Act-On
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Act-On

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4.5 out of 5 stars
149 8.9 / 10
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The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.
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Act-On Reviews (149)

  • The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless. Read More
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    Joe G.
    Administrator in Pharmaceuticals
  • No long term commitment and clear price transparency. (Some of their competitors nickel/dime you to death with fine print and add-on items, plus lock you into a... Read More
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    Kristine M.
    User in Marketing and Advertising
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Getting our ACT together, A SmartThought Review of ACT-ON

What do you like best?

Inbound Marketing: We use this extensively to determine the activity on our web site. We get a good sense of which search terms are working, Google Paid Per Click tracking, referring sites (so that we can say thanks in some cases), and alert us when someone of significance is back on our site. Marketing List Management: The segmentation aspects are very nice. We are able to easily segment lists and be sure that we are targeting specific people or groups.

Dashboard: The main screen for all things going on. It's a good quick read on what's happening on various marketing campaigns and initiatives. Ease of Use: The system is just easy to use. I was concerned about not knowing enough when we embarked on this journey but the system is designed so that most can get up and going fairly quickly due in large part to it's user interface which is very clean.

What do you dislike?

Templates: If you are coming from some email marketing systems (like Constant Contact, Mail Chimp, SwiftPage) you won't find a very heavy library of visually pleasing starter templates to modify and configure. It's very basic but does get the job done. Partner Program: There is not a large partner channel set up right now. They are working on it and have efforts to build this out in short order but it is something to be mindful of in your evaluation. They have a super staff and onboarding experience but if you are looking for more than "how to" in terms of working in the program and need "marketing best practices" or moving beyond "where to click" guidance, the supply of trusted providers is short.

Recommendations to others considering the product

There is not a large partner channel set up right now. They are working on it and have efforts to build this out in short order but it is something to be mindful of in your evaluation. They have a super staff and on-boarding experience but if you are looking for more than "how to" in terms of working in the program and need "marketing best practices" or moving beyond "where to click" guidance, the supply of trusted providers is short.

What business problems are you solving? What benefits have you realized?

Increased SEO capabilities, Better segmentation which has allowed us to improve our focus and opens/click thru

Reporting: This tool has made us better at marketing because it provides us key areas to analyze and act on now (pardon the pun) Increased site visits and conversions: We have now begun to be able to pull more people in and know when it's best to react to a buyers journey. For example, with Lead Scoring we can register a hot prospect based on what they are doing on our site and not waste time. For a small team, this is extremely valuable.

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Easy to use, intuitive interface, combining many marketing features under one platform!

What do you like best?

The new interface is very easy to use, combining email automation, web prospect information, landing page creation and social media usage all within one platform, unlike many other platforms which have some but not all features included. Act-On always offers quality account management and support services and it's Center of Excellence and University provides high quality and more importantly simple to understand support and training content. The new email editor is great and makes it very easy to do more complicated layouts (tables, columns, etc.) and there are now more step options in the automated programs than we’ve seen in other marketing automation software (for example alerting sales reps individually of prospect activity via our CRM). integration with our CRM was also very seamless.

What do you dislike?

I wish you could easily preview an email in your browser and different browsers before sending to ensure the layout looks correct. Currently you have to send a test email to see how it looks. The social media publisher could be improved slightly as sometimes can be a little buggy, for example by providing an option to not include an image for LI and FB posts would be helpful.

Recommendations to others considering the product

Definitely worth a try. Once you start using it you won't want to stop!

What business problems are you solving? What benefits have you realized?

Several marketing and sales problems are being solved. For example we now have the ability to easily nurture suspects and to see what content they are engaging with and which web pages visited etc.. This provides sales with more useful information as they convert to prospects and into sales ready leads. Marketing users also find the platform easy and efficient to use, saving time, enabling more campaigns to be sent.

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Flexible Plans & Great Customer Service!

What do you like best?

When evaluating marketing automation solutions, I looked at several solutions including Pardot and Marketo. We decided to go with Act-On Software because the company has great customer service and flexibility for those just getting started with a solution. Prior to using Act-On, we only had an email marketing tool. Act-On offered all of the main features as its competitors with a flexible pricing plan allowing us to build up our marketing activities over time.

What do you dislike?

No major issues thus far. We had one issues with one of our Landing Pages which flagged our Google Adwords account. However, it was corrected right away.

What business problems are you solving? What benefits have you realized?

Sales efficiency. With Act-On, we have a complete history of our prospects' activity. Ex: how many times they visited out website, which web pages they visited, how many emails they opened, etc. These insights are extremely valuable to our sales team. We use Act-On's CRM integration with Salesforce so our sales reps can view the activity right in their Salesforce account with a click of a button. We use the Act-On lead scoring so reps can easily recognize hot leads. On our website, we utilize Act-On forms for demos, contract us, api sandbox requests, and test drive. All information is pushed into Salesforce automatically.

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Act-On is marketing automation system for small companies

What do you like best?

Act-On is not overly expensive and most of the basic features are available. Lead Scoring, lead nurturing and all of those features are included so overall it's a pretty decent product. Also they have some good reporting tools and social integration is alright. Furthermore the product is supported by quite a few 3rd party vendors so integration is possible with a lot of other systems you might be using.

What do you dislike?

A lot! Landing page designs look horrible and same goes unfortunately for email designs. Also everything from setting up lead scoring to setting up a lead nurture program is just a huge workaround. I like to compare Act-On to a woodcutter. You are the woodcutter and Act-On is your axe, so basically you can use your axe to mow down trees and in the end it works and you will have your wood. However at this point in time other marketing automation systems are sewing machines and your able to work much more smoothly and it takes less work to get more done!

Recommendations to others considering the product

Look into different vendors if you have few more bucks to spend or if you plan to use this product for a long period or for a multinational. Act-On is alright but it's definitely not one of the best marketing automation tools available.

What business problems are you solving? What benefits have you realized?

We use it for basic marketing automation purposes, so: SEO, integration with CRM, email marketing, lead nurturing, lead generation, lead scoring. We use the reporting features all the social features and more.

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Administrator in Music - Act-On Review Author
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Questionable Client Agreement Practices (Bait & Switch)

What do you like best?

The software itself was pretty good. We would have loved to continue using the software and take full advantage of what it has to offer.

What do you dislike?

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have to be clear before we signed up, but they convinced us to sign up in a lower tier to meet our budget and close the deal. But then after 3-4 months of set-up and training, we finally went to use the software in practice and needed to upgrade # of clients to actually utilize the system, and then were met with the reality of the situation. They had no intent of accommodating our original needs at the budget we discussed and tried to double our cost to get to the original needs we discussed. Even though they admitted that they were vague and unclear in the agreement on the upgrade details, they refused to accommodate our needs/budget or to let us out of our contract and instead chose to simply state that we were still bound to pay...

Recommendations to others considering the product

Be careful to get your growth plan and rates for future growth identified in your initial contract. Don't sign up unless you know what rates they will charge you in the future if you need to upgrade client #s.

What business problems are you solving? What benefits have you realized?

E-mail marketing automation.

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