What do you like best?
Adestra have been a true partner to us as we've grown as a business. The account management team have continued to help us to define our CRM strategy, culminating with us winning an award at the Engagement & Loyalty Awards, something we couldn't have done on our own. On top of the their support team, whether via live chat or email, is possibly the best I've dealt with.
What do you dislike?
More of an area of development, rather than an actual dislike, but would be great to have a WYSIWYG editor for creating segments and email lists, rather than creating filters and rules.
Recommendations to others considering the product
I have already recommended to many people and if CRM tools come up for selection in any future role I may have, Adestra would certainly be in the mix.
What business problems are you solving with the product? What benefits have you realized?
Despite being a small team, with limited resources, the platform and support have enabled us the levels of targeting, personalisation and volumes usually associated with CRM from much bigger brands.