Adestra

4.5
(67)

We’re Adestra. We have been providing enterprise-level digital marketing technology solutions to organizations around the globe since 2004. Our clients trust our proven email, automation, social, and mobile marketing technology to deliver successful and cutting-edge marketing programs to their valued customers.

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Adestra review by Mark H.
Mark H.
Validated Reviewer
Verified Current User
Review Source

"Great platform and even better team"

What do you like best?

Adestra have been a true partner to us as we've grown as a business. The account management team have continued to help us to define our CRM strategy, culminating with us winning an award at the Engagement & Loyalty Awards, something we couldn't have done on our own. On top of the their support team, whether via live chat or email, is possibly the best I've dealt with.

What do you dislike?

More of an area of development, rather than an actual dislike, but would be great to have a WYSIWYG editor for creating segments and email lists, rather than creating filters and rules.

Recommendations to others considering the product

I have already recommended to many people and if CRM tools come up for selection in any future role I may have, Adestra would certainly be in the mix.

What business problems are you solving with the product? What benefits have you realized?

Despite being a small team, with limited resources, the platform and support have enabled us the levels of targeting, personalisation and volumes usually associated with CRM from much bigger brands.

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Adestra review by Sonia M.
Sonia M.
Validated Reviewer
Verified Current User
Review Source

"Account Team/Support is Second to None"

What do you like best?

MessageFocus certainly meets our needs, but the Adestra team is what sets this company apart. Our users have glowing praise for the Support team, and the Account team have worked tirelessly to understand our needs (and our quirks). They've truly gone above and beyond to ensure that we get the most out of the platform.

What do you dislike?

We had some hiccups during our account setup, with data requirements not being fully understood. Together, we found an interim solution that enabled us to keep moving forward, and Adestra dug in to understand our complexities and developed a custom solution to meet our current needs and set us up for the future.

What business problems are you solving with the product? What benefits have you realized?

Adestra has enabled us to streamline email communication for all marketing teams across our organization, and we continue to see adoption across other areas of the business. We've seen resource and process efficiencies, and are seeing wider adoption of A/B testing, personalization and segmentation.

What Marketing Automation solution do you use?

Thanks for letting us know!
Adestra review by Alexandra N.
Alexandra N.
Validated Reviewer
Verified Current User
Review Source

"Powerful system that makes delivering successful automation campaigns easy"

What do you like best?

Very easy to set up a basic MAP and even easier to add layers and visualise potential new paths and outcomes. Support are fantastic, account management is dedicated to supporting our teams with finding solutions and coming up with new ideas .

What do you dislike?

The way Email editor modules work is not standardised. As I work across a multitude of different Workspaces, I would prefer my efforts to not be spend trying to figure out how a particular version of the editor work on a different workspace.

Recommendations to others considering the product

Always opt for the email editor function as opposed to HTML as they are more versatile and quicker to use. Think about all of the module variables you would like in the editor from the outset so you can be more cost effective in your set up. Always ask Adestra for best practice support if in doubt.

What business problems are you solving with the product? What benefits have you realized?

Improving customer interaction, adapting campaigns based on insightful reporting, improving customer conversion. It's a really great tool.

Adestra review by Johanna B.
Johanna B.
Validated Reviewer
Verified Current User
Review Source

"A very comprehensive system that delivers results"

What do you like best?

We've used Adestra for email marketing for some time now and in the last year we have focused on mailing automation - often with triggered, personalised or interactive elements. We are very happy with the results, on several levels. Firstly, the automated programs have clearly boosted our open and click rates. Secondly, automation makes our day-to-day mailing workload more manageable. Finally, it's helped us spot further possibilities for new campaigns, which we hadn't thought of creating before. So all in all, Adestra automation has opened up big marketing opportunities for us.

What do you dislike?

We find the APB intuitive, but sometimes the rest of the platform presents more of a challenge. So it's been a learning curve to use it to its fullest extent, though the support team has been helpful when we've got stuck. Now that we feel we've got to grips with it, we have been able to create some extremely effective campaigns on Adestra and will probably continue to discover even better ways to use it.

What business problems are you solving with the product? What benefits have you realized?

Our mailing has two main facets - brand awareness and sales. We've found that our automated programs are mainly focused on branding. On the pure marketing side we use the platform to sell products and introduce new lines and offers. We of course know the mailing drives direct sales results. And what is interesting is that those customers who don't click-and-buy directly from the emails, refer back to the emails - so they play a 'assist' role in customers decision making for future purchases.

Adestra review by becky t.
becky t.
Validated Reviewer
Verified Current User
Review Source

"Very powerful platform, with abundance of support"

What do you like best?

I am always impressed by the account managers support, who never hesitate to assist me in day to day queries and on boarding big clients. They are very competent and attentive which is a big help in the agency field when going to another person really helps take the weight off queries. The functionality on Adestra is great, with its multi level platform ensuring that our clients can navigate around the system with organisational ease. I enjoy the conferences and webinars that Adestra provide

What do you dislike?

We would like to see more in depth integrations available for Magento, and would also like to see additional features within the editor, or even a complete "build your own" templating system which means we don't need to use our developers.

What business problems are you solving with the product? What benefits have you realized?

Again, Adestra are always on hand to provide us with documentation, conference calls and to assist on the general on boarding and retention of clients. This is great for a busy email manager.

Adestra review by Paul M.
Paul M.
Validated Reviewer
Verified Current User
Review Source

"I use it everywhere I go"

What do you like best?

The customer support is excellent which is the most important thing in any ESP because it means that you can overcome anything else. The email editor and the reporting are both super intuitive which is why I brought Adestra in when I joined Prospect. This is the third organisation I have been at that has invested in Adestra because it is such an upgrade on the in-house, bespoke or smaller off-the-shelf platforms they were using.

What do you dislike?

There are a few things about the editor that I find mildly frustrating but I have no major complaints and never have. Most niggles are promptly sorted out by the customer support team.

What business problems are you solving with the product? What benefits have you realized?

We are a small team and quickly realised we need a high level of automation to give the appearance to our customers that we are much bigger than we are. Using Adestra's Automated Programme Builder we have been able to convert several thousand free newsletter readers into paying magazine subscribers.

Adestra review by Ronald M.
Ronald M.
Validated Reviewer
Verified Current User
Review Source

"Power Platform with the Best Email Editor in the Market"

What do you like best?

Adestra is part of our portfolio of marketing platforms we bring to and implement in the association market. It's one of our leading email marketing tools because of its ease of use, powerful email editor, unique account structure, deep feature set and visual automation program builder.

The Adestra email editor not only allows a non-technical person to build out complex responsive layouts with no knowledge of HTML, it also allows your marketing and communications team to restrict which sections can be edited and exactly how specific sections can be manipulated.

This capability allows the organization to control their brand as they delegate sending responsibilities to other business units within the organization.

What do you dislike?

I wouldn't categorize this as a "dislike" but more of a "like to have". It would be great to be able to kick-off automation workflows using web hooks.

We do a lot of integration work on top of the Adestra platform and this capability would solve some specific business cases for clients. We do have other mechanisms to accomplish these business cases but web hooks would be a more elegant solution.

What business problems are you solving with the product? What benefits have you realized?

