Adobe Analytics

Adobe Analytics

3.9
(403)

Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

Work for Adobe Analytics?

Learning about Adobe Analytics?

We can help you find the solution that fits you best.

Find the Right Product

Adobe Analytics Features

Metrics

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

86%
(Based on 275 reviews)

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

84%
(Based on 276 reviews)

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

84%
(Based on 285 reviews)

Standard Event Tracking

Software automatically tracks standard user actions.

85%
(Based on 264 reviews)

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

84%
(Based on 260 reviews)

Retention

Accurately measure bounce rate.

81%
(Based on 249 reviews)

Return

Track user return rates and related metrics.

82%
(Based on 261 reviews)

Conversions

Track what proportion of users convert via a certain action.

85%
(Based on 254 reviews)

Funnels

See how many users proceed down a certain path to conversion.

81%
(Based on 239 reviews)

Reporting

Real-Time Reporting

Obtain live data for who is currently accessing your site.

82%
(Based on 266 reviews)

Trending

Report on how any user activity has changed over time.

82%
(Based on 257 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

81%
(Based on 250 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

84%
(Based on 266 reviews)

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

80%
(Based on 220 reviews)

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

77%
(Based on 207 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

84%
(Based on 272 reviews)

User Identification

Geolocation

Identifies users locations.

82%
(Based on 59 reviews)

Demographics

Identifies user demographics like gender or age.

80%
(Based on 63 reviews)

User Segmentation

Enables the view of analytic data based on user segment.

82%
(Based on 66 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

83%
(Based on 249 reviews)

Site Search Reporting

Report on keywords used in internal searches.

83%
(Based on 232 reviews)

Load Time Monitoring

Track load times on different devices and systems.

78%
(Based on 209 reviews)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

84%
(Based on 243 reviews)

E-Commerce

Track revenue and transactions.

83%
(Based on 202 reviews)

Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

79%
(Based on 166 reviews)

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

79%
(Based on 186 reviews)

Tracking & Reporting

User Path Tracking

Displays a users progress throughout specific paths in an application.

83%
(Based on 65 reviews)

User Activity History

Displays a users activity history.

82%
(Based on 61 reviews)

Crash Reporting

Provides information about why a crash occurred.

79%
(Based on 59 reviews)

Custom Event Tracking

Enables you to define custom events for analysis.

82%
(Based on 60 reviews)

Real-Time Insights

Provides real-time reports.

77%
(Based on 64 reviews)

Attribution

Measures user acquisition analytics.

80%
(Based on 61 reviews)

Dashboard

Provides a holistic summary of your data.

82%
(Based on 68 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

82%
(Based on 238 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

84%
(Based on 227 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

78%
(Based on 186 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

79%
(Based on 177 reviews)

Metrics

Conversions

Track what proportion of users convert via a certain action.

85%
(Based on 94 reviews)

Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

85%
(Based on 95 reviews)

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

83%
(Based on 98 reviews)

Exit Tracking

Accurately determine where in the program people close the app.

84%
(Based on 92 reviews)

Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

84%
(Based on 96 reviews)

Retention

Accurately measure bounce rate.

80%
(Based on 90 reviews)

Return

Track user return rates and related metrics.

82%
(Based on 92 reviews)

Funnels

See how many users proceed down a certain path to conversion.

83%
(Based on 86 reviews)

Reporting

Real-Time

Obtain live data for who is currently accessing your site.

78%
(Based on 96 reviews)

Trending

Report on how any user activity has changed over time.

82%
(Based on 92 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

84%
(Based on 90 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

85%
(Based on 98 reviews)

Dashboards

Provides pre-built dashboards to aggregate and display data.

84%
(Based on 98 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

85%
(Based on 98 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

83%
(Based on 90 reviews)

Load Time Monitoring

Track load times on different devices and operating systems.

80%
(Based on 82 reviews)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

83%
(Based on 92 reviews)

E-Commerce

Track revenue and transactions.

85%
(Based on 77 reviews)

Tracking

Standard Tracking

Software automatically tracks standard user actions.

87%
(Based on 95 reviews)

Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

84%
(Based on 92 reviews)

Notifications and Alerts

In-App Notifications

Able to deploy a message to users while inside the app.

82%
(Based on 72 reviews)

System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

81%
(Based on 77 reviews)

Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

82%
(Based on 75 reviews)

Administration

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

79%
(Based on 71 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

81%
(Based on 67 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

82%
(Based on 84 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

82%
(Based on 87 reviews)
Adobe Analytics
3.9
(403)