Active Campaign has been the best email marketing platform we've used - by far! (And we've tried quite a few.) The best thing about Active Campaign is the power of segmentation and automation. The value for the software is incredible - they offer a very generous plan that includes automations and contact management. The power to track users across website behavior, different platforms, and segmented forms makes for a very powerful tool. The design has improved substantially and the new marketplace is going to make the community even stronger.
The only thing to dislike (and we don't consider it a negative) is that there is a definite learning curve to active campaign. It isn't for novices who've never worked in email marketing. But if you're willing to spend a little time learning about how to navigate the tool, it's completely worth it! Support has also been very helpful when we've run into snags integrating AC with other platforms.
Highly Recommended. Take the plunge and don't look back! Automations and segmentation are here for good!
*Sales Funnels through Automation
*Time based Campaigns using Dates
*Segmenting Customers using forms and lists
*Advanced Customer Tracking
*Advanced Customer Behavior Tracking (email and website)