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ActiveCampaign

ActiveCampaign

4.5
(604)
Optimized for quick response

An all-in-one marketing platform. Grow your business with email, automation, and sales tools. Save time & money using their enterprise level functionality that has been designed for ease of use.

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ActiveCampaign review by Lauren L.
Lauren L.
Validated Reviewer
Verified Current User
Review Source

"Active campaign is my favorite marketing tool! "

What do you like best?

Active Campaign has been the best email marketing platform we've used - by far! (And we've tried quite a few.) The best thing about Active Campaign is the power of segmentation and automation. The value for the software is incredible - they offer a very generous plan that includes automations and contact management. The power to track users across website behavior, different platforms, and segmented forms makes for a very powerful tool. The design has improved substantially and the new marketplace is going to make the community even stronger.

What do you dislike?

The only thing to dislike (and we don't consider it a negative) is that there is a definite learning curve to active campaign. It isn't for novices who've never worked in email marketing. But if you're willing to spend a little time learning about how to navigate the tool, it's completely worth it! Support has also been very helpful when we've run into snags integrating AC with other platforms.

Recommendations to others considering the product

Highly Recommended. Take the plunge and don't look back! Automations and segmentation are here for good!

What business problems are you solving with the product? What benefits have you realized?

*Email Marketing

*Email Newsletters

*Sales Funnels through Automation

*Time based Campaigns using Dates

*Segmenting Customers using forms and lists

*Advanced Customer Tracking

*Advanced Customer Behavior Tracking (email and website)

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ActiveCampaign review by Kasey P.
Kasey P.
Validated Reviewer
Verified Current User
Review Source

"Active Campaign makes email automation quick & easy"

What do you like best?

I love how simple Active Campaign is to use. It's a great option for beginners and is quite affordable. It is simple to set up automations and campaigns as well as integrating them with other programs and software.

What do you dislike?

There is a lot left to be desired with the form design options. I would love to be able to integrate the forms on my website but they just don't offer many customizable options to make the form cohesive with my website and design. I've also found that emails with any graphics often go into other folders.

What business problems are you solving with the product? What benefits have you realized?

What I do love is that I can set up campaigns and automations and very rarely have to go in and fix issues (every program has tech issues from time to time). It's helpful for me as a busy business owner because I don't want to have to babysit the systems I'm using to make sure they are working properly.

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ActiveCampaign review by Shannon M.
Shannon M.
Validated Reviewer
Verified Current User
Review Source

"Fast & Easy Automation"

What do you like best?

The ease of setup, particularly when it comes to creating automations, is my favorite aspect of AC. I have years of experience using other marketing platforms that have a ton of features, and an equally heavy cost (a force in the cloud, if you catch what I'm throwing), but the difficulty in making those features work was always a headache. Not the case in AC, I drag and drop what I want into a flowchart and set my parameters from a drop down, then, "Hello, email campaigns based on website interactions, nice to meet you."

What do you dislike?

The one thing I miss from the big boy toys I used before is the ability to link different datasets so that I can create a profile around a customer beyond the basic contact information, without things getting untidy on the backend.

What business problems are you solving with the product? What benefits have you realized?

I use AC to keep in contact with my distributors as well as end users. It has been beneficial to see metrics such as who has opened a training campaign (and being able to auto-remind them) to ensure our reps always have the most up-to-date info to use in the field. The benefit, besides an average 29% rate of interaction, is knowledgeable sales staff who proactively respond and become engaged with our products and brand.

What Marketing Automation solution do you use?

Thanks for letting us know!
ActiveCampaign review by Lisa M.
Lisa M.
Validated Reviewer
Verified Current User
Review Source

"This is by far my favorite email marketing platform!"

What do you like best?

I've used a lot of systems, and honestly, although nothing is perfect, this is the best in terms of email marketing, automations, AND ease of use. This is the main system I recommend to my clients now because it's affordable for smaller list sizes and it can grow with you in features you need, and it also integrates with some decent shopping cart/affiliate systems.

What do you dislike?

There's nothing significant that I dislike, other than more direct integrations not being available at the lower price points.

Recommendations to others considering the product

No matter what system you've been using, you'll love it. If you're switching, I would be extremely surprised if you weren't happy with the decision. If you're asking someone to switch you over but you've only signed up for the free trial, you're going to be limited. If you have more than 100 contacts, they won't be able to transfer all of your contacts until you upgrade.

What business problems are you solving with the product? What benefits have you realized?

I used to use a much more expensive all-in-one shopping cart system with email marketing, but it didn't have any advanced marketing features, just the basic email marketing. I decided to switch to AC and another shopping cart/affiliate system (which integrate perfectly). I not only saved a ton of money, but now I have all of the marketing and automation features I could ever want!

I also do VA/OBM work for clients, so I've used (and continue to use) most of the common email marketing systems and Infusionsoft. ActiveCampaign is by far my favorite, and I recommend it to all of my clients. It's 10 steps above the standard email marketing systems and so much easier to use than Infusionsoft. So far, I haven't had any clients regret their decision to switch to AC.

ActiveCampaign review by Daniel M.
Daniel M.
Validated Reviewer
Verified Current User
Review Source

"Fine for entry level - Lacks Features to be taken seriously"

What do you like best?

The email designer is very simple to use and it was easy to get up and running quickly. Our team had no difficulty getting used to the builder, and have found that most of the time it's much better than others we've used in the past.

The support team is available quickly, we've had to interact with them a few times and there was never a major lag between ticket submission and a response.

What do you dislike?

The feature-set is a bit low compared to the competition, though they make it appear as if they match up. For example, yes you can use a custom domain for your dashboard, links, etc, but they have no way to set up SSL/HTTPS, which almost every single major competitor has in place.

The subscription management is also poorly implemented, with no easy way to manage global unsubscribes. There are ways around it, but it's not evident immediately. The customization of contacts is also minimal, yes you can create tons of custom fields, but you can't set up their layout in any meaningful way.

The Recent Activities tab is nice to have, but there's no way to filter to just see when someone subscribes to a list if you're connecting your forms via API.

Recommendations to others considering the product

It's fine as a starting point, but until they implement some basic-level features such as SSL for custom domains, it's hard to take it seriously for larger operations. Look closely at competitors and make sure ActiveCampaign fits what you're looking for now and as you scale.

What business problems are you solving with the product? What benefits have you realized?

We use ActiveCampaign for our marketing automation needs, including nurture campaigns, newsletters, and one-off mass emails. We also use it to manage our RSS-based sends for blog updates. The deliverability is good compared to many competitors, and it was easy to implement.

ActiveCampaign review by Karen E.
Karen E.
Validated Reviewer
Verified Current User
Review Source

"Loving Active Campaign"

What do you like best?

It's so much easier to use than MailChimp. Building automations is straightforward, it's easy to build segments and there's a lot of flexibility around adding tags and creating custom fields.

Customer support is very good. I had a query over an automation and one of the team created a personalised video for me on how to solve it.

What do you dislike?

It can be a bit tricky to navigate and it's not always obvious how to do things. I do struggle a bit with the automations at times and knowing if they are right or not. And seems to be missing a starting trigger which is 'send email' which can be frustrating.

Recommendations to others considering the product

I highly recommend it - in fact I recommend it to everyone! A system that is intuitive is a big check for me. It's not entirely that - you do need help working out how some things work. I'm still working on the automation side of things and every now and again, I need help with forms and then knitting it all together. But overall, it has a load of functionality that is really powerful and once I've mastered more of it, will be brilliant. But it has made my newsletter creation and issue a joy (compared with previous software) and I love the automations.

