the product? What benefits have you realized?

The predictions are accurate and easy to use. Helping to generate leads and find good prospects to reach out to their key decision makers.

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"a lot of leads but are they any good?"

What do you like best?

As a business development rep it was nice to have a ton of leads in your que but why are they there? I would have preferred to understand how they pull these leads in and what are they doing that makes a potential customer in a buying cycle.

What do you dislike?

Some of the leads that came in had little to no information about the customer. How did this happen? If the system can't pull basic information how can you expect it to tell if a company is in a buying cycle.

What business problems are you solving with the product? What benefits have you realized?

None. During my time working with 6sense I didn't have any more success with their leads than I did with others.

6sense review by Michael M.
Michael M.
Validated Reviewer
Review Source

"Cisco Systems success with 6Sense success "

What do you like best?

The integrity and honest of the 6Sense staff, the quality of the product, and most importantly, the extraordinary results achieved.

What do you dislike?

It's a small startup, I expect it to grow to larger size. Being small now, they try harder.

Recommendations to others considering the product

This is industry leading technology providing competitive advantage.

What business problems are you solving with the product? What benefits have you realized?

Web analytics, prioritization of leads based on online and offline data sources

6sense review by Consultant in Computer Software
Consultant in Computer Software
Validated Reviewer
Review Source

"Outside Account Executive Review of 6Sense"

What do you like best?

I like the idea of what 6Sense is aiming to do, however it does this so poorly from my perspective that other than the idea I find 6sense is a waste of time.

What do you dislike?

Inaccurate - the leads are not looking for erp or even interested

Sloppy - mixed data - emails, numbers, contacts

Not a fit - our software can do a lot, but the leads we get from 6sense are typically not a fit

Recommendations to others considering the product

Make sure they can do what they say. We deployed this when I was a BDR and it was horrible, I hoped as I transitioned to a direct rep that it would change and I would be lucky enough to reap the benefits- seems unlikely so far

What business problems are you solving with the product? What benefits have you realized?

Lead generation would be ideal if we could find something that could accurately analyse the data

6sense review by Helen L.
Helen L.
Validated Reviewer
Review Source

"6Sense Success at Cisco "

What do you like best?

The customer focus of the 6sense team allowed us to take full advantage of the product's capabilities.

What do you dislike?

6sense is still a small company, which could be a concern. The June 2017 Forrester report on predictive analytics, however, ranks 6sense as the industry leader.

What business problems are you solving with the product? What benefits have you realized?

The technology behind 6sense delivered accurate information pinpointing when an account would have a booking.

6sense review by Rob M.
Rob M.
Validated Reviewer
Review Source

"ZenIQ is Amazing! Data cleansing, Automation, Intent Data, notifications, Web analytics, etc!"

What do you like best?

Data cleansing, Automation, Intent Data, notifications, Web analytics, technographic data, firmographic data, data appending, etc!

What do you dislike?

speed, if there was one thing I would say it is speed of platform could be better.

Recommendations to others considering the product

definitely use ZenIQ it is awesome you will not regret the purchase.

What business problems are you solving with the product? What benefits have you realized?

Data deduplication, data appending, lead routing, intent data, technographic data

6sense review by Madhavi A.
Madhavi A.
Validated Reviewer
Review Source

"Huge advantage if you partner with 6Sense"

What do you like best?

The customer empathy that the 6Sense team shows towards their client is amazing.

What do you dislike?

Nothing in particular as a dislike. The team works harder and gives their best.

Recommendations to others considering the product

Highly recommend the product

What business problems are you solving with the product? What benefits have you realized?

Leads prioritization to the best known accuracy. It helps drive the marketing initiatives of our team

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"6sense is a huge prospecting help!"

What do you like best?

I love that when I am prospecting, I can pull up a 6sense list that has already been generated for me. This gives me all the basic information I need to start my prospecting, saving me a ton of time in the researching stage. I have been able to qualify and source many leads for my sales team using this tool- and this has led to pipeline creation for us.

What do you dislike?

I wish there was more information in the leads as to why they may be a good target- changes in leadership, funding, ect.

What business problems are you solving with the product? What benefits have you realized?

6sense allows me to easily identify companies in my territory and makes it easier for me to reach out to their key decision makers.

6sense review by Andrew T.
Andrew T.
Validated Reviewer
Verified Current User
Review Source

"6 sense was a medicore product. "

What do you like best?

Lead generation abilities. Although the quality of the lead would very greatly it was still beneficial to recieve leads.

What do you dislike?

bad information and lack of actual leads.

