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Act-On

Act-On

4.1
(654)
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The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.

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Act-On review by Kodi M.
Kodi M.
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"ActOn go to for email and landing pages"

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Act-On review by France A.
France A.
Validated Reviewer
Verified Current User
Review Source

"A strategic tool to build successful marketing campaigns."

What do you like best?

Act-On’s automation platform is intuitive, I like the way the menu is built, it’s been made in a logical order so that when you move from one section to another, you go down the logical path to build automation.

The support team is great, they’re efficient and patient ! There are many ways to find answers and tips; the Act-On community, the Act-On university, the online training courses, the webinars, everything is made for us to easily learn and efficiently use the platform.

What do you dislike?

Sometimes it takes us quite some time to do some simple, basic tasks, for example when editing a step in an automated program, we have to wait a few seconds for the system to record what we edited and allow us to move to the next step. When there are many steps, it can become frustrating. Another example is when editing an image using Act-On editor, it can take many minutes before we can see the changes on the image where it’s being used (in emails, landing page, etc). These delays can be a bit frustrating when you are working on a template and you can’t finish it because some of the assets are still being processed by the system.

The marketing calendar is a bit confusing sometimes, I see messages that have not been sent marked as sent, and we can only have a month view unless we export the details.

Recommendations to others considering the product

We would advise to really define your needs and do some benchmarking; Act-On is a great tool to build segmentation, automated programs, nurturing programs and it can be integrated with many other tools, to create a great and efficient tech stack. It definitely is a tool worth having, but it requires to know where you want to go and what you want to achieve.

It took us a few months before understanding and mastering most of what you can do within the platform, and we’re still learning. So be persistent and don’t be afraid to “play with” and test the tool, it’s totally worth it.

What business problems are you solving with the product? What benefits have you realized?

We were able for the first time to really segment and target our audience. We saw a significant increase in our opening and click rates, we could trigger more interest by sending relevant content to our audience, and this led us to more qualified and interested leads.

Having a marketing automation tool such as Act-on is a really benefit to run successful marketing campaign. When we started using Act-On, we realized we were not as organized as we thought we were; It kind of "forced" us (in a positive way) to rethink our campaigns, how we built them and what we expected from them.

This tool allowed us to track our audience and create reports on our tasks and projects such as events, webinars, digital campaign (including google adwords, social media posts, emails, website, landing pages). It is a must-have in our marketing tech-stack.

What Marketing Automation solution do you use?

Thanks for letting us know!
Act-On review by Kyle M.
Kyle M.
Validated Reviewer
Verified Current User
Review Source

"Cost-Effective Marketing Automation for High Volume Marketing"

What do you like best?

The pricing format favors those who are sending lots of emails and want to store lots of contacts without paying for each contact it the database. Automation and contact management/organization has been updated this year and is easier to use than previously.

What do you dislike?

The landing page and email page template builders, while drag and drop, are not visual. They're hard to configure and your only other options is to use raw code. This probably leads most people to purchase them in raw code from other marketplaces.

Recommendations to others considering the product

They're making updates often and the pricing is better than comparable platforms, especially if you have a lot of contacts to add to your database.

What business problems are you solving with the product? What benefits have you realized?

We're able to setup end to end marketing campaigns complete with trackable, unique forms, html designed emails, landing pages and contact management. Having all of them in one place instead of disparate systems makes for better reporting that's easier show management, and new action plans that are based on data.

Act-On review by Kristen B.
Kristen B.
Validated Reviewer
Verified Current User
Review Source

"A Step Up from Some Marketing Platforms"

What do you like best?

I like the fact that there are drag and drop email templates. We can also download existing templates from the platform. It helps to not have to reinvent the wheel. I do like that one can share the edits with other users. Additionally, the send and test-send option seems pretty easy to complete. However, the emails don't always come out correct in HTML depending on the version OS you are using- both in PC and Mac.

What do you dislike?

I dislike the customer service aspect. It does not allow you to call a support line. In my case, I had to reach out to my client rep who then put me in touch with support. I would much rather be able to pick up the phone and have them walk me through it. I am a little perturbed that in order to get top notch education, you need to pay extra to get said training. In my opinion, you should have that already included.

Recommendations to others considering the product

Do you research before going all in. While it might seem relatively reasonably priced, you will end up paying for what they claim are add-ons when in reality, it should probably be already included.

What business problems are you solving with the product? What benefits have you realized?

We are trying to do drip campaigns but the user-friendliness is slow to realize. However, we have been able to successfully attribute most of our email campaigns using the hot button features and the add-on abilities that are implemented through Act-On. The benefits we have realized include the ability to segment off of our master list rather easily.

Act-On review by Steve S.
Steve S.
Validated Reviewer
Verified Current User
Review Source

"We use Act-On daily with an integration with SugarCRM"

What do you like best?

One of the best things about Act-On is its organizational ability and power behind segmentation. When you have a lot of different product offerings or avenues, Act-On provides seamless data mapping and Automated Program tracking. The fluency with connecting with SugarCRM is also seamless, where it accesses Leads, Contacts, Accounts, Targets, Users, Teams, and Campaigns. Data is shared back and forth between these two systems and you have complete control over everything that happens. Act-On has recently published an API / Developer playground which has benefitted us a lot. I would recommend Act-On to any current CRM Developers or Software Development personnel who has marketing experience.

What do you dislike?

One of the major issues with the Act-On company is their support team. Getting a valid or accurate response can be very difficult, and depending on who you talk to you will get different answers. We had one major issue with Act-On that persisted for almost two months before something was done to fix it.

Recommendations to others considering the product

There are many alternatives to Act-On on the market. It really depends on what type of CRM system you are using.. If you have good developers and if you have the marketing personelle able to interact and work on technically diverse issues. It's not plug and play by any means, but for a technically minded person everything is very simple to deploy. You need a strong foundation for organization before you dive into a Marketing Platform as complex as Act-On. Your CRM data needs to be accurate and the stuff you pass back and forth needs to be planned and managed.

What business problems are you solving with the product? What benefits have you realized?

We were trying to find leads for our sales team. Act-On provides a lot of different channels of marketing ability that brings us a pile of leads every week. Act-On has some awesome reporting/tracking on all of these Leads, their behaviors and interests, etc. Act-On is a great system for an experienced CRM Developer.

Act-On review by Lauren N.
Lauren N.
Validated Reviewer
Verified Current User
Review Source

"Worth its value, but prepare to become BFFs with Tech Support"

What do you like best?

Lots of functionality with email campaigns, design aspects look nice, some good automated program options, the new beta form builder is mostly a good upgrade

What do you dislike?

Lots of limitations you find out about as you get into the weeds, support techs are often just as in the dark as we are. Oh and no “undo” options in content design, nor like a “trash can” for anything accidentally deleted to recover.

Recommendations to others considering the product

If you can spring to pay more for something else like Hubspot or Marketo, would suggest doing so. But if you’re on a budget and want something that still does the job, this fits that bill.

What business problems are you solving with the product? What benefits have you realized?

Reaching out to prospects by title, industry, etc. to deliver messaging specific to them in a way that is continuous yet requiring less work from me. Raising brand awareness for a lesser known company. Obtaining crucial customer information from gated content.

Act-On review by Darrell C.
Darrell C.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Act-On makes it easy for me to create automated email campaigns"

What do you like best?

The best thing I like about Act-On is the Rest APi interface. It has allowed me to create an automated email system that I can use with my other web applications. Such as our seminar registration system.

What do you dislike?

When using automation programs to update the crm I would like to have more control on which fields in the CRM I would like to update. Right now its confusing. Also the documentation for the APi is weak.