What business problems are you solving with the product? What benefits have you realized?

It's enabled me to create forms easily that I have embedded into my website, or can send out for lead magnets. Also, the automations mean that once something is set in motion, I can let the actions run e.g. I use them to help a client run a networking meeting so the initial email goes out, with a sign up form and then follow-up emails go out to those who have signed up or said they can't come and then reminder emails to those who haven't responded. And produces a list of those coming. All hands-free!

ActiveCampaign review by Donna C.
Donna C.
Validated Reviewer
Verified Current User
Review Source

"So much easier to use than Infusionsoft"

What do you like best?

The flexibility to customize the application to accommodate your business needs without hiring an engineer and layering on costly add-ons. It is an affordable solution that easily scales with you as your business grows and your needs change.

What do you dislike?

Moving and navigating the design interface in the is a bit clunky. Direct integration with calendly so I am able to add people to a list or tag them once they sign up for my calendar.

Recommendations to others considering the product

It is easy to use and customize the automation features to create unique customer experiences for each campaign. Tracking and reporting are also easy to use. And you can add on functionality through direct integrations and Zapier without breaking the bank.

What business problems are you solving with the product? What benefits have you realized?

I moved from Infusionsoft and can do just about everything for much less money and much less aggravation. Active Campaign is easy to use and you can add on the apps you need easily and affordably. With the money I am saving on the monthly fees, I bought a new car!

ActiveCampaign review by Konstantin K.
Konstantin K.
Validated Reviewer
Verified Current User
Review Source

"Why Active Campaign is the best software for beginners"

What do you like best?

The software is very well adapted to the real life needs of marketing. If you are a beginner iin marketing and automation as a general you can learn a about these complex consented by learning how to use active campaign.

The support staff at active campaign is THE BEST. I get email responses within 24h with an exact solution.

The webinars and guides, videos and podcasts which active campaign posts are fenomenal !! They have allowed me to move forwards with my business and to learn more about “what is marketing and how can marketing automation give a boost to a small business”.

One of my favorite parts about Active Campaign are the podcast with Chris Davis. They are very entertaining to listen to and they are also very educational. I have not been able to find a better and more enjoyable way to learn about metering automation and marketing in general.

Th software as a whole is easy an intuitive to use. Thanks to the fact that is it very visual a lot of the automation and pipelines can be set up in minutes (if you know what you want to achieve)

What do you dislike?

The only con I can think of is that when you are building a rule for segmentation or any other reason the interface seems a little plain. There isn’t much color and overall the user experience could be more fun. That said this is not a reason to back out of choosing active campaign.

What business problems are you solving with the product? What benefits have you realized?

Active campaign has allowed me to equip my business with a automation tool which helps standardize processes in the company, this allows me to close and converts leads faster.

ActiveCampaign review by Jo C.
Jo C.
Validated Reviewer
Verified Current User
Review Source

"Active campaign has made a real difference to my business"

What do you like best?

The automation functionality. Having left Mailchimp because of a lack of sophisticated and intuitive automation capability, I have got all that and more from active campaign. I also feel the pricing is very fair.

What do you dislike?

Very little! Any tech issues or queries I have had have been quickly and efficiently sorted out by their customer service team.

Recommendations to others considering the product

If you are outgrowing the entry level providers like mailchimp but not ready for the expensive and super-powerful options like infusionsoft, active campaign is the perfect solution. Plus, if you like to think things through visually, the way the automations are mapped out is very intuitive. If you're a little intimidated by the tech, the customer service team offer amazing support and are very happy to explain things so you can get the best out of the software.

What business problems are you solving with the product? What benefits have you realized?

In terms of benefits, the powerful segmentation capacity in active campaign has allowed me to target customers very specifically, based on their interests and actions. This means I'm sending people information they actually want and need, and my open and click through rate has increased accordingly.

ActiveCampaign review by Doug P.
Doug P.
Validated Reviewer
Verified Current User
Review Source

"Active Campaign - so many surprises under the hood"

What do you like best?

I wouldn't say I'm lazy, but Active Campaign makes life so easy for me. First there's the automations. You can make them as simple or as complicated as you want. Personally I tend towards the simple and then duplicate as necessary. Plus once you set up the automation you can just forget about it. My latest favourite surprise is to be able add contacts to Facebook custom audiences.

Also being able to send out one email with conditional parts in it so that different contacts on the list receive different messages. As a great believer in segmenting lists Active Campaign has so many techniques that allow the messaging to become more and more personal.

What do you dislike?

There's not a lot to dislike really. OK so it's not the easiest system to use but it pays great dividends for time invested in learning and experimenting.

Recommendations to others considering the product

Don't hesitate but be prepared to take some time to learn the system. It's a Ferrari in a world of Fords. Great value for money and first class support.

What business problems are you solving with the product? What benefits have you realized?

Email marketing becomes so much more effective. The days of sending a broadcast email to thousands on a list is definitely past. Segmenting lists via AC becomes easier and easier. For example if you have a marriage guidance site, the advice you give will probably differ between those married for 5 years, 15 years and over 30 years. Active Campaign tagging and segmenting does this automatically.

ActiveCampaign review by Cindy B.
Cindy B.
Validated Reviewer
Verified Current User
Review Source

"My go-to, most-recommended email marketing platform"

What do you like best?

ActiveCampaign offers powerful automation features more commonly found only in high-ticket systems. I love being able to automate email sequences to always provide my audience with exactly the info they need, to move them from one automation to another seamlessly, and (my very favorite) to continually remove disengaged subscribers without having to think about it.

What do you dislike?

I would love to see more powerful reporting features. For example, I'm not able to see the number of spam complaints I receive. I feel that's an important number, and I need to know it before it reaches the point that ActiveCampaign is letting me know about it.

Recommendations to others considering the product

ActiveCampaign is truly the BEST value for your email marketing dollar right now. It has all the marketing power of costly systems like Infusionsoft and Ontraport, without the high price point.

What business problems are you solving with the product? What benefits have you realized?

ActiveCampaign lets me fully automate my marketing funnels. I don't have to worry that people get email that's not relevant to them, ever.

ActiveCampaign review by Carmen R.
Carmen R.
Validated Reviewer
Verified Current User
Review Source

"LOVE ActiveCampaign!"

What do you like best?

I've been using ActiveCampaign for about 2 years now and I love building automations! The automation capabilities are off the charts. I also love the analytics it provides. I haven't tapped into all of the AC capabilities yet, and one that I wanted to learn more about was the CRM capabilities, so I scheduled a training with them and one of their reps walked through the whole thing with me, followed up with links to resources, etc. They are just top-notch in the customer service side of things. I can't recommend ActiveCampaign highly enough.

What do you dislike?

There really is nothing I dislike. It integrates with WooCommerce, Facebook, Gmail, etc. It is a fabulous tool that makes my life easier.

Recommendations to others considering the product

If you like to build user-flow use ActiveCampaign. It allows you to create the step-by-step process you want your prospects and customers to take and it provides reporting on all of it.

What business problems are you solving with the product? What benefits have you realized?

Lead generation and email marketing are what I use ActiveCampaign for the most. It's so robust that I don't think I'll ever outgrow it. The benefits are that I have one solution to track all of my prospect and customer data. It's incredibly powerful.

ActiveCampaign review by Mark B.
Mark B.
Validated Reviewer
Verified Current User
Review Source

"Easy to Use, Killer Automation Options & API Integrations with Excelent Support & Training"

What do you like best?