Recommendations to others considering the product

take the time to understand how to use it from the beginning.

What business problems are you solving with the product? What benefits have you realized?

Helping to generate leads and find good prospects.

6sense review by Kevin G.
Kevin G.
Validated Reviewer
Verified Current User
Review Source

"I thought 6sense was pretty awful."

What do you like best?

The ides makes a lot of sense I just found that most of the leads were fruitless.

What do you dislike?

The leads were usually pretty average...

What business problems are you solving with the product? What benefits have you realized?

I was trying to find trigger events in order to find more business.

6sense review by Austin C.
Austin C.
Validated Reviewer
Review Source

"A decent lead source, but seems to be one step behind."

What do you like best?

I like that you can get companies that are relevant in your industry and may be in the research process.

What do you dislike?

It seemed like every time I would reach out they have just purchased or in the last steps of a sales cycle.

What business problems are you solving with the product? What benefits have you realized?

Solving the quantity of lead problem, still needs work on the quality. Realized that you can get an understanding of a customer by knowing that they may be in a cycle.

6sense review by Chrys H.
Chrys H.
Validated Reviewer
Review Source

"6Sense is great!"

What do you like best?

Best! They support us on so many fronts. A necessity for any ABM outbound reach. Best customer success team!

What do you dislike?

Campaign and creative performance updates as well as segment building.

What business problems are you solving with the product? What benefits have you realized?

Understanding customer needs and how best to support those needs.

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Lots of Sifting"

What do you like best?

That it provides names of the C level executives and also provides a pretty long list of companies.

What do you dislike?

I personally work with small businesses and most of the information within this space is not accurate. The company size is almost always wrong, and the vast majority of the companies that I find on this website end up not being existing companies.

Recommendations to others considering the product

In the small business space it would be more helpful if the information, specifically company size and revenue was more accurate.

What business problems are you solving with the product? What benefits have you realized?

It does provide a long list of companies but there is a lot of sifting through that needs to be done with them.

6sense review by Richard B.
Richard B.
Validated Reviewer
Review Source

"6sense Review"

What do you like best?

6sense is able to generate high quality leads that would otherwise be overlooked. This is a very helpful tool for any prospector looking to increase their pipeline.

What do you dislike?

Can generate a lead with very few contacts. Unclear why the leads were recommended.

Recommendations to others considering the product

Ensure your organization has plenty of internal leads for 6sense to sift through.

What business problems are you solving with the product? What benefits have you realized?

Lead Gen. 6sense offers an increased conversion rate and higher likelihood to convert.

6sense review by User in Higher Education
User in Higher Education
Validated Reviewer
Verified Current User
Review Source

"Prospecting"

What do you like best?

Format of how leads are presented. The goals of presenting key outbound lead criteria is on point but the data needs to be scrubbed and validated first

What do you dislike?

None of the leads were qualified or accurate, the data tends to err more on the side of garbage without dated info vs accurate

Recommendations to others considering the product

make sure the data is accurate and up to date.

What business problems are you solving with the product? What benefits have you realized?

finance/accounting - back end system problems

6sense review by Branden J.
Branden J.
Validated Reviewer
Verified Current User
Review Source

"Integrated with NetSuite CRM"

What do you like best?

Gave a better/predictive level of insight into opportunities for the reps.

What do you dislike?

A bit of a black box setup from an end-user/rollout perspective.

What business problems are you solving with the product? What benefits have you realized?

best focus on outbound efforts and SFA.

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"6Sense is adequate but not excellent"

What do you like best?

Automated lead generation. Separating them by verticals automatically is great.

What do you dislike?

Lack of lead quality- can't determine good vs bad leads

Recommendations to others considering the product

Make sure that the 6Sense system and proper integrations are set up correctly and efficiently before going live with the system. There will be kinks that need to be worked out, but if you can ensure that your system routes leads correctly, determines if a lead is good or bad (or missing information), then the system should work as it should. The value is in the automated lead generation and mitigation of prospecting time required.

What business problems are you solving with the product? What benefits have you realized?

Mitigating the time it takes to prospect.

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Leads for days "

What do you like best?

The amount of leads received and the info given about them was crucial in our efforts when we were prospecting different companies.

What do you dislike?

Some of the leads were not in the correct business type or not looking for a software pruchase in the next 6 months.

Recommendations to others considering the product

Make sure you audit and clean up the leads before you prospect but overall a great place to start your sales efforts.

What business problems are you solving with the product? What benefits have you realized?

Able to reach a mass amount of leads and make our efforts much easier to prospect.

