What do you like best?
Professionally, my favorite part of using AddShoppers is how easy it is to implement and work with. Setting up new sites is a snap and it only takes a few lines of code dropped onto your site to get rolling. Personally, I love the attitude of the employees. AddShoppers is the only third party my company partners with that I feel I can be quirky around and they respond well to it.
What do you dislike?
As my company continues to grow and add more and more domains to our ecommerce brand, it is becoming increasingly more time consuming to maintain all of the sites individually in AddShoppers. The ability to add/edit/delete various functions in AddShoppers and apply those changes across the suite of sites would be a phenominal upgrade to the system. For instance, if we add or lose an employee, we need to add that employee into AddShoppers for every site we maintain there. When we update our Thank You coupon for purchase sharing we need to do it for every site we maintain there. If we want to change the rules of our Trending Wall... we need to do it for every site we maintain there. We currently have 90+ sites... Bulk updates would be a big win for us.
Recommendations to others considering the product
If you are looking for a easy-to-implement, hands-on social share tool then AddShoppers is perfect for you. If you need the third party multi-person success management team to do a bulk of the management and marketing strategy work for you, then you might want to look at some competitors. AddShoppers was perfect for my company.
What business problems are you solving with the product? What benefits have you realized?
Before AddShoppers we just threw a couple of social share buttons on our site and crossed our fingers. When we realized that it is pretty important to monitor how people are utilizing those buttons we weren't sure how we were going to do it. Luckily we met AddShoppers at an Internet Retailer conference and were able to get started the following week. At first the easy-to-use share buttons and the analytics were all that we needed, but then we saw the potential in the other apps included. Trending walls allowed us to put socially popular product in front of our early shoppers, purchase sharing has brought more customers back through the door for a second purchase, and we've even experimenting with social retargeting and behavioral targeting.