We've implemented Adestra along with our integration technology for dozens of associations which has made these organizations' communication/marketing teams more efficient with their email production leveraging the email editor and automation programs.

The reporting is also excellent and allows these organizations to make informed strategic decisions about how they communicate with their members.

Adestra review by Erica F.
Erica F.
Validated Reviewer
Verified Current User
Review Source

"Pretty easy to use setting up and deploying emails"

What do you like best?

Their support team is unparalleled. I am able to get on live chat and in seconds be talking to someone to trouble shoot an issue in my HTML or figure out how to send an AB test. My account rep is also very responsive and helps me with occasional questions. Reporting at a basic level is reliable and I like that you can compare your stats to industry benchmarks.

What do you dislike?

Their WYSIWYG email editor introduces weird code sometimes. I have to frequently remove weird "<span>" callouts that are added to my code if I edit copy in the editor. Also, sending a time-of-day test is very difficult to set up. You have to set up different campaigns and then suppress the different campaigns from one another to test different send times (instead of just saying "send x% of my campaign at this time and y% of my campaign at that time.")

What business problems are you solving with the product? What benefits have you realized?

I work in Adestra for the Business Marketing Association of Colorado, a nonprofit business networking group for which I run the email newsletter program on a volunteer basis. At BMA we are using it to deploy ongoing communications to our members, and it solves the problem well. At the moment we are not using it for any marketing automation/onboarding communications.

Adestra review by Marc A.
Marc A.
Validated Reviewer
Verified Current User
Review Source

"Robust platform with the ability to automate and optimize email campaigns"

What do you like best?

It's easy to create filters to segment your data into groups of users to target with personalized campaigns. The API integration makes it easy to continuously add new users to campaigns and the automation programs allow you to easily start and stop campaigns as needed. Robust reporting makes it easy to analyze results.

What do you dislike?

Although AB testing is easy with this platform it does not include the statistical significance of the test results so I have to export the results and manually calculate the significance. It's easy to do, just an additional step needed to validate results.

Recommendations to others considering the product

If you're looking for a robust email platform that allows you to continuously AB test your campaigns to improve open rates, click rates and purchase conversions then Adestra can help you take your email marketing to the next level.

What business problems are you solving with the product? What benefits have you realized?

We're keeping users that have abandoned their cart during the checkout process engaged and reminding users that their software license is expiring so they can continue using the full featured product. As a result, we've seen increased engagement from our users and increased in revenue from email marketing.

Adestra review by Jonathan B.
Jonathan B.
Validated Reviewer
Verified Current User
Review Source

"A great upgrade from all our previous systems"

What do you like best?

Adestra has proven to be a great asset for our team over the last two years. The platform is robust and provides great analytics, great user data and still maintains a simplicity that allows non-technical users to take advantage of the tools as well.

What do you dislike?

While the system is super robust, there are a few report features/data sets that I'd like to be able to export easier. With an API, it may be more doable than I'm aware but we've run into a few scenarios where data was available in the system but we weren't able to export it the same way.

What business problems are you solving with the product? What benefits have you realized?

Adestra has been our launching pad for weekly emails to our employees as well as regular emails to our students (90k+). We've been able to provide timely messages to all our audiences and keep track of the message effectiveness with Adestra. This in turns allows us to continually fine tune our messaging as well.

We've also see a large growth in our prospective student/nurturing programs through Adestra, which has allowed us to reach out to specific targeted audiences and provide automated information about the programs they're interested in.

Adestra review by Chirag G.
Chirag G.
Validated Reviewer
Verified Current User
Review Source

"General Account Management support and implementation of APB"

What do you like best?

The level of support has been amazing and Alex has been on hand for our queries in quick time.

We use Adestra both for ourselves and as a prefered partner for our own clients, therefore, it is important that we have clear and timely communications when required.

We recently implemented the Automated Programme Builder for one of our clients and this involved our client having to hop between and being able to understand 2 systems (both ourselves and Adestra). Our account manager Alex Mocanu was able to articulate what was required and set up a demo and assisted us through to delivery of the ABP product.

What do you dislike?

There was nothing to dislike, therefore I cannot go into this further.

What business problems are you solving with the product? What benefits have you realized?

We are utilising the ABP to use nurture campaigns and we hope to see greater click throughs and uptake.

Adestra review by Trevor M.
Trevor M.
Validated Reviewer
Verified Current User
Review Source

"Adestra is an Exceptional ESP!"

What do you like best?

On behalf of BrightWave, I'd like to thank Immanuel, Colin, and Erik for the tremendous effort they've put into ensuring our account is firing on all cylinders. As an customer-centric email agency, our goal is to provide top level service to our clientele, and the Adestra team has mirrored those efforts in their dealings with our team. In my nearly 10 years of digital marketing experience, this has been the single best support team I've had the pleasure of interacting with. We look forward to our continued partnership.

What do you dislike?

There's nothing our team truly dislikes about the platform.

Recommendations to others considering the product

Use it.

What business problems are you solving with the product? What benefits have you realized?

Simple, effective and efficient email data management and deployment.

Adestra review by Devan E.
Devan E.
Validated Reviewer
Verified Current User
Review Source

"Adestra is key to our overall marketing effort."

What do you like best?

Adestra is user-friendly and has opened up so many doors for our email marketing efforts. We are not only sending better emails than before, but they are highly targeted. An added benefit is it's all happening in less time by using the templated emails.

What do you dislike?

Some features are not intuitive when putting together an automated campaign.

What business problems are you solving with the product? What benefits have you realized?

Adestra has created a way for us to target our emails better with list segmentation, and it's the first time we have been able to personalize an email. On top of that, a high benefit is how much time we're cutting down on putting together a campaign. The templates help that tremendously, as well as the automated campaigns that we can build one time and not have to touch every send.

Adestra review by Derrol M.
Derrol M.
Validated Reviewer
Verified Current User
Review Source

"Solid product with outstanding customer support/service"

What do you like best?

First, I can't say enough about the customer support. Whether its online chat or a call, I always get an immediate answer (and a lot of patience as my skills challenge even the best rep). Even better is my account rep who patiently explains things to me, answers questions immediately (often in the same day) and is always available to provide his expertise to my challenge. The software is straightforward, easy to use and gives me a professional looking product I can send to my customers.

What do you dislike?

As I mentioned, I am tech challenged. Some of the layout functions are not necessarily intuitive and the text controls in layout are not always the easiest. I have worked in several other platforms, however, and have had these same exact issues. What sets Adestra apart for me, is the support so that when I have these issues, I can resolve it immediately.

What business problems are you solving with the product? What benefits have you realized?

As a small association with an equally small budget, our primary contact with members and prospects is through email. Adestra allows me to easily reach them and track whether they are opening our communications. We are in the process of utilizing the true power of Adestra through implementation of drip campaigns to prospects and former members.

Adestra review by Lucy W.
Lucy W.
Validated Reviewer
Verified Current User
Review Source

"Adestra's Message focus and The Dream Team!"

What do you like best?

Adestra's customer service is like nothing I have ever experienced in my long life of working. They are polite, respectful and super fast.

What do you dislike?

There is nothing to dislike about the product or the service.

