What do you like best?
I've used a number of different email marketing providers out there and I Active Campaign is by far the best out there. The ability to create tags is my favorite feature, it helps me make sure the emails I send to my audience are applicable to them.
I also love the format automation sequences with a variety of if/then factors. This helps to ensure I am not sending emails to customers in my audience who have already purchased a product or are not interested in that specific area.
Since using Active Campaign my email list has grown exponentially. I attribute a lot of this to the ability to have multiple lead magnets and opt in forms with custom automation sequences for each.
What do you dislike?
I haven't come across anything yet that I dislike. Though I would love to see landing pages as an option in the future, I am currently working with another company for a site welcome mat and integrating my Active Campaign form, I would love to see this feature built right into Active Campaign in the future.
Recommendations to others considering the product
This product is excellent for those looking to grow and be able to segment their email lists.
What business problems are you solving with the product? What benefits have you realized?
Since using Active Campaign I have been able to send out emails that are more targeted and specific to my audience. In addition my email list has grown by more than 150% since starting to use Active Campaign about a month ago.