ActivePrime

4.8
(2)

Data quality tools for Oracle CRM On Demand/Oracle Fusion CRM

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ActivePrime review by Administrator
Administrator
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"Finally, No More Duplicate Nightmares in My CRM!"

What do you like best?

Ease of use, as the tools works right from Salesforce without installing any software or exporting records.

ActivePrime support is very helpful and walked me through solving all issues.

Their pricing model: it’s based on number of admin users, and not total number of CRM users, which is a big advantage against other options.

What do you dislike?

Merging rules were a little bit difficult to learn and utilize to customize deduplication process. I contacted support and they helped me managing these rules and customizing them to our specific needs.

What business problems are you solving with the product? What benefits have you realized?

The problem was finding and merging large amount of duplicates, especially duplicates with little value variations that we couldn’t figure out how to find.

CleanCRM tool helped us finding and merging all types of duplicates that already exist in our CRM.

On the other hand, CleanEnter and CleanImport help us preventing new duplicates from entering our CRM when we are importing or manually inserting new leads and contacts into Salesforce.

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ActivePrime review by Muhammad A.
Muhammad A.
Validated Reviewer
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content

"Our data in CRM On Demand is now more reliable after using Active prime"

What do you like best?

Active Prime Support is always very quick and easy to work with on resolving any issues.It also Increased user productivity as the team can focus on selling, and not trying to determine which account is the right one to use.

What do you dislike?

There should be option where it would stop user from duplicate account. Right now it only shows them the suggestions.

What business problems are you solving with the product? What benefits have you realized?

Our organization is the parent company for ten separate companies sharing

one instance of CRM On Demand. With 200,000 Contacts

and 70,000 Accounts, We rely on CRM data for prospecting,

sales and operations, and accurate contact information is critical

for the sales team to be quick, effective and reactive in sales.

After the CRM On Demand implementation, we quickly realized

we needed a way to clean up thousands of duplicates which had

been loaded and created complaints by users of the CRM. We also

needed a way to prevent duplicates as sales and operations created

new contacts. Duplicate data made it difficult to produce opportunity

reports for management.

What Data Quality solution do you use?

Thanks for letting us know!

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