It was easy to learn, intuitive and has excellent training resources and access to live help to fast track the building/creation of the automation(s) you want.

At the 2nd service level and above, you get 30min a month of live 1-on-1 sessions which helped me fast track the implementation of valuable automations.

You can start off with very simple automation for both external marketing. Then add more sophisticated functionality.

Next you can use their API integrations with other tools you use directly or via Zapier to tie your marketing/productivity stack together :)

I am also using ActiveCampaign to create workflows which systematize, monitor and run internal company processes and fulfillment.

I love the fact AC has been rolling our new practical and valuable capabilities and enhancements very regularly which adds even more value and adds new automation possibilities.

You can also easily import time saving and well thought out automations/workflows into your account which are available for free - at the push of a button.

What do you dislike?

When I first started using AC before their large funding, their support availability was frustrating slow but for months now, getting support is quick and efficient.

Other than that, I've seen things steadily improve over time both from a support side and technology/capability side.

Recommendations to others considering the product

I have tried a number of different automation platforms. None are perfect or have everything you may want or need.

That said, ActiveCampaign is flexible, robust, and is constantly improving features and adding functionality.

AC can handle from simple email marketing to complex multi-step, API integration workflows with ease so you can make it do what you need.

The more you use it, the more value you get for the already very fair price you pay.

What business problems are you solving with the product? What benefits have you realized?

Before ActiveCampaign things "slipped through the cracks" with both client account management and prospects. Now we have dependable and predictable systems to prevent that from happening.

Effectively managing our online calendar and associated tasks from meeting types is now silky smooth and efficient. We save time, money and are delivering a more professional user experience.

Simple but critical tasks like sending renewal reminders which used to take an Admin hours a month is now fully automated so they can work on higher value tasks and projects.

ActiveCampaign review by Meg W.
Meg W.
Validated Reviewer
Verified Current User
Review Source

"Powerful software at a very fair price"

What do you like best?

I love the automations (now I understand how they work!) - this allows me to segment my audience and provide a more personalised service... and I know I've just scratched the surface. For someone with a tiny list, I appreciate that the starting fees are reasonable, which makes it manageable while I find my feet. There is so much more potential in this platform, it feels good to know I won't need to move my list later because AC has enough functionality to manage far more complex situations as the business grows.

What do you dislike?

There's quite a steep learning curve and there also appear to be some small hiccups when offering the same opt in form for existing and new subscribers.

Recommendations to others considering the product

This is quite an advanced product, so maybe not for beginners. That said, if you have long-term ambitions for your business, then this will give you everything you need as your business grows.

What business problems are you solving with the product? What benefits have you realized?

I have a very small list right now, but I love that the functionality of ActiveCampaign gives me room to grow. What this platform allows me to do is segment my list from day 1, which will mean I can offer more personalised communication further down the line.

ActiveCampaign review by Angel M.
Angel M.
Validated Reviewer
Verified Current User
Review Source

"Great software at a good price"

What do you like best?

Very nice marketing automation system full of options. User-friendly interface is very intuitive. Learning curve is relatively quick.

What do you dislike?

E-mail writing system could be improved, I have seen sometimes that first e-mail from a campaign takes up to 15 minutes to arrive but I'm not sure if it is due to AC or to my mailserver. That would be nice to have an easy way to get an overview of your automation, sometimes when it is too big, it is difficult to look at it as a whole. Also it will be very nice if you can have a "test mode" for automation when any "wait" is adjusted to let's say 1 minute so I do not need to delete all the "waits" that I have set to 1 day or more in order to test the automation before launch it, another option will be to allow a bypass button for certain elements of the automation during the test mode.

Recommendations to others considering the product

Great software with many features, I would recommend buying it

What business problems are you solving with the product? What benefits have you realized?

Automate all my communications with my list every time I send a campaign. Allows me to have great communication with my customers

ActiveCampaign review by Gabe K.
Gabe K.
Validated Reviewer
Verified Current User
Review Source

"I've used them all... AC is My favourite Marketing Automation Tool"

What do you like best?

I love how user friendly the platform is. I love how easy they make it for companies of any size to get started. The ease of use means that companies are accessing more available features for their investment. The difficult to use (and often very expensive) alternative platforms usually results in people getting lost and not using it for all of its capabilities. I LOVE the API, the e-commerce deep integration and the event tracking. I love the support and the active community engagement for support. It's just an overall mind-blowingly valuable resource for the money.

What do you dislike?

There are some things that I would like to see added over time that are offered by competitor products. I don't necessarily need them to add a landing page builder for example, but I could make great use of dynamic content blocks to add to web pages based on lists/tags. Looking forward to the full release of the CRM app which was badly needed. I also wish there were a way to edit live automations in an edit mode and then have a publish button.

What business problems are you solving with the product? What benefits have you realized?

ActiveCampaign allows me to send targeted, timely and relevant messages to my audience based on their behaviour. It is an incredibly powerful tool, and ActiveCampaign makes it very easy to do that, and very easy to integrate with other services.

ActiveCampaign review by Sharon  R.
Sharon R.
Validated Reviewer
Verified Current User
Review Source

"Why I Love ActiveCampaign "

What do you like best?

I love the ability to ask questions at any time of the day and have knowledgeable staff on hand to simply and easily point me in the right direction!

I love the way the automations work, they are simple to set up and there are so many functions that you can use you will not be stuck hoping for an option that doesn't exist!

I love the way you set up emails in the automations, it makes so much more sense than what I've seen in other programs.

What do you dislike?

I'm really struggling with this one! The colours perhaps! Sometimes the graphs can look one dimensional, I would love to see more visual upgrades.

Recommendations to others considering the product

As with any new software, there is a learning curve, I would not be afraid to reach out to their support and ask any questions they will help any way they can!

What business problems are you solving with the product? What benefits have you realized?

It allows me to set up and send the emails to my list and to put into place funnels for turning prospects into clients!

ActiveCampaign review by Chantel K.
Chantel K.
Validated Reviewer
Verified Current User
Review Source

"The Best Email Marketing Provider Out There!"

What do you like best?

I've used a number of different email marketing providers out there and I Active Campaign is by far the best out there. The ability to create tags is my favorite feature, it helps me make sure the emails I send to my audience are applicable to them.

I also love the format automation sequences with a variety of if/then factors. This helps to ensure I am not sending emails to customers in my audience who have already purchased a product or are not interested in that specific area.

Since using Active Campaign my email list has grown exponentially. I attribute a lot of this to the ability to have multiple lead magnets and opt in forms with custom automation sequences for each.

What do you dislike?

I haven't come across anything yet that I dislike. Though I would love to see landing pages as an option in the future, I am currently working with another company for a site welcome mat and integrating my Active Campaign form, I would love to see this feature built right into Active Campaign in the future.

Recommendations to others considering the product

This product is excellent for those looking to grow and be able to segment their email lists.

What business problems are you solving with the product? What benefits have you realized?

Since using Active Campaign I have been able to send out emails that are more targeted and specific to my audience. In addition my email list has grown by more than 150% since starting to use Active Campaign about a month ago.

ActiveCampaign review by John D.
John D.
Validated Reviewer
Verified Current User
Review Source

"One of the best list managers on the market"

What do you like best?

I like that it is a low cost for startups, I help a lot of people get going. But I love love love the functionality. It is intuitive and easy to use and highly functional for an internet marketer.

What do you dislike?

Not a lot just mainly little things which I have sent in to their product ideas area. They have a lot of functionality that Infusionsoft offers - some features are even better. If they had a checkout / cart process that would make them a really attractive whole solution.

