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Act-On

Act-On

4.1
(638)

The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.

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Act-On review by Darrell C.
Darrell C.
Validated Reviewer
Verified Current User
Review Source

"Act-On makes it easy for me to create automated email campaigns"

What do you like best?

The best thing I like about Act-On is the Rest APi interface. It has allowed me to create an automated email system that I can use with my other web applications. Such as our seminar registration system.

What do you dislike?

When using automation programs to update the crm I would like to have more control on which fields in the CRM I would like to update. Right now its confusing. Also the documentation for the APi is weak.

Recommendations to others considering the product

Make sure you give your act-on rep a very detailed intention of how to want to use act-on so that they can explain whether not the system does what you will want it to do.

What business problems are you solving with the product? What benefits have you realized?

Now by using the API whenever we ad seminars to our system an email campaign is automatically put together and sent to our client database in acton. Plus anyone who is already registered for a seminar is autmatically put into a suppression list so that they do not receive the emails for that seminar.

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Act-On review by Alexis O.
Alexis O.
Validated Reviewer
Verified Current User
Review Source

"Act-On is an effective program to track customer interaction with emails."

What do you like best?

The best part of the Act-on software is the ease at which you can view clicks, opens, and sent numbers with every email sent. Being able to easily download excel sheets with all pertinent information and data for each individual email is also extremely helpful. In addition, the ability to suppress certain lists of people in each email is very helpful, because often emails are sent multiple times to different groups of people for data tracking purposes. Another feature that has proven to be quite beneficial is the ability to keep and maintain lists of different people and groups. As a company with many different clients, and various offices it is extremely important to be able to generate and save mailing lists for different the many demographics we serve.

What do you dislike?

I often find that act-on takes a lengthy time to load from page to page. In addition to this, downloading files of data about emails sent often also are very time consuming compared to other programs.

Recommendations to others considering the product

To others considering Act on, I would say it is a highly effective and efficient program for keeping track of mailing lists, emails sent, and all that data that comes with that. It is generally very easy to use, even with little experience in software like this. Although not always the fastest program, it has many features that make it stand out for data tracking.

What business problems are you solving with the product? What benefits have you realized?

Act-on provides the opportunity for our company to see who is consistently interacting with messages we send. With this information, it helps to build our relationships with people who are interested in us, and have similar views.

What Marketing Automation solution do you use?

Thanks for letting us know!
Act-On review by Justin W.
Justin W.
Validated Reviewer
Verified Current User
Review Source

"Great Multi-Functional Marketing Platform - Several Limitations"

What do you like best?

The best feature of Act-On is the automated program builder. There are dozens of functions these programs can serve, from sending scheduled emails to data mining, to sending Sales alerts when certain actions are taken. It's a versatile feature gives our marketing team great efficiency.

What do you dislike?

The Google AdWords reporting is a little clunky and doesn't live up to the potential of other reporting features it offers. Update as of 7/1/2018: The customer service has taken a major hit in quality. Tickets are not responded to or resolved in a timely manner. Additionally, there is no real-time Sales CRM-to-Act-On syncing, which can delay sales efforts and triggers. While the platform is visually appealing compared to others, some of the functionality is subpar.

Recommendations to others considering the product

Never hesitate to reach out to customer support. They do a great job investigating issues and helping you with advanced features. All support tickets are archived, and their email communication is excellent. The program is loaded with features, so there is a learning curve. But once you get comfortable with all the various features, it will make your marketing job much easier.

What business problems are you solving with the product? What benefits have you realized?

Personalized emails sent to highly-targeted lists. We can segment our client base into as many categories as we need, then send relevant, personalized content to them which has led to vast engagement increase and, in-turn, higher revenue. Lead Scoring for prioritizing the best leads that Sales should follow up with first. This has not been easy in the program's current state.

Act-On review by Taylor B.
Taylor B.
Validated Reviewer
Verified Current User
Review Source

"I am a marketing implementation specialist at a marketing agency"

What do you like best?

I like how easy it is to pick up as a first time user. The tool bar on the left is pretty straight forward and easy to navigate through the platform. My favorite part of act on is the landing page builder I actually enjoy building out landing pages now compared to other platforms.

What do you dislike?

One thing I dislike about the platform is the struggle of setting up the technical side of the platform. As a new user it was somewhat confusing as to how to set up the DKIM and SPF.

Recommendations to others considering the product

I highly recommend ACT-ON out of the numerous automation sites act on is one of the easiest and best platforms to navigate and implement marketing content.

What business problems are you solving with the product? What benefits have you realized?

This platform offers great tools when it come to creating emails, Landing pages and forms. The builder is great and easy to use.

Act-On review by Eduardo C.
Eduardo C.
Validated Reviewer
Verified Current User
Review Source

"Easy to use, easy to follow your clients"

What do you like best?

Act-On is a very easy to use tool for automation. You can set from a single-mail campaign to a complex behaviour flux. Use all capabilities connecting other tools and setting lead scoring to all actions. It incudes the option to create landing pages and gated content, so you are always un control of your information.

What do you dislike?

Databases sometimes can get messy easily. Segmentation is not the best feature (you need to create cascades to create segments). Another feature should be optimized is the options in the landing pages editor (some options are very limited or simple, some HTML codes are not accepted). Also the e-mail footers are kind of messy to admin when you're sending a unique e-mail.

Recommendations to others considering the product

Act-On is a powerful tool for mid-market requeriments. You can set almost all parameters for leadscoring and connect many other tools, but if you are looking for complex DB connections or advanced marketing intelligence, you might look for another tool.

What business problems are you solving with the product? What benefits have you realized?

Act-On and CAN-SPAM Act policies will not let you send e-mail to generic e-mails (contact@xxxxx, admin@xxxxx, help@xxxxx) so if your database contain many addreses like that you will not be able to track their activities.

Act-On review by Eric K.
Eric K.
Validated Reviewer
Verified Current User
Review Source

"A Simple to Use and Powerful Marketing Automation System"

What do you like best?

I love how easy it was for me to integrate our donor management system with Act-On. The ability to import large sets of data with whatever columns I want via FTP and schedule routines is brilliant. I'm not dependent on programmers using complicated API's that are poorly supported or frequently break down.

What do you dislike?

My only complaint so far is the unsubscribe form is an all or none approach. We have fifteen different types of emails we send out and I wish I had the ability to only show certain lists on that unsubscribe form. If each email I sent out could be associated to a particular unsubscribe form this system would be perfect.

Recommendations to others considering the product

It's been a pleasure working with them. Their pricing model is much better than most other marketing automation companies. It's been a great move for us!

What business problems are you solving with the product? What benefits have you realized?

We have solved IT involvement with the creation and sending of emails. Now our various departments can create and send out their own emails. We can see how plugged in some of our donors are to our emails and websites.

Act-On review by Neeraj U.
Neeraj U.
Validated Reviewer
Verified Current User
Review Source

"Probably the best automation software for small and midsize businesses Today"

What do you like best?

I have used mailchimp and Oracle's Eloqua in past. The feature sets which stand outs for us are "Website Prospector", excellent customer support and ability to segregate our customers between "Known" and "Anonymous Prospects" . We also use Salesforce for CRM activities, and the integration with Salesforce has been exceptional.

What do you dislike?

Lack of ready-made landing page and pre-designed templates. Inability to add manual tracking codes for analytics and campaign measurements.

Recommendations to others considering the product

Classic forms have provided us a way forward for using iframes across our landing pages on WordPress. Noticed Act-On recently, moving towards much more intuitive Labs forms. If you are small and medium scale business looking for good customer support and cost for ownership, plenty of API/connectors, Social media listening, Publishing and SEO friendly E mailer automation tool, Act-On is for you!

What business problems are you solving with the product? What benefits have you realized?

E mailer campaigns using Act-On are back bone of outreach campaigns to our existing customers and prospects. We also use Act-On for regular newsletters, lead and demand generation campaigns.

Act-On review by Callie M.
Callie M.
Validated Reviewer
Verified Current User
Review Source

"Solid Product. Exception Customer Service."

What do you like best?

The platform itself is reliable and fairly straightforward, with broad integration capabilities. However, what truly sets Act-On apart is the customer service. Questions and issues are addressed promptly and thoroughly. I have waited up to a week or more for assistance on other platforms, only to get virtually nowhere. The support team at Act-On, meanwhile, has consistently gone above and beyond.

What do you dislike?

When integrating with other systems, there can be additional steps that are not as intuitive. Whether this has more to do with Act-On or the partner system is unclear. This is easily overcome, and the support team is excellent at helping with navigation.

Recommendations to others considering the product

I would always recommend evaluating the capabilities of a platform based on your specific business needs. Even an excellent platform, if it does not have what you are looking for, can be a poor fit. As a tool for marketing automation, Act-On is superb in its ease of use when setting up and segmenting campaigns, with integration capabilities that feed to and from WebEx and Salesforce, and the ability to easily embed forms and create landing pages.

What business problems are you solving with the product? What benefits have you realized?

Act-On is our primary B2B marketing platform. It's the means through which we connect with our customers and promote our presence at events. The ability to setup marketing automation campaigns quickly and simply has been a huge benefit, with the ramp up time for new users being very short, as the system is fairly straightforward and user friendly.

Act-On review by C. Gregg C.
C. Gregg C.
Validated Reviewer
Verified Current User
Review Source

"Marketing Automation Software with Great Customer Support"

What do you like best?

From the very first step, Act-On is dedicated to making sure their services will help meet or exceed your marketing goals. Their customer support and onboarding team is stellar and are dedicated to helping you succeed. Act-On offers a wealth of information and supplemental instruction to use their software through Act-On University which has been very valuable. Act-On also offers templates for emails, landing pages, forms, and marketing programs which make it very easy to get started.

What do you dislike?

There are only a few small things that I dislike about Act-On. I wish there was a better system for the content organization on their platform. I also wish their template emails were a little more polished out of the box.

What business problems are you solving with the product? What benefits have you realized?

We are working smarter with our marketing campaigns as we are able to customize and personalize them to meet the needs of our potential clients. We can track visits to our websites and interaction with our emails to a greater degree which helps us lead our efforts in the buyer's journey.

Act-On review by Chelsea S.
Chelsea S.
Validated Reviewer
Verified Current User
Review Source

"Great Program with Potential to round out Member Experience"

What do you like best?

First and foremost, I like the automated programs, which has allowed us to reduce the time and manual labor we put into building ad hoc emails. We've been able to push out information faster and able to reach more people than Constant Contact.

Second, I like scoring process. We can cookie the users, and set up different criteria of how they're scored. From that, we created a leads list for our contact center, so they can personally reach out.

Third, I love the segment feature we can create with a list in the contacts. That has allowed us to further divide out who's interested in our products and services after two emails, then better market to those users.

Lastly, I like Act-On University. This program is intimidating, but Uni has a selection of different courses you can take depending on how you want to use the software. We have a team of primary users, and also a sales team. Both have very different roles in how we use Act-On, so it's great to see our team on the same page.

What do you dislike?

The program itself is intimidating. There are so many factors that go into one email, that it takes a few months to fully grasp the concepts. Act-On University has really helped with that, so I'd recommend going through as many of the workshops as possible. The downside to that, is if you're looking to get certified and do the live workshops, the presenter has to manually upload your name for you to get credit. I reached out to support and it wasn't as helpful as I was hoping.

What business problems are you solving with the product? What benefits have you realized?

This software has forms that we integrated with our website, so we have the ability to track our users and better grasp their behaviors and conversions. It's allowed us to create our own templates and use those for outbound and the automated programs. We've been able to provide our contact center with a list of hot leads, which we've gotten positive feed back from.

Act-On review by Jennifer T.
Jennifer T.
Validated Reviewer
Verified Current User
Review Source

"Easy to Use, Great Templates"

What do you like best?

I like the set up of the new email creator. I can now create my own templates to make reoccurring emails easier. The website prospecting tool is extremely helpful when it comes to new business development. I know who has visited our site and what they are potentially interested in.

What do you dislike?