Recommendations to others considering the product

Make sure you give your act-on rep a very detailed intention of how to want to use act-on so that they can explain whether not the system does what you will want it to do.

What business problems are you solving with the product? What benefits have you realized?

Now by using the API whenever we ad seminars to our system an email campaign is automatically put together and sent to our client database in acton. Plus anyone who is already registered for a seminar is autmatically put into a suppression list so that they do not receive the emails for that seminar.

Act-On review by Alexis O.
Alexis O.
Validated Reviewer
Verified Current User
Review Source

"Act-On is an effective program to track customer interaction with emails."

What do you like best?

The best part of the Act-on software is the ease at which you can view clicks, opens, and sent numbers with every email sent. Being able to easily download excel sheets with all pertinent information and data for each individual email is also extremely helpful. In addition, the ability to suppress certain lists of people in each email is very helpful, because often emails are sent multiple times to different groups of people for data tracking purposes. Another feature that has proven to be quite beneficial is the ability to keep and maintain lists of different people and groups. As a company with many different clients, and various offices it is extremely important to be able to generate and save mailing lists for different the many demographics we serve.

What do you dislike?

I often find that act-on takes a lengthy time to load from page to page. In addition to this, downloading files of data about emails sent often also are very time consuming compared to other programs.

Recommendations to others considering the product

To others considering Act on, I would say it is a highly effective and efficient program for keeping track of mailing lists, emails sent, and all that data that comes with that. It is generally very easy to use, even with little experience in software like this. Although not always the fastest program, it has many features that make it stand out for data tracking.

What business problems are you solving with the product? What benefits have you realized?

Act-on provides the opportunity for our company to see who is consistently interacting with messages we send. With this information, it helps to build our relationships with people who are interested in us, and have similar views.

Act-On review by Justin W.
Justin W.
Validated Reviewer
Verified Current User
Review Source

"Great Multi-Functional Marketing Platform - Several Limitations"

What do you like best?

The best feature of Act-On is the automated program builder. There are dozens of functions these programs can serve, from sending scheduled emails to data mining, to sending Sales alerts when certain actions are taken. It's a versatile feature gives our marketing team great efficiency.

What do you dislike?

The Google AdWords reporting is a little clunky and doesn't live up to the potential of other reporting features it offers. Update as of 7/1/2018: The customer service has taken a major hit in quality. Tickets are not responded to or resolved in a timely manner. Additionally, there is no real-time Sales CRM-to-Act-On syncing, which can delay sales efforts and triggers. While the platform is visually appealing compared to others, some of the functionality is subpar.

Recommendations to others considering the product

Never hesitate to reach out to customer support. They do a great job investigating issues and helping you with advanced features. All support tickets are archived, and their email communication is excellent. The program is loaded with features, so there is a learning curve. But once you get comfortable with all the various features, it will make your marketing job much easier.

What business problems are you solving with the product? What benefits have you realized?

Personalized emails sent to highly-targeted lists. We can segment our client base into as many categories as we need, then send relevant, personalized content to them which has led to vast engagement increase and, in-turn, higher revenue. Lead Scoring for prioritizing the best leads that Sales should follow up with first. This has not been easy in the program's current state.

Act-On review by Taylor B.
Taylor B.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"I am a marketing implementation specialist at a marketing agency"

What do you like best?

I like how easy it is to pick up as a first time user. The tool bar on the left is pretty straight forward and easy to navigate through the platform. My favorite part of act on is the landing page builder I actually enjoy building out landing pages now compared to other platforms.

What do you dislike?

One thing I dislike about the platform is the struggle of setting up the technical side of the platform. As a new user it was somewhat confusing as to how to set up the DKIM and SPF.

Recommendations to others considering the product

I highly recommend ACT-ON out of the numerous automation sites act on is one of the easiest and best platforms to navigate and implement marketing content.

What business problems are you solving with the product? What benefits have you realized?

This platform offers great tools when it come to creating emails, Landing pages and forms. The builder is great and easy to use.

Act-On review by Eduardo C.
Eduardo C.
Validated Reviewer
Verified Current User
Review Source

"Easy to use, easy to follow your clients"

What do you like best?

Act-On is a very easy to use tool for automation. You can set from a single-mail campaign to a complex behaviour flux. Use all capabilities connecting other tools and setting lead scoring to all actions. It incudes the option to create landing pages and gated content, so you are always un control of your information.

What do you dislike?

Databases sometimes can get messy easily. Segmentation is not the best feature (you need to create cascades to create segments). Another feature should be optimized is the options in the landing pages editor (some options are very limited or simple, some HTML codes are not accepted). Also the e-mail footers are kind of messy to admin when you're sending a unique e-mail.

Recommendations to others considering the product

Act-On is a powerful tool for mid-market requeriments. You can set almost all parameters for leadscoring and connect many other tools, but if you are looking for complex DB connections or advanced marketing intelligence, you might look for another tool.

What business problems are you solving with the product? What benefits have you realized?

Act-On and CAN-SPAM Act policies will not let you send e-mail to generic e-mails (contact@xxxxx, admin@xxxxx, help@xxxxx) so if your database contain many addreses like that you will not be able to track their activities.

Act-On review by Yosa A.
Yosa A.
Validated Reviewer
Verified Current User
Review Source

"Best MA tool for small businesses"

What do you like best?

Act-On is the best solution for small businesses that do not have a connected CRM and who might be investing in one soon. The Outlook plug in that allows sales users to track their email and use Act-on resources right within Outlook is a must have for our busy team.

Also- the support is lightning fact and friendly compared to other vendors!

What do you dislike?

I’d like to see SMS as a feature. We don’t need text messaging yet, but it is on our roadmap.

Recommendations to others considering the product

Give Act-on more than a cursory glance. It has a user friendly interface and the tools for sales are unique in the industry.

What business problems are you solving with the product? What benefits have you realized?

We have given our sales team PDFs and email templates to use within Outlook, plus fully featured marketing automation and lead scoring.

Act-On review by Eric K.
Eric K.
Validated Reviewer
Verified Current User
Review Source

"A Simple to Use and Powerful Marketing Automation System"

What do you like best?

I love how easy it was for me to integrate our donor management system with Act-On. The ability to import large sets of data with whatever columns I want via FTP and schedule routines is brilliant. I'm not dependent on programmers using complicated API's that are poorly supported or frequently break down.

What do you dislike?

My only complaint so far is the unsubscribe form is an all or none approach. We have fifteen different types of emails we send out and I wish I had the ability to only show certain lists on that unsubscribe form. If each email I sent out could be associated to a particular unsubscribe form this system would be perfect.

Recommendations to others considering the product

It's been a pleasure working with them. Their pricing model is much better than most other marketing automation companies. It's been a great move for us!

What business problems are you solving with the product? What benefits have you realized?

We have solved IT involvement with the creation and sending of emails. Now our various departments can create and send out their own emails. We can see how plugged in some of our donors are to our emails and websites.

Act-On review by Neeraj U.
Neeraj U.
Validated Reviewer
Verified Current User
Review Source

"Probably the best automation software for small and midsize businesses Today"

What do you like best?

I have used mailchimp and Oracle's Eloqua in past. The feature sets which stand outs for us are "Website Prospector", excellent customer support and ability to segregate our customers between "Known" and "Anonymous Prospects" . We also use Salesforce for CRM activities, and the integration with Salesforce has been exceptional.

What do you dislike?

Lack of ready-made landing page and pre-designed templates. Inability to add manual tracking codes for analytics and campaign measurements.

