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Adobe Target

3.7
(21)

Target makes it easy for you to create personalized digital experiences that deliver real results and revenue.

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Adobe Target Features

Testing

Reporting

Variation Testing

A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

87%
(Based on 9 reviews)

Conversion Goal

Able to set any user action as the conversion goal of the test.

88%
(Based on 9 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

87%
(Based on 7 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

81%
(Based on 8 reviews)

Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

80%
(Based on 6 reviews)

Split URL Testing

Split web traffic to a page between two different URLs.

93%
(Based on 6 reviews)

Build

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

70%
(Based on 6 reviews)

Landing Pages

Build landing pages for user entry into the site.

79%
(Based on 5 reviews)

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

87%
(Based on 9 reviews)

Reports and Dashboards

Access pre-built and custom reports and dashboards.

78%
(Based on 9 reviews)

Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

Not enough data available

Personalization

Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

89%
(Based on 7 reviews)

Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

88%
(Based on 5 reviews)

Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

Not enough data available

In-Page Analytics

Click Reporting

View percentage and total click rates for any link on a page.

88%
(Based on 6 reviews)

Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

Not enough data available

Session Replays

Replay videos of user's interactions with your site.

Not enough data available

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

72%
(Based on 7 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

79%
(Based on 7 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

73%
(Based on 5 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

78%
(Based on 6 reviews)

Variation Testing

A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

87%
(Based on 9 reviews)

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

68%
(Based on 9 reviews)

Conversion Goal

Able to set any user action as the conversion goal of the test.

82%
(Based on 11 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

85%
(Based on 11 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

80%
(Based on 11 reviews)

Multivariant Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

78%
(Based on 10 reviews)

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

78%
(Based on 11 reviews)

Reports and Dashboards

Access pre-built and custom reports and dashboards.

80%
(Based on 11 reviews)

Personalization

Standard Targeting

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

89%
(Based on 10 reviews)

Custom Targeting

Show different versions based on any variable set up to be tracked on the app's back end.

82%
(Based on 10 reviews)

Administration

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

79%
(Based on 8 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

83%
(Based on 9 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

78%
(Based on 10 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

77%
(Based on 9 reviews)