Recommendations to others considering the product

Definitely consider this - if you are starting out - it is a must - the best option out there. If you are an experienced online business then there are many factors at play - but make sure you check out the integrations options with AC. It is one of the most usuable systems out there.

What business problems are you solving with the product? What benefits have you realized?

Automated funnel sequencing - list segmenting, product delivery of online courses. It does just about everything I need for my business.

ActiveCampaign review by Mary N.
Mary N.
Validated Reviewer
Verified Current User
Review Source

"User-friendly- Goodbye, Hubspot!"

What do you like best?

It's user-friendly (anyone with beginner's knowledge of inbound marketing can use this) Take advantage of their migration service if you are moving data from another automation service (like HubSpot) This will ensure clean imports! Our CSV imports were a little messy due to changes with our site and HubSpot data, but ActiveCampaign's migration team cleaned them up nicely and very quickly! The campaign design templates are beautiful and are easily customizable. Everyone needs ActiveCampaign for their small business or ecommerce site!

What do you dislike?

The only downside is no landing pages. However, it easily integrates with many apps. (We are considering giving Leadformly a shot!)

Recommendations to others considering the product

If you are a small business and you want beautiful emails, clean lists and contact imports, and friendly support, ActiveCampaign is right for you.

What business problems are you solving with the product? What benefits have you realized?

We wanted an inexpensive alternative to HubSpot. HubSpot was not worth the investment for our small business with a marketing team of 1. The benefits are quick and simple contact imports and management, batch actions, and beautiful email campaign design.

ActiveCampaign review by Audric M.
Audric M.
Validated Reviewer
Verified Current User
Review Source

"Ease of use and simplicity in implimentation"

What do you like best?

I love how I can create a list, automation, and forms and easily integrate with my sales funnels.

What do you dislike?

Really don't have any dislikes at this time

Recommendations to others considering the product

The learning curve is very quick to grasp. The dashboard is easy to understand. The help section contains just about everything you need to learn how to use the software on your own. For the more complicated things you may need, customer support is very responsive and helpful in getting you the answer to your question.

What business problems are you solving with the product? What benefits have you realized?

I am able to keep my leads in one place and create tailored email campaigns for all of my different lists with ease. Anything I do not understand, I can easily find how to do it with the help section saving me time in having to do a back and forth with support. Once set up, it just becomes a hands-off tool that I no longer have to worry about.

ActiveCampaign review by Susannah F.
Susannah F.
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Verified Current User
Review Source

"I recommend ActiveCampaign to my clients - it's easy for newbies and nimble enough for experienced"

What do you like best?

List segmentation - or tagging - system. It is the best way to send targeted messaging and really optimize list engagement.

What do you dislike?

Nothing so far - I've used it for myself and 7 clients so far and it's been terrific.

Recommendations to others considering the product

Look at what you want to accomplish. Are you blogging and sending out a newsletter periodically? Then maybe MailChimp or Convertkit are more suitable. But if you are an online entrepreneur who needs to keep on top of list engagement (targeted messaging, robust automation, etc), launch products, run an online course, etc - I think ActiveCampaign is the best.

What business problems are you solving with the product? What benefits have you realized?

For many of my clients who run online programs, it's a solution to targeted list building and nurture as well as content delivery. Setting automations is easy, and recently I've realized extremely sophisticated for my client who launched a 5-figure course. We were able to segment her Master list and target sequences to nurture prospects through the different phases of the launch. Also the data we received is helping us refine next year's launch. It's awesome.

I was so impressed that I'm using ActiveCampaign for my own business - build lists and deliver content. I'd like to use it to manage my client relationships as well.

ActiveCampaign review by Jessa G.
Jessa G.
Validated Reviewer
Verified Current User
Review Source

"Great Product, Great Service, Great Price"

What do you like best?

The software is incredibly robust. You can do basic email marketing campaigns, like everyone else out there - but there is so much more "under the hood" of ActiveCampaign, with the indepth functionality of automations, the CRM tools, and integration/tracking on your website. And I recently needed to contact customer support and received incredible service. I'm thrilled.

What do you dislike?

There are a series of training videos that walk through key functionalities and features and how to use them. The person narrating these videos sounds like he hates his life and isn't exactly thrilled about the product he's describing either. I'd rather throw myself out a window than watch the training videos in AC... so I've had to resort to finding alternative videos on YouTube made by people outside of ActiveCampaign. I highly recommend getting someone else to do a new, brighter voice-over for your training vids!!

Recommendations to others considering the product

Definitely give it a try, learn about some of the amazing funnel building and automations you can do. You'll never look back.

What business problems are you solving with the product? What benefits have you realized?

I'm both creating more involved and enlightening email campaigns for my own business, but I'm also able to help my clients migrate to ActiveCampaign and improve their marketing campaigns as well.

ActiveCampaign review by Sharmina A.
Sharmina A.
Validated Reviewer
Verified Current User
Review Source

"Far better than InfusionSoft"

What do you like best?

I moved to Active Campaign after having a terrible time with InfusionSoft. I have found the interface much easier, the deliverability to be far better, and the customer service to be top-notch with Active Campaign.

What do you dislike?

There is one aspect of Active Campaign that requires improvement: their Chrome extension isn't great. You can't automatically track emails without adding the contact to the database, and you don't get notifications when the email is read - you have to monitor your sent email manually which is a pain.

Recommendations to others considering the product

If you're unsure, go for it. After our short 100 email trial ended, we signed up for 2,500 contacts to further test it for a couple of months, which we found to be very cost-effective, and a great way to get full support whilst deciding if AC was for us.

What business problems are you solving with the product? What benefits have you realized?

Automating our marketing is very important, and whilst we were able to do this with InfusionSoft we found I high percentage of bounces that were not correct, and IS said they were unable to resolve. After a thorough analysis of our bounces on AC we have found that the deliverability is near perfect - this is especially important as we are B2B and email several people at the same company.

ActiveCampaign review by Sheila J D.
Sheila J D.
Validated Reviewer
Verified Current User
Review Source

"Best Email Marketing Tool!"

What do you like best?

I've used them all and now prefer Active Campaign over all other products. Starting out as a virtual assistant, I had the opportunity to see what the right tools do for a business. This is the best tool for email marketing. I love how it integrates with Wordpress so easily as well as Thrive Cart. Being able to manage additional users on my platform has been great since I'm using a team to manage my business now. Keep up the good work!

What do you dislike?

Would like to send campaigns via tag only. Also, I'd love to see AC implement a sponsorship program. It would be great if there were a shopping cart option for some of my clients.

Recommendations to others considering the product

I have to continue using IS for my other business because they are a sponsor for my business at Lock n' Load Marketing. If AC would do sponsorships, I would move 100% to AC for both businesses.

What business problems are you solving with the product? What benefits have you realized?

Being able to use my list effectively improves open rates. It's super easy to use with my website, shopping cart, and other platforms like 22Social which we are implementing very soon. I wonder if there are ways I'm not using Active Campaign that I could be using. Would love to have had an onboarding person to walk me through some of the other opportunities. Like, how do I use it as a CRM? What other ways could I use it for analytics?

ActiveCampaign review by Pascal G.
Pascal G.
Validated Reviewer
Verified Current User
Review Source

"When you find Mailchimp can't help you! ActiveCampaign is the best"

What do you like best?