Recommendations to others considering the product

Classic forms have provided us a way forward for using iframes across our landing pages on WordPress. Noticed Act-On recently, moving towards much more intuitive Labs forms. If you are small and medium scale business looking for good customer support and cost for ownership, plenty of API/connectors, Social media listening, Publishing and SEO friendly E mailer automation tool, Act-On is for you!

What business problems are you solving with the product? What benefits have you realized?

E mailer campaigns using Act-On are back bone of outreach campaigns to our existing customers and prospects. We also use Act-On for regular newsletters, lead and demand generation campaigns.

Act-On review by Callie M.
Callie M.
Validated Reviewer
Verified Current User
Review Source

"Solid Product. Exception Customer Service."

What do you like best?

The platform itself is reliable and fairly straightforward, with broad integration capabilities. However, what truly sets Act-On apart is the customer service. Questions and issues are addressed promptly and thoroughly. I have waited up to a week or more for assistance on other platforms, only to get virtually nowhere. The support team at Act-On, meanwhile, has consistently gone above and beyond.

What do you dislike?

When integrating with other systems, there can be additional steps that are not as intuitive. Whether this has more to do with Act-On or the partner system is unclear. This is easily overcome, and the support team is excellent at helping with navigation.

Recommendations to others considering the product

I would always recommend evaluating the capabilities of a platform based on your specific business needs. Even an excellent platform, if it does not have what you are looking for, can be a poor fit. As a tool for marketing automation, Act-On is superb in its ease of use when setting up and segmenting campaigns, with integration capabilities that feed to and from WebEx and Salesforce, and the ability to easily embed forms and create landing pages.

What business problems are you solving with the product? What benefits have you realized?

Act-On is our primary B2B marketing platform. It's the means through which we connect with our customers and promote our presence at events. The ability to setup marketing automation campaigns quickly and simply has been a huge benefit, with the ramp up time for new users being very short, as the system is fairly straightforward and user friendly.

Act-On review by C. Gregg C.
C. Gregg C.
Validated Reviewer
Verified Current User
Review Source

"Marketing Automation Software with Great Customer Support"

What do you like best?

From the very first step, Act-On is dedicated to making sure their services will help meet or exceed your marketing goals. Their customer support and onboarding team is stellar and are dedicated to helping you succeed. Act-On offers a wealth of information and supplemental instruction to use their software through Act-On University which has been very valuable. Act-On also offers templates for emails, landing pages, forms, and marketing programs which make it very easy to get started.

What do you dislike?

There are only a few small things that I dislike about Act-On. I wish there was a better system for the content organization on their platform. I also wish their template emails were a little more polished out of the box.

What business problems are you solving with the product? What benefits have you realized?

We are working smarter with our marketing campaigns as we are able to customize and personalize them to meet the needs of our potential clients. We can track visits to our websites and interaction with our emails to a greater degree which helps us lead our efforts in the buyer's journey.

Act-On review by Chelsea S.
Chelsea S.
Validated Reviewer
Verified Current User
Review Source

"Great Program with Potential to round out Member Experience"

What do you like best?

First and foremost, I like the automated programs, which has allowed us to reduce the time and manual labor we put into building ad hoc emails. We've been able to push out information faster and able to reach more people than Constant Contact.

Second, I like scoring process. We can cookie the users, and set up different criteria of how they're scored. From that, we created a leads list for our contact center, so they can personally reach out.

Third, I love the segment feature we can create with a list in the contacts. That has allowed us to further divide out who's interested in our products and services after two emails, then better market to those users.

Lastly, I like Act-On University. This program is intimidating, but Uni has a selection of different courses you can take depending on how you want to use the software. We have a team of primary users, and also a sales team. Both have very different roles in how we use Act-On, so it's great to see our team on the same page.

What do you dislike?

The program itself is intimidating. There are so many factors that go into one email, that it takes a few months to fully grasp the concepts. Act-On University has really helped with that, so I'd recommend going through as many of the workshops as possible. The downside to that, is if you're looking to get certified and do the live workshops, the presenter has to manually upload your name for you to get credit. I reached out to support and it wasn't as helpful as I was hoping.

What business problems are you solving with the product? What benefits have you realized?

This software has forms that we integrated with our website, so we have the ability to track our users and better grasp their behaviors and conversions. It's allowed us to create our own templates and use those for outbound and the automated programs. We've been able to provide our contact center with a list of hot leads, which we've gotten positive feed back from.

Act-On review by Jennifer T.
Jennifer T.
Validated Reviewer
Verified Current User
Review Source

"Easy to Use, Great Templates"

What do you like best?

I like the set up of the new email creator. I can now create my own templates to make reoccurring emails easier. The website prospecting tool is extremely helpful when it comes to new business development. I know who has visited our site and what they are potentially interested in.

What do you dislike?

The search features for contacts only works if you are in a certain list. It's difficult having to delete or search for a specific individual when I don't know which list they are on. The templates in content have not been updated in quite a while, no new templates have been added. I'd also like to know how to change the url of the landing pages from promo to ourwebsite.com/landingpagename as it stands the urls are not very SEO friendly for our website.

Recommendations to others considering the product

Go through the training it will be helpful...

What business problems are you solving with the product? What benefits have you realized?

Business Development

Lead Generation

Marketing automation

Act-On review by Sean B.
Sean B.
Validated Reviewer
Verified Current User
Review Source

"Decent Salesforce Organization, Poor Support"

What do you like best?

The Salesforce sync is pretty seamless, however the current version does NOT support Lightning the same way it supports Classic.

What do you dislike?

We have been two-time customers of Act-On, having switched back from Pardot after having multiple customer success managers in a year. Our switch was originally because of the service levels that Act-On provided, but we have see a drastic reduction in those levels over the course of the past two years. Simple requests sometimes took weeks and communication from our success team was downright awful. They renewed our contract without notifying us 5 months prior to our existing renewal date and have failed to provide solutions or a roadmap to issues that have arisen, like the fact that Lightning users in Salesforce can NOT send Act-On emails from SFDC and poor integration with Google Analytics.

Recommendations to others considering the product

Evaluate your needs before you consider investing. Act-On has some comparable features to other full-service marketing automation solutions, but needs to focus on its bread and butter. There are a lot of bells and whistles that aren't that useful.

What business problems are you solving with the product? What benefits have you realized?

Marketing automation, mass emails, sales users access to templates.

Act-On review by Jon C.
Jon C.
Validated Reviewer
Verified Current User
Review Source

"This is the best software we've ever bought (no really)"

What do you like best?

I used to constantly get requests to create emails for sales/marketing/development. Nearly every week. Since we started using act-on and the end users were shown the system I never get asked to make emails.

It allows them to have their emails sent out and allows me to work on actual development. It also allows for easily created responsive emails that look great on desktops and on mobile devices.

What do you dislike?

Honestly nothing. I can't think of one thing I'd change about it.

Recommendations to others considering the product

BUY IT. Seriously. This software will seriously reduce the workload your IT staff has to put into making marketing/sales driven emails. I don't say this lightly but as I said, I used to create a lot of emails. Especially for our end of year. I made no end of year emails last year, it's that intuitive for the user.

What business problems are you solving with the product? What benefits have you realized?

Very regular requests for emails to donors/customers.

Act-On review by Kristen T.
Kristen T.
Validated Reviewer
Verified Current User
Review Source

"Wonderful support - great automation"

What do you like best?

What I like best about Act-On is the automated program features. I am able to set up a full month drip campaign with branches at each step depending on behavior, early exit conditions, and it automatically pull contacts through our API system. I also have the ability to alert different members of our sales team when people reach a certain score, or click on a certain page on our website. It is helpful in seeing behavior and gives us much insight into our current prospects. Act-On also has an amazing support staff. Any time I have submitted a support ticket I have received a response on the same day and have always had my questions answered thoroughly. The mobile-responsive landing pages are easy to create as well.

