Adaptive Media Reviews

A huge pro of using Addaptive was the ability to combine campaigns in order to meet spend minimums.

The campaigns we used them for were B2B so it was tough to judge campaign performance.

It would be very beneficial to make sure your developers implement pixels and tracking prior to campaign launch.

Adaptive was able to provide us a programmatic buying solution in order to reach potential customers of a variety of products.

Targeting capabilities - NAICS, SIC, IP, Domains, etc.

Not enough transparency with targeting capabilities. The management of our retargeting programs has been less than desirable.

If your campaigns aren't receiving the performance you think they could, keep emailing them. Eventually it'll go up the ranks and you'll have more hands-on feedback and optimization on your campaigns.

Currently having success using it as an ABM solution.

The ability for the product to listen for certain pieces of conversation and trigger something else is a cool concept

The usage for the product and best situations to apply is still ambiguous

Want to solve business challenge of allowing brands to integrate into certain conversations as they are happening. Benefits are real time nature of the product

We use Adaptive Media to publish training materials for our software releases. I love how Adaptive Media is specifically targeted toward the mobile audience.

I have some issues with their customer service. Emails and calls will go unanswered for several days.

Software training for the mobile platform.

This tool is pretty easy to use and has a good interface.

I'm not sure what I don't like as I haven't been using it very long.

Gathering significant data for kpi's and decision making

The product comes out looking very professional

It's not always intuitive--finding things can be difficult

I like that we can use

Multiple mediums/types of content to reach my audiences