Even if I have no problem in english, the fact that it's available in french is far more better than other tools. Automations and blast campaing are really easy to setup. There are a lot of automation templates available but I've made my own very easily. Using Zapier, Gmail and ActiveCampaign, I've been able to send a series of email to our new clients even if our website ordering system didn't made it easy to do so. Using Zapier, ActiveCampaign and Googleforms, I've made polls which allow us to get new clients and visitors. I recommend using ActiveCampaign to friends, and other companies I know.

What do you dislike?

Well, I would have to dig very hard to find something I dislike. Heck, I don't even see If there would be something I dislike for the parts I'm not yet using.

Recommendations to others considering the product

Use it with Zapier, Gmail, Google Form to make polls and entice customers to give you answers to what they would need. If you are using ThriveArchitect, It will be awesome. Use your imagination and you will be surprised!

What business problems are you solving with the product? What benefits have you realized?

Following with our current active clients was not possible through our website. For some reason, It will not be possible as a lot of time, money and work would need to be invested to make it possible. Using Zapier, we retrieve the email we receive when clients make an order. They are then put in an automation that send them emails to give them advice for their job posting, additionnal product offers and follow-up questions for their results. Usualy, they answer the questions for the results, which allow us to call them to have a chat and maybe propose additionnal services and products. This is only one of the many uses we have with ActiveCampaign. And I can assure you, our website is really not that good, using ActiveCampaign allow us to really increase our performance.

ActiveCampaign review by Christine B.
Christine B.
Validated Reviewer
Verified Current User
Review Source

"Clutter free layout, simple + easy to use, yet robust features"

What do you like best?

I love the functionality and ease of use. I am a techy person but you don’t need to be to use the product. I set my clients up on it all the time- if only I would use the affiliate link 😂Most of my clients are not tech savvy at all but have no problem using the site. Uncluttered visually as well. Love the ease of the drag and drop functionality of automations. So many great features and options for every email marketing need. You can’t go wrong! I have 3 businesses personally and an account for each.

What do you dislike?

I can’t say I dislike anything, but I would like to be able to have mutliple businesses under 1 account. I have 3 businesses so I have and pay for 3 separate accounts.

Recommendations to others considering the product

The price is great, so easy to use and there are so many features and functionalities to help you grow, automate and track results for your business. You’ll love it!

What business problems are you solving with the product? What benefits have you realized?

I am setting up Active Campaign for my clients, setting up funnels for them with tracking , tagging, etc. for clients and then I teach them how to use the system.

ActiveCampaign review by Andrea L.
Andrea L.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Best email marketing automation platform for micro and small enterprises"

What do you like best?

I enjoy a lot all the automation features, the contact page and the easy CRM. I think this is the best solution for everyone who's starting with email and marketing automation, and I've been using it and suggesting it to my audience and clients for over 2 years now.

What do you dislike?

It would be great to have more training and done-for-you automations for lead conversion. Also, some competitors are interesting because they integrate many other features (like landing pages, webinars, deadline timers, etc) in one platform

Recommendations to others considering the product

Try it, especially if you have a big list

What business problems are you solving with the product? What benefits have you realized?

Managing my database, building automated funnels and nurturing sequences. I put most of my marketing lead generation and conversion, as well as team onboarding on autopilot. Where the platform doesn't provide a solution, I integrated it with others.

ActiveCampaign review by Peter M.
Peter M.
Validated Reviewer
Verified Current User
Review Source

"Marketing Automation for the People!"

What do you like best?

There are two things about ActiveCampaign that have made me not only a user but an evangelist. First is the value that the platform provides. There is a rainbow of features for a very reasonable cost. The feature set that is most impressive is the ability to customize marketing automations. The infinite level of customization possible is the #2 reason I use and recommend ActiveCampaign to my clients.

What do you dislike?

I feel that the CRM has room for improvement, but I believe that they are working on it.

Recommendations to others considering the product

Activate a trial account. You may wish to have help in fully implementing the platform, but the free assistance offered by ActiveCampaign is quite good.

What business problems are you solving with the product? What benefits have you realized?

Internally we use it to engage prospects and find its tracking features to be extremely valuable in the sales process. Our clients use it to help build their brands and increase sales.

ActiveCampaign review by Pamela C.
Pamela C.
Validated Reviewer
Verified Current User
Review Source

"Impressed with Active Campaign"

What do you like best?

I love that Active Campaign is a detailed CRM with email automation all in one place. It's a one-stop shop in a sense. I also love being able to track my 'deals' and know the profit and loss potentials.

What do you dislike?

I'd like to be able to integrate my videos from Wistia instead of youtube, so I can track who watches them and for how long, but I don't dislike it.

Recommendations to others considering the product

This is a must have in any business. Email automation helps you stay in contact with folks who may not be ready to become your client yet. You can add value by sharing short educational emails that will help them know like and trust you more.

What business problems are you solving with the product? What benefits have you realized?

I'm able to track my business dollars, and who my hot prospects are easily with active campaign.

ActiveCampaign review by Tara-Tamiko, D.
Tara-Tamiko, D.
Validated Reviewer
Verified Current User
Review Source

"ActiveCampaign: Your Automation Beast!"

What do you like best?

Automation, automation, automation. I now understand why this is in the marketing automation category as opposed to the email marketing category.

What do you dislike?

No iOS app! Why not? It's a little difficult to access reporting on my iPhone, I would be interested in using an app version of the tool. Hopefully, this will be developed soon.

Recommendations to others considering the product

I hear a lot of people talk about a product being 'intuitive' and that's what I look for in an SaaS. However, ActiveCampaign may feel counter-intuitive at first. Give it time. The number of features it has means you really need to take some time out to learn how to make it work for you and your business.

What business problems are you solving with the product? What benefits have you realized?

Analysis! By setting up automations when I write an email, it's far easier to analyse, segment and target my list.

What I love the most about ActiveCampaign is that there seems to no limit to the amount of automations you can set up. From autoresponders, to sequencers, integrating with other products, such as CRMs, other automation tools, like Zapier.

Email marketing has long gone away from the simple broadcasting of your message. And ActiveCampaign takes care of that. Sure you can send out newsletters, but with the ability to customize and personalize your emails, and set these up automatically, why would you want to broadcast.

In today's fast-moving business world, you need a marketing tool that gives you back time. ActiveCampaign does this.

ActiveCampaign review by Joanna O.
Joanna O.
Validated Reviewer
Verified Current User
Review Source

"Simple to use, great customer service"

What do you like best?

Getting to try out ActiveCampaign for free during the trial gave me the confidence to signup for an account. I really appreciated having a representative set up a phone call with me to walk me through the platform and answer any questions I had. The customer service was excellent right from the beginning. When I had a question months later, a response was given the same day and my issue quickly resolved.

What do you dislike?

I have been using ActiveCampaign for approximately 5 months and I have found everything straight forward and easy to use. One feature I dislike is that in order to connect a PayPal purchase to an email automation, I have to use Zapier. This added monthly fee and extra hurdle made it difficult for me to set up my automation.

Recommendations to others considering the product

As someone who is just starting my business, I absolutely love ActiveCampaign. If like me, your email list is still small, AC is very affordable. I like how the subscription fees reflect the amount of subscribers you have to allow you to expand based on your growth.

What business problems are you solving with the product? What benefits have you realized?

The main reason I wanted to use ActiveCampaign was from the positive reviews from my peers. My primary use of AC is to set up email automations to be sent to subscribers. I am able to save a lot of time, create beautifully functional emails with the templates provided and easily organize my contact list.

ActiveCampaign review by Heather C S.
Heather C S.
Validated Reviewer
Verified Current User
Review Source

"ActiveCampaign has changed my business and given me back a life."