What do you dislike?

What I like least about Act-On is the way it is integrated with our API system. It is partially integrated, but some of it doesn't work as smoothly as I wished. Also we are limited to 5,000 contacts per month which can be difficult, however, you can purchase a larger contact package.

Recommendations to others considering the product

If you do a lot of email marketing manually and an integration with your API system would help this may be the program for you.

What business problems are you solving with the product? What benefits have you realized?

We are solving business problems by saving time and not having to manually send all these emails by using an automated campaign. It is also showing us much insight as to what prospects are more interested than others.

Act-On review by Douglas M.
Douglas M.
Validated Reviewer
Verified Current User
Review Source

"Excellent Value with Stellar Live Support"

What do you like best?

Best solution for the best price with excellent LIVE support. I just need to pick up the phone and almost every issue that I had gets resolved right there.

What do you dislike?

The online help for DIY tech support could be indexed better; (It's often hard to find). The intuitiveness of the program is almost excellent, but often one critical step is buried with step that is not expected. If you do fall behind with your account payments, then you can expect a rough ride, but Act-On still works with you until compliance is met.

Recommendations to others considering the product

If you're a small company and you value getting a live and knowledgeable person right there to help you when you need it, then Act-On is an excellent choice.

What business problems are you solving with the product? What benefits have you realized?

Automating our outbound marketing campaigns. Also aligned with Salesforce so sales reps can send out emails. Filters let us know who is landing on specific pages - excellent intel, which can be captured and exported! And, reverse IP lookup allows us to see when leads have returned to our site. This helped us close some very big deals.

Act-On review by Riley E.
Riley E.
Validated Reviewer
Verified Current User
Review Source

"A Great Marketing Tool for Your Stack (That Thankfully Keeps Getting Better)"

What do you like best?

We use Act-On for email marketing, landing pages, and webinar automation. It's a good tool for all three of these.

Act-On provides nicely designed email templates ready for immediate use, and it's easy to build and organize lists in the platform, which integrates with Salesforce.

The form building tool is easy to use with a great, recently updated interface that makes it fun to build and organize forms (it was a bit of a nightmare in the old version).

Act-On integrates with Webex, which we use for webinars. Their webinar automation set up is easy to use and you can set up a nice cadence for outreach directly in the program. Their support and self-held tools and new video tutorials or "classes" are stellar.

What do you dislike?

We continue to have issues with emails not reaching people and being diverted to junk boxes or being blocked. We've engaged with Act-On in the past to try and improve this and saw some results, but not enough considering we paid them for the engagement.

Also, the Webex/Act-On integration can be glitch-y. We consistently have issues with panelists not being able to sign on the way they're meant to in the system and small mis-haps like that (which can be a big deal in a live webinar),

What business problems are you solving with the product? What benefits have you realized?

We have set up an email marketing program and an customer email engagement program in Act-On that have been very successful. The Salesforce integration is powerful and easy to use. Our Sales team uses Salesforce and our marketing team works a lot in Act-On, so it benefits both teams greatly.

Act-On review by Shawn G.
Shawn G.
Validated Reviewer
Verified Current User
Review Source

"A great tool for the busy Marketer."

What do you like best?

I've used various Marketing Automation tools. None of them come close to the ease of use of Act-On. As a busy marketer I've found that using Act-On has saved me countless hours. Before Act-On I used a competitor's automation tool. It would take at a minimum one hour to create a landing page, where in Act-On I can create a landing page in 5 minutes. The reports are superior as well. The quality of data and usability of that data are remarkable. It's a great tool for the busy Marketer.

What do you dislike?

I haven't used the social media features enough, but from my experience with them - I believe they could be more robust. But with that said, I wouldn't be without Act-On.

Recommendations to others considering the product

I cannot comment enough on how easy Act-On is to use. From list management to building e-mail blasts. The time you save alone will more than cover the cost of Act-On.

What business problems are you solving with the product? What benefits have you realized?

Having reliable data for the sales team in regards to e-mail blasts, website analytics, etc.

Being able to track e-mail results.

Benefits include increased lead generation and sales.

Saving time on creating e-mail blasts, landing pages, forms, and managing them all.

Act-On review by Lydia P.
Lydia P.
Validated Reviewer
Verified Current User
Review Source

"Does the Job"

What do you like best?

Act-On is a pretty great marketing tool. For the most part, everything is where you need it, can be automated how you want it, and tailored to suit your needs. It can be a bit tricky to navigate at first. I definitely love Act-On University that helps new users learn the ins and outs of the tool.

Honestly, the best thing I have experienced so far with Act-On was participating in one of their conferences. The gathered great speakers on different marketing topics and built in time for networking. It was a fun, informative, day long event.

What do you dislike?

There are definitely some quirks with the different tools. We have has some scheduling issues in the past, but overall it does what it needs to do. The tech support staff are great.

There have been times when we have had questions about why the platform can't perform specific tasks or functions, or why the program works a specific way and no one seems to be able to answer or explain to us.

Recommendations to others considering the product

Act-On keeps improving. They keep adding new features, fixing old or confusing parts of the system. They also really like feedback, and try to implement it into newer versions and upgrades. If you choose Act-On, and find something you don't like, let them know. They might be able to help you work around it or it might be changed in a future update!

What business problems are you solving with the product? What benefits have you realized?

It helps us make sure we are on top of our communications and helps us track and measure our communications strategies.

Act-On review by Jamie M.
Jamie M.
Validated Reviewer
Verified Current User
Review Source

"Superior customer service, good platform"

What do you like best?

The customer service support I received, both technical and with my customer success manager, was one of the best customer service experiences I've ever had from a digital service company. I feel that I would not have experienced the level of success with their product without the support.

What do you dislike?

The user interface is a bit outdated. During the 3 months I've been with Act-On so far, many updates and new features have been applied, leading me to believe that this product will soon be an exceptional one.

Recommendations to others considering the product

I recommend Act-On for the small marketing groups who need a marketing automation/email marketing solution. The platform integrates across our website, into our email client, our CRM, and other digital engagement tools like WebEx. The price is reasonable and the support is phenomenal. I already cannot live without the functionality of Act-On and I anticipate that, soon, my user experience will be exceptional (new features are constantly being released, and Act-On keeps us users updated on coming soon features). Act-On has bumped up our team's marketing game enormously.

What business problems are you solving with the product? What benefits have you realized?

I'm gaining insight about our customers overall and on an individual level. I can analyze customer communication data at varying levels to assess engagement and further understand what our customers seek from us. Also, communication has been automated through the platform, meaning I no longer have to worry about confirmation emails, reminder emails, and keeping a constant flow of communication with customers.

Act-On review by Genevieve G.
Genevieve G.
Validated Reviewer
Verified Current User
Review Source

"Customized marketing, unparalleled customer service"

What do you like best?

Thanks to Act-On we were able to hyper-customize and precisely target potential audiences for our global events, which turned around our lackluster event registrations, filling them in under a month. Aside from that, Act-On pitched us on their customer service, so I was already expecting a lot, but the team has far surpassed my expectations. I have always had the tools, resources, and support I needed when I needed it.

What do you dislike?

My experience has been great, there's nothing I dislike; however, I always feel like I am looking at the tip of the iceberg - no matter how much I learn and build, I feel like there's so much more I could be doing.

