Adobe Target

(21)
3.7 out of 5 stars

Target makes it easy for you to create personalized digital experiences that deliver real results and revenue.

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Adobe Target review by <span>Javier J. H.</span>
Javier J. H.
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Great tool for A/B test

What do you like best?

As a Marketing Analytics A/B testing is part of your every day live. Few tools that I have used in the past are as good as Adobe Target when it comes to doing tests on your site. The interface is so user friendly and getting data is both quick and easy.

What do you dislike?

Maybe this is not an universal issue but on my personal case it tends to fail when I try to use Google Chrome. The site doesn't render properly or things aren't save etc.

Recommendations to others considering the product

If money is not an issue is a no brainier.

What business problems are you solving with the product? What benefits have you realized?

We use Adobe to improved our site by creating A/B test to test changes on our sites such as content, images, design etc. Test are easy to set, use and report on it. That's the biggest benefit from this tool. The data seems to be accurate and it is really easy to export the relevant information to Excel and crunch the numbers you need.

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Adobe Target review by Administrator in Consumer Services
Administrator in Consumer Services
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Drag & Drop A/B Testing For Simplified Tests

What do you like best?

Its drag and drop for a lot of the basic tests you'd like to do so they learning curve for the basics isn't bad. This makes the average user able to setup tests quickly and get going with the tool. Also has decent integration with Adobe Analytics if you also have that. Additionally it has some capabilities for site personalization to change parts of the site based on user actions, analytics and segments which is powerful depending on your data set.

What do you dislike?

When you want to do more complicated tests across a variety of page elements or with complicated goals it can make it hard to use the drag and drop tooling. I often have to include custom scripts and css to the pages which requires development assistance so plan for that staffing need if you want to complicated testing. Not necessarily a knock on Target, but as with all A/B testing you have to really understand setting up your goals correctly so you are getting valid results that are meaningful. Not comparing apples to apples can screw your results up quickly. We may also need to buy the Premium version to get all the segmentation and personalization we want.

Recommendations to others considering the product

Consider testing other lower cost options. If you just need drag and drop without any tight integration with Analytics and aren't already in the Adobe ecosystem there are plenty of worthy competitors as far as I've seen.

What business problems are you solving with the product? What benefits have you realized?

We wanted a solution that integrated tightly with our existing Adobe Analytics package and could provide us with both A/B testing, but also personalization. A/B testing has uncovered some gems for us already, but we have only scratched the surface of personalization and may need to get Target Premium to get all the personalization options we need and want.

What Mobile App Optimization solution do you use?

Thanks for letting us know!
Adobe Target review by Consultant in Design
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Great tool for online personalizations

What do you like best?

Ease of use is very good, everything is UI based and not very high level of coding is required. Business users can also use it for personalizing their websites. Visual Content editor is very good and allows customizations on website in WYSWYG.

What do you dislike?

Integration with DTM is manual as if you want to use at.js, manual configuration is required. In Adobe Launch this has been fixed though.

Recommendations to others considering the product

This is a great personalization tool. However, its real power can be seen when you have Marketing Cloud integration, i.e. you have Adobe analytics/Adobe Audience Manager and Adobe Experience Manager.

What business problems are you solving with the product? What benefits have you realized?

Website personalizations for known and unknown visitors, personalization reporting, A/B testing. Its a nice tool which needs very less dependency on IT/Developers. Basic knowledge of HTML/JS will do and most of the things are UI based so no coding required.

Adobe Target review by <span>Kris Y.</span>
Kris Y.
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Better than most, measurement could be improved

What do you like best?

If you are already using Adobe Analytics for your web site optimization tool then you should use Test and Target for your A/B testing. The significance calculation in the reporting UI is very nice and gives you a quick visual if the test reached significance.

You can have more than one test running at a time which is nice.

What do you dislike?

The pricing structure with Mbox calls kinda makes sense but is different than other platforms like Opitmizely. The reporting and setup of the campaigns needs to be improved, especially when it comes to setting up the KPIs for a given campaign. The fact that you have to create a segment first and then apply that segment to a given KPI, vs just assigning what you want in the KPI is still confusing to me and confusing to most people. There should be an out of the box integration already with T&T and Analytics and vice-versa

Recommendations to others considering the product

You need to have a dedicated team, not just part time folks, that are only focused on testing and optimization. You must have a marketing person, an analytics person, and most importantly a tech/dev person who knows how to write the html or js code to get the tests up and running correctly.

What business problems are you solving with the product? What benefits have you realized?

Basically its an optimization engine. Does experience A work better or B....don't know, test it real time with real people using Test and Target. It make marketers rely on data and not intuition.

Adobe Target review by G2 Crowd User in Online Media
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Simplifying content testing

What do you like best?

Adobe Target is so easy to use it has simplified my life and streamlined my workflow. The mobile app optimization is crucial since a majority of content these days is consumed via smartphones. Its so much easier than other work around mobile optimization tricks I've resorted to in the past.

A/B testing is super easy and the targeting is part of the process! No need to build your targets outside of the platform and add it in later. Can't tell you how happy this feature makes me. Customizing segments is seriously useful as well.

The amount of data feedback : Reporting and analytics give the depth and breath I need.

What do you dislike?

If you are a non technical person, it may be little difficult to use at first. I would also have appreciated a post-hoc segmentation capability. Also its not very intuitive.

Recommendations to others considering the product

Adobe Target does give insightful results to help improve user experience and performance but make sure you have technical staff that is adequately trained in order to fully maximize the potential of it and leverage its capabilities to benefit your operation.

What business problems are you solving with the product? What benefits have you realized?

Targeting audiences and building strategic fundraising campaigns. Deploying emails for clients. This is way better than other glitchy programs we previously used.

Adobe Target review by Administrator in Insurance
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Adobe Target can solve your advance personalization needs.

What do you like best?

Adobe Target is easy, fast and quick to implement on even the most complex websites. Built with UX/UI to ease digital marketing to create experiences from AB testing to Recommendation testing. You can now integrated Adobe Target with all Adobe Marketing Cloud products using the Adobes Visitor Service ID.

What do you dislike?

Adobe Target can cause timing and delay issues if experience is too heavy to load. Also, Adobe Target requires initial setup and licenses for other Adobe Marketing cloud products to get full use.

What business problems are you solving with the product? What benefits have you realized?

Provide the best user experience and the customize their journey on the site in order to impact goals in a positive way. Looking for a fast and simple solution to help optimize user experiences with data being collected from analytics

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Kate from G2 Crowd

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