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Data quality tools for Oracle CRM On Demand/Oracle Fusion CRM

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ActivePrime review by Muhammad A.
Muhammad A.
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Verified Current User
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"Our data in CRM On Demand is now more reliable after using Active prime"

What do you like best?

Active Prime Support is always very quick and easy to work with on resolving any issues.It also Increased user productivity as the team can focus on selling, and not trying to determine which account is the right one to use.

What do you dislike?

There should be option where it would stop user from duplicate account. Right now it only shows them the suggestions.

What business problems are you solving with the product? What benefits have you realized?

Our organization is the parent company for ten separate companies sharing

one instance of CRM On Demand. With 200,000 Contacts

and 70,000 Accounts, We rely on CRM data for prospecting,

sales and operations, and accurate contact information is critical

for the sales team to be quick, effective and reactive in sales.

After the CRM On Demand implementation, we quickly realized

we needed a way to clean up thousands of duplicates which had

been loaded and created complaints by users of the CRM. We also

needed a way to prevent duplicates as sales and operations created

new contacts. Duplicate data made it difficult to produce opportunity

reports for management.

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