Recommendations to others considering the product

Customer service at Act-On really is unbeatable. Even now as I'm no longer in the implementation phase, Act-On regularly contacts me with recommendations for our use, updates to the platform, and for check-ins. When I need help, the tech support system is quick and always helpful, and there are online resources and other live options. That said, it does help to have technical or tech-savvy staff in-house for implementation to work out any bugs.

What business problems are you solving with the product? What benefits have you realized?

We've cleaned our lists, and maintained them with better hygiene than ever before, so we know what contacts are good, and we were actually able to identify deliverability issues through Act-On and correct them with the companies receiving our issues. We've also reduced reduce email fatigue with targeting and customized service offerings, rather than blanket blasts.

Act-On review by Jason M.
Jason M.
Validated Reviewer
Verified Current User
Review Source

"Premium cost, but you good value"

What do you like best?

Lead generation platform, automated email campaign features that are well integrated with Salesforce. Saves us loads of time from previous platform. Support has been excellent.

What do you dislike?

Higher cost that other platforms we've used int he past. I do feel like our business has grown to the point where its needed. Also, I do feel its a good value and support has been great.

Recommendations to others considering the product

Be careful to weight costs against something like mailchimp, emma, or icontact. If you have complex automation or integration needs Act-on could be a worth the money. If you have simpler needs, you may save a lot of money with aforementioned services and be very happy.

What business problems are you solving with the product? What benefits have you realized?

We're not able to send mass email campaigns and automatically have the sender properties be from the Salesforce account owner. We're also starting in lead generation which is new for our company.

Act-On review by Jasmine U.
Jasmine U.
Validated Reviewer
Verified Current User
Review Source

"Versatile and Easy to Use"

What do you like best?

I love the ease of creating emails, questionnaires, and landing pages. The simple drag-and-drop UI is intuitive and can be quickly mastered by anyone. Those with coding knowledge can import custom code, which is pretty awesome, but not really necessary since the UI offers many customizing options.

What do you dislike?

Understanding, managing, and creating email lists can be a bit daunting. I highly recommend taking the time to watch all the training videos to get a better handle on how to make it work for your business.

Recommendations to others considering the product

Act-On is really the one-stop application that you will need to meet all of the marketing needs for your business. Easy to use, detailed reporting, customizable for your business needs, excellent tech support, and an extensive training library makes this a product worth investing in.

What business problems are you solving with the product? What benefits have you realized?

We mainly use Act-On for product promotions and sending information to our customer base.

Act-On review by Paul M.
Paul M.
Validated Reviewer
Verified Current User
Review Source

"Act-On - marketing automation for Mid size businesses"

What do you like best?

Pricing methodology - per active contact means that a business can affordably access high end marketing automation.

Great support. Ongoing webinars and training.

Email and landing page template is simple yet powerful and complete.

Email engine and tracking is very good.

Touches all aspects of marketing inbound and outbound.

Constant improvements

List management and integration to crm like Salesforce works well

What do you dislike?

Interface can still be a tad clunky, especially the automation - most are visually created now. Reporting in professional package isn’t very useful, takes too much effort to pull together. The forms creation is not intuitive (although it works well) limited integrations (has the key ones for CRM but could do with some other packages out there)

What business problems are you solving with the product? What benefits have you realized?

Have been able to run significantly more campaigns with the same staff - 10x. Better email and contact data allows us to create more targeted campaigns while updating contact data. After website update, will link contact capture better from within Act-On. All webinars, events, etc, are better managed and tracked with registration landing pages and forms and automation to send confirmations, reminders and thanks uous

Act-On review by Erica C.
Erica C.
Validated Reviewer
Verified Current User
Review Source

"Great automation program and platform that is easy to use"

What do you like best?

The ease with which I can build an automation program is my absolutely favorite thing about Act-On. It doesn't take me nearly as long to build an entire campaign as it has in other systems. Email and landing pages are simple to design with drag-and-drop features, and the icons used for the automation program make it a smooth process. The university courses offered are also very helpful anytime I run into an issue I'm not familiar with.

What do you dislike?

I have been using Act-On for a few months and haven't come across anything that I don't like. Any time that I have needed help with something, I have found a guide or course in the virtual university or contacted the help desk to get it quickly resolved.

What business problems are you solving with the product? What benefits have you realized?

Providing our subscribers with more customized content is a major benefit. We are able to better engage with our consumers and therefore move them through the funnel.

Act-On review by Sukanya M.
Sukanya M.
Validated Reviewer
Review Source

"Act-On: An easy approach to marketing automation"

What do you like best?

It is a very user-friendly software but it locates somewhere in the middle where it is neither too simple like constant contact nor too advanced like Hubspot. It is a good system for medium-sized organizations. I liked the customer service especially their technical support and dashboard design is also very modern and user-oriented.

They provide some advanced features where you can see the original code of the landing pages which is really cool because I know everyone does not have that feature.

What do you dislike?

They can do better from the pricing side. We used to have the enterprise version but the price point and the features were not used sync that's why we were not very much satisfied.

The other thing that I disliked is that we have to manually update the list instead of automatic update.

Recommendations to others considering the product

They should review their pricing points for different levels of customers. They can improve the design of the overall website to make it more attractive to everyone.

What business problems are you solving with the product? What benefits have you realized?

We mainly used it for the newsletter creation, list maintenance and developing our landing pages. It helped a lot to with the with the list maintenance and nurturing and creation of newsletter.

We were able to create and use different features of developing the newsletter. We also started and linked our social channels to see the flow of the lead generation.

It is very easy to understand the report which helped us to focus on the problem areas. Their technical support team has always helped to solve any issues we had immediately.

Act-On review by Denise R.
Denise R.
Validated Reviewer
Verified Current User
Review Source

"Act-On Makes Marketing Automation Easy"

What do you like best?

There's a few things I like about Act-On.

- Act-On is intuitive and very easy to learn. The help center is filled with helpful videos and FAQs.

- Email and landing page templates are such a time saver! These templates make it easy to build and execute mini-campaigns in under an hour.

- I have to give it up to Act-On support team. They are very responsive, friendly and always helpful!

What do you dislike?

I could think of two improvements I would like to see in the future. The social media platform is helpful and time saving, however, the posts you share don't always render nicely once they are published (e.g. Facebook and LinkedIn). The other improvement would be the marketing calendar. It was recently updated and I actually like the other version with the color coding better.

Recommendations to others considering the product

Go for it! It's easy to use yet efficient for both your marketing team and sales team.

What business problems are you solving with the product? What benefits have you realized?

The marketing team no longer depends on the time or workloads of our development or IT team. Act-On makes it so easy for us to create and execute our own landing pages and forms. This was definitely a game changer for our marketing team… and dev and IT are pretty happy about it too.

We are also better at targeting our leads and customizing our emails and landing pages accordingly in a matter of minutes. We are able to sync our marketing lists with CRM making us much more efficient and saving us lots of time when it comes to targeting, customizing and sending our marketing messages.

Act-On review by Brandon D.
Brandon D.
Validated Reviewer
Verified Current User
Review Source

"Great overall marketing automation and UX capabilities"

What do you like best?

Act-On provides EVERYTHING that you need to get up and running with marketing automation which immediately improves your email marketing campaigns and enhances the overall user experience for your customers or prospects. Act-On provides image hosting, email/landing page templates, list segmentation, etc., but the best thing about Act-On is the customer support! Always quick to respond, issues are often resolved within minutes of submitting the request.

What do you dislike?

Reporting seems a bit clunky. Metrics and results are crucial in the decision-making process so I would love to see Act-On improve in this area. Also, landing page creation can be cumbersome, but the more you create, you will figure out what is best for your work-flow. Act-On also provides very good documentation, and as I said, the customer support is fantastic.