The search features for contacts only works if you are in a certain list. It's difficult having to delete or search for a specific individual when I don't know which list they are on. The templates in content have not been updated in quite a while, no new templates have been added. I'd also like to know how to change the url of the landing pages from promo to ourwebsite.com/landingpagename as it stands the urls are not very SEO friendly for our website.

Recommendations to others considering the product

Go through the training it will be helpful...

What business problems are you solving with the product? What benefits have you realized?

Business Development

Lead Generation

Marketing automation

Act-On review by Sean B.
Sean B.
Validated Reviewer
Verified Current User
Review Source

"Decent Salesforce Organization, Poor Support"

What do you like best?

The Salesforce sync is pretty seamless, however the current version does NOT support Lightning the same way it supports Classic.

What do you dislike?

We have been two-time customers of Act-On, having switched back from Pardot after having multiple customer success managers in a year. Our switch was originally because of the service levels that Act-On provided, but we have see a drastic reduction in those levels over the course of the past two years. Simple requests sometimes took weeks and communication from our success team was downright awful. They renewed our contract without notifying us 5 months prior to our existing renewal date and have failed to provide solutions or a roadmap to issues that have arisen, like the fact that Lightning users in Salesforce can NOT send Act-On emails from SFDC and poor integration with Google Analytics.

Recommendations to others considering the product

Evaluate your needs before you consider investing. Act-On has some comparable features to other full-service marketing automation solutions, but needs to focus on its bread and butter. There are a lot of bells and whistles that aren't that useful.

What business problems are you solving with the product? What benefits have you realized?

Marketing automation, mass emails, sales users access to templates.

Act-On review by Jon C.
Jon C.
Validated Reviewer
Verified Current User
Review Source

"This is the best software we've ever bought (no really)"

What do you like best?

I used to constantly get requests to create emails for sales/marketing/development. Nearly every week. Since we started using act-on and the end users were shown the system I never get asked to make emails.

It allows them to have their emails sent out and allows me to work on actual development. It also allows for easily created responsive emails that look great on desktops and on mobile devices.

What do you dislike?

Honestly nothing. I can't think of one thing I'd change about it.

Recommendations to others considering the product

BUY IT. Seriously. This software will seriously reduce the workload your IT staff has to put into making marketing/sales driven emails. I don't say this lightly but as I said, I used to create a lot of emails. Especially for our end of year. I made no end of year emails last year, it's that intuitive for the user.

What business problems are you solving with the product? What benefits have you realized?

Very regular requests for emails to donors/customers.

Act-On review by Kristen T.
Kristen T.
Validated Reviewer
Verified Current User
Review Source

"Wonderful support - great automation"

What do you like best?

What I like best about Act-On is the automated program features. I am able to set up a full month drip campaign with branches at each step depending on behavior, early exit conditions, and it automatically pull contacts through our API system. I also have the ability to alert different members of our sales team when people reach a certain score, or click on a certain page on our website. It is helpful in seeing behavior and gives us much insight into our current prospects. Act-On also has an amazing support staff. Any time I have submitted a support ticket I have received a response on the same day and have always had my questions answered thoroughly. The mobile-responsive landing pages are easy to create as well.

What do you dislike?

What I like least about Act-On is the way it is integrated with our API system. It is partially integrated, but some of it doesn't work as smoothly as I wished. Also we are limited to 5,000 contacts per month which can be difficult, however, you can purchase a larger contact package.

Recommendations to others considering the product

If you do a lot of email marketing manually and an integration with your API system would help this may be the program for you.

What business problems are you solving with the product? What benefits have you realized?

We are solving business problems by saving time and not having to manually send all these emails by using an automated campaign. It is also showing us much insight as to what prospects are more interested than others.

Act-On review by Douglas M.
Douglas M.
Validated Reviewer
Verified Current User
Review Source

"Excellent Value with Stellar Live Support"

What do you like best?

Best solution for the best price with excellent LIVE support. I just need to pick up the phone and almost every issue that I had gets resolved right there.

What do you dislike?

The online help for DIY tech support could be indexed better; (It's often hard to find). The intuitiveness of the program is almost excellent, but often one critical step is buried with step that is not expected. If you do fall behind with your account payments, then you can expect a rough ride, but Act-On still works with you until compliance is met.

Recommendations to others considering the product

If you're a small company and you value getting a live and knowledgeable person right there to help you when you need it, then Act-On is an excellent choice.

What business problems are you solving with the product? What benefits have you realized?

Automating our outbound marketing campaigns. Also aligned with Salesforce so sales reps can send out emails. Filters let us know who is landing on specific pages - excellent intel, which can be captured and exported! And, reverse IP lookup allows us to see when leads have returned to our site. This helped us close some very big deals.

Act-On review by Riley E.
Riley E.
Validated Reviewer
Verified Current User
Review Source

"A Great Marketing Tool for Your Stack (That Thankfully Keeps Getting Better)"

What do you like best?

We use Act-On for email marketing, landing pages, and webinar automation. It's a good tool for all three of these.

Act-On provides nicely designed email templates ready for immediate use, and it's easy to build and organize lists in the platform, which integrates with Salesforce.

The form building tool is easy to use with a great, recently updated interface that makes it fun to build and organize forms (it was a bit of a nightmare in the old version).

Act-On integrates with Webex, which we use for webinars. Their webinar automation set up is easy to use and you can set up a nice cadence for outreach directly in the program. Their support and self-held tools and new video tutorials or "classes" are stellar.

What do you dislike?

We continue to have issues with emails not reaching people and being diverted to junk boxes or being blocked. We've engaged with Act-On in the past to try and improve this and saw some results, but not enough considering we paid them for the engagement.

Also, the Webex/Act-On integration can be glitch-y. We consistently have issues with panelists not being able to sign on the way they're meant to in the system and small mis-haps like that (which can be a big deal in a live webinar),

What business problems are you solving with the product? What benefits have you realized?

We have set up an email marketing program and an customer email engagement program in Act-On that have been very successful. The Salesforce integration is powerful and easy to use. Our Sales team uses Salesforce and our marketing team works a lot in Act-On, so it benefits both teams greatly.

Act-On review by Shawn G.
Shawn G.
Validated Reviewer
Verified Current User
Review Source

"A great tool for the busy Marketer."

What do you like best?

I've used various Marketing Automation tools. None of them come close to the ease of use of Act-On. As a busy marketer I've found that using Act-On has saved me countless hours. Before Act-On I used a competitor's automation tool. It would take at a minimum one hour to create a landing page, where in Act-On I can create a landing page in 5 minutes. The reports are superior as well. The quality of data and usability of that data are remarkable. It's a great tool for the busy Marketer.

What do you dislike?

I haven't used the social media features enough, but from my experience with them - I believe they could be more robust. But with that said, I wouldn't be without Act-On.

Recommendations to others considering the product

I cannot comment enough on how easy Act-On is to use. From list management to building e-mail blasts. The time you save alone will more than cover the cost of Act-On.

What business problems are you solving with the product? What benefits have you realized?

Having reliable data for the sales team in regards to e-mail blasts, website analytics, etc.

Being able to track e-mail results.

Benefits include increased lead generation and sales.

Saving time on creating e-mail blasts, landing pages, forms, and managing them all.

Act-On review by Lydia P.
Lydia P.
Validated Reviewer
Verified Current User
Review Source

"Does the Job"

What do you like best?

Act-On is a pretty great marketing tool. For the most part, everything is where you need it, can be automated how you want it, and tailored to suit your needs. It can be a bit tricky to navigate at first. I definitely love Act-On University that helps new users learn the ins and outs of the tool.

Honestly, the best thing I have experienced so far with Act-On was participating in one of their conferences. The gathered great speakers on different marketing topics and built in time for networking. It was a fun, informative, day long event.

What do you dislike?

There are definitely some quirks with the different tools. We have has some scheduling issues in the past, but overall it does what it needs to do. The tech support staff are great.

There have been times when we have had questions about why the platform can't perform specific tasks or functions, or why the program works a specific way and no one seems to be able to answer or explain to us.

Recommendations to others considering the product

Act-On keeps improving. They keep adding new features, fixing old or confusing parts of the system. They also really like feedback, and try to implement it into newer versions and upgrades. If you choose Act-On, and find something you don't like, let them know. They might be able to help you work around it or it might be changed in a future update!

What business problems are you solving with the product? What benefits have you realized?

It helps us make sure we are on top of our communications and helps us track and measure our communications strategies.

Act-On review by Jamie M.
Jamie M.
Validated Reviewer
Verified Current User
Review Source

"Superior customer service, good platform"

What do you like best?

The customer service support I received, both technical and with my customer success manager, was one of the best customer service experiences I've ever had from a digital service company. I feel that I would not have experienced the level of success with their product without the support.

What do you dislike?

The user interface is a bit outdated. During the 3 months I've been with Act-On so far, many updates and new features have been applied, leading me to believe that this product will soon be an exceptional one.

Recommendations to others considering the product

I recommend Act-On for the small marketing groups who need a marketing automation/email marketing solution. The platform integrates across our website, into our email client, our CRM, and other digital engagement tools like WebEx. The price is reasonable and the support is phenomenal. I already cannot live without the functionality of Act-On and I anticipate that, soon, my user experience will be exceptional (new features are constantly being released, and Act-On keeps us users updated on coming soon features). Act-On has bumped up our team's marketing game enormously.

What business problems are you solving with the product? What benefits have you realized?

I'm gaining insight about our customers overall and on an individual level. I can analyze customer communication data at varying levels to assess engagement and further understand what our customers seek from us. Also, communication has been automated through the platform, meaning I no longer have to worry about confirmation emails, reminder emails, and keeping a constant flow of communication with customers.

Act-On review by Genevieve G.
Genevieve G.
Validated Reviewer
Verified Current User
Review Source

"Customized marketing, unparalleled customer service"

What do you like best?

Thanks to Act-On we were able to hyper-customize and precisely target potential audiences for our global events, which turned around our lackluster event registrations, filling them in under a month. Aside from that, Act-On pitched us on their customer service, so I was already expecting a lot, but the team has far surpassed my expectations. I have always had the tools, resources, and support I needed when I needed it.

What do you dislike?

My experience has been great, there's nothing I dislike; however, I always feel like I am looking at the tip of the iceberg - no matter how much I learn and build, I feel like there's so much more I could be doing.

Recommendations to others considering the product

Customer service at Act-On really is unbeatable. Even now as I'm no longer in the implementation phase, Act-On regularly contacts me with recommendations for our use, updates to the platform, and for check-ins. When I need help, the tech support system is quick and always helpful, and there are online resources and other live options. That said, it does help to have technical or tech-savvy staff in-house for implementation to work out any bugs.

What business problems are you solving with the product? What benefits have you realized?

We've cleaned our lists, and maintained them with better hygiene than ever before, so we know what contacts are good, and we were actually able to identify deliverability issues through Act-On and correct them with the companies receiving our issues. We've also reduced reduce email fatigue with targeting and customized service offerings, rather than blanket blasts.

Act-On review by Jason M.
Jason M.
Validated Reviewer
Verified Current User
Review Source

"Premium cost, but you good value"

What do you like best?

Lead generation platform, automated email campaign features that are well integrated with Salesforce. Saves us loads of time from previous platform. Support has been excellent.

What do you dislike?

Higher cost that other platforms we've used int he past. I do feel like our business has grown to the point where its needed. Also, I do feel its a good value and support has been great.

Recommendations to others considering the product

Be careful to weight costs against something like mailchimp, emma, or icontact. If you have complex automation or integration needs Act-on could be a worth the money. If you have simpler needs, you may save a lot of money with aforementioned services and be very happy.

What business problems are you solving with the product? What benefits have you realized?

We're not able to send mass email campaigns and automatically have the sender properties be from the Salesforce account owner. We're also starting in lead generation which is new for our company.

Act-On review by Jasmine U.
Jasmine U.
Validated Reviewer
Verified Current User
Review Source

"Versatile and Easy to Use"

What do you like best?

I love the ease of creating emails, questionnaires, and landing pages. The simple drag-and-drop UI is intuitive and can be quickly mastered by anyone. Those with coding knowledge can import custom code, which is pretty awesome, but not really necessary since the UI offers many customizing options.

