What do you like best?
Depth of knowledge in the Predictive Analytics field, as applied to Demand Gen programs.
Outstanding customer service and support; project planning and implementation services.
Practical and innovative ways to deliver key insights on accounts and contacts and their engagements with owned and un-owned media sources. Ability to prioritize & segment leads, and compare to existing lead-scoring programs.
6Sense staff were always working to understand our business and support testing and use-cases in a variety of ways.
Leadership that is committed to the long term success of a partnership.
What do you dislike?
We were not able to fully integrate the platform into our Martech stack, which delivered limited results.
Recommendations to others considering the product
Gain buy-in from Sales and Marketing leadership; give ample time for testing to yield results. Define use-cases early and communicate clearly on goals and measurements.
What business problems are you solving with the product? What benefits have you realized?
We wnated to pivot to Account Based Marketing programs, and the 6Sense insights gave us a named-set of accounts to prioritize for demand-gen programs.
We are driving MQL's, Mktg Gen Pipeline and Opp Creation metrics. Insights at the account were important for us to focus our investments; the overall analysis work delivered confirmation on Ideal Custom Profile inputs. A recent merger resulted in loss of use of the platform, but we look forward to potentially activating again with 6Sense.