AB Tasty

AB Tasty

4.4
(28)
Optimized for quick response

AB Tasty is a SaaS solution that helps data-driven marketers by simplifying the process of conversion rate optimization. Designed for e-commerce websites as well as media publishers and lead generation players, AB Tasty helps increase sales and conversion rates through personalization (adapting the content displayed on a website based on a visitor’s profile), user engagement (displaying visual elements for specific occasions such as discount sales or holidays to drive engagement) and A/B testing (comparing the performance of different versions of a web page with the customer journey and the company’s goals).

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AB Tasty Features

User Behavior

Click Tracking

Tracks where users are clicking on a web page.

Not enough data available

Eye Tracking

Tracks where users are hovering over on a web page.

n/a

Mouse Movement

Tracks mouse movement over a web page.

Not enough data available

Frustration Tracking

See where users experience the most difficulty on a web page.

Not enough data available

Visitor Behavior

Monitoring

Monitor the behavior of website and online store visitors

Not enough data available

Targeting

Ability to target website visitors based on behavioral patterns

81%
(Based on 6 reviews)

Guided Selling

Adapt the selling process to each visitor, including content and pricing

Not enough data available

Segmentation

A/B Testing

Provides native A/B testing for content and campaigns.

Not enough data available

Customer Profiles

Allows users to build and analyze customer profiles.

Not enough data available

Analysis

Conversion Opportunities

Identifies poorly performing or problematic areas of a web page

Not enough data available

Side-By-Side Analysis

Overlays heatmaps on top of existing web pages

Not enough data available

Mobile Device Analysis

Optimizes to gather insight about mobile web browser visitors

Not enough data available

Data Quantification

Contextualizes web visitor behavior beyond pure data points and statistics

Not enough data available

Webpage Element Analysis

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

Not enough data available

Testing

A/B Testing

Error and Bug Tracking

Tracks sessions where users encountered errors and bugs.

Not enough data available

Split URL Testing

Split web traffic to a page between two different URLs.

Not enough data available

Data Analysis

Offers insights into relationships between user information and user behavior.

Not enough data available

Notes

Leave notes on sessions and bugs.

Not enough data available

Templates

Library

Provide a library of templates for various purposes such as website engagement or e-commerce

Not enough data available

Customization

Allows users to customize templates and use them on multiple channels easily

90%
(Based on 5 reviews)

Optimization

Track the performance of different versions of templates and suggest optimizations

83%
(Based on 5 reviews)

Targeting

Behavioral Targeting

Presents messaging depending on customer behavior.

Not enough data available

Contextual Targeting

Presents messaging depending on customer context.

Not enough data available

Reporting

Heat Maps

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

Not enough data available

Session Replays

Records web visitor sessions

Not enough data available

Monitoring

Tracks and monitors web visitor behavior

Not enough data available

Data Segmentation

Segments collected data on predetermined criteria

Not enough data available

Reporting

Visitor Information

User Identification

Collects user information (location, IP address, email, etc.).

Not enough data available

Search Box

Search sessions by keywords or IP address.

n/a

Personalization

Recommendation

Recommend products based on order history and online behavior

Not enough data available

Content

Provide custom content to website visitors based on their online behavior

Not enough data available

Cart Abandonment

Deliver messages targeted at buyers who are about to leave an online store

Not enough data available

Search

Optimize search based on the role of the user or inventory availability

Not enough data available

Triggered Content

Geofencing

Content triggered by customer's given geolocation.

Not enough data available

Triggered Emails

Emails triggered by customer activity or behavior.

Not enough data available

Triggered Messages

Messages triggered by customer activity or behavior.

Not enough data available

Variation Testing

A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

92%
(Based on 19 reviews)

Conversion Goal

Able to set any user action as the conversion goal of the test.

86%
(Based on 13 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

92%
(Based on 19 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

88%
(Based on 18 reviews)

Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

88%
(Based on 14 reviews)

Split URL Testing

Split web traffic to a page between two different URLs.

92%
(Based on 11 reviews)

Multichannel

Web

Integrate personalized content and recommendations on websites

87%
(Based on 5 reviews)

Email

Define customized email templates which are sent automatically

n/a

Mobile

Include personalization features that are mobile-friendly and responsive

Not enough data available

Personalized Content

Recommendation Engine

Provides recommendations based on customer metrics.

Not enough data available

Personalized Discounts

Calculates and presents customized discounts.

Not enough data available

Website Personalization

Personalizes web experiences and presented content based on customer metrics.

Not enough data available

Build

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

83%
(Based on 17 reviews)

Landing Pages

Build landing pages for user entry into the site.

n/a

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

87%
(Based on 15 reviews)

Reports and Dashboards

Access pre-built and custom reports and dashboards.

81%
(Based on 18 reviews)

Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

79%
(Based on 11 reviews)

Personalization

Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

90%
(Based on 17 reviews)

Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

88%
(Based on 14 reviews)

Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

82%
(Based on 10 reviews)

In-Page Analytics

Click Reporting

View percentage and total click rates for any link on a page.

90%
(Based on 16 reviews)

Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

68%
(Based on 10 reviews)

Session Replays

Replay videos of user's interactions with your site.

83%
(Based on 8 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

82%
(Based on 17 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

92%
(Based on 18 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

86%
(Based on 6 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

88%
(Based on 14 reviews)

Variation Testing

A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Not enough data available

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Not enough data available

Conversion Goal

Able to set any user action as the conversion goal of the test.

Not enough data available

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

Not enough data available

Confidence Level

Able to view or adjust the necessary confidence level of your test.

Not enough data available

Multivariant Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Not enough data available

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Not enough data available

Reports and Dashboards

Access pre-built and custom reports and dashboards.

Not enough data available

Personalization

Standard Targeting

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Not enough data available

Custom Targeting

Show different versions based on any variable set up to be tracked on the app's back end.

Not enough data available

Administration

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Not enough data available

QA Testing

Able to test that event and variable setup are reporting data accurately.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

AB Tasty
4.4
(28)