What do you dislike?

Understanding, managing, and creating email lists can be a bit daunting. I highly recommend taking the time to watch all the training videos to get a better handle on how to make it work for your business.

Recommendations to others considering the product

Act-On is really the one-stop application that you will need to meet all of the marketing needs for your business. Easy to use, detailed reporting, customizable for your business needs, excellent tech support, and an extensive training library makes this a product worth investing in.

What business problems are you solving with the product? What benefits have you realized?

We mainly use Act-On for product promotions and sending information to our customer base.

Act-On review by Paul M.
Paul M.
Validated Reviewer
Verified Current User
Review Source

"Act-On - marketing automation for Mid size businesses"

What do you like best?

Pricing methodology - per active contact means that a business can affordably access high end marketing automation.

Great support. Ongoing webinars and training.

Email and landing page template is simple yet powerful and complete.

Email engine and tracking is very good.

Touches all aspects of marketing inbound and outbound.

Constant improvements

List management and integration to crm like Salesforce works well

What do you dislike?

Interface can still be a tad clunky, especially the automation - most are visually created now. Reporting in professional package isn’t very useful, takes too much effort to pull together. The forms creation is not intuitive (although it works well) limited integrations (has the key ones for CRM but could do with some other packages out there)

What business problems are you solving with the product? What benefits have you realized?

Have been able to run significantly more campaigns with the same staff - 10x. Better email and contact data allows us to create more targeted campaigns while updating contact data. After website update, will link contact capture better from within Act-On. All webinars, events, etc, are better managed and tracked with registration landing pages and forms and automation to send confirmations, reminders and thanks uous

Act-On review by Erica C.
Erica C.
Validated Reviewer
Verified Current User
Review Source

"Great automation program and platform that is easy to use"

What do you like best?

The ease with which I can build an automation program is my absolutely favorite thing about Act-On. It doesn't take me nearly as long to build an entire campaign as it has in other systems. Email and landing pages are simple to design with drag-and-drop features, and the icons used for the automation program make it a smooth process. The university courses offered are also very helpful anytime I run into an issue I'm not familiar with.

What do you dislike?

I have been using Act-On for a few months and haven't come across anything that I don't like. Any time that I have needed help with something, I have found a guide or course in the virtual university or contacted the help desk to get it quickly resolved.

What business problems are you solving with the product? What benefits have you realized?

Providing our subscribers with more customized content is a major benefit. We are able to better engage with our consumers and therefore move them through the funnel.

Act-On review by Denise R.
Denise R.
Validated Reviewer
Verified Current User
Review Source

"Act-On Makes Marketing Automation Easy"

What do you like best?

There's a few things I like about Act-On.

- Act-On is intuitive and very easy to learn. The help center is filled with helpful videos and FAQs.

- Email and landing page templates are such a time saver! These templates make it easy to build and execute mini-campaigns in under an hour.

- I have to give it up to Act-On support team. They are very responsive, friendly and always helpful!

What do you dislike?

I could think of two improvements I would like to see in the future. The social media platform is helpful and time saving, however, the posts you share don't always render nicely once they are published (e.g. Facebook and LinkedIn). The other improvement would be the marketing calendar. It was recently updated and I actually like the other version with the color coding better.

Recommendations to others considering the product

Go for it! It's easy to use yet efficient for both your marketing team and sales team.

What business problems are you solving with the product? What benefits have you realized?

The marketing team no longer depends on the time or workloads of our development or IT team. Act-On makes it so easy for us to create and execute our own landing pages and forms. This was definitely a game changer for our marketing team… and dev and IT are pretty happy about it too.

We are also better at targeting our leads and customizing our emails and landing pages accordingly in a matter of minutes. We are able to sync our marketing lists with CRM making us much more efficient and saving us lots of time when it comes to targeting, customizing and sending our marketing messages.

Act-On review by Brandon D.
Brandon D.
Validated Reviewer
Verified Current User
Review Source

"Great overall marketing automation and UX capabilities"

What do you like best?

Act-On provides EVERYTHING that you need to get up and running with marketing automation which immediately improves your email marketing campaigns and enhances the overall user experience for your customers or prospects. Act-On provides image hosting, email/landing page templates, list segmentation, etc., but the best thing about Act-On is the customer support! Always quick to respond, issues are often resolved within minutes of submitting the request.

What do you dislike?

Reporting seems a bit clunky. Metrics and results are crucial in the decision-making process so I would love to see Act-On improve in this area. Also, landing page creation can be cumbersome, but the more you create, you will figure out what is best for your work-flow. Act-On also provides very good documentation, and as I said, the customer support is fantastic.

Recommendations to others considering the product

We chose Act-On based on the ability to handle multiple clients (Enterprise edition) which allows us to use similar features, campaigns, and user experiences for each, while keeping the metrics and results separated.

What business problems are you solving with the product? What benefits have you realized?

We have automated customer retention efforts with transactional messages that are sent based on segmented data. We are also working to consolidate data and score our prospects by engagement.

Act-On review by Tara C.
Tara C.
Validated Reviewer
Verified Current User
Review Source

"Act-On - Automation & Email "

What do you like best?

Act-On is very easy to use tool. As an email team of 1 person I'm able to juggle deploying 50+ emails a month as well as my other marketing tasks. I really like how easy it is to upload PDFs or other external documents and create external links, this saves myself and internal users of those links lots of time and headaches. I like the marketing automation part, it's very simple to send a customer on a journey based off of a form they fill out as well as notify internal employees of their actions, for our sales team this has been invaluable. Organizing marketing lists is very easy and I love how you can locate a specific list and see the mailings that were sent to the list.

What do you dislike?

I dislike Act-On's reporting, we even have Datastudio and I find that just as tricky to understand. As mentioned above, I don't have time to do a "roll up" report for my parent account as well as my child accounts, merge together in excel & make sense of. I don't think any of the prospector tools are of any value, they are low quality and it would be easiest to pull that data from the native tool (i.e. Facebook, Twitter, Google Analytics). I don't think the social listener is helpful. I also hate how long it can take to upload a photo, I think this has to be a bug within Act-On but when you are composing an email and you click upload image and may have accidently uploaded the wrong one, if you click "cancel" instead of "okay" it still uploads the image.

Recommendations to others considering the product

Act-On does email and marketing automation right, it's so easy to have parent and child accounts and be able to toggle between them.

What business problems are you solving with the product? What benefits have you realized?

In my role, I love the automation tool. One way we use it that has been extremely helpful is we have an automation set up where depending on what country someone selects a triggered email is sent from the appropriate sales rep.

Act-On review by Richard E.
Richard E.
Validated Reviewer
Verified Current User
Review Source

"A great marketing automation product with 'human' support"

What do you like best?

The platform integrates all your automation requirements along with an online support university (that's really useful) and great telephone support both in-country and from the USA. We have integrated Act-On with Salesforce, the support Act-On has given includes improving the integration and when we've had problems with Salesforce your CRM will also try and help with solutions - really rate the support offered!

What do you dislike?

Sometimes the set-ups can be quite complex. The platform is also being modernised and this sometimes conflicts with our legacy set-ups. When Salesforce updates this can often affect the Act-on API.

Recommendations to others considering the product

Ensure you think about what you are trying to achieve - what does success look like... takes a while to set-up but well worth it if you have a clear marketing and customer contact strategy.

What business problems are you solving with the product? What benefits have you realized?

Taking communication from integrated to ambient with measures that allow the function of marketing and sales. Creating leads, measuring leads, converting to customer, creating life-long customer relationships. Also used to assist with automation in the sales team - making the customer contact process more transparent. Also being used as a customer experience improvement tool - providing mobile compliant pages (away from our main website - that are fully measured) to provide customers with a 24/7 place to go for workshop assistance (i.e. pre-reading). These pages are not indexed, so don't sit in search engines and visitor data is collected so that they can be removed from reminder emails (based on when they have interacted with the page). Work's really well!

Act-On review by Meghan M.
Meghan M.
Validated Reviewer
Verified Current User
Review Source

"Act-On is a must have!"

What do you like best?

I like how easy it is to use. From creating landing pages to forms to uploading and managing your images, I would say it is very user friendly. It is easy for someone to pick up quickly. I can pass along a project to a summer intern and they can navigate and pick up the drag and drop system very easily.

What do you dislike?

My only complaint about Act-On is I wish they had a better tech support network. Currently, they have a community based forum or you can email a staff member your question. Ideally, I would prefer to either have a designated tech support advisor to my business account or have the capability to chat with a tech support personnel online.

When I have a technical issue or complaint, the email system does not serve it right. For example, if I have an issue that cannot be resolved in a timely manner, the conversation gets lost in my inbox over time thus forcing me to manage the conversation and try to keep up with the topic all while I am working on other tasks.

Recommendations to others considering the product

I would recommend act-on if you do a lot of email marketing and you are looking to beef up your website without needing to hire an agency. An internal marketing employee can easily have a bigger presence with the help of act-on. This service offers more than just email marketing and can really give your business that professional look without the agency price.

What business problems are you solving with the product? What benefits have you realized?

We use it for landing pages for our website, electronic forms for on-site conferences on an ipad, surveys for internal purposes, subscription email center, email marketing and contact management just to name a few. A big benefit is to be able to track all activity one contact does within our marketing from visiting our website to opening and clicking within our email blasts.

Act-On review by Thomas G.
Thomas G.
Validated Reviewer
Verified Current User
Review Source

"Great piece of kit....just don’t rely on it for reporting "

What do you like best?

I love act-ons all encompassing systems. It integrates excellently with Netsuite, which was one of the main selling points for us a sme.

The editing function has increased in usability over the last year and now competes with other marketing softwares, even excelling over certain other marketing softwares.

What do you dislike?

The reporting for Act-on unfortunately is very vague. Don’t expect to get some of the more granular details without some digging.

Little to no SEO tools apart from the page evaluation tool, which while handy is limited in its usefulness.

Recommendations to others considering the product

Great piece of kit, reporting is slightly weak but it makes up for that in other areas. Easy integration with Netsuite.

What business problems are you solving with the product? What benefits have you realized?

We find that automatic is a great source of business generation. We use it to nurture and assign leads to our sales team with great efficiency.

With out Netsuite integration we have streamlined our whole operation from segmentation to pricing.

Act-On review by Rod S.
Rod S.
Validated Reviewer
Verified Current User
Review Source

"Update to our Marketing Methods"

What do you like best?

Integrations with other software that we were already using were painless and easy to get installed.

What do you dislike?

Multiple levels of support made it slightly confusing who to contact for help, though each level had very nice and well-informed people.

Recommendations to others considering the product

This type of software will change many business processes. I'd suspect if it doesn't work for your company it would only be due to the fact that your company isn't willing to change existing processes. Be prepared for marketing and sales to change a lot of what they do and to have more accountability for the results.

What business problems are you solving with the product? What benefits have you realized?

ActOn has allowed us to have our sales and marketing teams work closer together. ActOn allows marketing to create tools and reports that our sales team can actually utilize and run with. The intel it gathers allows marketing to see trends and develop responses that the sales team can then choose to follow up on dependent on their priorities.

Act-On review by Daniel R.
Daniel R.
Validated Reviewer
Verified Current User
Review Source

"Functional software, easy to access support"

What do you like best?

The general marketing automation functions are mostly there (email and metrics, drip campaigns, some prospecting, landing pages, contact management, CRM connection, social media account management, etc.) and for the most part easy to use. Their support is great; whenever I have a question, I've gotten an answer within the day, and for the most part the issues are solved. Those that couldn't be solved by support were reported or bumped up to engineering (at least that's what I've been told) to look into as bugs or potential future enhancements. The biggest reason I signed with them in the first place (over Pardot and Marketo) was due to their responsiveness and personal touch.

What do you dislike?

