What do you like best?
AB Tasty is a very easy-to-use product !
Including a friendly interface, you can create your A/B Tests or personnalisations in a few clicks for simple or medium business cases. The different steps to create a test are easy to understand : describe, edit, define your target, your traffic modulation.
It's really simple to preview your test with your IP before turning it live on your website.
The product is quite fast and reliable, no problem using it in 2 years now and the CSM (Customer Success Manager) team at AB Tasty which can give you support and advice is really helpful !
What do you dislike?
Sometimes you can get different behaviours using Mozilla Firefox because the product is more fitted to Google Chrome environment. But each time i encoutered some issue with Firefox, the fix was available in a bunch of days, even sometimes in a bunch of hours.
What business problems are you solving with the product? What benefits have you realized?
We have many needs covered with AB Tasty :
1) A/B test to decide which is the best solution for our website (position / color / size for a CTA, bloc of recommandations, navigation menu...)
2) customize the website : add graphical elements for business events (summer / winter sales, christmas)
3) add ad banners for our partners to increase cross sales (EPICERY)