Recommendations to others considering the product

Jump right in. Adestra not only provides everything we need to ensure we have control on our campaigns but their customer support is exceptional and reassuring. I am a new user and didnt know anyting at all about campaign marketing, with Adestra's help and attending their online webinars I have manage to really start to understand everything. Do attend their conferences and go the Christmas Quizz is a real hoot!

What business problems are you solving with the product? What benefits have you realized?

I am responsible for data and brand marketing for 14 brands, Adestra are at the top of my favourite suppliers list - I wish they wrote programmes and run all the other software systems we have to jump through on a daily basis.

Adestra review by Jairus P.
Jairus P.
Validated Reviewer
Verified Current User
Review Source

"Great Customer Service and Email Client"

What do you like best?

The customer service is great. The online chat is always helpful and if they don't have the solution to an issue there is almost always a resolution within a day or two. The automation features are also great and very simple to setup somewhat complex sending systems. Customer service is definitely the biggest plus here and i can't emphasize how great they are! Email list managment is also a good feature. They offer both Remote lists(fetches list from URL or FTP everyday) and API integration) which makes it very simple to manage a live, or day to day list. The drag and drop automation is great and makes it very quick and easy to setup email programs!

What do you dislike?

The UI can be a little confusing and hard to work with. There are some oversights when it comes to reporting(no split test reporting). Account managment has been lacking and needs to be more responsive. Some of the more complex features of email automation are lacking and often require strange work arounds. The reporting in general can be a little weak and could be a little more specific and helpful. The biggest complaint though is probably that lack of a good A/B testing platform.

Recommendations to others considering the product

Just figure out exactly what you need. Adestra sometimes struggles with complex email programs and can be a little hard to personalize sometimes.

What business problems are you solving with the product? What benefits have you realized?

Simplified the import and sending of emails. Remarketing to customers has been made significantly easier.

Adestra review by Josh A.
Josh A.
Validated Reviewer
Verified Current User
Review Source

"Great Solution Provider"

What do you like best?

I joined my current organization about 10 months. I had worked previously with a competitor of Adestra for the similar service and had no previous knowledge or experience with Adestra. I have to say I have been impressed and feel fortunate to have been introduced to their company. We have a solid account contact and they have been great to work with. The last 10 months have been a heavy push for us to grow our program and they have risen up to support us in that initiative.

What do you dislike?

Their background is a little different from our U.S. based, travel background. That may cause some delay at times, but they are eager to figure it out and work with us.

What business problems are you solving with the product? What benefits have you realized?

Engagement and Action. We have a solid program in place, but we have had a difficult time cutting through the competition and noise (other travel emails) and driving our consumers to use our services in a trackable way. Our focus the last 10 months is driving more action and making it measurable.

Adestra review by Mark W.
Mark W.
Validated Reviewer
Verified Current User
Review Source

"Highly Recommended!"

What do you like best?

There are many things that I LOVE about Adestra:

1. Great product - Does what I want

2. Easy to use

3. Fantastic help and support - always quick to reply with detailed information.

4. Useful blogs and webinars

What do you dislike?

Deliverability tab hasn't always worked for me in the past.

Recommendations to others considering the product

I strongly recommend working with Adestra. The amount of help and support they provide is amazing. They answer your queries in a prompt and detailed manner - very professional.

What business problems are you solving with the product? What benefits have you realized?

Aside from the obvious - email marketing - Adestra have worked closely with us to improve deliverability of our mailers. This was always a problem in the past, but thankfully, with Adestra's help, this has now been resolved.

Adestra review by Jeff G.
Jeff G.
Validated Reviewer
Verified Current User
Review Source

"Adestra is the best platform we have seen since Salesforce Marketing Cloud"

What do you like best?

The platform contains all the bells and whistles we relied on when using Salesforce. Since switching we are learing that the platform has much more to offer than some of the other Marketing Cloud platforms including IBM, Oracle and Adobe.

Best part of the tool is the support. Real people, in country, on the phone, chat or email. They get an A+++ for that one!

What do you dislike?

Platform has a learning curve to it. Lots of features, they should come up with a cheat sheet or quick start guide.

Recommendations to others considering the product

Give them a call. Do a demo. You won't be sorry.

What business problems are you solving with the product? What benefits have you realized?

Improve day to day communications with our website visitors. This is in the early stages of being realized.

Adestra review by Anna P.
Anna P.
Validated Reviewer
Review Source

"Ease of setting up automation programs saves valuable time"

What do you like best?

The Automation Program Builder has been fantastic for us as it has saved us a lot of time where automated campaigns are concerned. The visual element of the APB has been really useful when creating campaigns and series as it allows us to see which contacts will receive a campaign and at what point in their life cycle. We have seen lots of success using the ATB as it has freed up time to allow us to work on optimizing other campaigns. Also the support team are amazing! Having a live chat functionality is probably one of my favourite things - as queries get answered asap. Account Management is brilliant too - always quick to respond and ready to give advice on how to improve deliverability etc.

What do you dislike?

Nothing to dislike as such. I've had a couple of technical issues in the past but the live chat support team have dealt with any issues extremely quickly.

Recommendations to others considering the product

Spam checker and integrated Litmus client preview is fantastic. Many other suppliers charge for this. It is a necessity when checking campaign previews!

What business problems are you solving with the product? What benefits have you realized?

We have wanted to increase our level of automation in emails to allow us to communicate with contacts at the correct time in their lifecycle with us for a while. The ATB in Adestra has allowed us to set this up very easily with no help from our development team, thus saving our teams valuable time. The ATB also allows us to set up multiple automated campaigns at any one time and easily organise these campaigns so they are delivered to the correct segments. The reporting allows us to optimise campaigns and make important changes. I love the ability to be able to split test live automated campaigns too to achieve maximum results.

Adestra review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Adestra Offers Top Notch Support and Services"

What do you like best?

Adestra is user friendly and is easy to learn. The email creation flow is great; it guides you through each step from start to finish without having to navigate to different areas of the user-interface. The best thing about Adestra is their personnel. They provide great support with nice people and quick turnarounds. Colin our account manager is always quick to respond and help.

What do you dislike?

We use an agency model with many account. It would be great if our child accounts could have more flexibility as far as data goes, such as, the ability to have suppression lists specific to account versus for the whole agency. I think the filtering UI could be more intuitive. I find it difficult to use and explain. It would be awesome if Adestra had prebuilt templates for those users who are not HTML savvy, as well as, be able to lock down areas in those templates. I do like the reporting features but I would like to see an aggregate reporting option that allows you to pull reports with all campaigns from all projects/workspaces for a time period.

What business problems are you solving with the product? What benefits have you realized?

Adestra allows you to build and send emails quickly. They have great staff to help with strategy and deliverability. They are a personable group and provide a level of service you don't see with other email service providers.

Adestra review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"A bit of a learning curve but worth it"

What do you like best?

Adestra has a lot more capabilities than typical email marketing tools. You're able to split out your account into workspaces, where you can keep user lists separate. I also like all the feature that allows you to previous how your email would look on all different kinds of email platforms.

What do you dislike?