They changed their model from a monthly payment to an annual payment, which would have been fine, except then the sales person tried to upsell me with their extra data solution which ultimately did not work as promised, even though I confirmed multiple times what I wanted to do and was skeptical from the beginning that it could do what I wanted. There are certain aspects that still show that Act-On is a work in progress (such as sales users not being sent emails to create passwords to utilize the platform, instead needing to just use the "forgot password" function, or the still somewhat clunky form/landing page/email creation tools). I've also had 4 or 5 different account managers over 3 years, which suggests a lot of turnover/company structural changes, and it can get a little annoying, but fortunately their support line is always responsive.

Recommendations to others considering the product

Ultimately it comes to what tools you need and what you plan on actually using. Decide first what you are doing and where you want to be in 5 years, and then decide of this is the solution you want. Marketing automation is something you want to stick with and not move around from system to system, so once you are satisfied, be prepared to be using the system for the foreseeable future unless you have that much extra time and money to keep switching (in which case honestly you are probably not using it correctly or are not ready for marketing automation).

What business problems are you solving with the product? What benefits have you realized?

We have pulled many of our marketing efforts into one single source, including email, forms, content, and landing page management. The content management is particularly beneficial, as all links stay the same even when we update the content, meaning that all emails, forms, and the website are updated at once without people ending up with broken links.

Act-On review by Clare H.
Clare H.
Validated Reviewer
Verified Current User
Review Source

"Amazing Customer Phone Support"

What do you like best?

Whenever I cannot figure out how to do something, I call the phone support, and they are amazing. Highly skilled and knowledgeable about every nook and cranny of Act-On and little tips and tricks to smooth out the bumps encountered when creating email or landing pages. The phone support team is extremely patient, but they also walk the user through what steps and clicks to accomplish the objective. I love, love their integration with WebEx Event Center, just set-up your meeting in WebEx and do the rest in Act-on!!! Act-On is always evolving, so I like that they take suggestions and implement changes based on customer feedback. Talk about VOC driven!

What do you dislike?

On the forms, they could use more limitations for the form fields, such alpha or alpha numeric characters only

Recommendations to others considering the product

If you are a small and very busy Marketing team, and you touch almost every aspect of marketing ex. You're product marketing and Marcom, the social media department and PR and let's not forget event management - then Act-On is for you. The phone support is excellent, and the program does not require extensive and intensive devotion to use it.

What business problems are you solving with the product? What benefits have you realized?

The ability to quickly create beautiful trackable email campaigns and more. I have barely scratched the surface, and I am continually expanding the breadth of activities in this space. Act-On is ideal for teams like mine, small with very little time and support of a full marketing team. I got started with Act-On without the benefit of formalized training and was still able to utilize this program, learning along the way with lots of support from the Act-On team.

Act-On review by Mark L.
Mark L.
Validated Reviewer
Verified Current User
Review Source

"Save yourself the trouble and automate it"

What do you like best?

Act-on is useful for marketing automation, mass emails, forms, and landing pages; it meets many of our needs along with Salesforce integration allowing us to operate much more efficiently with forms and emails as well as integrating dynamic content into our marketing.

What do you dislike?

There needs to be more bulk editing capabilities. I spend a lot of time (sometimes entire days) making mass updates of the same exact change across all of our marketing emails, landing pages, and templates. We have many templates /automated+triggered emails / landing pages that share similar data / content blocks. It should be possible to save these content blocks and edit them in such a way that it will also update any templates / automated emails / triggered emails that have the content block embedded in them. I've been using custom variables as a workaround to sort of have this capability but it is limited. The content blocks proposed by Act-On (in the works) can be embedded in emails but will not globally update all automated / triggered / etc emails that have the content block in them if the content block is edited, making this upcoming feature close to useless for our needs.

Webinars should be something you can copy / duplicate the setup of. I spend a lot of time setting up individual webinars exactly the same way older webinars are set up with some minor differences Currently I have to re-set up the similar signup form, email reminders, marketing emails, and post-webinar emails for every webinar taking a lot of time when I have to do this for multiple webinars. Also the overall interface for this is clunky when I have to choose templates to base emails off of because I have to scroll through a massive dropdown of all of our email templates to find the ones I need for the webinar.

Previewing of custom fields and dynamic content needs to be easier. Currently I have set up many email addresses with different variable information and segmentations that allow me to preview dynamic content that look for those variables to display things differently, but this was overly convoluted to set up and requires privileges to actually send emails (because you need to apply the segmented list to the email to preview it) that only I have and some of our template designers don't have (and shouldn't have). Currently custom fields also don't preview properly unless actually composing the email to send and segmenting it as well.

It should be possible to further customize forms to accept variables based on what page they are on. As it stands I have to set up over 100 forms that are the exact same form just with 1 or 2 hidden variables changed based on the landing page I have the forms embedded on and there is no real way to work around this effectively (believe me I've tried) -- cookied information doesn't work reliably and neither does passing the variables on the URL through custom javascript.

Forms should also have the ability to have content block templates set up in such a way that changing the content block would also update any forms that it is used on. Currently I have to regularly update the same exact field on every single form (start semester) we have (think having to update 200+ forms with the same exact change, days worth of unnecessary mindless repetitive work that could easily be bulkified / an instantaneous single global change)

Act-on's web interface has memory leaks, user interface bugs, and the overall interface is slow and clunky compared to modern web apps. I have to run Act-on in a separate web browser and after using it for a while to make changes (particularly editing landing pages) it will slow down the web browser to the point where it will freeze for several seconds on making edits. I'll need to completely shut down the browser and restart it which frees up the memory resources of the browser clearing the memory leaks and allowing me to work with Act-On again. This is a bug we've noticed across all of our users who work with Act-On. I've had to instruct everyone who uses Act-On to open it in a separate web browser and when it begins getting slow to completely exit the web browser and open it again. The memory leaks at least should be investigated and remedied, but the overall interface could use many enhancements to make it more in-line with modern web applications.

Recommendations to others considering the product

It's a very useful tool for marketing automation, forms, and landing pages.

What business problems are you solving with the product? What benefits have you realized?

We've integrated forms with Salesforce allowing us to better keep track of and service our prospects and clients.

We utilize segmentation to send emails to the appropriate people and we use dynamic content to make sure everyone gets the information they need.

We use automated programs to complete tasks automatically rather than having them be tasks manually completed by our team saving a lot of work and making the team more efficient.

Act-On review by Megan B.
Megan B.
Validated Reviewer
Verified Current User
Review Source

"Great software, excellent customer service!"

What do you like best?

I love that Act-On provides a great platform with incredible service. Any question I have, they'll help me with it. I also love that they have so many resources and help guides available to their customers.

Furthermore, they have excellent non-profit discounts and are priced very competitively. They are also rapidly growing and adding new features which is great.

What do you dislike?

I wish that the social media options were more robust or less expensive. I also wish that the communication about updates/tools/etc. was a bit more proactive, but I think that my issues with that have only been because I hadn't used a marketing automation tool before this one, so I had a learning curve.

I also wish that there was a way to send Act-On emails directly from Outlook, or from a contact profile in a CRM.

What business problems are you solving with the product? What benefits have you realized?

We are using Act-On for our marketing automation, including drip email management, and for all inbound lead conversion tracking. We also keep lots of our content in Act-On's library and use their landing pages. We also use their website analytics/prospecting feature.

We have realized that it is easy to create complicated and simple campaigns, and have customized those for our benefit.

Act-On review by Amy S.
Amy S.
Validated Reviewer
Verified Current User
Review Source

"Invaluable Marketing Asset"

What do you like best?

Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once.

What do you dislike?

Keeping up with the constant evolution of Act-On is a full-time job. I often feel like we’re 5 steps behind in understanding newly released features and everything it can do. Of course, that’s a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On’s customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don’t feel like they value our business as much as they once did.

What business problems are you solving with the product? What benefits have you realized?

Act-On gives us much greater visibility into the performance of our campaigns and executing campaigns, especially email nurture programs, is far easier. Now we know who is engaging with our content and who is not, which allows us to more effectively focus our time and effort. Also, since all our web forms are powered by Act-On, leads go directly into our CRM which has eliminated manual data entry.

Act-On review by Robert W.
Robert W.
Validated Reviewer
Verified Current User
Review Source

"Rising Star in the Marketing Automation World"

What do you like best?

Act-On has a lot going on and seems to be improving rapidly. The wysiwyg editor is probably the best of any platform that I've used, the list management and automation workflow structures are easy to use and understand.

What do you dislike?

The reporting functions at the moment aren't great. The team seems to be improving functionality of these but at the moment the graphics used in charts and such... just aren't that great.

Some of the user interface doesn't make sense - some reports being in the report link and others being in the Outbound messages section.

Recommendations to others considering the product

Make sure you work with their team to ensure things are set up properly. We forgot to ensure that all of our messages ended up in Campaigns when we sent them. This made for lots of clean up work after the fact.

What business problems are you solving with the product? What benefits have you realized?

We've used Act-On to step up our marketing automation - when someone makes a donation through our website Act-On now runs them through a series of automated drip marketing series depending on their location and donation amount.

Act-On review by Luke P.
Luke P.
Validated Reviewer
Verified Current User
Review Source

"Act-On Review"

What do you like best?

Act-on has really changed the game at my job. I am finally able to show the CEO the power of marketing automation with simple, easy to use dashboards and charts and organize my marketing lists in many creative and complex ways.

I also like the depth of this software's capability. It seems like there's always something else I could be using more efficiently and more hacks I could use to grow and nurture my prospect lists.

What do you dislike?

I wish there were more security levels and more nuance in the admin hierarchy. This has been a serious deterrent from using the product throughout the company. One thing for example is how easy an admin can see how much income the company is making in the reports tab. I was quite shocked to see it was so readily available to me.

Recommendations to others considering the product

Give yourself the proper amount of time to practice and train for the first 100 days. If you are the user and the evangelist, make sure your supervisors give you the time you need to learn the system

What business problems are you solving with the product? What benefits have you realized?

We are organizing our lists and keeping them clean.

We are finally connecting our marketing software with our CRM and pulling away from spreadsheets for our salesteam.

We are now easily personalizing our data and using custom fields for such.

Honestly, it has helped us in so many ways it is difficult to pin it down to just one thing.

Act-On review by Paul R.
Paul R.
Validated Reviewer
Verified Current User
Review Source

"Review of Act-On"

What do you like best?

Marketing Automation

Email Program

Landing Pages

Website Visitor Tracking

ABM Module

Marketing Calendar

Templates for automation programs, emails, forms, and landing pages

Awesome customer support and account set-up process

Competitor Analysis

Integration with SalesForce and OCEANAIR’s website

Educational Resources

Webinars

What do you dislike?

The social platform could be a bit stronger, but overall Act-On has some great products.

Recommendations to others considering the product

This is one best products in the realm of marketing automation tools. Whether you are using the platform by itself, or integrating with CRM, or adding it to your marketing stack you will see the benefits immediately.

What business problems are you solving with the product? What benefits have you realized?

Act-On's primary platform features have allowed us to integrate our website and CRM and provides us visibility of our site traffic from our customers and website visitors. This integration is essential for us because we use inbound marketing strategy to attract new customers and to identify new business opportunities from current ones. Additionally, we have been able to take advantage of the marketing automation tools to increase our customer engagement and aid with our identifying new prospects from the site visits. Act-On's ABM module allows us to tailor outreach and track campaigns that are relevant to each person and their position with the company. It also makes it easy to target groups of accounts based on their industry or geographic location, and has given OCEANAIR an efficient way to cross and up-sell our customers. Some of the benefits of the platform have improved our digital strategy by helping us with organizing and planning our content, as well as distributing and tracking the data. The customer service, on-boarding process, educational resources, webinars, and the developing Act-on User community are notable advantages of our relationship with Act-on. However, the most significant benefit the amount of time I can save in creating and executing our marketing campaigns.

Act-On review by Sierra S.
Sierra S.
Validated Reviewer
Verified Current User
Review Source

"Easy to use interface"

What do you like best?

The interface is extremely user-friendly. I was new to the program and navigated and got to know the program within a week. The customer service is fast and responsive. I solved issues and questions quick and efficiently. They have amazing reporting and real time implementation as far as website visits.

What do you dislike?

Integration with CRM is flawed, has many workarounds but only reached after in-depth conversations with customer service.