Recommendations to others considering the product

We chose Act-On based on the ability to handle multiple clients (Enterprise edition) which allows us to use similar features, campaigns, and user experiences for each, while keeping the metrics and results separated.

What business problems are you solving with the product? What benefits have you realized?

We have automated customer retention efforts with transactional messages that are sent based on segmented data. We are also working to consolidate data and score our prospects by engagement.

Act-On review by Tara C.
Tara C.
Validated Reviewer
Verified Current User
Review Source

"Act-On - Automation & Email "

What do you like best?

Act-On is very easy to use tool. As an email team of 1 person I'm able to juggle deploying 50+ emails a month as well as my other marketing tasks. I really like how easy it is to upload PDFs or other external documents and create external links, this saves myself and internal users of those links lots of time and headaches. I like the marketing automation part, it's very simple to send a customer on a journey based off of a form they fill out as well as notify internal employees of their actions, for our sales team this has been invaluable. Organizing marketing lists is very easy and I love how you can locate a specific list and see the mailings that were sent to the list.

What do you dislike?

I dislike Act-On's reporting, we even have Datastudio and I find that just as tricky to understand. As mentioned above, I don't have time to do a "roll up" report for my parent account as well as my child accounts, merge together in excel & make sense of. I don't think any of the prospector tools are of any value, they are low quality and it would be easiest to pull that data from the native tool (i.e. Facebook, Twitter, Google Analytics). I don't think the social listener is helpful. I also hate how long it can take to upload a photo, I think this has to be a bug within Act-On but when you are composing an email and you click upload image and may have accidently uploaded the wrong one, if you click "cancel" instead of "okay" it still uploads the image.

Recommendations to others considering the product

Act-On does email and marketing automation right, it's so easy to have parent and child accounts and be able to toggle between them.

What business problems are you solving with the product? What benefits have you realized?

In my role, I love the automation tool. One way we use it that has been extremely helpful is we have an automation set up where depending on what country someone selects a triggered email is sent from the appropriate sales rep.

Act-On review by Richard E.
Richard E.
Validated Reviewer
Verified Current User
Review Source

"A great marketing automation product with 'human' support"

What do you like best?

The platform integrates all your automation requirements along with an online support university (that's really useful) and great telephone support both in-country and from the USA. We have integrated Act-On with Salesforce, the support Act-On has given includes improving the integration and when we've had problems with Salesforce your CRM will also try and help with solutions - really rate the support offered!

What do you dislike?

Sometimes the set-ups can be quite complex. The platform is also being modernised and this sometimes conflicts with our legacy set-ups. When Salesforce updates this can often affect the Act-on API.

Recommendations to others considering the product

Ensure you think about what you are trying to achieve - what does success look like... takes a while to set-up but well worth it if you have a clear marketing and customer contact strategy.

What business problems are you solving with the product? What benefits have you realized?

Taking communication from integrated to ambient with measures that allow the function of marketing and sales. Creating leads, measuring leads, converting to customer, creating life-long customer relationships. Also used to assist with automation in the sales team - making the customer contact process more transparent. Also being used as a customer experience improvement tool - providing mobile compliant pages (away from our main website - that are fully measured) to provide customers with a 24/7 place to go for workshop assistance (i.e. pre-reading). These pages are not indexed, so don't sit in search engines and visitor data is collected so that they can be removed from reminder emails (based on when they have interacted with the page). Work's really well!

Act-On review by Meghan M.
Meghan M.
Validated Reviewer
Verified Current User
Review Source

"Act-On is a must have!"

What do you like best?

I like how easy it is to use. From creating landing pages to forms to uploading and managing your images, I would say it is very user friendly. It is easy for someone to pick up quickly. I can pass along a project to a summer intern and they can navigate and pick up the drag and drop system very easily.

What do you dislike?

My only complaint about Act-On is I wish they had a better tech support network. Currently, they have a community based forum or you can email a staff member your question. Ideally, I would prefer to either have a designated tech support advisor to my business account or have the capability to chat with a tech support personnel online.

When I have a technical issue or complaint, the email system does not serve it right. For example, if I have an issue that cannot be resolved in a timely manner, the conversation gets lost in my inbox over time thus forcing me to manage the conversation and try to keep up with the topic all while I am working on other tasks.

Recommendations to others considering the product

I would recommend act-on if you do a lot of email marketing and you are looking to beef up your website without needing to hire an agency. An internal marketing employee can easily have a bigger presence with the help of act-on. This service offers more than just email marketing and can really give your business that professional look without the agency price.

What business problems are you solving with the product? What benefits have you realized?

We use it for landing pages for our website, electronic forms for on-site conferences on an ipad, surveys for internal purposes, subscription email center, email marketing and contact management just to name a few. A big benefit is to be able to track all activity one contact does within our marketing from visiting our website to opening and clicking within our email blasts.

Act-On review by Thomas G.
Thomas G.
Validated Reviewer
Verified Current User
Review Source

"Great piece of kit....just don’t rely on it for reporting "

What do you like best?

I love act-ons all encompassing systems. It integrates excellently with Netsuite, which was one of the main selling points for us a sme.

The editing function has increased in usability over the last year and now competes with other marketing softwares, even excelling over certain other marketing softwares.

What do you dislike?

The reporting for Act-on unfortunately is very vague. Don’t expect to get some of the more granular details without some digging.

Little to no SEO tools apart from the page evaluation tool, which while handy is limited in its usefulness.

Recommendations to others considering the product

Great piece of kit, reporting is slightly weak but it makes up for that in other areas. Easy integration with Netsuite.

What business problems are you solving with the product? What benefits have you realized?

We find that automatic is a great source of business generation. We use it to nurture and assign leads to our sales team with great efficiency.

With out Netsuite integration we have streamlined our whole operation from segmentation to pricing.

Act-On review by Skott M.
Skott M.
Validated Reviewer
Review Source

"Mediocre enterprise solution for email marketing "

What do you like best?

Acton gave us the ability to send mass emails in a simple to use framework with little need to onboard or study up on using the software. In fact, we were able to hit the ground running within 24 hours.

What do you dislike?

We had a marketing team and a large sales team. While marketing was the primary user, we also had a need for each sales person to control individual lists and send emails using marketing created templates. In addition, we needed to be able to monitor and analyze these campaigns. ActOn was unable to have multiple users as independent senders, rather all users used the same account, which muddied the analytics and did not allow independent management based on user.

Recommendations to others considering the product

Review other enterprise solutions and map your specific need based on your goals before deciding.

What business problems are you solving with the product? What benefits have you realized?

Email marketing and content marketing is an important part of outbound strategies. This software enabled us to send many emails, control spam, and sync lists through our CRM.

Act-On review by Rachel R.
Rachel R.
Validated Reviewer
Review Source

"Act On Experience"

What do you like best?

One of the best things about Act-On is its organizational ability and power behind segmentation. When you have a lot of different product offerings or avenues, Act-On provides seamless data mapping and Automated Program tracking. The fluency with connecting with SugarCRM is also seamless, where it accesses Leads, Contacts, Accounts, Targets, Users, Teams, and Campaigns. Data is shared back and forth between these two systems and you have complete control over everything that happens. Act-On has recently published an API / Developer playground which has benefitted us a lot. I would recommend Act-On to any current CRM Developers or Software Development personnel who has marketing experience.

What do you dislike?

One of the major issues with the Act-On company is their support team. Getting a valid or accurate response can be very difficult, and depending on who you talk to you will get different answers. We had one major issue with Act-On that persisted for almost two months before something was done to fix it. I also think that this platform runs a bit slower than others and sometimes isn't very user friendly.

