Adestra

(66)
4.5 out of 5 stars

We’re Adestra. We have been providing enterprise-level digital marketing technology solutions to organizations around the globe since 2004. Our clients trust our proven email, automation, social, and mobile marketing technology to deliver successful and cutting-edge marketing programs to their valued customers.

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Showing 66 Adestra reviews
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Adestra review by <span>Mark H.</span>
Mark H.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great platform and even better team

What do you like best?

Adestra have been a true partner to us as we've grown as a business. The account management team have continued to help us to define our CRM strategy, culminating with us winning an award at the Engagement & Loyalty Awards, something we couldn't have done on our own. On top of the their support team, whether via live chat or email, is possibly the best I've dealt with.

What do you dislike?

More of an area of development, rather than an actual dislike, but would be great to have a WYSIWYG editor for creating segments and email lists, rather than creating filters and rules.

Recommendations to others considering the product

I have already recommended to many people and if CRM tools come up for selection in any future role I may have, Adestra would certainly be in the mix.

What business problems are you solving with the product? What benefits have you realized?

Despite being a small team, with limited resources, the platform and support have enabled us the levels of targeting, personalisation and volumes usually associated with CRM from much bigger brands.

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Adestra review by <span>Sonia M.</span>
Sonia M.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Account Team/Support is Second to None

What do you like best?

MessageFocus certainly meets our needs, but the Adestra team is what sets this company apart. Our users have glowing praise for the Support team, and the Account team have worked tirelessly to understand our needs (and our quirks). They've truly gone above and beyond to ensure that we get the most out of the platform.

What do you dislike?

We had some hiccups during our account setup, with data requirements not being fully understood. Together, we found an interim solution that enabled us to keep moving forward, and Adestra dug in to understand our complexities and developed a custom solution to meet our current needs and set us up for the future.

What business problems are you solving with the product? What benefits have you realized?

Adestra has enabled us to streamline email communication for all marketing teams across our organization, and we continue to see adoption across other areas of the business. We've seen resource and process efficiencies, and are seeing wider adoption of A/B testing, personalization and segmentation.

What Email Marketing solution do you use?

Thanks for letting us know!
Adestra review by <span>Alexandra N.</span>
Alexandra N.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Powerful system that makes delivering successful automation campaigns easy

What do you like best?

Very easy to set up a basic MAP and even easier to add layers and visualise potential new paths and outcomes. Support are fantastic, account management is dedicated to supporting our teams with finding solutions and coming up with new ideas .

What do you dislike?

The way Email editor modules work is not standardised. As I work across a multitude of different Workspaces, I would prefer my efforts to not be spend trying to figure out how a particular version of the editor work on a different workspace.

Recommendations to others considering the product

Always opt for the email editor function as opposed to HTML as they are more versatile and quicker to use. Think about all of the module variables you would like in the editor from the outset so you can be more cost effective in your set up. Always ask Adestra for best practice support if in doubt.

What business problems are you solving with the product? What benefits have you realized?

Improving customer interaction, adapting campaigns based on insightful reporting, improving customer conversion. It's a really great tool.

Adestra review by <span>Johanna B.</span>
Johanna B.
Validated Reviewer
Verified Current User
Organic
Reviewed On

A very comprehensive system that delivers results

What do you like best?

We've used Adestra for email marketing for some time now and in the last year we have focused on mailing automation - often with triggered, personalised or interactive elements. We are very happy with the results, on several levels. Firstly, the automated programs have clearly boosted our open and click rates. Secondly, automation makes our day-to-day mailing workload more manageable. Finally, it's helped us spot further possibilities for new campaigns, which we hadn't thought of creating before. So all in all, Adestra automation has opened up big marketing opportunities for us.

What do you dislike?

We find the APB intuitive, but sometimes the rest of the platform presents more of a challenge. So it's been a learning curve to use it to its fullest extent, though the support team has been helpful when we've got stuck. Now that we feel we've got to grips with it, we have been able to create some extremely effective campaigns on Adestra and will probably continue to discover even better ways to use it.

What business problems are you solving with the product? What benefits have you realized?

Our mailing has two main facets - brand awareness and sales. We've found that our automated programs are mainly focused on branding. On the pure marketing side we use the platform to sell products and introduce new lines and offers. We of course know the mailing drives direct sales results. And what is interesting is that those customers who don't click-and-buy directly from the emails, refer back to the emails - so they play a 'assist' role in customers decision making for future purchases.

Adestra review by <span>becky t.</span>
becky t.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Very powerful platform, with abundance of support

What do you like best?

I am always impressed by the account managers support, who never hesitate to assist me in day to day queries and on boarding big clients. They are very competent and attentive which is a big help in the agency field when going to another person really helps take the weight off queries. The functionality on Adestra is great, with its multi level platform ensuring that our clients can navigate around the system with organisational ease. I enjoy the conferences and webinars that Adestra provide

What do you dislike?

We would like to see more in depth integrations available for Magento, and would also like to see additional features within the editor, or even a complete "build your own" templating system which means we don't need to use our developers.

What business problems are you solving with the product? What benefits have you realized?

Again, Adestra are always on hand to provide us with documentation, conference calls and to assist on the general on boarding and retention of clients. This is great for a busy email manager.

Adestra review by <span>Paul M.</span>
Paul M.
Validated Reviewer
Verified Current User
Organic
Reviewed On

I use it everywhere I go

What do you like best?

The customer support is excellent which is the most important thing in any ESP because it means that you can overcome anything else. The email editor and the reporting are both super intuitive which is why I brought Adestra in when I joined Prospect. This is the third organisation I have been at that has invested in Adestra because it is such an upgrade on the in-house, bespoke or smaller off-the-shelf platforms they were using.

What do you dislike?

There are a few things about the editor that I find mildly frustrating but I have no major complaints and never have. Most niggles are promptly sorted out by the customer support team.

What business problems are you solving with the product? What benefits have you realized?

We are a small team and quickly realised we need a high level of automation to give the appearance to our customers that we are much bigger than we are. Using Adestra's Automated Programme Builder we have been able to convert several thousand free newsletter readers into paying magazine subscribers.

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