Segmentation and list flow isn't easy to use and can get real messy real fast.

Recommendations to others considering the product

Great database and reporting!

What business problems are you solving with the product? What benefits have you realized?

Marketing automation and reporting. The benefits of the reporting have been crucial to the success of our marketing. I do like being able to see how my emails are doing at a glance so I can optimize real results.

Act-On review by Yosa A.
Yosa A.
Validated Reviewer
Verified Current User
Review Source

"Best MA tool for small businesses"

What do you like best?

Act-On is the best solution for small businesses that do not have a connected CRM and who might be investing in one soon. The Outlook plug in that allows sales users to track their email and use Act-on resources right within Outlook is a must have for our busy team.

Also- the support is lightning fact and friendly compared to other vendors!

What do you dislike?

I’d like to see SMS as a feature. We don’t need text messaging yet, but it is on our roadmap.

Recommendations to others considering the product

Give Act-on more than a cursory glance. It has a user friendly interface and the tools for sales are unique in the industry.

What business problems are you solving with the product? What benefits have you realized?

We have given our sales team PDFs and email templates to use within Outlook, plus fully featured marketing automation and lead scoring.

Act-On review by Marc M.
Marc M.
Validated Reviewer
Review Source

"Only Helpful If You Never Need Support"

What do you like best?

Solid features for a small investment. Analytic tools included are pretty good too. Automated daily reporting is very helpful for Marketing and lead generation.

What do you dislike?

Their Customer Support is AWFUL. I have opened support cases, never to hear back. When I contacted my sales rep, he said I could purchase 'platinum support' to overcome the lag. Lag??? I didn't even get a response on one case, and on another, I didn't hear back until 2 weeks after I submitted!. My sales rep also told me that I should not be asking him questions, that I needed to contact my CSM. Well, I did not even know I had a CSM, there was no hand-off process, or the CSM never reached out to me to introduce herself. Awful. Just Awful.

Recommendations to others considering the product

Until they can work through their Support issues, don't even consider. On top of my concerns voiced earlier...our implementation took 4X longer than it should have because we had no resource for the technical set-up. We called support and sale people were manning the phones. Also, help nformation on their site was outdated or not even useful.

What business problems are you solving with the product? What benefits have you realized?

Email campaigns and email automation. I never got a single email out before I decided to move on to another software offering.

Act-On review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Act-On completely improved our marketing processes!"

What do you like best?

Act-On is 100% user-friendly. We find it extremely easy to use from the marketing platform, and our sales people love it from their end.. We love that we can choose what to share with our sales users by sales-enabling certain content, while still keeping other types of content for our use only. We are so impressed with our CRM integration, as our last MAT was very clunky and difficult.

What do you dislike?

Sometimes, the sales-enabled templates can be difficult to edit from the email or CRM platform, and can be incompatible. We have found ways around it, however.

Recommendations to others considering the product

If you're frustrated with your Marketing Automation software, give this a try. It will completely change the game for you. This combines email campaigns, social media, lead scoring, and reporting all into one easy-to-use tool.

What business problems are you solving with the product? What benefits have you realized?

Our campaign design and implementation processes are more efficient and effective. We have more insight into our customer buying journeys, and we can specialize the content for our prospects. Our marketing department is more closely aligned with our sales department, and we are more cohesive in our efforts. With our last marketing automation tool, we had to provide sales leads manually. Act-On's Hot Prospects Dashboard collects the lead data and gives the sales rep an easy to use, simple to understand list of prospects to contact. This alone has eliminated hours of busy work on our end!

Act-On review by Bernadette W.
Bernadette W.
Validated Reviewer
Verified Current User
Review Source

"Great marketing automation tool and great service "

What do you like best?

Act-on provides excellent support. Anytime we had a question, from the simplest request to help with complex projects, Act-on has been responsive and helpful.

Our agency also appreciates the ease of use and the time-saving features of the automated programs and the form building program that’s easy to use.

What do you dislike?

Some of the reports we generate require compiling data from several Act-on forms or lists. There is no way to aggregate this data in Act-on, so we have to export data from each form and compile it manually.

What business problems are you solving with the product? What benefits have you realized?

It efficiently automates our email marketing and drip campaigns, greatly minimizing the time our staff spends on these projects. It is also easier than other platforms to set up an account and send a text email when needed.

Act-On review by Aimee K.
Aimee K.
Validated Reviewer
Review Source

"Clunky and Cumbersome"

What do you like best?

It does everything you need it to do for less than competitor products. Analytics and reports are excellent. Support was adequate but not great.

What do you dislike?

The user interface is clunky at best. I found it challenging to use, and I've been in digital marketing for over 20 years. I took the certification course as a means to learn more and get better at using the application - only to find the documentation and testing materials were out of date and referred to older versions. The landing page creator was hard to use, and the email tool made it so challenging create professional-looking emails, we ended up going back to our previous email platform to manage this.

Recommendations to others considering the product

Evaluate comparable products and talk to your industry peers. We chose Act-on because we were told it integrated the best with our CRM, but in hindsight, we would have gone with the software that everyone else recommended.

What business problems are you solving with the product? What benefits have you realized?

I was using this for lead generation for an industrial client. The analytics and reporting were really good, and we were easily able to see which prospects were actually visiting our site and engaging with content.

Act-On review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"User friendly platform with a surplus of support materials"

What do you like best?

I chose this platform because it had the enterprise-level capability of marketing platforms like IBM, but it was much more user-friendly and cost-effective. Plus, the technical support we receive is almost always top-notch and very responsive.

What do you dislike?

At the beginning of our relationship, they were extremely responsive. The account person who courted us really listened to our needs and was very helpful as I, a marketing user, was trying to navigate several technical concerns. Since then, they have unfortunately left the business so now I feel our support is standard, not expceptional.

Recommendations to others considering the product

Between Act-On and Hubspot, we chose Act-On based on price and team support. Our biggest concern was getting something that was a right fit for us and our clients. I think Hubspot would've been a very comparable choice, but it has a built-in CRM, where we have a separate CRM that Act-On can integrate with, and our clients would all have a separate CRM, too. Hubspot was also a little more expensive. When in doubt, do all the free trials!!!

What business problems are you solving with the product? What benefits have you realized?

We are able to more efficiently on-board marketing and sales uers than that of our previous platform. It helps us be more efficient in campaign building and deployment. And it's so user-friendly that non-technical users can get a lot accomplished on their own so our development teams can focus on other work.

Act-On review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Great Salesforce integration. Poor Reporting and the Email Builder is lacking."

What do you like best?

I like how it integrates with Salesforce seamlessly. The automation programs are intuitive and useful. I really like how you can set Suppression Fatigue rules so people aren't receiving multiple emails causing fatigue.

What do you dislike?

The builder is terrible. Not a lot of customization. For example, the RSS feed looks like it was designed in the early 2000s and can't be changed. No visual flows & flow branching. Seems standard for most platforms these days. Documentation is very simple and lacking. Reporting is very basic. You have to wait until the beginning of every month for your account rep to send you a visual monthly report. If you want to pull custom reports they require to use tokens. Once you're out of tokens you can't pull additional reports. Listing and segmenting is not intuitive and requires you to think outside of the box. No personalized send times.

Terrible customer service. Wait time is over an hour over the phone. Email is hit or miss.

What business problems are you solving with the product? What benefits have you realized?

Email automation. I've benefited by easily being able to target segments from the Salesforce integration.

Act-On review by Moloise D.
Moloise D.
Validated Reviewer
Verified Current User
Review Source

"Fast Implementation, Excellent support and easy to use tool"

What do you like best?

1. The tool is very easy to use for Email Marketing, lead nurturing, Database Management and delivers on every promise.

2. ACTON has gone above and beyond in implementation and support with a fantastic customer support team.

3. Its inexpensive in comparison to the other marketing automation tools

4. Very intuitive and easy to use even for a beginner in the team.

What do you dislike?

1. Not the best tool for landing page creation. ACTON is more of a lead nurturing tool than a content designing tool.

2. Social Features are basic and need improvement

3. Reports are fixed and probably need options to create customized reports based on one's needs

Recommendations to others considering the product

ACTON can be used primarily for Database Management, Lead nurturing and Email campaign management. Do not consider this as an end to end automation tool. Features like Landing Page creator though available are not rich enough to create top notch pages. Even for Social, some features are missing, however they have promised on coming up with a better Social button in future.

What business problems are you solving with the product? What benefits have you realized?

1. Database Management

2. Email Campaign Analysis using A/B Testing

3. Campaign success rate

4. Lead nurturing using automated workflow

Act-On review by Miranda  F.
Miranda F.
Validated Reviewer
Review Source

"Good for email marketing analytics"

What do you like best?

I liked that I was able to track my opens and link clicks. this allowed me to follow up with my customers that had showed an interest in the link topic. I like the ease of being able to track my different email campaigns. Also I could tell which campaigns performed well and was able to target customers based on certain behaviors.

What do you dislike?

I did not have much control to customize my emails because they were sent out from our company. I would have like to have embedded video and track sales. I don't think this was anything I had control over and I am sure it would be a great feature if I was able to do a little more customization. I did not like that I wasn't able to tie this to my website to track specific sales or ROI. this was included as part of my website package, but was not integrated. I do believe that was available , but my company did not pay for it.

Recommendations to others considering the product

You will like the email analytics. You will be able to watch your customers activity on your emails. If you are not able to increase your sales using this email automation then you really aren't trying.

What business problems are you solving with the product? What benefits have you realized?

I am able to see who is opening and showing an interest in my business. I get occasional orders from people that have seen my email. I have managed to get increased sales from my Act-On emails. My customers have been able to better follow up better. The best part is, I could only target those people that showed an interest in specific products.

Act-On review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Good for Smaller Teams"

What do you like best?

I really like that you can see who visits your sites, which downloads they make and the timeline of every interaction. This is really helpful when determining where to put them in the lead process.

What do you dislike?

I find it difficult to work with because of glitches. Sometimes I will be in the middle of editing a landing page or an email and the page freezes in IE and my changes are lost. Other times, buttons don't show up, links appear weird and sometimes I feel that bigger companies flag act-on and don't receive our emails (unusually poor open rate). Support is also too long and we can never get ahold of our account manager.

Recommendations to others considering the product

If you have a bigger marketing team that needs a more sophisticated system go elsewhere. If you're small/mid-market and are just looking to dip your toes in, use Act-On.

What business problems are you solving with the product? What benefits have you realized?

We are solving the question of who is accessing our site, which content performs the best and where are our inbound leads coming from.

Act-On review by User
User
Validated Reviewer
Verified Current User
Review Source

"Great Program For Marketing Automation"

What do you like best?

I like that Act-On offers data on every email that you send out, from open rate to click rate, etc... It also allows you to integrate with many different CRM systems. I also love that your can create landing pages and forms from within their program, it really makes it a 1 stop shop when it comes to email marketing.

What do you dislike?

Their WYSIWYG editor could use some help. While it works, I found that there were some times where code would remain even if I deleted it. Also you really need to send a test email to see what it will look like since the built in editor doesn't always represent how the email will look in a users inbox.

Recommendations to others considering the product

If you're considering Act-On, I say try it out. It is a great system with lots of features that can help grow your business.

What business problems are you solving with the product? What benefits have you realized?

We are seeing a much higher conversion rate with Act-On. Having the ability to quickly create forms and landing pages and edit those landing pages helps. We have also been able to organize our customers into groups based on their engagement with previous emails or even pages they visit on our website. It really helps us narrow down what the customer is looking for so we can customize what type of emails they receive.

Act-On review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Worth its value, but prepare to become BFFs with Tech Support"

What do you like best?

Lots of functionality with email campaigns, design aspects look nice, some good automated program options, the new beta form builder is mostly a good upgrade

What do you dislike?

Lots of limitations you find out about as you get into the weeds, support techs are often just as in the dark as we are. Oh and no “undo” options in content design, nor like a “trash can” for anything accidentally deleted to recover.

Recommendations to others considering the product

If you can spring to pay more for something else like Hubspot or Marketo, would suggest doing so. But if you’re on a budget and want something that still does the job, this fits that bill.

