Act-On

Act-On

(604)
4.2 out of 5 stars

The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.

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Act-On review by <span>Eduardo C.</span>
Eduardo C.
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Verified Current User
Invitation from G2 Crowd
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Easy to use, easy to follow your clients

What do you like best?

Act-On is a very easy to use tool for automation. You can set from a single-mail campaign to a complex behaviour flux. Use all capabilities connecting other tools and setting lead scoring to all actions. It incudes the option to create landing pages and gated content, so you are always un control of your information.

What do you dislike?

Databases sometimes can get messy easily. Segmentation is not the best feature (you need to create cascades to create segments). Another feature should be optimized is the options in the landing pages editor (some options are very limited or simple, some HTML codes are not accepted). Also the e-mail footers are kind of messy to admin when you're sending a unique e-mail.

Recommendations to others considering the product

Act-On is a powerful tool for mid-market requeriments. You can set almost all parameters for leadscoring and connect many other tools, but if you are looking for complex DB connections or advanced marketing intelligence, you might look for another tool.

What business problems are you solving with the product? What benefits have you realized?

Act-On and CAN-SPAM Act policies will not let you send e-mail to generic e-mails (contact@xxxxx, admin@xxxxx, help@xxxxx) so if your database contain many addreses like that you will not be able to track their activities.

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Act-On review by <span>Eric K.</span>
Eric K.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

A Simple to Use and Powerful Marketing Automation System

What do you like best?

I love how easy it was for me to integrate our donor management system with Act-On. The ability to import large sets of data with whatever columns I want via FTP and schedule routines is brilliant. I'm not dependent on programmers using complicated API's that are poorly supported or frequently break down.

What do you dislike?

My only complaint so far is the unsubscribe form is an all or none approach. We have fifteen different types of emails we send out and I wish I had the ability to only show certain lists on that unsubscribe form. If each email I sent out could be associated to a particular unsubscribe form this system would be perfect.

Recommendations to others considering the product

It's been a pleasure working with them. Their pricing model is much better than most other marketing automation companies. It's been a great move for us!

What business problems are you solving with the product? What benefits have you realized?

We have solved IT involvement with the creation and sending of emails. Now our various departments can create and send out their own emails. We can see how plugged in some of our donors are to our emails and websites.

What Marketing Automation solution do you use?

Thanks for letting us know!
Act-On review by <span>Neeraj U.</span>
Neeraj U.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Probably the best automation software for small and midsize businesses Today

What do you like best?

I have used mailchimp and Oracle's Eloqua in past. The feature sets which stand outs for us are "Website Prospector", excellent customer support and ability to segregate our customers between "Known" and "Anonymous Prospects" . We also use Salesforce for CRM activities, and the integration with Salesforce has been exceptional.

What do you dislike?

Lack of ready-made landing page and pre-designed templates. Inability to add manual tracking codes for analytics and campaign measurements.

Recommendations to others considering the product

Classic forms have provided us a way forward for using iframes across our landing pages on WordPress. Noticed Act-On recently, moving towards much more intuitive Labs forms. If you are small and medium scale business looking for good customer support and cost for ownership, plenty of API/connectors, Social media listening, Publishing and SEO friendly E mailer automation tool, Act-On is for you!

What business problems are you solving with the product? What benefits have you realized?

E mailer campaigns using Act-On are back bone of outreach campaigns to our existing customers and prospects. We also use Act-On for regular newsletters, lead and demand generation campaigns.

Act-On review by <span>Callie M.</span>
Callie M.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Solid Product. Exception Customer Service.

What do you like best?

The platform itself is reliable and fairly straightforward, with broad integration capabilities. However, what truly sets Act-On apart is the customer service. Questions and issues are addressed promptly and thoroughly. I have waited up to a week or more for assistance on other platforms, only to get virtually nowhere. The support team at Act-On, meanwhile, has consistently gone above and beyond.

What do you dislike?

When integrating with other systems, there can be additional steps that are not as intuitive. Whether this has more to do with Act-On or the partner system is unclear. This is easily overcome, and the support team is excellent at helping with navigation.

Recommendations to others considering the product

I would always recommend evaluating the capabilities of a platform based on your specific business needs. Even an excellent platform, if it does not have what you are looking for, can be a poor fit. As a tool for marketing automation, Act-On is superb in its ease of use when setting up and segmenting campaigns, with integration capabilities that feed to and from WebEx and Salesforce, and the ability to easily embed forms and create landing pages.

What business problems are you solving with the product? What benefits have you realized?

Act-On is our primary B2B marketing platform. It's the means through which we connect with our customers and promote our presence at events. The ability to setup marketing automation campaigns quickly and simply has been a huge benefit, with the ramp up time for new users being very short, as the system is fairly straightforward and user friendly.

Act-On review by <span>C. Gregg C.</span>
C. Gregg C.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Marketing Automation Software with Great Customer Support

What do you like best?

From the very first step, Act-On is dedicated to making sure their services will help meet or exceed your marketing goals. Their customer support and onboarding team is stellar and are dedicated to helping you succeed. Act-On offers a wealth of information and supplemental instruction to use their software through Act-On University which has been very valuable. Act-On also offers templates for emails, landing pages, forms, and marketing programs which make it very easy to get started.

What do you dislike?

There are only a few small things that I dislike about Act-On. I wish there was a better system for the content organization on their platform. I also wish their template emails were a little more polished out of the box.

What business problems are you solving with the product? What benefits have you realized?

We are working smarter with our marketing campaigns as we are able to customize and personalize them to meet the needs of our potential clients. We can track visits to our websites and interaction with our emails to a greater degree which helps us lead our efforts in the buyer's journey.

Act-On review by <span>Chelsea S.</span>
Chelsea S.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great Program with Potential to round out Member Experience

What do you like best?

First and foremost, I like the automated programs, which has allowed us to reduce the time and manual labor we put into building ad hoc emails. We've been able to push out information faster and able to reach more people than Constant Contact.

Second, I like scoring process. We can cookie the users, and set up different criteria of how they're scored. From that, we created a leads list for our contact center, so they can personally reach out.

Third, I love the segment feature we can create with a list in the contacts. That has allowed us to further divide out who's interested in our products and services after two emails, then better market to those users.

Lastly, I like Act-On University. This program is intimidating, but Uni has a selection of different courses you can take depending on how you want to use the software. We have a team of primary users, and also a sales team. Both have very different roles in how we use Act-On, so it's great to see our team on the same page.

What do you dislike?

The program itself is intimidating. There are so many factors that go into one email, that it takes a few months to fully grasp the concepts. Act-On University has really helped with that, so I'd recommend going through as many of the workshops as possible. The downside to that, is if you're looking to get certified and do the live workshops, the presenter has to manually upload your name for you to get credit. I reached out to support and it wasn't as helpful as I was hoping.

What business problems are you solving with the product? What benefits have you realized?

This software has forms that we integrated with our website, so we have the ability to track our users and better grasp their behaviors and conversions. It's allowed us to create our own templates and use those for outbound and the automated programs. We've been able to provide our contact center with a list of hot leads, which we've gotten positive feed back from.

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