What business problems are you solving with the product? What benefits have you realized?

We were trying to find leads for our sales team. Act-On provides a lot of different channels of marketing ability that brings us a pile of leads every week. Act-On has some awesome reporting/tracking on all of these Leads, their behaviors and interests, etc. Act-On is a great system for an experienced CRM Developer.

Act-On review by Andrew R.
Andrew R.
Validated Reviewer
Review Source

"Flexibility Coupled With Power"

What do you like best?

Act-On allows me to schedule and automate email campaigns with ease. I can see what's working and what's not with just a few clicks. With its easy form builder and Salesforce integration, I never miss a new lead.

Great customer service. They know how to help, what to recommend, and how I can improve my usage of the product.

What do you dislike?

UX and UI both vary throughout the site. Form Builder looks slightly different than email composer, so the experience is occasionally disjointed. Also, sometimes it can be challenging to find an answer to a simple question on Act-On University, their help center. Sometimes I just want a yes/no for questions like, "Can I add multiple lists to an A/B test?" or "Can I add personalization fields to the subject line of an email?" The answers to these are Yes and Yes btw, but I only figured that our after two separate phone calls where their help center wasn't helpful = not ideal.

Recommendations to others considering the product

Be very specific with your goals for implementing this platform. What Act-On does, it does very well. You may see areas for improvement, but it's a great value for what it can do.

What business problems are you solving with the product? What benefits have you realized?

Email marketing automation for B2B SaaS business serving SMB market

Lead Generation and lead capture

Definitely improves productivity, delivers insight into who's coming onto our site, from where, and why. Helps me identify leads when the information they entered into a form is incomplete.

Act-On review by Rod S.
Rod S.
Validated Reviewer
Verified Current User
Review Source

"Update to our Marketing Methods"

What do you like best?

Integrations with other software that we were already using were painless and easy to get installed.

What do you dislike?

Multiple levels of support made it slightly confusing who to contact for help, though each level had very nice and well-informed people.

Recommendations to others considering the product

This type of software will change many business processes. I'd suspect if it doesn't work for your company it would only be due to the fact that your company isn't willing to change existing processes. Be prepared for marketing and sales to change a lot of what they do and to have more accountability for the results.

What business problems are you solving with the product? What benefits have you realized?

ActOn has allowed us to have our sales and marketing teams work closer together. ActOn allows marketing to create tools and reports that our sales team can actually utilize and run with. The intel it gathers allows marketing to see trends and develop responses that the sales team can then choose to follow up on dependent on their priorities.

Act-On review by Daniel R.
Daniel R.
Validated Reviewer
Verified Current User
Review Source

"Functional software, easy to access support"

What do you like best?

The general marketing automation functions are mostly there (email and metrics, drip campaigns, some prospecting, landing pages, contact management, CRM connection, social media account management, etc.) and for the most part easy to use. Their support is great; whenever I have a question, I've gotten an answer within the day, and for the most part the issues are solved. Those that couldn't be solved by support were reported or bumped up to engineering (at least that's what I've been told) to look into as bugs or potential future enhancements. The biggest reason I signed with them in the first place (over Pardot and Marketo) was due to their responsiveness and personal touch.

What do you dislike?

They changed their model from a monthly payment to an annual payment, which would have been fine, except then the sales person tried to upsell me with their extra data solution which ultimately did not work as promised, even though I confirmed multiple times what I wanted to do and was skeptical from the beginning that it could do what I wanted. There are certain aspects that still show that Act-On is a work in progress (such as sales users not being sent emails to create passwords to utilize the platform, instead needing to just use the "forgot password" function, or the still somewhat clunky form/landing page/email creation tools). I've also had 4 or 5 different account managers over 3 years, which suggests a lot of turnover/company structural changes, and it can get a little annoying, but fortunately their support line is always responsive.

Recommendations to others considering the product

Ultimately it comes to what tools you need and what you plan on actually using. Decide first what you are doing and where you want to be in 5 years, and then decide of this is the solution you want. Marketing automation is something you want to stick with and not move around from system to system, so once you are satisfied, be prepared to be using the system for the foreseeable future unless you have that much extra time and money to keep switching (in which case honestly you are probably not using it correctly or are not ready for marketing automation).

What business problems are you solving with the product? What benefits have you realized?

We have pulled many of our marketing efforts into one single source, including email, forms, content, and landing page management. The content management is particularly beneficial, as all links stay the same even when we update the content, meaning that all emails, forms, and the website are updated at once without people ending up with broken links.

Act-On review by Clare H.
Clare H.
Validated Reviewer
Verified Current User
Review Source

"Amazing Customer Phone Support"

What do you like best?

Whenever I cannot figure out how to do something, I call the phone support, and they are amazing. Highly skilled and knowledgeable about every nook and cranny of Act-On and little tips and tricks to smooth out the bumps encountered when creating email or landing pages. The phone support team is extremely patient, but they also walk the user through what steps and clicks to accomplish the objective. I love, love their integration with WebEx Event Center, just set-up your meeting in WebEx and do the rest in Act-on!!! Act-On is always evolving, so I like that they take suggestions and implement changes based on customer feedback. Talk about VOC driven!

What do you dislike?

On the forms, they could use more limitations for the form fields, such alpha or alpha numeric characters only

Recommendations to others considering the product

If you are a small and very busy Marketing team, and you touch almost every aspect of marketing ex. You're product marketing and Marcom, the social media department and PR and let's not forget event management - then Act-On is for you. The phone support is excellent, and the program does not require extensive and intensive devotion to use it.

What business problems are you solving with the product? What benefits have you realized?

The ability to quickly create beautiful trackable email campaigns and more. I have barely scratched the surface, and I am continually expanding the breadth of activities in this space. Act-On is ideal for teams like mine, small with very little time and support of a full marketing team. I got started with Act-On without the benefit of formalized training and was still able to utilize this program, learning along the way with lots of support from the Act-On team.

Act-On review by Mark L.
Mark L.
Validated Reviewer
Verified Current User
Review Source

"Save yourself the trouble and automate it"

What do you like best?

Act-on is useful for marketing automation, mass emails, forms, and landing pages; it meets many of our needs along with Salesforce integration allowing us to operate much more efficiently with forms and emails as well as integrating dynamic content into our marketing.

What do you dislike?

There needs to be more bulk editing capabilities. I spend a lot of time (sometimes entire days) making mass updates of the same exact change across all of our marketing emails, landing pages, and templates. We have many templates /automated+triggered emails / landing pages that share similar data / content blocks. It should be possible to save these content blocks and edit them in such a way that it will also update any templates / automated emails / triggered emails that have the content block embedded in them. I've been using custom variables as a workaround to sort of have this capability but it is limited. The content blocks proposed by Act-On (in the works) can be embedded in emails but will not globally update all automated / triggered / etc emails that have the content block in them if the content block is edited, making this upcoming feature close to useless for our needs.

Webinars should be something you can copy / duplicate the setup of. I spend a lot of time setting up individual webinars exactly the same way older webinars are set up with some minor differences Currently I have to re-set up the similar signup form, email reminders, marketing emails, and post-webinar emails for every webinar taking a lot of time when I have to do this for multiple webinars. Also the overall interface for this is clunky when I have to choose templates to base emails off of because I have to scroll through a massive dropdown of all of our email templates to find the ones I need for the webinar.

Previewing of custom fields and dynamic content needs to be easier. Currently I have set up many email addresses with different variable information and segmentations that allow me to preview dynamic content that look for those variables to display things differently, but this was overly convoluted to set up and requires privileges to actually send emails (because you need to apply the segmented list to the email to preview it) that only I have and some of our template designers don't have (and shouldn't have). Currently custom fields also don't preview properly unless actually composing the email to send and segmenting it as well.