There's definitely a learning curve to Adestra. The first time you use it, you'll think there are soooo many steps to sending one simple email. Once you learn it, it definitely gets faster, but it still feels like there are some steps that shouldn't exist. Also, the automation aspect is cool, but again, it takes a bit of time to create it, so if you're constantly creating different emails, you'll have to do that many times.

Recommendations to others considering the product

If you're looking for a lot of capabilities to your email marketing, definitely look into Adestra.

What business problems are you solving with the product? What benefits have you realized?

Adestra allows us to send emails to clients. The reporting features are great, and we're able to A/B test to see what works best.

Adestra review by Jesse B.
Jesse B.
Validated Reviewer
Verified Current User
Review Source

"Adestra - our partner in email"

What do you like best?

Customer service has been quick and responsive, even with the support team in the UK (our office is in California, so there is a 7 or 8 hour time difference depending on season). Our account managers understand our company and work to bring relevant opportunities and technology to our attention. Live chat is great when it's online, although my work hours mean that I often don't have access to their team in the UK. Fortunately, Adestra has been very accommodating and has provided account support options in the United States as they grow their team over here.

Their regular releases are adding new features constantly. Many of which have had a real impact on my workflow. Dynamic lists and automatic CSS inlining within the platform are my two most favorite recent additions. The data export manager is GREAT for organizing response data to use in ad-hoc analysis.

What do you dislike?

Adestra has not always had access to bleeding edge technology, but that has had a negligible impact on my promo calendar. As a counterpoint to that... everything I use has been rock solid reliable, and they regularly add new features.

Navigating the platform and using some of the more advanced features rely on the user (you!) being able to find them, sometimes deeply hidden in menus. Not an issue once you know where they live and how to use them.

Recommendations to others considering the product

Take a good look at what you need from your email service provider. There was a time that we considered a change, but stuck with Adestra because we were able to realize all of our campaign goals on their platform and have been extremely happy with the human elements of the company (and their client support). They have a robust API available for the 'build it yourself' crowd, which we have utilized to add several homegrown features to our account.

I tend not to trust WYSIWYG editors (personal opinion, and not a knock on the editor present within Adestra), and prefer to code HTML myself using an app like Sublime Text or Brackets, then upload into Adestra. That means I'm not limited to the built in tools and can use things like a W3C Validator, and other plugins to make my source code more legible and easier to check for correct syntax. Working like this is very smooth with Adestra.

What business problems are you solving with the product? What benefits have you realized?

Sending highly relevant customer emails is a primary objective for NakedWines.com. Adestra works with us to leverage the technologies in their platform to maximize custom and dynamic content for our emails.

Adestra review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Intuitive for new users!"

What do you like best?

I like how simple Adestra makes it to move from page to page. It's easy to jump in and out of tasks, save changes, and revisit items you may have left unfinished. They do a really good job of segmenting between email reach outs. Process is very streamlined, and easy to repeat once walked through.

What do you dislike?

I wish there was a way to see the email reach out as receiver sees it, with full data on click rates so you could visualize the progression better. Right now it's only in list form, and can be confusing if you're not properly tabbing.

What business problems are you solving with the product? What benefits have you realized?

We're trying to make sending and tracking email campaigns as easy and informative as possible, as it's something we do many times over on a weekly basis. It's been a smooth role out.

Adestra review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Reasonably robust email marketing platform with good analytics"

What do you like best?

Adestra combines a comprehensive email campaign builder with a step-by-step checker that is better than many of it competitors.

It’s a strong midweight solution for managing large lists with comprehensive analytics.

What do you dislike?

The user interface is not the most intuitive and is less “quick-play” than MailChimp. I’m also not clear on the integration capabilities with larger platforms such as Salesforce or Shopify.

What business problems are you solving with the product? What benefits have you realized?

As part of my role I need to manage large email campaigns and have a good sense of how those campaigns perform.

Adestra review by Scott C.
Scott C.
Validated Reviewer
Verified Current User
Review Source

"Intuitive, user-friendly, fully capable platform."

What do you like best?

I had to learn and use this platform initially with no formal training. Yet, I picked up how to use the platform very quickly. It's intuitive in terms of use, features are easy to find, and the process is explained every step of the way. You can do just about everything you need to in this platform, sans some very specific use cases which may require third-party applications.

In particular, the reporting is very thorough and useful. And the ability to automatically set up a follow-up email to nonresponders is a great feature that I use on a weekly, if not daily, basis.

What do you dislike?

The filtering process to create segments is probably the one non-intuitive portion of the platform. The learning curve there was a bit steeper than the rest. But I'm really just nitpicking.

Recommendations to others considering the product

Adestra is a platform that can perform the vast majority of your email marketing needs with a very easy-to-use interface, reasonable pricing, and an ever-improving feature set and infrastructure. Also, their support staff is impeccable.

What business problems are you solving with the product? What benefits have you realized?

I work for an agency, so the ability to manage multiple clients through Workspaces is really nice and easy.

Adestra review by Jesse L.
Jesse L.
Validated Reviewer
Review Source

"Excellent ESP Solution for our Agency Clients!"

What do you like best?

The Adestra client service experience has been 5 star and always white glove from contract through to support. The team is always there to help and goes out of their way to be accessible. The actual system interface is extremely intuitive, has advanced features, and allows us to segment by our agency client groups. As a full service ad agency, Adestra provides a great solution for our campaigns!

What do you dislike?

There really isn't much to dislike about the system. There are always minor feature requests but they have either been added already or scheduled into future releases.

Recommendations to others considering the product

Speak to other clients, trial the product, etc.

What business problems are you solving with the product? What benefits have you realized?

We send email campaigns on behalf of our agency clients that are across various verticals with Fortune 1000 client base. The performance has been outstanding and our team loves using the Adestra system for its usability and advanced features. We have recognized consistent performance and have just signed a new larger contract with Adestra!

Adestra review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Better tools, better service \"

What do you like best?

Our team at Adestra is always helpful in making sure we have what we need to succeed. Whether it's bringing all our information from our legacy ESP or building us a custom template for an ongoing campaign, Adestra has been readily available. The analytics, email editor and contact management far exceed previous experiences, and there seems to be a solution to any challenge we face.

What do you dislike?

I didn't expect so much prep work to get our emails set up for easier design and delivery. Now that the set up is complete desiging emails is much easier than before.

Recommendations to others considering the product

They will find a solution if you haven't yet.

What business problems are you solving with the product? What benefits have you realized?

We now have better visibility to how our email marketing is being used and better tools to deliver our content.

Adestra review by Corben K.
Corben K.
Validated Reviewer
Verified Current User
Review Source

"Makes complexity approachable without limiting data capabilities. "

What do you like best?

The customer service. The software architecture. The thorough documentation. Integration capabilities. Macro and micro features are amazing when you want to see the forest from above the trees or if you need to get granular down to the seed of the pinecone.

What do you dislike?

The list structure and list management is different than other platforms I've used. Instead of sending to containers of subscribers, you need to realize that you can send to specific data points associated to the contacts. You'll dislike it if you don't realize the liberating capabilities it provides. Think of filters instead of one off containers. User Permissions are a bit difficult because of the level of flexibility the platform provides.

