The ease of being able to pop in a competitor and immediately see what networks and ad types they're currently running is incredibly helpful. The interface is also intuitive and allows us to easily browse through the available data.
What do you dislike?
It's tough to gauge the accuracy of the competitor cost data, considering our data is off by quite a bit. I'm also not entirely sure how quickly the data is refreshed.
What business problems are you solving with the product? What benefits have you realized?
We wanted to be able to see where we might be missing out on opportunities to advertise, as well as to have an easy way to aggregate all of our competitor ad campaign data.
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