What do you like best?
I love that this program gives you the ability to edit and manipulate PDFs, something that is almost impossible otherwise. You can combine PDFs, edit them, create them, organize them.. There are many options you didn't even know were possible.The ability to reduce PDFs or export as images is very nice. I also enjoy the scanned text option to allow searchable PDFs
What do you dislike?
I feel like the design of the software attempts to dumb things down by using icons and it makes a bit confusing and I end up clicking around on the wrong things that look similar to what I wanted. I also don't like that you can't easily merge two separate PDFs, where one is all odd pages and one is all even pages, so that it's perfectly collated. There are works arounds but time consuming.
Recommendations to others considering the product
I think the user interface is very easy for many to pick up, especially in comparison to other adobe products like photoshop or illustrator. You can easily work files between these programs to create a final piece that works well for your needs.
What business problems are you solving with the product? What benefits have you realized?
I am editing text for trade books as well as using print options that acrobat DC offers for my HP printers. I view and edit PDFs when I don't have a word document file to work with.