Recommendations to others considering the product

Read the manual first. Understand the system architecture and the empowerment that it provides. Consider the input and naming conventions you put in and how they will look as the output in the reporting. Custom reports are really awesome.

What business problems are you solving with the product? What benefits have you realized?

The ability to custom tailor to a specific industry is very helpful. Multiple Unsub lists provide this. We've been able to custom tailor the structure from an agency perspective so our reporting is more beneficial and actionable for our clients.

Adestra review by Nichole C.
Nichole C.
Validated Reviewer
Verified Current User
Review Source

"What you see is what you get! No hidden fees. Great customer service"

What do you like best?

Customer service is the best I've encountered. They are polite and attentive and always available. Having just gotten started with MessageFocus, I've had a ton of questions and they are available immediately on live chat or email me back usually within 30 minutes. The ability to see the screen I'm working with and help troubleshoot exactly what i'm trying to do makes it that much quicker to resolve. Everything they've demo'd for us on functionality has been accurate and achievable. We weren't promised anything that wasn't actually possible once we signed on. The interface is extremely easy to use. The layout makes it very self explanatory for a new user. The user guide is a great resource and is written for the average person to comprehend, not just someone in IT.

The user interface is extremely easy to work with.

What do you dislike?

There is a report feature where you can send a live URL to someone outside of Adestra to view stats of a campaign. This is a great feature, however, the open rate is a % of attempted rather than of delivered. The click rate is a % of opened. We use open/delivered and clicks/delivered company wide, so this may cause some confusion. But, I've put in a request and they said it is something they are working on. They have also offered a custom report which can be downloaded as a CSV file and shared to the business outside of Adestra.

Recommendations to others considering the product

Definitely give it a shot. See about starting with a trial to make sure the tool is what you are looking for. The reps and customer success managers are with you every step of the way. Someone is always available for questions. Almost every question I've asked around a functionality and how it will fit with our current processes, is returned with an answer that is exactly what we were looking for. We were so jaded by other ESP's out there and their empty promises. Adestra is not like those other ESP's. They mean what they say and are with you every step of the way.

What business problems are you solving with the product? What benefits have you realized?

We are still new to MessageFocus, but we can't wait to make use of the programs and trigger functionality. We love how quickly a follow up to nonresponders can be set up, and also how easily a new list from responders can be generated. We'll also be making use of the preference center soon to manage our unsubscribes and to create online forms.

Adestra review by David K.
David K.
Validated Reviewer
Verified Current User
Review Source

"Adestra Offers a Full-Featured Platform for Email Marketing, and Excellent Support"

What do you like best?

Adestra offers some unique features for reporting and tracking that have proved useful. More important to us is the platform's focus on improving customer best-practices and facilitating that process. The filters and dynamic list features are incredibly useful for complex segmentation - and the marketing automation and conversion tracking features are also very useful additions. The company's Deliverability Management folks are also very knowledgable and pro-active. After having dealt with a variety of different email platforms over the years, I can say that this is the best value platform for mass marketing via email that I've had the good fortune to use.

What do you dislike?

Some of the same features that make Adestra unique can also make it difficult to train other users on. It is a complex system with many features, and as such offers novice users a bewildering array of choices. My other concern so far is that you cannot remove contacts from your database directly, but have to filter those contacts into lists and ask Adestra to remove them.

Recommendations to others considering the product

It is a bit of a learning curve, but leveraging the available features and understanding the overall data structure of the platform will stand you and your programs in good stead.

What business problems are you solving with the product? What benefits have you realized?

We have increased our email volume dramatically over the last few years. Using Adestra, coupled with implementation of other best-practices, we have been able to experience over 99% deliverability while sending over 10 million emails each month. We see Adestra's service and superior platform as an important component of our overall list management strategy.

Adestra review by Blake K.
Blake K.
Validated Reviewer
Verified Current User
Review Source

"Setting the bar for customer support in the industry. "

What do you like best?

Adestra delivers ridiculously good customer support. There have been countless times when there was a technical issue at the zero hour and Adestra support has come through and saved the day. Seriously, everything from fixing the way html is rendering on a particular email client, to exporting, correcting and reimporting contact lists.

They really go above and beyond.

What do you dislike?

The html editor is not the most intuitive system, and the drag and drop editor is really limited (the fact that you can't use both on the same campaign creative seems like a miss).

Recommendations to others considering the product

Customer support is unbelievable. If you typically run into technical issues, or struggle with the complexity of complicated list logic, this product can help.

What business problems are you solving with the product? What benefits have you realized?

Scaling our email marketing business to match the growth of our company.

We have turned email into a major factor in communicating with our customers on a regular cadence.

Adestra review by Rita H.
Rita H.
Validated Reviewer
Verified Current User
Review Source

"Starting a new partnership! Excellent full packaged ESP!"

What do you like best?

Adestra provides everything that you are looking for in an ESP. The templates save a lot of time with HTML creation. The support team is excellent. We are able to place Adestra in our customer’s hands and provide a robust marketing platform. The sales experience with John was excellent. The on-boarding process is seamless thanks to Toby.

What do you dislike?

We are new users and have only been working with Adestra for the past couple months. We have no dislikes at this time. Adestra does not lack anything.

Recommendations to others considering the product

We had demo's for over ten ESP's. Adestra stacked up against all other enterprise ESP's. Take a look around and reviwe others. Adestra was the benchmark that we compared all other.

What business problems are you solving with the product? What benefits have you realized?

We are able to provide a state of the art email platform to our clients.

Adestra review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"User friendly email marketing automation"

What do you like best?

Adestra is easy to use and flexible. It can handle the essential functions of a standard class enterprise ESP. By far has one of the cleanest UI's.

What do you dislike?

Adestra can lack some of the more advanced or complex lifecycle functionality found in a Marketo or SFMC. Ideal for finance industries not so much for e-commerce

Recommendations to others considering the product

For most verticals, Adestra provides a solid platform to execute enterprise class objectives. My suggestion for more complex project needs, is to ensure during discovery that you are certain about what functionality are must haves.

What business problems are you solving with the product? What benefits have you realized?

As an email marketing consultant, my clients come to me when trying to find the most optimum solution specific to their overall goal. Across the board, using Adestra clients are able to send timely messaging, drill down to the individual user and user habits and see a return on ROI based on those metrics.

Adestra review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"As an agency we recommend Adestra often to our clients with great results and happy clients."

What do you like best?

Adestra has great navigation, meaning it moves with you throughout the platform. The user interface is intuitive and easy to pick up. There is a wealth of benefits I haven't even tapped into yet to expand to our client's like conversions and forms and the product is constantly improving and rolling out new features like native picture cropping. Lastly, Adestra support is extremely helpful - often going above and beyond to assist with very technical requests.

What do you dislike?

The nature of email automation requires complex, abstract thinking beyond launching an email. It also requires the right data and fields with the right business goals. It can be challenging to test a program and get it right, but that is the nature of standing up an automation sequence. Lastly, some features are not baseline with the product and are available "On Demand". This could be seen as an upside because it would overwhelm many if rolled out with everything else, but as our clients advance we just know it is an upsell for some of these features.

