What do you like best?
It was easy to learn, intuitive and has excellent training resources and access to live help to fast track the building/creation of the automation(s) you want.
At the 2nd service level and above, you get 30min a month of live 1-on-1 sessions which helped me fast track the implementation of valuable automations.
You can start off with very simple automation for both external marketing. Then add more sophisticated functionality.
Next you can use their API integrations with other tools you use directly or via Zapier to tie your marketing/productivity stack together :)
I am also using ActiveCampaign to create workflows which systematize, monitor and run internal company processes and fulfillment.
I love the fact AC has been rolling our new practical and valuable capabilities and enhancements very regularly which adds even more value and adds new automation possibilities.
You can also easily import time saving and well thought out automations/workflows into your account which are available for free - at the push of a button.
What do you dislike?
When I first started using AC before their large funding, their support availability was frustrating slow but for months now, getting support is quick and efficient.
Other than that, I've seen things steadily improve over time both from a support side and technology/capability side.
Recommendations to others considering the product
I have tried a number of different automation platforms. None are perfect or have everything you may want or need.
That said, ActiveCampaign is flexible, robust, and is constantly improving features and adding functionality.
AC can handle from simple email marketing to complex multi-step, API integration workflows with ease so you can make it do what you need.
The more you use it, the more value you get for the already very fair price you pay.
What business problems are you solving with the product? What benefits have you realized?
Before ActiveCampaign things "slipped through the cracks" with both client account management and prospects. Now we have dependable and predictable systems to prevent that from happening.
Effectively managing our online calendar and associated tasks from meeting types is now silky smooth and efficient. We save time, money and are delivering a more professional user experience.
Simple but critical tasks like sending renewal reminders which used to take an Admin hours a month is now fully automated so they can work on higher value tasks and projects.