What do you like best?

I like the campaigns and being able to personalize my clients and subscribers experiences based on the tags that ActiveCampaign allows me to add. I also love that using Zapier I can connect my calendar, my invoicing system, and more, to be able to add tags. This allows me to organize my lists and personalize my messages.

What do you dislike?

I'd love to be able to format the RSS email. For some reason, the text is very tiny when it pulls in my blog post content. I contacted their support but this was something they are unable to change. Having the RSS automated would eliminate the need to manually send out an email each week.

Recommendations to others considering the product

Take the time to go through the training and take them up on their monthly phone calls when setting it up. They offer amazing support if you need it.

What business problems are you solving with the product? What benefits have you realized?

I am using the marketing automation for myself and my clients. Setting up personalized marketing campaigns for my business has given me back my time, and it has helped me steadily book more sales calls with potential clients.

ActiveCampaign review by Shane P.
Shane P.
Validated Reviewer
Verified Current User
Review Source

"It does what it says it does ... and does it well!"

What do you like best?

ActiveCampaign is well-designed and works well. The "Conditions and Workflow" options are easy to use and powerful enough to reach out to your contacts based on various criteria. Automations and Campaigns are a breeze to use, as is the email and forms designer. I have tried a number of email marketing systems over the years and this is the one I am most pleased with.

What do you dislike?

I'd have to say there is nothing I dislike about ActiveCampaign. It would be a bonus to have some more powerful CRM features, but CRM is not my primary reason for using it, so it's no big deal. Having said that, though, I still find ActiveCampaign quite effective for managing tasks etc.

Recommendations to others considering the product

If email marketing is your primary focus, definitely give it a go. Since moving to ActiveCampaign, I've stopped looking for anything else. I'm happy where I've landed.

What business problems are you solving with the product? What benefits have you realized?

Following up with subscribers and targeting based on web pages visited.

ActiveCampaign review by Ben M.
Ben M.
Validated Reviewer
Verified Current User
Review Source

"Best email automation software available today"

What do you like best?

Because I'm a consultant and do lots of freelance work I've had to use almost every email autoresponder. None combine simplicity with powerful automation features like Active Campaign. You can have your campaign set up in minutes even if you have never used the software before, and aren't tech-savvy. It turns anyone into an email automation wizard. Also, the interface to write and design your emails is really simple and easy to use. That's why I choose to use Active Campaign for my own business and recommend all my clients switch to this software.

What do you dislike?

The only thing I can think of is the most recently set up email templates don't get saved at the top of the template menu. Also, there is a two-step login which is a little weird to get used to.

Recommendations to others considering the product

Get the trial and then use the software. You won't be disappointed and it's inexpensive to try to platform.

What business problems are you solving with the product? What benefits have you realized?

Active Campaign makes it easy for just about anyone to create powerful email and text message automation and track them. I now can use a single system to send out all of my emails, both automated and broadcast. It's also cool because if you have multiple products, lists, or send-from emails you can host them all inside a single Active Campaign account. This way you don't need to sign up for Active Campaign multiple times for all of your businesses.

ActiveCampaign review by WENDY B.
WENDY B.
Validated Reviewer
Verified Current User
Review Source

"ActiveCampaign removed my email pain!"

What do you like best?

Easy to use the automations and list segmentation features; tons of integrations direct and via zapier. Very easy to create emails, templatize sections of emails or replicate an existing email.

What do you dislike?

Big price jump between LITE and PLUS is hefty. I don't love the basic unsubscribe page.

Recommendations to others considering the product

I went to ActiveCampaign because the CRM I use for my service-based business, Dubsado, created a Zapier Integration. After trying ActiveCampaign, I was SOLD!

What business problems are you solving with the product? What benefits have you realized?

I'm able to easily setup automated nurture campaigns for warm leads. The automation setup is easier than other email software that I've tested. I am able to integrate lead capture forms directly into my website OR use integrations via Zapier to add leads to specific nurture campaigns after the lead has been submitted directly into my CRM. ActiveCampaign is super flexible.

ActiveCampaign review by Emilia I.
Emilia I.
Validated Reviewer
Verified Current User
Review Source

"ActiveCampaign as a base of operations!"

What do you like best?

It's all about saving time these days and AC helps with this in so many ways. Aside from the obvious benefits automation programs provide, AC is further differentiated by its user-friendliness and clear design. It's easy to understand, use and improve on and this is key for saving time off conducting training sessions for new employees as AC is best learned by practicing in it.

What do you dislike?

Of course, there is always room for improvement, but mostly in some small details here and there. For example, in the Contacts view it would be great if you could also see the Lists, not just the tags of the people without having to go into the contacts' profiles, but it's nothing to cry over.

Recommendations to others considering the product

Do not doubt for a second - this is the solution that will improve your business process considerably!

What business problems are you solving with the product? What benefits have you realized?

This is a useful tool for all types of companies but especially the smaller ones. When a small team has a big workload and deals directly with end consumers, having AC means you can focus on the most important parts of the business and not lose focus by following up manually on all the prospects and copy-and-pasting an email to some and not to others, etc. So AC provides more than just benefits - it's a must-have for any successful company!

ActiveCampaign review by Jorge S.
Jorge S.
Validated Reviewer
Verified Current User
Review Source

"I'm so pleased with ActiveCampaign"

What do you like best?

Since I started in the Digital Marketing I've never had access to such an amazing tool for automation and email marketing as well. I use to work with a couple of email marketing old competitors and with a couple more of my clientes, but, once I discovered the ease of use of Active Campaing and it's automationa capabilities, I just ended turning around from my former provider and came to ActiveCampaign. I like the easy way of making automations and that it has all the advanced features I need. I also love it's super easy and intuitive user interface.

What do you dislike?

Should I have to find something I don't like? Is a very dificult matter for me, because I'm so happy with ActiveCampaing so far, that I can't think of anything.

Recommendations to others considering the product

I highly reccomend ActiveCAmpaign for any one that is considering to have a list for their business. I have done it, I mean I have ActiveCampaign and I think it was a wise desicion. I have refered ActiveCampaig to a couple of acquaintances and they have subscribed and they have bought a plan.

What business problems are you solving with the product? What benefits have you realized?

Marketing automation and list segmentation are two of my most concerned topics I've solved with ActiveCampaign. ActiveCampaign allowes me to send very targeted and relevant messages to my own leads as well as to those of my clients and all based on their behaviour. It is an amazing tool that makes very easy to do that.

ActiveCampaign review by Nicole W.
Nicole W.
Validated Reviewer
Verified Current User
Review Source

"Best email marketing tool for the price"

What do you like best?

In a few words - features & integrations. We've just scratched the surface with automations, but build new ones all the time. The opportunities to put a lot of our 2-person business on autopilot and increase our customer base and customer support are endless!

We have a full customer marketing tool in one place - from interest tracking to blog subscribing, then automations from purchases and event attendance. We love it! We are able to provide amazing customer support, with just two people!

There's a consistent release of new features that meet our needs and have kept us with AC for the long haul.

What do you dislike?

The only thing I don't like are the number of integrations that are are zaps (Zapier). We prefer direct integrations with specific apps. So far, it's been workable though, so overall, not a big complaint.

Recommendations to others considering the product

Consider all the things it can do for the price. It's more reasonably priced than other similar tools like Infusionsoft and Constant Contact.

What business problems are you solving with the product? What benefits have you realized?