Recommendations to others considering the product

Adestra is great if you are not ready for a full blown expensive Marketing Automation program with landing pages, lead funnels, and personas, but want email automation and conversion tracking. Or it can be a great email service provider next to other lead generation software. With experience across multiple platforms, I think the winners with Adestra are the interface, access to support, and the training docs already available.

What business problems are you solving with the product? What benefits have you realized?

We roll Adestra out in a phased approach and once the client has been on boarded, or they have turn over, they feel the platform is easy to adopt and pass on. For marketing and communication professionals, they can focus on the message and engagement rather than production and HTML with the WYSIWIG editor. The reporting dashboard is a nice visual to either buckets of email sends or individual campaigns and it goes deeper with geographic information, heat maps, and more. My clients have used the word, "Fun!" again with email, but to give that hard numbers they have seen a 5 point increase in click-through-rates with their responsive email templates.

Adestra review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Adestra Review"

What do you like best?

The segmentation of workspaces, projects, and campaigns is great. We have ours split up by which team member is sending the emails, so it makes dashboards a lot less cluttered and you only see the campaigns that you sent out.

I like that there is an automation function; I haven't used it too much yet, but it's handy to not have to go back in and set up replies to each email.

Their support is great - you can chat, email, call and they respond very quickly; they do also have a "FAQ" of sorts to walk you through how to everything.

What do you dislike?

The UI is not great; it looks old and it's not always intuitive as to what things mean. You have to learn all of the terminology that doesn't always make sense and it's really confusing at first if you are switching from another tool.

Recommendations to others considering the product

There's a lot that Adestra can do, but it takes time to learn all of the capabilities and how they work. Make sure you have time to learn and implement everything. Make sure your lists are as clean as possible especially in the beginning because you have to build up your sender reputation; we didn't and we ended up having to start over.

What business problems are you solving with the product? What benefits have you realized?

We are using Adestra to send emails on behalf of our customers. It's been great having set pricing and not just increasing our spend each month because we added new people to email.

Adestra review by Morgan A.
Morgan A.
Validated Reviewer
Review Source

"Email marketing solution that offers great analytics"

What do you like best?

This software allows you to track so many variables related to your email marketing. The heatmap of emails is a great resource.

What do you dislike?

I dislike that white-hot is used as a visual marker on the heatmap. As much as this may be scientific, it goes against the archetypal imagery associated with heat.

Recommendations to others considering the product

If you are on the fence, give their podcast a listen. The conversations give you an idea of what the company is all about. There is also a good deal of insight to glean from the pod.

What business problems are you solving with the product? What benefits have you realized?

I am helping to craft strategies that give us a leg up on other publications. We can isolate things our readers want and produce more of that content. We are finding better connections in the digital realm.

Adestra review by Brandon J M.
Brandon J M.
Validated Reviewer
Verified Current User
Review Source

"The Adestra platform is reliable, strategic, and organizational."

What do you like best?

Two major perks are the streamlined on-boarding and the dependability of the online chat support. On-boarding new clients is effortless and provides the luxury of creating custom domain authentications via the interface. Also, if a user needs some quick guidance or tips, the online chat support is there to assist.

What do you dislike?

Building filters to search for certain subscriber groups can be a bit challenging at times and tricky to understand, but with the help of online chat support these tasks are easily achievable.

What business problems are you solving with the product? What benefits have you realized?

My company and clients use the Adestra system daily, so system stability and up-time is extremely important. Dealing with millions of records demands capacity and power. This system has gained my approval and it's very comforting to have confidence in the system.

Adestra review by Jon N.
Jon N.
Validated Reviewer
Review Source

"Great product, great team"

What do you like best?

Best support in the biz. We switched over because they're well-known for their client support.

What do you dislike?

I don't know that I can think of anything...

What business problems are you solving with the product? What benefits have you realized?

We were in the process of renegotiating our contract with the ESP that we were using when we started talking to Adestra. They met us in a fair place on price but more, when they demonstrated their product, they said something key, that they had live support available via email with quick turn arounds, phone or chat. Our previous ESP was supported through wiki articles. Huge value add.

Since signing up with Adestra, they've been a great group to work with. Our account manager has been readily available to offer tips and assistance, the online chat function is a quick way to get fast responses and support emails have been responded to within two hours of sending them with solutions.

I would highly recommend Adestra for their product without the added service but when you add that, it's a win!

Adestra review by Tom M.
Tom M.
Validated Reviewer
Verified Current User
Review Source

"Efficient, functional and highly integrative email marketing software"

What do you like best?

The seamless integration with Salesforce

The highly powerful filtering and query functionality

What do you dislike?

Reporting is good but could be better and more customisable

Recommendations to others considering the product

If you are using Salesforce as your CRM and require a fully integrated email solution to work alongside it, you can't go wrong with Adestra.

What business problems are you solving with the product? What benefits have you realized?

Adestra provides an excellent email marketing solution and its integration with Salesforce ensures that our account managers are all fully aware of and up-to-date with the email communications that have been despatched to their contacts.

Adestra review by Conrad H.
Conrad H.
Validated Reviewer
Verified Current User
Review Source

"Custom front end UI and API integration with Message Focus"

What do you like best?

Customer support is excellent - the best we've seen in this industry.

What do you dislike?

Given the nature of how we private label Message Focus into our own custom UI, we'd like a bit more customization when it comes to URLs and user access settings within Message Focus.

Recommendations to others considering the product

Excellent choice! We are super satisfied.

What business problems are you solving with the product? What benefits have you realized?

We use Message Focus for our backend email deployment and automated sequences.

Adestra review by Mick D.
Mick D.
Validated Reviewer
Verified Current User
Review Source

"Great service, always developing"

What do you like best?

Many cloud services say they put customers first but very few actually live up to the claim. Adestra is the exception with excellent, knowledgable, speedy customer service.

What do you dislike?

Quotes for development and design seem high, at least too high for my some of my clients!

Recommendations to others considering the product

Do the on boarding.

What business problems are you solving with the product? What benefits have you realized?

Streamlining customer lifecycle comms through automation. Achieving high levels of personalisation easily. Reports are good.

Adestra review by Administrator in Publishing
Administrator in Publishing
Validated Reviewer
Verified Current User
Review Source

"Big features, big support."

What do you like best?

The support is top-notch. Using the chat support, I've had help with problems big and small relating to HTML, Adestra functions, list filtering and even subject line advice. Response time is nearly instantaneous. For a small company and even smaller email marketing team, this is invaluable.

What do you dislike?

Aside from a steep learning curve as others have mentioned, an area that could use improvement is navigation. For example, it's easy to go from a campaign report to a list, but harder to go back to the campaign using the platform's navigation buttons. This ties into the learning curve and is something you get use to.

Recommendations to others considering the product

Take advantage of the support and documentation that Adestra offers and what your account representative suggests. Don't rush into switching. It takes some time, but is a great platform.

What business problems are you solving with the product? What benefits have you realized?

From bringing email marketing in-house with Adestra, we've been able to turn around projects much quicker.

The reports and recommendations provided by our rep are putting us on track to greatly improve our email metrics.

Adestra review by Agency in Information Technology and Services
Agency in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Powerful enterprise-level technology that's still regularly releasing powerful, innovative features"

What do you like best?

