Automation, automation, automation. I now understand why this is in the marketing automation category as opposed to the email marketing category.
No iOS app! Why not? It's a little difficult to access reporting on my iPhone, I would be interested in using an app version of the tool. Hopefully, this will be developed soon.
I hear a lot of people talk about a product being 'intuitive' and that's what I look for in an SaaS. However, ActiveCampaign may feel counter-intuitive at first. Give it time. The number of features it has means you really need to take some time out to learn how to make it work for you and your business.
Analysis! By setting up automations when I write an email, it's far easier to analyse, segment and target my list.
What I love the most about ActiveCampaign is that there seems to no limit to the amount of automations you can set up. From autoresponders, to sequencers, integrating with other products, such as CRMs, other automation tools, like Zapier.
Email marketing has long gone away from the simple broadcasting of your message. And ActiveCampaign takes care of that. Sure you can send out newsletters, but with the ability to customize and personalize your emails, and set these up automatically, why would you want to broadcast.
In today's fast-moving business world, you need a marketing tool that gives you back time. ActiveCampaign does this.