What do you like best?
It is a great tool for online marketing. Specifically, the call tracking capabilities are outstanding. We needed a solution that not only tracked and routed calls, we needed a solution that would help us drive our marketing initiatives. The Email marketing, landing pages, website visitor tracking, and social posting capabilities are added bonuses for us. ActiveDEMAND has all of the marketing tools in one package. Outstanding!
What do you dislike?
ActiveDEMAND offers a lot of capabilities, which can be a bit overwhelming at first. Initially there were not a lot of tutorials and online help. This has obviously changed since we adopted the product though.
Recommendations to others considering the product
The client reporting has helped our businesses. If you are looking for a marketing attribution solution, ActiveDEMAND's reporting is outstanding. It has turned leads into customers. This is the second year we are using ActiveDEMAND, as this is a great integrated marketing platform for our company. If you are a company that works in an agency capacity like we do, the agency branding capabilities are second to none. ActiveDEMAND has shown us that it is possible to market for others, while marketing our company to our clients. If this is your challenge, ActiveDEMAND is the right solution.
What business problems are you solving with the product? What benefits have you realized?
We are marketing for fifteen businesses from one website, which is a complicated task. The problem we had to solve was: How do we promote 15 businesses, route leads and calls to each of the 15 businesses, all from one platform and one website? ActiveDEMAND was the only solution that made this easy and effective.