AB Tasty

AB Tasty

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AB Tasty is a SaaS solution that helps data-driven marketers by simplifying the process of conversion rate optimization. Designed for e-commerce websites as well as media publishers and lead generation players, AB Tasty helps increase sales and conversion rates through personalization (adapting the content displayed on a website based on a visitor’s profile), user engagement (displaying visual elements for specific occasions such as discount sales or holidays to drive engagement) and A/B testing (comparing the performance of different versions of a web page with the customer journey and the company’s goals).

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What is AB Tasty?

AB Tasty Videos

AB Tasty Overview - Discover how AB Tasty's complete set of marketing tools can help you increase conversion rates, better understand visitor behavior, test and improve the user experience.

AB Tasty Details Provided by: Erin  S.

AB Tasty Details Provided by: Erin Sayer

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Languages Supported
Dutch, English, French, German, Polish, Spanish

AB Tasty Screenshots

About AB Tasty

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their websites and conversion rates without technical knowledge. They can test several versions of their website to identify which one has the greatest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate.

Specialized knowledge no longer required

Thanks to our graphical editor, you won't need any technical knowledge to make adjustments to your website. Make any changes you want in just a few clicks.

Create any and all testing scenarios

You can create all of your tests from the same interface: A/B tests, A/B/C tests, etc., as well as tests on pages behind logins, multi-page tests (tunnel) and multivariate tests (MVT).

Precisely define the pages and visitors to include in your tests

Combine unlimited criteria, whether by URL, content type, navigation behavior, device type... You can also use your own data for test targeting purposes.

Measure everything

Define your business indicators, whether it's your visitor engagement, conversion rate, the turnover generated, or average cart value.

Put your faith in the figures

We save your business indicators for each variation and compare the performance differences with the original.

A statistical reliability indicator tells you whether the differences are significant and from what point you can rely on the figures for your decision making.

Identify the most effective messages

Use the advanced analysis feature to identify the most relevant message for each type of visitor.

Deliver the right message, to the right visitor, at the right time

Easily personalize the customer experience for different user segments based on information gained from testing.

Pricing Information: https://www.abtasty.com/pricing/
Our short video on https://www.youtube.com/watch?v=U0bofkWpx6c

How do you position yourself against your competitors?

Retaining simplicity while providing power users advanced features

we are pleased to introduce you the AB Tasty solution that reconciliates ease of use and powerful features. Your choice is no longer limited to costly and complex solution or to simple testing tools that, apart from ease of setup, will not allow for advanced testing scenario.

You’re in the driver's seat to optimize your site.

With AB Tasty, we go one step further than our competitors to put you in charge. You have all the tools and features to bring your ideas to life in just minutes. You can test all your conversion optimization scenarios, from modyfing your pages to measuring the results on your businnes goals.

AB Tasty
A/B testing and website optimization solution for data-driven marketers. Test your website, without IT involvement, to increase your conversion rate.
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New York, NY
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