AB Tasty

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4.5 out of 5 stars

AB Tasty is a SaaS solution that helps data-driven marketers to ease the process of A/B testing. Designed for e-commerce websites as well as media publishers and lead generation players, AB Tasty helps them to increase their sales and conversion rates through A/B testing (comparing the performance of different versions of a page or a customer journey on the company's goals).

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What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their websites and conversion rates without technical knowledge. They can test several versions of their website to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate.

Specialized knowledge no longer required

Thanks to our graphical editor, you won't need any technical knowledge to make adjustments to your website. Make any changes you want in just a few clicks.

Create any and all testing scenarios

You can create all of your tests from the same interface: A/B tests, A/B/C tests, etc., as well as tests on pages behind logins, multi-page tests (tunnel) and multivariate tests (MVT).

Precisely define the pages and visitors to include in your tests

Combine unlimited criteria, whether by URL, content type, navigation behavior, device type... You can also use your own data for test targeting purposes.

Measure everything

Define your business indicators, whether it's your visitor engagement, conversion rate, the turnover generated, or average cart value.

Put your faith in the figures

We save your business indicators for each variation and compare the performance differences with the original.

A statistical reliability indicator tells you whether the differences are significant and from what point you can rely on the figures for your decision making.

Identify the most effective messages

Use the advanced analysis feature to identify the most relevant message for each type of visitor.

Deliver the right message, to the right visitor, at the right time

Easily personalize the customer experience for different user segments based on information gained from testing.

Pricing Information: https://www.abtasty.com/pricing/
Our short video on https://www.youtube.com/watch?v=U0bofkWpx6c

AB Tasty Details Provided by: Rémi A.

AB Tasty Details Provided by: Rémi Aubert

CEO & Co-Founder at AB Tasty
Website
www.abtasty.com
Languages Supported
Dutch, English, French, German, Polish, Spanish

AB Tasty Screenshots

About AB Tasty

Vendor
AB Tasty
Description
A/B testing and website optimization solution for data-driven marketers. Test your website, without IT involvement, to increase your conversion rate.
Company Website
Year Founded
2009
HQ Location
Paris, France
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
162
Twitter
@ABTasty
Twitter Followers
13895
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