My favorite part of AdButler is the User Experience. I learned how to use it within one day when I first was hired and ended up successfully training a new employee within 2 days. It is easy to become an expert and also the reports on impressions have been very helpfully and easy to pull for the sales team!
What do you dislike?
Hmmm I’m really not sure what I dislike about it! If I had to pick one thing it would be that I wish there was an archive option for banners within the publisher. I know you can filter to only view active campaigns but it does not stick so I’m constantly having to filter to see active campaigns rather than scrolling through expired ones.
Recommendations to others considering the product
Statistics module is very helpful. Only issue is with seeing expired banners- we need them for archiving but I don’t think there is an option to archive- only filtering but the filtering does not stick.
What business problems are you solving with the product? What benefits have you realized?
We use AdButler to schedule digital ads on our website. We also use it to pull data on the impressions of the ads that we schedule. It helps us keep track of each zone and determine the reach. It also helps for A/B testing for our house ads.
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