There are not many enterprise level ESPs that improve their platform at the rate that Adestra does. Many ESPs seem to collect a big group of major clients and then sit on their eggs, while their technology grows old and outdated. I've been an Adestra client for over two years and use the platform heavily. The best part about the platform is that they are constantly releasing major new features to keep up with their clients' needs. Not only are they constantly developing cool, new stuff, but they really listen to your input. I've asked for at least 5 updates/enhancements and every single one of them has been implemented in less than 12 months. After 15+ years, the platform is incredibly feature rich and suited well for the most demanding email markers.

What do you dislike?

The segmentation/filter tool is slightly difficult to use, although it has many advantages once you get used to it. The message workflow also has a learning curve, but it's very smooth once you get used to it (this goes for any enterprise-level application).

What business problems are you solving with the product? What benefits have you realized?

The flexibility of the account structure is incredibly advantageous and unique among ESPs. Whether you are presetting templates, domains, from addresses, lists, IP addresses, footers, unsubscribe lists, databases, or even completely separate client accounts/brands, Adestra gives you an incredible amount of flexibility in how you setup and configure your account.

The support is top notch. The chat window is not just a sales pitch — it's always manned with intelligent, english-speaking representatives who are ready to help, and will actually resolve your issue.

The reporting section is very powerful, especially the geo-targeting, heatmap, social, device, conversion, and form reporting. They also have excellent list-based reporting which is lacking in many platforms.

The automation program builder is extremely useful, although it certainly has a learning curve. The form builder is really powerful and flexible. They also offer a variety of message editors (WYSIWYG, Drag and Drop, Module Based, HTML code) to suit every type of user, which is really unique.

Adestra review by Joi B.
Joi B.
Validated Reviewer
Review Source

"Adestra: Email Marketing for Growing Businesses"

What do you like best?

Adestra's workspace is well organized.

Campaigns can be nested within folders for project management. Users can be given 4 different levels of permission rights, allowing different departments to manage responsibilities.

Reporting can be viewed and exported at the project or campaign level, so stats can be cumulative or campaign specific. A real-time web overview report can be quickly prepared and shared for non-user access.

A built in campaign calendar provides an optional visual overview with navigation.

Simple or dynamic lists (when combining multiple lists and filters) are easily uploaded via CSV file. List forms are easily created through a drag and drop editor.

What do you dislike?

3 levels of navigation can confuse beginners, but once a user becomes familiar with left and right navigation and breadcrumbs, the structure and functionality is actually convenient.

Recommendations to others considering the product

It is my opinion that email marketing requires a specific skill set. And while advanced HTML is not required, a basic understanding of HTML is a plus with any ESP. With that said, the Adestra team is working on a drag-and-drop editor which will certainly round out the platform.

If you are a medium-sized business and growing, Adestra is a solid platform to invest in.

What business problems are you solving with the product? What benefits have you realized?

Adestra offers advanced functionality such as personalization, dynamic (conditional) content, lists with filters and exclusions, programmatic campaigns and welcomes series. Depending on your goals, the product features are rich.

Adestra review by Chris D.
Chris D.
Validated Reviewer
Verified Current User
Review Source

"Great platform and even better customer service"

What do you like best?

Adestra is a feature packed and has a user friendly UI. Great testing options for campaigns as well as automation. Their new template builder makes it easy for clients to create great looking templates with no coding required. Reporting is great as is their new deliverability reports.

What do you dislike?

What's not to like? Their weakest point was their template editor but since the roll out of their new editor it's great.

Recommendations to others considering the product

I would suggest you take a demo of their platform and go over all your needs. You'll be pleasantly surprised.

What business problems are you solving with the product? What benefits have you realized?

East automation setup makes creating welcome, cart abandonment and other automation a breeze. The benefits are faster times to market with campaigns and automation.

Adestra review by Hillary N.
Hillary N.
Validated Reviewer
Review Source

"Adestra's platform is simple and user-friendly, yet delivers exactly what we need. "

What do you like best?

The chat feature is great. It offers a wonderful alternative while working on time-sensitive projects that require real-time support vs. email. Even for the largest of lists, campaigns are delivered quickly and efficiently and the analytic piece has proven very easy to integrate from our developer's perspective.

What do you dislike?

I think the aesthetics of the platform sometimes leave a bit to be desired, but that is merely a personal opinion. The EDM designer is sometimes a bit glitchy, but is usually pretty easy to work through overall.

What business problems are you solving with the product? What benefits have you realized?

With Adestra, we've gained the ability to increase the volume of our campaigns, while seamlessly managing the execution and analytics of multiple campaigns across many of our client's marketing efforts. As a somewhat new user to Adestra, my personal transition has been very fluid and has allowed me to singlehandledly manage the email marketing efforts for our organization.

Adestra review by Arin R.
Arin R.
Validated Reviewer
Verified Current User
Review Source

"Impressive Platform and Superb Support"

What do you like best?

The Adestra platform is user-friendly and equally robust. The system's hierarchy is intuitive, and the built-in automation tools come in handy. And when it comes to reporting, Adestra's capabilities are very accommodating.

What do you dislike?

Without nitpicking, no dislikes come to mind. Whenever a question has come up or an additional feature is needed we have found a workaround.

Recommendations to others considering the product

If you are in need of an Email Marketing or Marketing Automation platform, I highly recommend Adestra. And if you feel a little overwhelmed or a little naive, the Manuals & Videos section (along with Adestra support) is excellent.

What business problems are you solving with the product? What benefits have you realized?

Adestra scores big with deliverability and reporting.

Adestra review by Agency in Information Technology and Services
Agency in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Great platform with an abundance of bells and whistles!"

What do you like best?

We were driven to Adestra for many reasons including their multiple HTML editor and click and drag automation tools. The newest template editor allows clients to create nice looking templates with minimal HTML knowledge or experience. Adestra has easy to use marketing automation tools that allow users to easily design and edit multiple campaigns.

What do you dislike?

There are so many bells and whistles included, it sometimes gets a little overwhelming.

What business problems are you solving with the product? What benefits have you realized?

For our clients that use Adestra, many have had issues creating and sending emails that use responsive design and render correctly in all browsers. These template designers allow our customers to easily create great looking messages, improving message rendering and responsiveness.

Adestra's Automation tool also has allowed our customer to easily create, edit and plan out various campaign programs.

Adestra review by Seth G.
Seth G.
Validated Reviewer
Review Source

"Adestra is highly sophisticated"

What do you like best?

I like the support that we have had while learning the software. Also, we have found that the software has a much greater capacity than we imagined.

What do you dislike?

There are some aspects of the reporting that need to be improved. The heatmap feature should allow a user to view multiple launches at once, rather than just one. Exporting detailed reports out of Adestra is messy.

What business problems are you solving with the product? What benefits have you realized?

We're trying to create a returning customer base. Adestra allows us to do a lot of dynamic personalization and AB testing to reach each customer in a unique way.

Adestra review by Julie K.
Julie K.
Validated Reviewer
Review Source

"Customer service exceeded expectations"

What do you like best?

Customer service is unrivalled. I've had a great account manager and the help of a support team who really know their stuff and are always happy to help.

What do you dislike?

There's nothing to dislike so far. There's nothing to dislike so far.