What business problems are you solving with the product? What benefits have you realized?

Reaching out to prospects by title, industry, etc. to deliver messaging specific to them in a way that is continuous yet requiring less work from me. Raising brand awareness for a lesser known company. Obtaining crucial customer information from gated content.

Act-On review by Nate C.
Nate C.
Validated Reviewer
Review Source

"Improved Marketing's Relationship with Sales"

What do you like best?

The tools for sales users are stellar. With the Act-On Anywhere plugin for Gmail and Outlook, our sales staff is able to upload marketing approved content directly into their email body, and then get real time updates when contacts open and click on the message. From there, sales can log into the Act-On Sales Portal and track known visitors and their history on our websites.

Our sales team received these tools very enthusiastically and have been more engaged with the marketing department and our resources since.

What do you dislike?

Very little. Waiting on the email composer reskin, but it definitely still gets the job done in its current state.

Recommendations to others considering the product

Implementation is a lot of work, but Act-On support is awesome and the result pays dividends on the investment.

What business problems are you solving with the product? What benefits have you realized?

- Creating and documenting more lead generation

- Empowering sales teams to cross sell and close leads

- Automate marketing tasks for efficiency

Act-On review by David R.
David R.
Validated Reviewer
Review Source

"An intuitive marketing automation program"

What do you like best?

Act-On streamlines a lot of the features necessary for a marketing automation program, allowing marketers to intuitively build programs. Before Act-On, we were using one of the bulkier options on the market, and found we were paying too much for features we didn't understand or couldn't use. Act-On was a great help during our research phase, giving us full use cases, walking us through the product, and allowing us a demo environment so that we could get our bearings and be up and ready to go in a very short amount of time.

Building an automation program only takes a few minutes, and the email and landing page designers are easy to use and come out looking really nice, even if you're not a designer.

What do you dislike?

EDIT: I've had a support ticket open for one month

Some of the back-end of the product can be a little confusing, which is then exacerbated by slow responses from the support team via the ticket system. There is a lot of setup necessary to get everything running smoothly, and with so many moving parts, tracking codes, lists and variables, it makes sense that there would be hiccups, but it can be frustrating waiting days for a response from support.

Additionally, the interface can be very slow when saving a program, adding a list, etc. Not a dealbreaker by any means, but something to be aware of.

Recommendations to others considering the product

Really run a few test programs out of the demo environment to get a feel for what you understand and what you don't. Their demos are flashy and they are quite knowledgable, but you won't know what you need to know unless you really try to build and run something.

What business problems are you solving with the product? What benefits have you realized?

With Act-On we were able to find a marketing automation solution that allowed our very small team to spin up an engagement program in a very short amount of time without any of us having to be experts in the software. As we become more familiar with what it can and cannot do, our programs have become more robust, with measurable results.

Act-On review by Administrator in Computer Networking
Administrator in Computer Networking
Validated Reviewer
Verified Current User
Review Source

"Good platform if you are not using Salesforce as your CRM"

What do you like best?

It's a robust tool if you want to upgrade from a Vertical Response/MailChimp/Constant Contact email marketing tool but you aren't ready yet for a full on Marketing Automation Tool (ex: Pardot, Marketo). In addition to email marketing, the tool provides tracking, behavior scoring, deep database segmentation, lead nurturing programs, landing pages and forms.

What do you dislike?

The Salesforce integration is very poor. It is not a bidirectional sync which means Act-On will overwrite your good date with older one because it first pushes the data to SFDC and then pulls it back into Act-On. You can "accelerate" the syncing time to every 4 hours but chances are, your Sales Team and other SFDC integrations are updating this information every hours minimum. This also means that you cannot use Act-On to make changes to fields in SFDC (ex: status changes) IF SFDC is already making those changes.

Recommendations to others considering the product

I only recommend Act-On if you are not looking for any level of integration with Salesforce. If you are, I recommend going with more robust Marketing Automation tools that have a syncing of 2-4 minutes (very important). However, Act-On is a good step up to a basic email marketing tool (ex: Vertical Response, Constant Contact) as it does more than "send 1-many emails".

What business problems are you solving with the product? What benefits have you realized?

Email Marketing, Data capture (forms + landing pages), tracking and cooking.

Act-On review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great experience and customer support"

What do you like best?

Acrt-on is always working to improve their system, and does a great job of actively engaging their user base. It feels like a supportive community.

What do you dislike?

There are still some user interface issues that can be confusing or difficult to work around. But I know they are working on them.

Recommendations to others considering the product

I recommend this for a small to medium sized company who needs to get started quick with quality content and email/landing page templates. Once the setup is complete, things are easy to manage, and support is only a phone call or email away. The support staff is responsive, and quick to jump in and help especially when you let them know your need is urgent.

What business problems are you solving with the product? What benefits have you realized?

We are able to quickly and easily market our solutions to our customers and partners. I also like the detailed reports that are available for each email, going back to the beginning.

Act-On review by Maleigh D.
Maleigh D.
Validated Reviewer
Verified Current User
Review Source

"Great, easy to use, all in one marketing platform."

What do you like best?

Act-on is a wonderful platform - offering a hub to complete most marketing tasks - social media, SEO, email marketing, campaigns, automated programs, list management, etc. It's easy to use, set up, and offers templates and help.

What do you dislike?

Automatated programs branching can sometimes get to be a hassle, but it's not that big of a deal. Wish the Social Publish page looked a bit more clean and was a bit more clear.

Recommendations to others considering the product

It's a wonderful upgrade compared to other services - it's the perfect hub for most marketing tasks.

What business problems are you solving with the product? What benefits have you realized?

No problems.

Many benefits - being able to do most of my tasks in one location helps quite a bit.

Act-On review by Audrey S.
Audrey S.
Validated Reviewer
Verified Current User
Review Source

"Easy-to-use platform that allows for more creativity and professional emails. "

What do you like best?

I really like how I can easily create a template in one account and share over to other accounts so I don't have to redo a template several times.

What do you dislike?

The rich text option in creating emails could be better. As well for instance when you add in a picture from the gallery in rich text (icon?) the gallery shows up super zoomed in and can not view gallery in regular view - why is that? The feature just looks outdate or forgotten.

What business problems are you solving with the product? What benefits have you realized?

We are creating more professional emails - we can track ROI much better all the way down to the customer's activity. We never had that before.

Act-On review by Maya R.
Maya R.
Validated Reviewer
Review Source

"Poor customer support with bad product performance"

What do you like best?

My company has been using Act-On for almost 3 years growing from a few dozens leads a month to hundreds. During this time I have tested almost all of Act-On functionality.

They offers very basic marketing automation capabilities: online forms, sending email, tracking known and anonymous visitors and lead score. Everythings else is only on paper and is not working well enough to provide value.

What do you dislike?

1) Integration - #1 issue when growing with Act-on. Majority of tools do not offer integration with Act-On and even the few that do - it's not a native integration to forms, but to lists (due to type of APIs they are offering) which reduces your capabilities significantly and reduce efficiency. Even their native integration (GoToWebinar for example) are not perfect. They provide zero support and have provided us suggestions for workarounds that have only wasted our time and have not solve the issue.

2) My experience with Act-On has been painful from almost day one and mostly due to their horrible customer support. They keep moving you from one person to another. Customer success managers change every few months, usually without telling you. Their support 'engineers' proficiency is very low and availability of calls is usually one week.

3) Almost all features are half-baked from reporting to social media, automated programs, landing pages and many more. It seems like they just want to check a checkbox and not really provide value to their customers.

They solely rely on the understand the replacing a marketing automation system is a hard process which requires many resources.

Recommendations to others considering the product

Choose a different vendor

What business problems are you solving with the product? What benefits have you realized?

It offers basic marketing automation capabilities, but when choosing a marketing automation platform you need to remember that transition cost is high and you need to find a long-term solution. I highly doubt it Act-On can be the right fit for any company regardless of size and focus.

Act-On review by Chris W.
Chris W.
Validated Reviewer
Verified Current User
Review Source

"Superb support. Robust functionality. Results."

What do you like best?

The dashboard and general functionality is intuitive. Act-On U is a gold mine. But the best feature is the Act-On staff. Always can-do. Always ready to help.

What do you dislike?

Knowledge-on-demand can be a little tricky to find if you're not quite sure what you're looking for. But you can just hit up support, so you never get far off track.

Recommendations to others considering the product

Talk to them. They'll shoot you straight and help you evaluate whether it makes sense for you to sign up.

What business problems are you solving with the product? What benefits have you realized?

We're driving engagement, traffic and sales with powerful email marketing. It really helps that we can rest easy, knowing that Act-On will ensure that we meet the highest standards of email marketing regulation and integrity at all times.

Act-On review by Rick J.
Rick J.
Validated Reviewer
Review Source

"ActOn - just do it"

What do you like best?

I like the robust functionality that ActOn offers. Create and send an email, create a landing page, create a survey, link to PDF and track. Send one email, send 1 million emails - ActOn offers all of these features in an easy to use interface.

What do you dislike?

I would like to see ActOn bring back the image preview functionality which allowed me to see all the images in a directory. Now I have to preview each image separately. This takes time.

FYI - I tried to upload a screenshot as proof but it would not let me - not sure why but I am a ActOn User.

Recommendations to others considering the product

If you like great software and great customer service - ActOn is for you.

What business problems are you solving with the product? What benefits have you realized?

We are all about agent engagement -- getting our agent customers to engage and interact with us. ActOn has given us the power through its software to increase engagement each time we send an email. The tracking and metrics are very helpful so we can identify engaged agents and target different messages to them versus agents not engaged or opening our emails.

Act-On review by Eryn A.
Eryn A.
Validated Reviewer
Verified Current User
Review Source

"Absolutely love Act-On! It's already helped us communicate with our customers so much better!"

What do you like best?

We have really only scratched the surface with Act-On by utilizing email messaging. We've loved being able to track who is opening messages, clicking on links, etc. Then build campaigns based on the user behavior. We have so much more to dig into still...forms, landing pages, the possibilities with Act-On are seriously endless.

What do you dislike?

There's a ton of stuff...it can be a bit overwhelming and time consuming to get everything set up and working. But I know it's all going to be so valuable and so worth the time.

What business problems are you solving with the product? What benefits have you realized?

Being able to see our customers responses to email and then catering campaigns towards their behaviors has been invaluable. We've been able to get almost 100% open rates on some campaigns since we have this additional knowledge.

Act-On review by Nathan F.
Nathan F.
Validated Reviewer
Verified Current User
Review Source

"Act-On Easy Marketing Automation"

What do you like best?

Act-On has given us much better insight into marketing campaign results, and improved our email effectiveness significantly. It's fairly easy to use once you get used to the interface. Their training and on-boarding was excellent and really helped us get up to speed quickly.

What do you dislike?

They tend to support Salesforce CRM more than they do Sugar CRM. So sometimes features will only be available for one and not the other. Also, there are a lot of options that are only available in the more expensive plans or add-ons. This wasn't entirely clear when we went through the sales process.

One major challenge is that in the Professional package it's not possible to segment a contact based on information at the account level. For example, if you labeled accounts by industry, it's not possible to segment a list of contacts by industry. It requires either setting the industry at the contact level or pulling a custom list and uploading it.

What business problems are you solving with the product? What benefits have you realized?

The main challenge we are solving with Act-On is to increase our digital marketing effectiveness and for the first time, getting a better picture of the ROI. This is allowing us to gain more internal support and investment for our efforts and produce better results. The other major benefit is incorporating the lead scores into our sales process. We are continually learning new ways to take advantage of the tool to increase both marketing and sales effectiveness.

Act-On review by Tom R.
Tom R.
Validated Reviewer
Verified Current User
Review Source

"Good Product, but Did not Fulfill a Contractual Obligation"

What do you like best?

Great Product features, does what a Marketing Automation package should do. Provided decent pricing for a small business.

What do you dislike?

Reneged on a commitment to build out a connector to ConnectWise PSA. Said they would have it in two months and one year later, they stopped even talking to me about it. It is as if they never made the commitment.

