Act-On
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Act-On

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4.4 out of 5 stars
64 8.8 / 10
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The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.
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Act-On Reviews (68)

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless. Read More
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Joe Goehring
Administrator in Computer Software
No long term commitment and clear price transparency. (Some of their competitors nickel/dime you to death with fine print and add-on items, plus lock you into a... Read More
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Kristine Maveus-Evenson
User in Marketing and Advertising
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Powerful Tool for Marketing/Sales Goal Alignment

What do you like best?

Act-On is ideal for a company like ours focused on tightly aligning marketing strategy with sales revenue goals. We're a relatively small company of about 30 employees, but are pursuing a very aggressive growth strategy. Act-On was not only easy to implement and use, but the customer success reps have been very hands-on helping us maximize the value of the software. That is extremely important for a sales and marketing organization of our size - with only 12 people.

Act-On centralizes all of our marketing function, including email, Webinar, ad landing pages, social media, drip campaigns, etc. into one platform, allowing me to easily measure the value of a particular message, medium or channel to ensure that we're spending our marketing budget wisely. Perhaps, more importantly, it generates quality, actionable leads by helping my sales team see which Salesforce prospects are really engaged with us in order to prioritize their selling. This feature has really helped us get more...

What do you dislike?

I wish we had a more standardized set up of Salesforce. We had overly customized it, which requires some tweaking when we sync certain fields with Act-On.

Recommendations to others considering the product

Act-On has a very low, fairly risk-free start-up cost. The team there is dedicated to making sure that you are set-up and see value immediately. Start with a trial or even a few month pilot with enthusiastic sales people to prove the value to the rest. We started small, then increased our commitment level four-fold because the leadership team saw the value for the marketing, sales and now customer service teams.

What business problems are you solving? What benefits have you realized?

Our goal is to accelerate growth in a new market to boost sales revenues and market share. Act-On has not only served as an essential marketing tool to help us increase brand awareness and lead generation, but it has also helped the sales team prospect, prioritize and upsell better because of the system's capabilities and the information available to them through the Salesforce integration.

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Powerful marketing automation focuses on usability

What do you like best?

It has all the power of some of the biggest players in the industry, with a much more usable interface. Integration with Salesforce is tight and seamless. Automated Programs are excellent and flexible, and include push / pulls to Salesforce. Email tool is fantastic and easy to schedule future mailings, and their built in templates and wysiwyg editor is top notch. Their support organization is spot on. Love the no-contract, month-to-month model they espouse. Great company, great software.

What do you dislike?

My only criticism of Act-On is their UI could be prettier. From a usability / functionality standpoint, it's excellent, so if it were a trade-off, I would keep usability!

Recommendations to others considering the product

Take their demos, talk to their support and training departments - if you're not an advanced user of marketing automation, it doesn't matter. You'll find they will be very helpful in getting you set up. If you're a larger organization, Act-On would still be fantastic - and it would be great to try them out, since they're only month-to-month! That being said, I've been a customer for about 1 1/2 years, but they take great care of you since they can't lock you into a contract and forget about you until you're up for renewal.

What business problems are you solving? What benefits have you realized?

We have a very limited staff (down to 3), and only part of my time can be focused on demand gen efforts, email marketing, database marketing, etc. Also, we needed forms that would be trackable and push to Salesforce automatically. We also wanted to quickly add landing pages, and be able to track users so our salespeople can see our lead scores. Act-On provided these in glorious fashion.

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Are You Looking For A User-Friendly, Customer-Centric Marketing Automation Platform?

What do you like best?

Next month will be the one year anniversary of decommissioning a competing vendor platform and transitioning to Act-On. I have to admit - one of the best decisions made during last planning season. When partnering with Act-On, you are appointed a Customer Success Manager that, for a lack of a better term, "Simplifies" your life with superior coaching, seasoned advice and hands-on support throughout every step of the transition/implementation process to building out your marketing lists to launching your first campaign and well beyond. Several times throughout the past year, I was presented with robust account reviews that assessed recent campaigns, usage practices/stats and offered up top notch thought leadership and best practices on system usage that has drastically reduced our campaign creation time while increasing efficiency.

What do you dislike?

I have yet to come across an element of the platform that I dislike, but there are a few features that would be nice if implemented. Within the dashboard reporting suite, you are presented with a number of graphical representations of your campaign data. You are given the ability to download the data as a whole and/or broken into segments by clicking the area of the graph in which you would like to observe further. I wish you were given the ability to export the graphs to be able to plug into your marketing reports as you find yourself recreating them for the most part in your campaign status reports.

Recommendations to others considering the product

If you are considering adopting or transitioning to a new marketing automation platform - I would advise you to demo the Act-On platform to check out the following features:

1. The automated programs feature (the design is so user friendly)

2. The reporting segmentation with rapid click follow-up (one click on a segment of a campaign report and you are prompted to a follow-up feature)

3. The Act-On dashboard within Salesforce CRM (The integration give you a robust dashboard within a lead or contact record and also has an amazing hot prospects tool that any sales person would want)

4. The New In-Bound platform (merging your SEO/SEM initiatives into your out-bound automation campaigns)

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Best Agency Partner Program and Support

What do you like best?

The support team picks up the call within 3 rings and we work as a team to develop solutions with a fierce focus on doing what's best for the customer. They truly are an extension of our team, it's one thing to know the marketing automation product, but most of the time the challenges are about integrating with external applications. ActOn really shines when other vendors would say it's not their issue.

What do you dislike?

I would really like to see more functionality for responsive email templates, understanding how to support the mobile email client can be tricky. More mobile email templates and insights about the impact on conversions with mobile infrastructure is how we can continue to differentiate ourselves from the competition.

Recommendations to others considering the product

Make the time to go through all of the online tutorials, and then jump in and deliver something. I see so much time spent on developing the "grand strategy", skin your knees a little and fail forward and fail fast. Jump in and learn to swim, you will be winning races before you know it!

What business problems are you solving? What benefits have you realized?

What have implemented some tricky integration with pulling disparate data from a variety of applications and secure environments. These work flows require experienced thinkers who can make the complex simple. The ActOn support team has been a great resource, we tackle challenges that many would be afraid to take on.

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Easy to Use Platform, Great Customer Service

What do you like best?

The UI is extremely intuitive and easy to use. I love the preloaded templates and how easy they are to customize using either the WYSIWYG or HTML, depending on your skill level. The reports provided for sent email campaigns are very useful and include heat maps, clickthrough links, and pages visits broken down by customer.

What do you dislike?

The one thing that Act-On is missing is revenue information. There is no way to see how much actual revenue your campaigns have generated, other than relying on Google Analytics. The platform measures activity and interactions very well, so if that's how your business measures the success of a campaign, Act-On should work for you.

Recommendations to others considering the product

Make sure to talk with them about how to capture revenue generation if your company needs that data.

What business problems are you solving? What benefits have you realized?

We wanted to simplify our emails templates, make it easier for marketing managers to create emails, and have better insight into what our prospects were doing after they received our emails. Act-On has allowed us to do this and so much more. We have barely scratched the surface on the tools this platform offers.

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