What do you like best?
Adobe After Effects is an industry-standard for animation and an creative compositing app.
In my opinion After effects is the best editing suite, it is very complete and versatile ,all its tools are well organized and it is easy to find the one you need and use it.
This software provides effects and results with a high level of quality, so using its tools in an appropriate way which allows the user to have the best results.
The User Interface was a bit tricky for first but then later updates simplified the User Interface(UI) alot which now makes after effects suitable also for the amateur video editors
On the other hand this is the software par excellence for Video editing, we can apply effects of all kinds, when it comes to video editing the possibilities are almost endless.
What do you dislike?
A costly software if you just want to learn video editing and want to be a video editor.
Complex features that are all over the place and not easy for new users.
Steep learning curve.
No simple controls for ease of use and understanding.
Recommendations to others considering the product
Adobe after effects will continue to be the industry standard for creating cinematic movie titles, intros, and transitions.– despite the price, knowing it is essential for any animators, designers, and compositors. If you want to create motion graphics and visual effects for film, TV, video, and the web then use Adobe after effects .Since it's so widely used, tutorials are readily available, so you can create anything you need. Troubleshooting is also easy because of the large community of Adobe after effects.
What business problems are you solving with the product? What benefits have you realized?
I have used After effects for a variety of digital work. I have used it to create video mock-ups for social media, companies or other digital ads. I have used it to create cinematic movie titles, intros and transitions. I have Animated many logos or characters as a part of video mock-ups for many businesses.