Adobe Target

(21)
3.7 out of 5 stars

Target makes it easy for you to create personalized digital experiences that deliver real results and revenue.

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Adobe Target Features

Variation Testing
A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

87%
(Based on 9 reviews)
WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

68%
(Based on 9 reviews)
Conversion Goal

Able to set any user action as the conversion goal of the test.

82%
(Based on 11 reviews)
Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

85%
(Based on 11 reviews)
Confidence Level

Able to view or adjust the necessary confidence level of your test.

80%
(Based on 11 reviews)
Multivariant Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

78%
(Based on 10 reviews)
Reporting
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

78%
(Based on 11 reviews)
Reports and Dashboards

Access pre-built and custom reports and dashboards.

80%
(Based on 11 reviews)
Personalization
Standard Targeting

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

89%
(Based on 10 reviews)
Custom Targeting

Show different versions based on any variable set up to be tracked on the app's back end.

82%
(Based on 10 reviews)
Administration
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

79%
(Based on 8 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

83%
(Based on 9 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

78%
(Based on 10 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

77%
(Based on 9 reviews)