We're solving tons of problems with AC - list management, list building, automations, better customer service (because of automations)... That's really just the beginning. We always look to AC to see if it can do something for us before looking for another solution. We love how it integrates with WordPress and Gravity Forms. That's a pretty rock-solid trio.

ActiveCampaign review by Mary G.
Mary G.
Validated Reviewer
Verified Current User
Review Source

"Super easy and intuitive email, marketing solution!"

What do you like best?

ActiveCampaign has a super intuitive user interface that made my transition from my previous provider almost completely pain free. What I love the most: the ease of use, tagging, contact based, and super easy automations, LOVE IT!! I had paid for being able to implement automations with my previous provider but never been able to really get a good grasp on their system. Not cool since I'm a techie kind of gal. The drag and drop visual interface with AC is a dream. My list is growing gangbusters because of how much I've been able to implement since making the switch.

What do you dislike?

So I have to find something to dislike? Dang! The only thing I can think of is improving the ability to pull in and create a campaign from an RSS feed. And in the grand scheme of things, that's a speck of dust that I know they're working on.

Recommendations to others considering the product

There's no need to start out with a company that offers less. ActiveCampaign is set up to grow with you in an intuitively and seamless way. I wish it had been available when I started out. Two or three questions to ask yourself. 1. Does your provider make it easy to tag your contacts for granular segmentation? 2. Is your current system contact based or list based? If it's list based get off of there now. 3. How easy are automations to implement?

What business problems are you solving with the product? What benefits have you realized?

Marketing Automation. List Segmentation. Setting up evergreen funnels. Creating sales automations. I've been able to very easily set up nurturing sequences for very targeted groups of contacts because of the granular segmentation I can do with tagging.

ActiveCampaign review by Kristina D.
Kristina D.
Validated Reviewer
Verified Current User
Review Source

"Love this product!"

What do you like best?

I have used a variety of competing products. I really love how ActiveCampaign is easy to use (so my clients can easily learn how to use it) but has all the advanced features I need as the marketing manager.

What do you dislike?

Nothing that I can think of. It's really a delightful product.

Recommendations to others considering the product

Very affordable, yet very sophisticated product, that is also super easy to use. I've used a lot of similar products and this is definitely my favorite.

What business problems are you solving with the product? What benefits have you realized?

I do a lot of email marketing for small business, and we use ActiveCampaign forms on their websites to collect data from prospects. We have had many new clients who have filled in our ActiveCampaign forms before downloading free documents or reaching out to us for help. And, since I get a text message every time one of our Active Campaign forms is filled in, we can get back to these prospect immediately!

ActiveCampaign review by Danijel S.
Danijel S.
Validated Reviewer
Verified Current User
Review Source

"ActiveCampaign put business on auto ride"

What do you like best?

I'm glad to be able to track in real-time what's happening in my business through the CRM system, but also the ability to contact quickly and reliably and reach all of my clients

What do you dislike?

At the moment there are a few things I do not like because I found the ideal tool. Through my suggestions, I have already focused my attention on some possible improvements in the ActiveCampaign crew and pointed to the necessity of own mobile CRM application

Recommendations to others considering the product

I encourage you to try out a free trial and see the great potential of action and work. After initial setup and process, learning and introducing the system, through extremely fast, quality, and detailed support, you will find that you no longer want to work without this tool

What business problems are you solving with the product? What benefits have you realized?

Practically 100% of self-service customer communications (assistance requests, password changes, and other service functions as well as web queries) relies on the functionality of ActiveCampaign and api sistem, promotions and newsletters through the mailing list as well as billing registration and the entire process that binds to the same. We are conducting and segmenting the membership section with the ability to segment and personalize access with each client individually .

The Active Campaign Tool allows me to track every client, its progress and success within our organization, but also with automated processes to guide the client according to the desired goal - our as an organization and happiness to end-users.

Active Campaign today is must have for me and must try for you if you have not .

ActiveCampaign review by Dawn M.
Dawn M.
Validated Reviewer
Verified Current User
Review Source

"Exceptionally strong platform no matter what stage of business you're in"

What do you like best?

It's an extremely easy to use, intuitive piece of software. I love that I can see exactly how my automations look and how easy it is to update them down the road if I make some changes to my marketing strategies. In client work, I've used Ontraport and Infusionsoft - I love that I can recommend Active Campaign to absolutely everyone - even when my clients are just starting out. When I made the change from Mailchimp to Active Campaign, it instantly felt like I was ready to play a bigger game.

What do you dislike?

If I had to make one suggestion to change, it would have to be the editor for emails. A lot of times, I want a picture placed in a very particular spot and it's not always as easy to get that done.

Recommendations to others considering the product

At a starting price of $9 per month, you really can't afford NOT to at least try Active Campaign. Using a free program seems great in the beginning, but I promise, it will be more of a headache as you grow and find that you need a more powerful system.

What business problems are you solving with the product? What benefits have you realized?

Constant engagement with my audience. I know exactly where people have been on my site, what they've signed up for and where they are in the funnel process. It makes it incredibly easy for me to ensure I'm always front of mind with my subscribers by using indoctrination sequences, email campaigns and sales funnel automations. Since using Active Campaign, I've seen a sharp increase in the amount of engagement from my list and that's translating to more eyes on my content and more sales.

ActiveCampaign review by Danny (Danny Blaq) T.
Danny (Danny Blaq) T.
Validated Reviewer
Verified Current User
Review Source

"Good solution if you are looking for automation and integration on a budget"

What do you like best?

It has a greater offering in automation and abilities to get create more advanced user journey's than some of the other lower priced solutions plus some of the querying options are better. Their built in CRM is pretty decent so you do not need necessarily 2 applications if you are smaller it can save money

What do you dislike?

Their templating is lacking I guess they put their focus on the what other ESP's like Mail chimp are weaker on. You can't create a dynamic template easy. The dynamic aspects are pretty clunky on the template side

Recommendations to others considering the product

ESP selection is a tricky business because it is never straight forward, it all depends on your skill level, experience and your business need. A retailer may have a different need than a publisher, many may not have different data sources and use their ESP as DOR. Some have no technical experience and look for drag and drop. All those points pose different approaches by ESP's. AC addressed mine where I am a hard core developer that builds out custom application for email marketing and AC was easier to deal with besides the templates

What business problems are you solving with the product? What benefits have you realized?

As a small boutique firm and being a developer, Active Campaign allows to address some of the aspects in terms of integration with API's and Data where some of the others fall short BUT depending on your need and skill level one may prefer something different unless you are willing to dish out thousands of dollars for a Salesforce that allows for more custom development out of the box.

Their integration with their CRM is also pretty decent allowing the email marketing aspect tie directly with an CRM solution that can be used to pipeline sales.

ActiveCampaign review by Shaun K.
Shaun K.
Validated Reviewer
Verified Current User
Review Source

"The Best Email Marketing/CRM Software - Bar None!"

What do you like best?

I like the how you can do pretty much anything you like with the Automation's. The only thing you are limited by is your imagination. I have set up a booking form on a clients website. This automatically puts the customers details into AC. Then hands off an automated email welcoming them and telling them about the company and what to expect if they if they are new customer. And a lovely welcome back email if they are an existing customer. The 48 hours later they get an email running through all the other services that are provided. My client has seen a lot of extra work come via this email. Honestly these simple automation's are the tip of the iceberg. You can send SMS messages (which I have done). Another thing I love is you can set up automation's to send emails out when people go to certain ages on your website. You can send out emails on clients birthdays. Limitless! I use ActiveCampaign for all clients and I use it in my own business.

What do you dislike?