It should be possible to further customize forms to accept variables based on what page they are on. As it stands I have to set up over 100 forms that are the exact same form just with 1 or 2 hidden variables changed based on the landing page I have the forms embedded on and there is no real way to work around this effectively (believe me I've tried) -- cookied information doesn't work reliably and neither does passing the variables on the URL through custom javascript.

Forms should also have the ability to have content block templates set up in such a way that changing the content block would also update any forms that it is used on. Currently I have to regularly update the same exact field on every single form (start semester) we have (think having to update 200+ forms with the same exact change, days worth of unnecessary mindless repetitive work that could easily be bulkified / an instantaneous single global change)

Act-on's web interface has memory leaks, user interface bugs, and the overall interface is slow and clunky compared to modern web apps. I have to run Act-on in a separate web browser and after using it for a while to make changes (particularly editing landing pages) it will slow down the web browser to the point where it will freeze for several seconds on making edits. I'll need to completely shut down the browser and restart it which frees up the memory resources of the browser clearing the memory leaks and allowing me to work with Act-On again. This is a bug we've noticed across all of our users who work with Act-On. I've had to instruct everyone who uses Act-On to open it in a separate web browser and when it begins getting slow to completely exit the web browser and open it again. The memory leaks at least should be investigated and remedied, but the overall interface could use many enhancements to make it more in-line with modern web applications.

Recommendations to others considering the product

It's a very useful tool for marketing automation, forms, and landing pages.

What business problems are you solving with the product? What benefits have you realized?

We've integrated forms with Salesforce allowing us to better keep track of and service our prospects and clients.

We utilize segmentation to send emails to the appropriate people and we use dynamic content to make sure everyone gets the information they need.

We use automated programs to complete tasks automatically rather than having them be tasks manually completed by our team saving a lot of work and making the team more efficient.

Act-On review by Megan B.
Megan B.
Validated Reviewer
Verified Current User
Review Source

"Great software, excellent customer service!"

What do you like best?

I love that Act-On provides a great platform with incredible service. Any question I have, they'll help me with it. I also love that they have so many resources and help guides available to their customers.

Furthermore, they have excellent non-profit discounts and are priced very competitively. They are also rapidly growing and adding new features which is great.

What do you dislike?

I wish that the social media options were more robust or less expensive. I also wish that the communication about updates/tools/etc. was a bit more proactive, but I think that my issues with that have only been because I hadn't used a marketing automation tool before this one, so I had a learning curve.

I also wish that there was a way to send Act-On emails directly from Outlook, or from a contact profile in a CRM.

What business problems are you solving with the product? What benefits have you realized?

We are using Act-On for our marketing automation, including drip email management, and for all inbound lead conversion tracking. We also keep lots of our content in Act-On's library and use their landing pages. We also use their website analytics/prospecting feature.

We have realized that it is easy to create complicated and simple campaigns, and have customized those for our benefit.

Act-On review by Amy S.
Amy S.
Validated Reviewer
Verified Current User
Review Source

"Invaluable Marketing Asset"

What do you like best?

Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once.

What do you dislike?

Keeping up with the constant evolution of Act-On is a full-time job. I often feel like we’re 5 steps behind in understanding newly released features and everything it can do. Of course, that’s a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On’s customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don’t feel like they value our business as much as they once did.

What business problems are you solving with the product? What benefits have you realized?

Act-On gives us much greater visibility into the performance of our campaigns and executing campaigns, especially email nurture programs, is far easier. Now we know who is engaging with our content and who is not, which allows us to more effectively focus our time and effort. Also, since all our web forms are powered by Act-On, leads go directly into our CRM which has eliminated manual data entry.

Act-On review by Robert W.
Robert W.
Validated Reviewer
Verified Current User
Review Source

"Rising Star in the Marketing Automation World"

What do you like best?

Act-On has a lot going on and seems to be improving rapidly. The wysiwyg editor is probably the best of any platform that I've used, the list management and automation workflow structures are easy to use and understand.

What do you dislike?

The reporting functions at the moment aren't great. The team seems to be improving functionality of these but at the moment the graphics used in charts and such... just aren't that great.

Some of the user interface doesn't make sense - some reports being in the report link and others being in the Outbound messages section.

Recommendations to others considering the product

Make sure you work with their team to ensure things are set up properly. We forgot to ensure that all of our messages ended up in Campaigns when we sent them. This made for lots of clean up work after the fact.

What business problems are you solving with the product? What benefits have you realized?

We've used Act-On to step up our marketing automation - when someone makes a donation through our website Act-On now runs them through a series of automated drip marketing series depending on their location and donation amount.

Act-On review by Luke P.
Luke P.
Validated Reviewer
Verified Current User
Review Source

"Act-On Review"

What do you like best?

Act-on has really changed the game at my job. I am finally able to show the CEO the power of marketing automation with simple, easy to use dashboards and charts and organize my marketing lists in many creative and complex ways.

I also like the depth of this software's capability. It seems like there's always something else I could be using more efficiently and more hacks I could use to grow and nurture my prospect lists.

What do you dislike?

I wish there were more security levels and more nuance in the admin hierarchy. This has been a serious deterrent from using the product throughout the company. One thing for example is how easy an admin can see how much income the company is making in the reports tab. I was quite shocked to see it was so readily available to me.

Recommendations to others considering the product

Give yourself the proper amount of time to practice and train for the first 100 days. If you are the user and the evangelist, make sure your supervisors give you the time you need to learn the system

What business problems are you solving with the product? What benefits have you realized?

We are organizing our lists and keeping them clean.

We are finally connecting our marketing software with our CRM and pulling away from spreadsheets for our salesteam.

We are now easily personalizing our data and using custom fields for such.

Honestly, it has helped us in so many ways it is difficult to pin it down to just one thing.

Act-On review by Paul R.
Paul R.
Validated Reviewer
Verified Current User
Review Source

"Review of Act-On"

What do you like best?

Marketing Automation

Email Program

Landing Pages

Website Visitor Tracking

ABM Module

Marketing Calendar

Templates for automation programs, emails, forms, and landing pages

Awesome customer support and account set-up process

Competitor Analysis

Integration with SalesForce and OCEANAIR’s website

Educational Resources

Webinars

What do you dislike?

The social platform could be a bit stronger, but overall Act-On has some great products.

Recommendations to others considering the product

This is one best products in the realm of marketing automation tools. Whether you are using the platform by itself, or integrating with CRM, or adding it to your marketing stack you will see the benefits immediately.

What business problems are you solving with the product? What benefits have you realized?

Act-On's primary platform features have allowed us to integrate our website and CRM and provides us visibility of our site traffic from our customers and website visitors. This integration is essential for us because we use inbound marketing strategy to attract new customers and to identify new business opportunities from current ones. Additionally, we have been able to take advantage of the marketing automation tools to increase our customer engagement and aid with our identifying new prospects from the site visits. Act-On's ABM module allows us to tailor outreach and track campaigns that are relevant to each person and their position with the company. It also makes it easy to target groups of accounts based on their industry or geographic location, and has given OCEANAIR an efficient way to cross and up-sell our customers. Some of the benefits of the platform have improved our digital strategy by helping us with organizing and planning our content, as well as distributing and tracking the data. The customer service, on-boarding process, educational resources, webinars, and the developing Act-on User community are notable advantages of our relationship with Act-on. However, the most significant benefit the amount of time I can save in creating and executing our marketing campaigns.

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