MARKETING AUTOMATION FOR FAST-GROWING BUSINESSES
Build brand, drive demand, and expand customer relationships with one award-winning platform.
Act-On Software is the leader in adaptive marketing solutions that enable marketers to create Adaptive Journeys™ using customer behaviors, preferences and data to intelligently guide the engagement strategy. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value.
Platform features include:
• Best-in-class email engine
• One-click integration to leading web conferencing and CRM solutions
• Tools for website visitor tracking
• Lead scoring and lead nurturing
• Automated programs; trigger & drip campaigns
• Social media listening, prospecting & publishing
• Design tools for web forms, landing pages and emails
• Inbound tools for advanced SEO, Google AdWord tracking, and blog integration
• Act-On Anywhere - a business productivity tool
• Account- and contact-based marketing capabilities
Act-On is a marketing automation platform that delivers innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the CMO and the entire marketing department, from awareness and acquisition, through retention and loyalty. With Act-On, marketers can deliver more personalized customer experiences, drive better business outcomes, and maximize customer lifetime value.