What business problems are you solving with the product? What benefits have you realized?

We've automated some of our email campaigns, which has helped to streamline our communications and to nurture relationships with our clients.

Adestra review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Adestra Review"

What do you like best?

The chat function on Adestra is wonderful, the responsiveness and help never fall short.

What do you dislike?

One update i could see being helpful is when sending an a/b test there is no way to generate a live report link for the test, only for the mailing as a whole.

What business problems are you solving with the product? What benefits have you realized?

Reporting streamlining, as well as a well rounded email deployment tool.

Adestra review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Effective"

What do you like best?

I like that I can set up an automation where email sends will be filtered and sent out at a future point in time without having to manually update the filter before sending.

What do you dislike?

I wish there was a good way for me to keep my workspace neat by deleting past campaigns. I also wish there was a good way to permanently delete lists.

What business problems are you solving with the product? What benefits have you realized?

It allows me to efficiently send out emails to large groups of people with minimal effort due to the automation feature.

Adestra review by John S.
John S.
Validated Reviewer
Review Source

"Adestra Email Service"

What do you like best?

The support is amazing and that is an area my team and clients simply love whenever I ask how is it going. Also very powerful for targeted messaging.

What do you dislike?

Not much. Like anything you need to spend time making sure you get process flow down.

Recommendations to others considering the product

Switch to Adestra

What business problems are you solving with the product? What benefits have you realized?

Improved delivery of promotional emails. increased sales

Adestra review by Dan B.
Dan B.
Validated Reviewer
Review Source

"Excellent tech-friendly email system"

What do you like best?

MessageFocus / Adestra is an email designers best friend - the enterprise-level ESP least likely to mess with your code. This allows you to build marketing emails the way they should be done, by hand, from scratch to create some truly great campaigns. Also the reporting has impressive breadth.

What do you dislike?

Needs more development on the integration side - with the email focused feature nestled neatly into your stack it really could be a potent tool.

What business problems are you solving with the product? What benefits have you realized?

I've been a user of Adestra for many years and have always found it a tool that nicely combines ease-of-use with the ability to get quite complex when you want. Some of the email campaigns I've created I have been genuinely proud of.

Adestra review by User in Government Administration
User in Government Administration
Validated Reviewer
Review Source

"Amazing"

What do you like best?

This is such a great thing that benefited not only me, but my whole team. It was something that we were able to implement with ease and able to make a smooth transition into. No hassle or even complications. I would recommend this to other businesses.

What do you dislike?

Nothing to dislike could improve a little bit in speed, but that could also come from our processors as well. Overall amazing experience.

What business problems are you solving with the product? What benefits have you realized?

Realized that it is great for me and my team and gets everyone excited about using it.

Adestra review by Daniel P.
Daniel P.
Validated Reviewer
Review Source

"Great product and even better service"

What do you like best?

The customer service is top notch and the product meets our every need.

What do you dislike?

The learning curve is a little steep in comparison to similar products. This is mostly because there are so many advanced features that other services don't offer.

Recommendations to others considering the product

Sign up for a demo and you will realize how powerful this software can be.

What business problems are you solving with the product? What benefits have you realized?

Reaching our target audience on a consistent basis.

Adestra review by User in Publishing
User in Publishing
Validated Reviewer
Review Source

"Immediate support service online and by phone, and a friendly team"

What do you like best?

The immediate support on the Chat format is always very helpful. No problem is too small or big

What do you dislike?

I have had trouble with image sizing on the newsletter template - it's never quite right. We needed a slight change of template structure and I was a bit surprised by how high the quote for it was.

What business problems are you solving with the product? What benefits have you realized?

With the changes in the way people consume information, it's important for us to have an effective newsletter reach and Adestra helps to facilitate this.

Adestra review by Marco M.
Marco M.
Validated Reviewer
Review Source

"Solid platform with unique functionality"

What do you like best?

Overall, it is a very user friendly platform that makes organization easy. Administration of the platform is laos easy to do and the new template designer is awesome!r.

What do you dislike?

i think the interface can seem somewhat dated (a matter of personal taste)

What business problems are you solving with the product? What benefits have you realized?

We are a reseller of this product and have customers using it for a variety of reasons

Adestra review by User in Events Services
User in Events Services
Validated Reviewer
Review Source

"Excellent Customer Service and Robust Functionality"

What do you like best?

Adestra's platform is full of time-saving functionality and advanced features. The ability to set an automated "journey" for your emails increased workflow productivity. Deliverability and open rates are also very good. And customer support from account management to online support is superior.

What do you dislike?

Haven't fully utilized email design module

What business problems are you solving with the product? What benefits have you realized?

Communication with customers that require a response and the ability to automated follow-up emails and pathways to accomplish this goal.

Adestra review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"New user with Adestra"

What do you like best?

The support and enthusiasm of the entire staff has really made the transition to Adestra great!

What do you dislike?

at this point all has been going well, so no real dislikes at this point, we are still working on launching our first campaign

What business problems are you solving with the product? What benefits have you realized?

I wouldn't say a problem, our intent is to use Adestra for communication and the tools seem to be very easy to work with and are user friendly.

Adestra review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"A complete full featured email marketing platform"

What do you like best?

Having a marketing platform that has all the bells and whistles which accepts a wide variety of files types and has lots of templates tweaks that are possible is key and saves lots of time.

What do you dislike?

The platform is user friendly, but just another platform to learn and become efficient with.

What business problems are you solving with the product? What benefits have you realized?

The robust reports are always insightful into seeing which campaigns are opened and converted upon.

Adestra review by Industry Analyst / Tech Writer in Marketing and Advertising
Industry Analyst / Tech Writer in Marketing and Advertising
Validated Reviewer
Review Source

"Easy to use platform"

What do you like best?

The platform is very easy to use and provides you with what you need.

What do you dislike?

Not being able to see a better breakdown of engagement by ISP.

What business problems are you solving with the product? What benefits have you realized?

Have the interface being so easy to use, it allows for a pretty speedy process of getting used to.

Adestra review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Adestra platform"

What do you like best?

The platform is a robust tool and I appreciate how simple and fluid it is to navigate within features.

What do you dislike?

I have no dislikes about the Adestra platform.

What business problems are you solving with the product? What benefits have you realized?

Adestra's support and deliverability team provide excellent assistance.

Adestra review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Powerful ESP"

What do you like best?

Great customer support

Knowledgeable staff on best practices

Can empty email lists

Can upload unsubscribe lists

What do you dislike?

I have not found anything yet that I dislike about Adestra

What business problems are you solving with the product? What benefits have you realized?

We partner with Adestra

Adestra review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"They take care of you"

What do you like best?

We are new to the platform. Could not have a more friendly and helpful on-boarding experience.

What do you dislike?

We are in the implementing stages and building our campaigns. So far we have not encountered any issues.

What business problems are you solving with the product? What benefits have you realized?

combining our various EDM accounts under 1 roof

Adestra review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Great system"

What do you like best?

Ease of use (as a non-developer I only know basic HTML), great reporting

What do you dislike?

Some of the navigation can be a bit clunky

What business problems are you solving with the product? What benefits have you realized?

Segmentation and scheduling of campaigns

Kate from G2 Crowd

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