Recommendations to others considering the product

Make sure that it does what you want before you purchase. Don't rely on commitments for build outs since if it is not in their strategic direction, they might not fulfill those commitments.

What business problems are you solving with the product? What benefits have you realized?

Marketing lead generation management system. Tracks customers scores and alerts on leads. Supports mail, campaigns, Website traffic etc.

Act-On review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"After a few months of using the platform, we still are having issues"

What do you like best?

Creating landing pages and email templates with the drag and drop feature is pretty easy.

What do you dislike?

There's a couple little things that don't make sense with how they are set up, which is a bit frustrating. Like not being able to customize formatting of a multiple choice module within an email, even though you can customize everything else.

Recommendations to others considering the product

There's quite a bit of setup and time involved in getting familiar with all the features and capabilities, but this is true for most platforms. There's a lot of support resources available via videos, but sometimes you just need someone to walk you through it instead of pointing you to a video. Overall, it's been a pretty good transition and experience, just not easy.

What business problems are you solving with the product? What benefits have you realized?

Streamlining the sales process. We are still working on this, as we switched CRM at the same time as we did marketing automations. So far, things seem to be falling into place, but it's been challenging mapping everything over correctly and executing the integrations. Part of it could be user error, however.

Act-On review by Sukanya M.
Sukanya M.
Validated Reviewer
Review Source

"Act-On: An easy approach to marketing automation"

What do you like best?

It is a very user-friendly software but it locates somewhere in the middle where it is neither too simple like constant contact nor too advanced like Hubspot. It is a good system for medium-sized organizations. I liked the customer service especially their technical support and dashboard design is also very modern and user-oriented.

They provide some advanced features where you can see the original code of the landing pages which is really cool because I know everyone does not have that feature.

What do you dislike?

They can do better from the pricing side. We used to have the enterprise version but the price point and the features were not used sync that's why we were not very much satisfied.

The other thing that I disliked is that we have to manually update the list instead of automatic update.

Recommendations to others considering the product

They should review their pricing points for different levels of customers. They can improve the design of the overall website to make it more attractive to everyone.

What business problems are you solving with the product? What benefits have you realized?

We mainly used it for the newsletter creation, list maintenance and developing our landing pages. It helped a lot to with the with the list maintenance and nurturing and creation of newsletter.

We were able to create and use different features of developing the newsletter. We also started and linked our social channels to see the flow of the lead generation.

It is very easy to understand the report which helped us to focus on the problem areas. Their technical support team has always helped to solve any issues we had immediately.

Act-On review by Dave M.
Dave M.
Validated Reviewer
Review Source

"A Solid Choice for Marketing Automation"

What do you like best?

The list management system is easily the best part of Act-On. The options and customization available to create, import, export, sync and segment your lists is phenomenal. It really allows you to dig deep into your list data and run programs based on that data. These features also really help in reporting as you can segment on actions taken by records and so forth.

What do you dislike?

The email builder and landing page builder are pretty meh. Lots of counter-intuitive things like changes in templates do not affect the pages/emails built from that template. Editing an email OUTSIDE of a program does not change the email in the program. The forms stink. Just awful. For example, if you want a drop down of all 50 states in a select box, well, have fun typing out ALL 50 STATES AND THEIR RESPECTIVE VALUES!

Recommendations to others considering the product

Hire an agency to help you get the most out of Act-On. It's an expensive tool and there is no way you will utilize everything it can do for you without assistance.

What business problems are you solving with the product? What benefits have you realized?

We are an agency that uses Act-On to manage client lead generation and email marketing. It's a solid option for lead gen and nurture programs. We have had a lot of success using Act-On with our clients. Our clients that use SalesForce or MS Dynamics have the added bonus of integration. We've been able to streamline many a sales process using these tools.

Act-On review by Karena S.
Karena S.
Validated Reviewer
Verified Current User
Review Source

"Amazing Customer Service"

What do you like best?

Evan Maynard has taken time and been incredibly patient teaching me to use 360. We have delved into the product and created campaigns all while teaching me best practices. Evan has taken the time to know our business and how the product could best be used to help us in our industry. 360 is good but the support of Evan has been great!

What do you dislike?

Nothing to date. I am happy with the product and can not say enough about Evan Maynard and his customer service.

What business problems are you solving with the product? What benefits have you realized?

The ability to create a campaign and let it manage it's self for the next 3 weeks has bee so easy. Very nice to have one more thing taken off of my plate.

Act-On review by Tami N.
Tami N.
Validated Reviewer
Review Source

"World Class Customer Service"

What do you like best?

Act-On's customer service sets the standard for all of my future customer service expectations. From customer on-boarding to training to the library of resources available, there is nothing standing in the way of my success with Act-On.

What do you dislike?

I wish I would have engaged with Act-On earlier in my marketing career.

Recommendations to others considering the product

Every time I connect with a marketing peer, I encourage them to review Act-On and consider the switch from whatever solution they currently use.

What business problems are you solving with the product? What benefits have you realized?

We are trying to strengthen our lead funnel with qualified leads. The website prospector has been an immediate win for us with our sales team following up with contacts ASAP to successfully schedule product demos. Each week, we pull a list of "unknown" visitors from organizations most likely to purchase, match that against contacts from that organization in our CRM and add them to an automated program. It's awesome to have such transparency.

Act-On review by User
User
Validated Reviewer
Verified Current User
Review Source

"Act-On mostly unreliable and glitchy, but is good when it works"

What do you like best?

When it's working, it's convenient to be able to send email templates quickly and easily. I like the simplicity and user-friendliness. I like that you can edit the templates to personalize them.

What do you dislike?

We've experienced a lot of glitches with Act-On. Emails don't send, or send to the wrong contacts. Many times it won't even load to be able to access or send templated emails. It seemed to work really well when it was first implemented here, but then it seemed to go downhill. We had an issue recently where a marketing email went out to nearly all of our veterinary practices indicating that it was sent from one single practice, which caused mass confusion and inconvenience.

What business problems are you solving with the product? What benefits have you realized?

I'm not super involved with Act-On beyond using it for email templates, but it has made sending emails quicker and easier in the past.

Act-On review by Jack P.
Jack P.
Validated Reviewer
Review Source

"Former Act-On User, Moved to other Marketing Automation platform"

What do you like best?

Act-On is very inexpensive and relatively easy to use.

What do you dislike?

Extremely high turnover of client facing personnel. in the 2 years we used the application, we had no less than 5 sales/CSM personnel work our account, as people were constantly leaving the company. The user interface was very basic and felt cheap, which was a review I saw before selecting Act-On, but became more apparent when looking at other options after our negative customer experience.

Recommendations to others considering the product

Really consider what you value. Act-On lists pricing very similar to other Marketing Automation softwares, but they will offer deep discounting to get your business. When we emailed the same prospects in Act-On and Pardot we had much different delivery rates, so the reputation of Act-On's IP addresses was suspect. They may have improved that, but it is definitely a point to ask about.

What business problems are you solving with the product? What benefits have you realized?

We were able to track and engage customers with emails, website and social media content and aggregate that into a single engagement view of the customer.

Act-On review by Marco v.
Marco v.
Validated Reviewer
Verified Current User
Review Source

"Powerful Marketing Automation platform"

What do you like best?

Act-On is a powerful platform and an important tool for our lead generation and content marketing. It also gives us visibility into our marketing programs. The support is also excellent.

What do you dislike?

Act-On has a excellent vision for new features of the software. It only takes much time to achieve this.

Recommendations to others considering the product

Sure, make a good plan with what you want to do and achieve with the marketing automation platform. Ask for a demo version and test this, you will find out what is the best vendor for you.

What business problems are you solving with the product? What benefits have you realized?

We experience the following benefits with Act-On:

- Improved lead nurturing

- An increase in leads

- We were able to run our first campaing in 4-6 weeks

Act-On review by Amanda S.
Amanda S.
Validated Reviewer
Verified Current User
Review Source

"Easy-to-use, Comprehensive Marketing Automation"

What do you like best?

I like that Act-On has excellent customer service, a great tool with a number of options on how you can manage and automate segments and lead nurture campaigns, and mobile-friendly templates. The implementation process is very hands-on and I felt very comfortable having the option to submit a support ticket, call support, or contact my implementation person. I also got checklists to help with implementation for various parties at my organization and how they needed to be trained.

What do you dislike?

The reporting is good, but I would prefer if I could use custom google event tracking on our landing page forms, to better integrate with Google Analytics. I also would prefer to see a greater variety of both aggregate reporting and individual reporting to aid in quarterly planning.

Recommendations to others considering the product

If your strategy is more outbound than inbound, you will be well-served by Act On. The price point is about half of Hubspot and it's competitors and they work hard for your business. If you are really focusing on Inbound then Hubspot is the way to go.

What business problems are you solving with the product? What benefits have you realized?

We needed to nurture leads through our website during the long sales process, and we are starting to see the benefits of the automation and tracking.

Act-On review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Good platform + keeps getting better"

What do you like best?

1) Support is awesome, 2) they are highly committed to customer success, 3) clearly they are investing a lot in the product. The development of LMS-style Act-On University is a win. The continuously improving UI along with attractive email/landing page templates is great. We've built out quite a robust Salesforce integration to empower the sales team to initiate automated marketing on their own and monitor the results from Salesforce.

What do you dislike?

I wish Act-On had:

A viable ABM module that functioned well with both Salesforce contacts and leads. At the least, getting unfettered access to the data (a la Salesforce reports) would help us leverage what Act-On's data is hiding.

Along those lines, we're experimenting with some of the analytic add-ons right now. I wish reporting, analytic and insight capabilities were natively stronger.

Recommendations to others considering the product

It's a pretty dang usable platform (especially compared to others, like Marketo). Just be clear on what exactly your key requirements are ahead of time and know that the Act-On product is definitely improving. The support is bananas... which is worth quite a lot!

What business problems are you solving with the product? What benefits have you realized?

Much tighter Sales<>Marketing integration. Automated programs allow us to effectively nurture interest or re-engage sleepy prospects and push relevant, actionable information to the sales team.

Act-On review by Administrator in Utilities
Administrator in Utilities
Validated Reviewer
Verified Current User
Review Source

"Act-On Review"

What do you like best?

I love the fact that you can track website visits through Act-On's Website Prospector. I'm the Webmaster and it's very important to link an email to a landing page on our site. I also love the forms and the fact you can integrate them through landing pages on our site or through landing pages in Act-On.

What do you dislike?

I don't like that they took away the image view in the image library. It makes it difficult to sort images. I also dislike the reporting.

Recommendations to others considering the product

I would recommend Act-On. If you can afford it, consider data studio. We don't use data studio and our reporting suffers for it.

What business problems are you solving with the product? What benefits have you realized?

We are solving follow up issues. With Automated Programs, we're able to follow up with our website forms. To take the conversation a step farther....which is extremely important. We have realized though that we have a lot of work to do. With content and automation.

Act-On review by Daniel R.
Daniel R.
Validated Reviewer
Review Source

"Dedicated, Attentive Support and An Ability to Innovate"

What do you like best?

We've been using ActOn for years. It is a great marketing automation platform that I have recommended to other companies; they're reliable and competitive with leading providers in the space. Whenever I have had an issue, their support team has gone above and beyond to assist me (including spending multiple hours writing custom code to enable tracking on my unique web forms) and has listened to my product feedback with actual updates that address my issues. Their functionality is strong, and when an issue does arise they are fast to support and rectify the problem above and beyond what most companies are willing to do.

What do you dislike?

Certain features like the ActOn funnel have never reached their full potential, and lead scoring could still use some improving for greater customization (but they are improving it actively).

Recommendations to others considering the product

If you want strong, dedicated support and a company that continues to innovate, look no further.

What business problems are you solving with the product? What benefits have you realized?

We use it for all mass outbound campaigns, web visitor tracking (both anonymous visitors and known contacts with web session history), automated email programs, alerts for our sales team when lead behavior changes, lead scoring, and in some cases use it to create lists of leads that would be more difficult to create in Salesforce.

Act-On review by Ryan S.
Ryan S.
Validated Reviewer
Verified Current User
Review Source

"Great API and Documentation"

What do you like best?

