AB Tasty

4.4 out of 5 stars

AB Tasty is a SaaS solution that helps data-driven marketers to ease the process of A/B testing. Designed for e-commerce websites as well as media publishers and lead generation players, AB Tasty helps them to increase their sales and conversion rates through A/B testing (comparing the performance of different versions of a page or a customer journey on the company's goals).

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AB Tasty Features

Variation Testing
A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

(Based on 5 reviews)
Conversion Goal

Able to set any user action as the conversion goal of the test.

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

(Based on 5 reviews)
Confidence Level

Able to view or adjust the necessary confidence level of your test.

(Based on 5 reviews)
Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Not enough data available

Split URL Testing

Split web traffic to a page between two different URLs.

Not enough data available


Quickly create variant web pages with an easy-to-use WYSIWYG editor.

(Based on 5 reviews)
Landing Pages

Build landing pages for user entry into the site.


Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Not enough data available

Reports and Dashboards

Access pre-built and custom reports and dashboards.

Not enough data available

Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

Not enough data available

Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

Not enough data available

Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

Not enough data available

Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

Not enough data available

In-Page Analytics
Click Reporting

View percentage and total click rates for any link on a page.

(Based on 5 reviews)
Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

Not enough data available

Session Replays

Replay videos of user's interactions with your site.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

(Based on 5 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

QA Testing

Able to test that event and variable setup are reporting data accurately.

Not enough data available