Honestly I have not found much to dislike about ActiveCampaign. A little bit of a learning curve but the ace customer support is there to help you out with any questions.

Recommendations to others considering the product

Just sign up! Try out the free trial. Stick with it for a bit then you will realize its power and what is possible.

What business problems are you solving with the product? What benefits have you realized?

I am saving time in my business and my clients businesses by automating business processes. Benefits - saving time and money! And Engaging my and my clients customers. AC helps process customers through sales funnels.

ActiveCampaign review by Rachel K.
Rachel K.
Validated Reviewer
Verified Current User
Review Source

"Email Marketing and Automation Nightmare"

What do you like best?

The ability to segment my contacts based upon their behavior and location and how easily it was to integrate with several third party software.

What do you dislike?

What I dislike most is their lack of reliability and customer support.

Recommendations to others considering the product

Beware. I swtiched to ActiveCampaign early 2017 on a recommendation from a business mentor. There were approximately 32 students taking a course with said mentor. Many of the students complained about ActiveCampaign from the onset (not being user friendly and having a steep learning curve was their biggest complaint, which was not an issue for me since my past includes a long career in Information Technology/Systems). For the most part, I was satisfied initially. They seem to provide a decent product...until the customer encounters problems and seeks their support. Approximately 80 percent of those students cancelled their ActiveCampaign accounts--some due to difficulty to use and others doe to their poor customer support.

I tried to work with their (non-)Support Team via chat and email for an unreasonable number of hours, all to no avail. Their customer service is the worst I have ever experienced across like companies. I had several issues with ActiveCampaign but the most serious one happened during a well-planned program launch where I relied heavily on them for the marketing piece. The reputation of my business suffered in addition to an estimated $27,000 loss of income at their hands. I spent approximately two weeks going back and forth with their support team about my campaigns not being delivered during what could have been a lucrative launch. I included evidence of my claim and, instead of taking responsibility and resolving, they shrugged their shoulders. Ridiculous and unnecessary amount of time spent with them. They simply do not care about their customers.

What business problems are you solving with the product? What benefits have you realized?

I have not realized any benefits; however, I have lost approximately $27,000 in profits from a well-planned launch at ActiveCampaign's hands--not to mention the damage to our business reputation.

ActiveCampaign review by Jakub .
Jakub .
Validated Reviewer
Verified Current User
Review Source

"As email marketing consultant, I love and often recommend Active Campaign to my clients..."

What do you like best?

Active Campaing despite it's possibilities, is very user friendly and easy to work with. I managed to teach many clients without any great IT knowledge to be able to create and send really good emails. Campaign editor is very robust, yet simple to understand. Another big part is amazing automation. Considering built-in functions you can use plus option to connect AC via API with your systems, you can do magic.

What do you dislike?

Sometimes might be problem when a lot of people try to sign in through web form in short time frame. captcha impossible to solve appears.

Recommendations to others considering the product

Just go for it, after 5 years doing email communications full-time every day, I still love AC most from all the options on the market.

What business problems are you solving with the product? What benefits have you realized?

Usually we apply AC for after-sale communication with customers. With automations recognizing what customer purchased, what he likes and prefers, we automaticaly send targeted messages with informations as well as sale emails later on.

ActiveCampaign review by Stuart S.
Stuart S.
Validated Reviewer
Review Source

"Intuitive and Great Tool"

What do you like best?

Pretty easy to get a hang of how the software works. Automations make work so much easier to manage now that I can take some of the load out of my daily schedule.

What do you dislike?

Some of the best features are locked away with more premium accounts. Features like goals and lead scoring are great but you have to pay more to access them.

Recommendations to others considering the product

Even if you have another software that only fills part of the equation, activecampaign is a great tool to expand your toolset. It is a great connectivity platform to fill in those missing pieces.

What business problems are you solving with the product? What benefits have you realized?

It helps me automate my lead flow so that I can nurture new clients easier. It also connects with other apps like Zapier so I can easily transfer the user information to my client's crm. I really like how simple of a process this is and recommend it to anyone wanting to automate part of their sales or marketing funnel.

ActiveCampaign review by Sarah S.
Sarah S.
Validated Reviewer
Verified Current User
Review Source

"Automation Made Easy"

What do you like best?

I love the ease of use. I moved from another platform which fundamentally has the same core functionality as Active Campaign, but we find AC so much easier to navigate, I have a clear understanding of what's happening with my campaigns and contacts from the dashboard. I love the visibility I have of my different contact segments, and the ease of creating different templates.

What do you dislike?

There's isn't anything that I'd say at this stage that I particularly dislike about Active Campaign.

What business problems are you solving with the product? What benefits have you realized?

Segmenting my contacts and being able to create meaningful, automated campaigns has been a game changer. I've been able to add customised fields about contacts which filter through to various contact forms on my website. This means more information is being gathered about my contacts. I also use Tags to further segment my lists. I have a few automations that are created specifically for each segment which means that the communications going out are far more relevant to those particular people. I love that I can keep in really good touch with contacts and provide them with really relevant information, without it being a great deal of effort on my part.

ActiveCampaign review by Austin S.
Austin S.
Validated Reviewer
Verified Current User
Review Source

"One of the best kept secrets in marketing automation"

What do you like best?

ActiveCampaign has an absolutely incredible automation builder. With a lot of the SMB focused platforms on the market, you're limited. With ActiveCampaign, you can automate pretty much any behavior (while filtering for demographic criteria) that you can with the top (read $$$) platforms such as Marketo. The builder is really intuitive in my opinion, you don''t need to be a tech guru to build complex automations.

The email builder is excellent. Mobile responsive with a true drag and drop builder, no code required.

What do you dislike?

The reporting isn't great. To clarify, for basic metrics like opens, click through rates, it's very good. I find the process of tieing a conversion to an individual email kind of complex and clunky. The analytics need an overhaul in my view.

The lack of landing page builder will bother some looking for "all in one." It's a negative, but most marketing automation platforms have awful builders. Without a full-time web designer, you may be better off with a Instapage anyways.

Recommendations to others considering the product

Get a free trial and give it a shot. There's a lot of good solutions in this crowded market, but for those looking for easy-to-use, powerful, affordable marketing automation, this is a solution that should be considered. The product is better than their marketing, which is partially why AC is so underrated imo.

What business problems are you solving with the product? What benefits have you realized?

The ability to communicate with prospects based on their behavior and interests without being limited or breaking the bank or having to get a PhD in the platform (read: easy-to-use).

ActiveCampaign review by User
User
Validated Reviewer
Verified Current User
Review Source

"Amazing functionality and GREAT price!!!"

What do you like best?

Price is VERY attractive especially when considering the other options in this price range it is like a Ferrari for the price of a Honda. Also the program is extremely customizable, very user friendly, there are tons of tutorials on youtube and on their website, plus they integrate with every app I use and more via Zapier.

What do you dislike?

So far I honestly do not have any dislikes perhaps in the future after more use but overall it really is great.

Recommendations to others considering the product

Watch the tutorials, attend the webinars, watch videos about AC on youtube, enroll in the FREE training courses that are on your time and at your pace. This applies to any program but there is soooo much out there for this program that I feel it is a HUGE advantage.

What business problems are you solving with the product? What benefits have you realized?

I could not find any program at any price that allowed me to do everything in one place and setup it to my specific needs and likes. I am finally able to have everything in one place either AC has it or I can integrate via Zapier. It is better than some of the more expensive industry specific platforms that I have used in my business PLUS you get up to 25 users on the PLUS account for one fee.

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