The best part for us are the APIs and the thorough documentation surrounding them. Our developers were able to integrate all of the data across multiple web based tools into one system and gain a lot of insight about the behavior of our customers and prospects.

What do you dislike?

I would love to see more customization available in the Salesforce CRM widget that shows on the contact level. We don't use all the features of Act-On and I would like to hide or modify how some of them work.

Recommendations to others considering the product

Do it

What business problems are you solving with the product? What benefits have you realized?

We use Act-On to easily enforce policies surround email marketing and outreach, to maximize our deliverablility and sender reputation, and to align the goals of Sales and Marketing teams.

Act-On review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Okay MAT but still behind the times"

What do you like best?

The email reports are easily digestible and are clickable to the various segments of who opened, clicked, etc. Deliverability staff has been helpful

What do you dislike?

The UI is outdated and features like smart form fields and progressive profiling have just been rolled out. The system is list-based rather than set up like a database (meaning you can't currently search for one specific email address within the UI, though there are workarounds). The database configuration was promised to rollout Q1 2018 and we're still waiting. Our Microsoft Dynamics CRM doesn't sync well.

What business problems are you solving with the product? What benefits have you realized?

We are able to pull in marketing lists from Microsoft Dynamics for automation and manual deployments, though Dynamics doesn't sync that well with Act-On so far. We are able to deploy decent looking emails.

Act-On review by Grace L.
Grace L.
Validated Reviewer
Verified Current User
Review Source

"Love using Act-on to increase outreach efforts"

What do you like best?

I've been very happy with the functions available in Act-on that allow us to increase the amount and quality of our outreach to clients and prospects. The editor is pretty easy to use. Love the A/B testing feature, too.

What do you dislike?

Certain features can be difficult to master (like Subscriptions). Written documentation is not always that great, but the support folks are always helpful and generally prompt.

Recommendations to others considering the product

Make sure you know exactly what you want to accomplish with marketing automation software. That will help you select the right product. Your due diligence should be as thorough as possible since Act-on and other platforms are quite complex and offer a number of different features.

What business problems are you solving with the product? What benefits have you realized?

Communicating on a regular basis with clients and prospects. We benefit in that we are able to implement much more efficient and effective campaigns with automation and testing.

Act-On review by Laura P.
Laura P.
Validated Reviewer
Review Source

"Powerful Tool that Delivers Results"

What do you like best?

Act-on allows me to create messages efficiently. The templates and design elements are intuitive and the finished product is both clean and accessible across various platforms. The customer service is by far the best I have ever encountered in all my years of using marketing automation. The phone support is second to none.

What do you dislike?

It would be great if Act-on worked with ACT!. The reports in Act-on are sometimes difficult to digest and the behavior scores don't always seem to match with the actual behaviors - perhaps that is something I can learn more about via the University.

Recommendations to others considering the product

Make sure your CRM interfaces seamlessly so extensive work on exports isn't required prior to importing to Act-On

What business problems are you solving with the product? What benefits have you realized?

I was tasked with re-branding the business line to distinguish from our parent company by creating a child instance in Act-on our team was able to transition our contacts and content which made the transition painless and there was no loss in productivity

Act-On review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Powerful Automation and Email Marketing Program"

What do you like best?

First of all, I've never had the type of support that Act-On provides. They answer questions either the same day or the following day. Secondly, their interface is very intuitive and easy to understand. Thirdly, Act-On's straight forward email automation has saved us so much time and the reporting capabilities have simplified our lead analysis.

What do you dislike?

What I dislike most about Act-On is the reporting that shows sent messages. I would love to see more information about what email lists we used instead of depending on the title to fit everything that I can identify about that message sent. Also, I would love to see more training tutorials and articles about topics such as cleansing lists, advanced automation options, etc..

Recommendations to others considering the product

Be sure to take advantage of the one-on-one calls with your Customer Rep!

What business problems are you solving with the product? What benefits have you realized?

Email automation and segmentation has helped us understand what customers are looking for and has improved our sales tunnel.

Act-On review by Administrator in Hospital & Health Care
Administrator in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"Act-On is an intuitive service that has provided many benefits to our organization."

What do you like best?

One of the best features within Act-On is the many available resources. Act-On University and the customer success managers provide thorough answers to any questions you may have. They provide helpful tips and tricks to make the most out of your Act-On experience, all while benefiting your organization as a whole. The videos are also a huge advantage, giving you step-by-step instructions.

What do you dislike?

If I had to pick something I dislike, I may point to the navigation of the editing tools. Sometimes I find myself struggling to pinpoint which tool will accomplish the task I am trying to achieve.

What business problems are you solving with the product? What benefits have you realized?

Our business is solving the problem of reaching the maximum amount of people in the most effective way possible. We want to provide current and up-to-date information that keeps them informed, and also ensure that they are being given the information that is most beneficial to them. We have seen the benefits that can be received by utilizing marketing automation and working in an efficient manner.

Act-On review by Administrator in Public Relations and Communications
Administrator in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Very happy Act-On user"

What do you like best?

I like that I can create my own templates and edit the code directly. I have nearly full access to the final code. I also think Act-On has several advanced features that have benefitted our company greatly with efficiency in performing routine email sends.

I also like that Act-On is continually making updates to their interface and overall usability. They do a great job of listening to their users.

What do you dislike?

They recently did away with personal customer success managers assigned specifically to your account. I miss being able to talk to the same manager every time we have questions or need input, but the support we receive from the call staff is usually excellent.

Recommendations to others considering the product

The support team and customer service representatives are very good. They will do their best to help in any way they can. If there isn't an immediate and clear solution to a problem, they help figure out a work-around until they can make the situation right.

What business problems are you solving with the product? What benefits have you realized?

We wanted to better connect with our customers and be able to manage relationships better. Act-On has helped us do this by making sending and reporting on emails much easier, as well as online tracking and identifying specific users so we can better serve them. We were also able to solve a lot of process and efficiency issues using various features of Act-On.

Act-On review by User in Hospital & Health Care
User in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"Powerful tools, right at your fingertips"

What do you like best?

Act On's marketing automation tools have been a game-changer in the way that we reach and communicate with our patients, families and our community as a whole. It's sophisticated and somehow still easy to use and intuitive in it's format. We've found it to be a one stop shop to not only communicate with who we need to, but to see how effective (or not effective) those communications are.

What do you dislike?

Act On's platform is great in that it is as easy and as complex as you want it to be (depending on how you choose to use it), but if you do want to do something more detailed and strategic, it can get a bit overwhelming to execute. Sometimes it's just that initial investment in set-up time and templating that can make the average user a bit wary.

Recommendations to others considering the product

Invest your time up front in getting set up successfully - create templates, upload your company's assets, connect all of your relevant accounts. That way, you are ready to dive in and succeed instead of floundering to get started. That hardest part is starting, but don't be afraid. Jump in and start trying it out - you really can't cause any irreparable damage in giving the tools a try.

What business problems are you solving with the product? What benefits have you realized?

Act On has help us close the gap that existed in our digital communications. We were reaching consumers through traditional media outlets and through social media. We were just getting our "toes in the water" of digital marketing when we started utilizing Act On. Email marketed through marketing automation has closed that gap and helped us be more in touch with our customers and with the way they like to be communicated to, or even in the calls to action that they best respond to.

Act-On review by User in Higher Education
User in Higher Education
Validated Reviewer
Verified Current User
Review Source

"Act-On"

What do you like best?

Act-On has a superior customer support and customer success team. They are responsive, helpful, and always professional and courteous. They are like extended members of our team. Act-On actively tries to use us

What do you dislike?

Act-On's reporting is great for simple metrics. It leaves some things to be desired if you are trying to do customized or more advanced reporting. For example, if you want to restrict the behavior from a deployment date of the email campaign, you cannot do that. If you want to tag emails into multiple categories, and report on those, it is very difficult. Also basic organization and maintenance is not always intuitive or ideal.

Recommendations to others considering the product

This is a good started marketing automation system. However, if you have advanced reporting or lead management needs, this is not the right tool for you.

What business problems are you solving with the product? What benefits have you realized?

Act-On helps us measure email performance, automate email campaigns and create landing pages and templates. It has an easy-to-use interface that has allowed us to quickly learn and execute on campaigns. Since using Act-On we have increased productivity and reduced costs through automation. Act-On has allowed us to become more data-driven.

Act-On review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Been using Act-on for years for our email automation"

What do you like best?

We are a technology company and have been using Act-on as our email provider for years. The emails are easy to create, provide valuable metrics and most importantly- we are able to set up complex automated workflows. We spend the time initially to set up detailed campaigns, based on behaviors, and use our animated videos and testimonial videos, to schedule 3 months worth of campaigns- and once it is set up initially- we don't do anything!

What do you dislike?

I wish Act-on integrated with our CRM, but since it is custom, an integration would be very expensive. We are looking into Sugar CRM, which does integrate w Act-on, so if we make the switch- it would be awesome.

What business problems are you solving with the product? What benefits have you realized?

Sending out personalized emails to specific segments of our list, and not sending out general email blasts to our entire email list of 80,000. We have been successful, an increased our open rates from 7% - 9% to over 18%.

Act-On review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Act-On Has Been A Tremendous Asset To Our Company"

What do you like best?

Act-On is an all-in-one marketing automation platform that allows us to manage email drip campaigns, track visitor IP and company information, and compile marketing lists for other uses.

What do you dislike?

Some of the visitor tracking information doesn't quite work with our systems properly, so finding out exactly where a visitor's first touch came from is a bit difficult to attribute.

Recommendations to others considering the product

Definitely a more cost-effective solution than some other marketing automation platforms, while accomplishing the same goals. I would recommend Act-On to businesses looking to implement some form of marketing automation with sophistication, but one that is not entirely too intricate.

The learning curve is about 3 months of training for an Act-On certification, but is well worth it. Knowing the ins and outs of the platform makes using it that much easier on a daily basis.

What business problems are you solving with the product? What benefits have you realized?

We are currently utilizing Act-On's drip campaign workflows and its inbound website prospector for all potential customers.

Act-On review by Stefanie C.
Stefanie C.
Validated Reviewer
Verified Current User
Review Source

"WYSIWYG with bells and whistles"

What do you like best?

Lots of options and easy navigation. The email functionality gives you a lot of freedom to make masterful emails that garner engagement. Great customer service!

What do you dislike?

It's so slow to load images - LIKE ridiculously slow! Sometimes things just don't work with no reason as to why. For example, when making a form - sometimes they just don't function correctly.

Recommendations to others considering the product

Please fix your load times! It's super frustrating when you want to make a quick change an image takes what feels like FOREVER to load. Sometimes it just glitches out altogether.

What business problems are you solving with the product? What benefits have you realized?

Needed an email marketing system that allowed for landing pages and forms.

Act-On review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Small Business to Enterprise"

What do you like best?

Act-on takes marketing to the next level. It has the capability to manage campaigns, landing pages, website tracking/prospecting, forms, automated programs, manage media and assets and more. Rather than having mailchimp, constant contact, for email and another tool for landing pages and forms, you can really create all of these funnels in one without having to go to multiple sources.

What do you dislike?

The learning curve for new employees to learn if they have never used a full marketing automation software before is challenging. It is not as easy to learn and use as other stand-alone products because of its extensive capabilities. You would enjoy this more if you had some CSS HTML knowledge to take your forms and landing pages to the next level.

What business problems are you solving with the product? What benefits have you realized?

Customer outreach, lead generation are two key ways we use act-on.

Act-On review by Lisa K.
Lisa K.
Validated Reviewer
Verified Current User
Review Source

"Act-On Email Marketing"

What do you like best?

I like scheduling emails for the future and being able to pick up on an email that needed to be designed before writing the email content.

What do you dislike?

The customer service has been terrible. It's almost impossible to get assistance from them. I also don't like the way the dashboard looks. It can be overwhelming with the number of items on the dashboard.

What business problems are you solving with the product? What benefits have you realized?

I primarily use Act-On to send emails to leads. I've noticed that just getting in there and creating an email is pretty easy, especially after you have created a few.