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"It's an all right product"

What do you like best?

I like the ability to determine what leads would be the best fit for our sales rep's to contact, so that they don't waste their time contacting useless leads.

What do you dislike?

I don't think this product works as well as it is said to, at least in the way we have it set up. Maybe it's our integration as well, i don't know.

Recommendations to others considering the product

None

What business problems are you solving with the product? What benefits have you realized?

We've seen greater ROI on leads that have 6sense insights on them which saves our sales team time when they are contacting inbound leads.

6sense review by Christopher W.
Christopher W.
Validated Reviewer
Review Source

"A must have platform for companies who are serious about ABM or targeting specific accounts."

What do you like best?

Their ability to integrate with almost any tool and build automated workflows off them.

What do you dislike?

I wish they had a native Salesforce application

What business problems are you solving with the product? What benefits have you realized?

Automated ABM and engaging with targeted accounts

6sense review by Rachael H.
Rachael H.
Validated Reviewer
Review Source

"Very Good"

What do you like best?

The consistency of quality produced by 6sense. It's dependable and boasts higher accuracy than other predictive intelligence lead sources.

What do you dislike?

It can be tricky to manage lead outreach internally because it's such a unique process. A lot of manual work is required.

What business problems are you solving with the product? What benefits have you realized?

Lead generation efforts and high-quality prospecting.

6sense review by Casey G.
Casey G.
Validated Reviewer
Review Source

"Helpful"

What do you like best?

They have helped my small company accelerate sales

What do you dislike?

Still a start up and have a few things to work on

Recommendations to others considering the product

Stick with them, they care

What business problems are you solving with the product? What benefits have you realized?

Company awareness

6sense review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"It was alright"

What do you like best?

Quantification allowed for easy-to-process value to leads. The product made it easier to church.

What do you dislike?

None in particular. Any issues seemed to be common with nature of dealing w/large pools of leads.

What business problems are you solving with the product? What benefits have you realized?

Worked with internal BD team on lead qualification.

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Account Manager"

What do you like best?

I get qualified leads that seem to be accurate. I'm not receiving the leads first hand, but get them from our business development program which helps to ensure that these leads are pertinent to me.

What do you dislike?

I've heard that at times these can be inaccurate, but I'm not handling them first hand.

What business problems are you solving with the product? What benefits have you realized?

I manage the relationship and am focused on aggressively expanding the NetSuite footprint and partner footprint for my portfolio of customers.

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"6sense - it works! "

What do you like best?

It works. We've found some "diamond in the rough" leads that we hadn't called yet, and 6sense gave us a foot in the door to reach out, only to find out that timing was perfect.

What do you dislike?

We get some 6sense leads that are already customers of ours.

What business problems are you solving with the product? What benefits have you realized?

Increased lead flow, helping lead to more qualified opportunities.

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"I am a rep that receives Sixth Sense leads."

What do you like best?

not much, getting leads is nice. Most of those lead are not accurate thought.

What do you dislike?

It provides leads not in target market, not in accurate vertical, not much positive

Recommendations to others considering the product

Would not recommend, not the greatest product if you're at a larger company

What business problems are you solving with the product? What benefits have you realized?

Accounting and ERP. Not many benefits

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Only useful for the US"

What do you like best?

It finds companies for you. Scores them for you and then suggests to prospect.

What do you dislike?

It is very US-centric and there aren't enough eu based companies.

Recommendations to others considering the product

Only use if based in US

What business problems are you solving with the product? What benefits have you realized?

Not many, It isn't helping me prospect that much

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Enjoyed using 6sense"

What do you like best?

Incredibly intuitive and easy to use! UI was easily navigable on any device

What do you dislike?

The product met all my needs, fantastic experience

What business problems are you solving with the product? What benefits have you realized?

Predictive business intelligence has an almost immediate ROI. I would recommend 6sense to my customers

6sense review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Great for assessing leads"

What do you like best?

The accuracy allows our company to assess opportunities and most importantly the length or difficulty of the sales cycle.

What do you dislike?

Some difficult opportunities are given higher ratings

What business problems are you solving with the product? What benefits have you realized?

Helpful for assigning reps to deals and assessing accurate pipeline

6sense review by Consultant in Computer Software
Consultant in Computer Software
Validated Reviewer
Review Source

"6Sense Review "

What do you like best?

Accessibility to a variety of buyers in areas

What do you dislike?

Sometimes unreliable information on potential leads.

What business problems are you solving with the product? What benefits have you realized?

Client services and continuous new information

Kate from G2 Crowd

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