ActiveCampaign

ActiveCampaign

(467)
4.6 out of 5 stars

An all-in-one marketing platform. Grow your business with email, automation, and sales tools. Save time & money using their enterprise level functionality that has been designed for ease of use.

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ActiveCampaign review by <span>Angel M.</span>
Angel M.
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Verified Current User
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"Great software at a good price"

What do you like best?

Very nice marketing automation system full of options. User-friendly interface is very intuitive. Learning curve is relatively quick.

What do you dislike?

E-mail writing system could be improved, I have seen sometimes that first e-mail from a campaign takes up to 15 minutes to arrive but I'm not sure if it is due to AC or to my mailserver. That would be nice to have an easy way to get an overview of your automation, sometimes when it is too big, it is difficult to look at it as a whole. Also it will be very nice if you can have a "test mode" for automation when any "wait" is adjusted to let's say 1 minute so I do not need to delete all the "waits" that I have set to 1 day or more in order to test the automation before launch it, another option will be to allow a bypass button for certain elements of the automation during the test mode.

Recommendations to others considering the product

Great software with many features, I would recommend buying it

What business problems are you solving with the product? What benefits have you realized?

Automate all my communications with my list every time I send a campaign. Allows me to have great communication with my customers

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ActiveCampaign review by <span>Gabe K.</span>
Gabe K.
Validated Reviewer
Verified Current User
Review Source

"I've used them all... AC is My favourite Marketing Automation Tool"

What do you like best?

I love how user friendly the platform is. I love how easy they make it for companies of any size to get started. The ease of use means that companies are accessing more available features for their investment. The difficult to use (and often very expensive) alternative platforms usually results in people getting lost and not using it for all of its capabilities. I LOVE the API, the e-commerce deep integration and the event tracking. I love the support and the active community engagement for support. It's just an overall mind-blowingly valuable resource for the money.

What do you dislike?

There are some things that I would like to see added over time that are offered by competitor products. I don't necessarily need them to add a landing page builder for example, but I could make great use of dynamic content blocks to add to web pages based on lists/tags. Looking forward to the full release of the CRM app which was badly needed. I also wish there were a way to edit live automations in an edit mode and then have a publish button.

What business problems are you solving with the product? What benefits have you realized?

ActiveCampaign allows me to send targeted, timely and relevant messages to my audience based on their behaviour. It is an incredibly powerful tool, and ActiveCampaign makes it very easy to do that, and very easy to integrate with other services.

What Marketing Automation solution do you use?

Thanks for letting us know!
ActiveCampaign review by <span>Sharon  R.</span>
Sharon R.
Validated Reviewer
Verified Current User
Review Source

"Why I Love ActiveCampaign "

What do you like best?

I love the ability to ask questions at any time of the day and have knowledgeable staff on hand to simply and easily point me in the right direction!

I love the way the automations work, they are simple to set up and there are so many functions that you can use you will not be stuck hoping for an option that doesn't exist!

I love the way you set up emails in the automations, it makes so much more sense than what I've seen in other programs.

What do you dislike?

I'm really struggling with this one! The colours perhaps! Sometimes the graphs can look one dimensional, I would love to see more visual upgrades.

Recommendations to others considering the product

As with any new software, there is a learning curve, I would not be afraid to reach out to their support and ask any questions they will help any way they can!

What business problems are you solving with the product? What benefits have you realized?

It allows me to set up and send the emails to my list and to put into place funnels for turning prospects into clients!

ActiveCampaign review by <span>Chantel K.</span>
Chantel K.
Validated Reviewer
Verified Current User
Review Source

"The Best Email Marketing Provider Out There!"

What do you like best?

I've used a number of different email marketing providers out there and I Active Campaign is by far the best out there. The ability to create tags is my favorite feature, it helps me make sure the emails I send to my audience are applicable to them.

I also love the format automation sequences with a variety of if/then factors. This helps to ensure I am not sending emails to customers in my audience who have already purchased a product or are not interested in that specific area.

Since using Active Campaign my email list has grown exponentially. I attribute a lot of this to the ability to have multiple lead magnets and opt in forms with custom automation sequences for each.

What do you dislike?

I haven't come across anything yet that I dislike. Though I would love to see landing pages as an option in the future, I am currently working with another company for a site welcome mat and integrating my Active Campaign form, I would love to see this feature built right into Active Campaign in the future.

Recommendations to others considering the product

This product is excellent for those looking to grow and be able to segment their email lists.

What business problems are you solving with the product? What benefits have you realized?

Since using Active Campaign I have been able to send out emails that are more targeted and specific to my audience. In addition my email list has grown by more than 150% since starting to use Active Campaign about a month ago.

ActiveCampaign review by <span>John D.</span>
John D.
Validated Reviewer
Verified Current User
Review Source

"One of the best list managers on the market"

What do you like best?

I like that it is a low cost for startups, I help a lot of people get going. But I love love love the functionality. It is intuitive and easy to use and highly functional for an internet marketer.

What do you dislike?

Not a lot just mainly little things which I have sent in to their product ideas area. They have a lot of functionality that Infusionsoft offers - some features are even better. If they had a checkout / cart process that would make them a really attractive whole solution.

Recommendations to others considering the product

Definitely consider this - if you are starting out - it is a must - the best option out there. If you are an experienced online business then there are many factors at play - but make sure you check out the integrations options with AC. It is one of the most usuable systems out there.

What business problems are you solving with the product? What benefits have you realized?

Automated funnel sequencing - list segmenting, product delivery of online courses. It does just about everything I need for my business.

ActiveCampaign review by <span>Mary N.</span>
Mary N.
Validated Reviewer
Verified Current User
Review Source

"User-friendly- Goodbye, Hubspot!"

What do you like best?

It's user-friendly (anyone with beginner's knowledge of inbound marketing can use this) Take advantage of their migration service if you are moving data from another automation service (like HubSpot) This will ensure clean imports! Our CSV imports were a little messy due to changes with our site and HubSpot data, but ActiveCampaign's migration team cleaned them up nicely and very quickly! The campaign design templates are beautiful and are easily customizable. Everyone needs ActiveCampaign for their small business or ecommerce site!

What do you dislike?

The only downside is no landing pages. However, it easily integrates with many apps. (We are considering giving Leadformly a shot!)

Recommendations to others considering the product

If you are a small business and you want beautiful emails, clean lists and contact imports, and friendly support, ActiveCampaign is right for you.

What business problems are you solving with the product? What benefits have you realized?

We wanted an inexpensive alternative to HubSpot. HubSpot was not worth the investment for our small business with a marketing team of 1. The benefits are quick and simple contact imports and management, batch actions, and beautiful email campaign design.

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