Adobe Analytics

Adobe Analytics

(374)
3.9 out of 5 stars

Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

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Adobe Analytics Features

Metrics
Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

87%
(Based on 259 reviews)
Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

84%
(Based on 260 reviews)
Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

85%
(Based on 270 reviews)
Standard Event Tracking

Software automatically tracks standard user actions.

85%
(Based on 250 reviews)
Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

85%
(Based on 245 reviews)
Retention

Accurately measure bounce rate.

81%
(Based on 235 reviews)
Return

Track user return rates and related metrics.

82%
(Based on 245 reviews)
Conversions

Track what proportion of users convert via a certain action.

86%
(Based on 240 reviews)
Funnels

See how many users proceed down a certain path to conversion.

82%
(Based on 225 reviews)
Reporting
Real-Time Reporting

Obtain live data for who is currently accessing your site.

82%
(Based on 250 reviews)
Trending

Report on how any user activity has changed over time.

83%
(Based on 241 reviews)
Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

82%
(Based on 235 reviews)
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

85%
(Based on 250 reviews)
Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

81%
(Based on 208 reviews)
Unification Across Devices

Able to unify user data across devices, recognizing returning users.

78%
(Based on 193 reviews)
Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

85%
(Based on 257 reviews)
User Identification
Geolocation

Identifies users locations.

84%
(Based on 52 reviews)
Demographics

Identifies user demographics like gender or age.

80%
(Based on 55 reviews)
User Segmentation

Enables the view of analytic data based on user segment.

83%
(Based on 58 reviews)
Other
User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

83%
(Based on 235 reviews)
Site Search Reporting

Report on keywords used in internal searches.

83%
(Based on 218 reviews)
Load Time Monitoring

Track load times on different devices and systems.

79%
(Based on 195 reviews)
Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

84%
(Based on 231 reviews)
E-Commerce

Track revenue and transactions.

83%
(Based on 191 reviews)
Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

78%
(Based on 156 reviews)
Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

79%
(Based on 174 reviews)
Tracking & Reporting
User Path Tracking

Displays a users progress throughout specific paths in an application.

85%
(Based on 59 reviews)
User Activity History

Displays a users activity history.

83%
(Based on 53 reviews)
Crash Reporting

Provides information about why a crash occurred.

79%
(Based on 53 reviews)
Custom Event Tracking

Enables you to define custom events for analysis.

84%
(Based on 52 reviews)
Real-Time Insights

Provides real-time reports.

79%
(Based on 57 reviews)
Attribution

Measures user acquisition analytics.

82%
(Based on 53 reviews)
Dashboard

Provides a holistic summary of your data.

84%
(Based on 60 reviews)
Administration
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

82%
(Based on 226 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

84%
(Based on 215 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

79%
(Based on 176 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

79%
(Based on 166 reviews)
Metrics
Conversions

Track what proportion of users convert via a certain action.

86%
(Based on 87 reviews)
Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

86%
(Based on 88 reviews)
Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

84%
(Based on 90 reviews)
Exit Tracking

Accurately determine where in the program people close the app.

86%
(Based on 84 reviews)
Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

85%
(Based on 88 reviews)
Retention

Accurately measure bounce rate.

81%
(Based on 82 reviews)
Return

Track user return rates and related metrics.

83%
(Based on 84 reviews)
Funnels

See how many users proceed down a certain path to conversion.

85%
(Based on 78 reviews)
Reporting
Real-Time

Obtain live data for who is currently accessing your site.

80%
(Based on 88 reviews)
Trending

Report on how any user activity has changed over time.

84%
(Based on 84 reviews)
Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

85%
(Based on 82 reviews)
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

86%
(Based on 90 reviews)
Dashboards

Provides pre-built dashboards to aggregate and display data.

85%
(Based on 90 reviews)
Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

87%
(Based on 90 reviews)
Other
User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

84%
(Based on 82 reviews)
Load Time Monitoring

Track load times on different devices and operating systems.

80%
(Based on 74 reviews)
Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

84%
(Based on 84 reviews)
E-Commerce

Track revenue and transactions.

85%
(Based on 71 reviews)
Tracking
Standard Tracking

Software automatically tracks standard user actions.

88%
(Based on 88 reviews)
Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

86%
(Based on 85 reviews)
Notifications and Alerts
In-App Notifications

Able to deploy a message to users while inside the app.

82%
(Based on 67 reviews)
System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

81%
(Based on 71 reviews)
Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

81%
(Based on 70 reviews)
Administration
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

80%
(Based on 65 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

82%
(Based on 62 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

83%
(Based on 78 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

83%
(Based on 81 reviews)