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Adobe Analytics

Adobe Analytics

3.9
(438 reviews)

Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

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Adobe Analytics Features

Metrics

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

87%
(Based on 286 reviews)

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

84%
(Based on 286 reviews)

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

85%
(Based on 296 reviews)

Standard Event Tracking

Software automatically tracks standard user actions.

85%
(Based on 275 reviews)

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

85%
(Based on 268 reviews)

Retention

Accurately measure bounce rate.

81%
(Based on 255 reviews)

Return

Track user return rates and related metrics.

81%
(Based on 269 reviews)

Conversions

Track what proportion of users convert via a certain action.

85%
(Based on 265 reviews)

Funnels

See how many users proceed down a certain path to conversion.

82%
(Based on 246 reviews)

Reporting

Real-Time Reporting

Obtain live data for who is currently accessing your site.

82%
(Based on 276 reviews)

Trending

Report on how any user activity has changed over time.

83%
(Based on 266 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

82%
(Based on 260 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

84%
(Based on 274 reviews)

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

80%
(Based on 229 reviews)

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

78%
(Based on 214 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

84%
(Based on 281 reviews)

User Identification

Geolocation

Identifies users locations.

84%
(Based on 67 reviews)

Demographics

Identifies user demographics like gender or age.

81%
(Based on 69 reviews)

User Segmentation

Enables the view of analytic data based on user segment.

83%
(Based on 72 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

84%
(Based on 256 reviews)

Site Search Reporting

Report on keywords used in internal searches.

84%
(Based on 241 reviews)

Load Time Monitoring

Track load times on different devices and systems.

79%
(Based on 218 reviews)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

85%
(Based on 253 reviews)

E-Commerce

Track revenue and transactions.

84%
(Based on 207 reviews)

Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

80%
(Based on 173 reviews)

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

81%
(Based on 191 reviews)

Tracking & Reporting

User Path Tracking

Displays a users progress throughout specific paths in an application.

84%
(Based on 72 reviews)

User Activity History

Displays a users activity history.

83%
(Based on 65 reviews)

Crash Reporting

Provides information about why a crash occurred.

80%
(Based on 65 reviews)

Custom Event Tracking

Enables you to define custom events for analysis.

84%
(Based on 65 reviews)

Real-Time Insights

Provides real-time reports.

80%
(Based on 71 reviews)

Attribution

Measures user acquisition analytics.

82%
(Based on 67 reviews)

Dashboard

Provides a holistic summary of your data.

84%
(Based on 74 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

82%
(Based on 248 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

84%
(Based on 236 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

79%
(Based on 193 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

80%
(Based on 183 reviews)

Metrics

Conversions

Track what proportion of users convert via a certain action.

85%
(Based on 103 reviews)

Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

85%
(Based on 105 reviews)

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

84%
(Based on 106 reviews)

Exit Tracking

Accurately determine where in the program people close the app.

85%
(Based on 100 reviews)

Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

85%
(Based on 105 reviews)

Retention

Accurately measure bounce rate.

81%
(Based on 99 reviews)

Return

Track user return rates and related metrics.

83%
(Based on 101 reviews)

Funnels

See how many users proceed down a certain path to conversion.

84%
(Based on 94 reviews)

Reporting

Real-Time

Obtain live data for who is currently accessing your site.

81%
(Based on 105 reviews)

Trending

Report on how any user activity has changed over time.

83%
(Based on 101 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

85%
(Based on 99 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

85%
(Based on 106 reviews)

Dashboards

Provides pre-built dashboards to aggregate and display data.

85%
(Based on 107 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

86%
(Based on 107 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

83%
(Based on 99 reviews)

Load Time Monitoring

Track load times on different devices and operating systems.

80%
(Based on 91 reviews)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

84%
(Based on 101 reviews)

E-Commerce

Track revenue and transactions.

85%
(Based on 84 reviews)

Tracking

Standard Tracking

Software automatically tracks standard user actions.

87%
(Based on 103 reviews)

Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

85%
(Based on 100 reviews)

Notifications and Alerts

In-App Notifications

Able to deploy a message to users while inside the app.

83%
(Based on 81 reviews)

System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

82%
(Based on 84 reviews)

Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

82%
(Based on 83 reviews)

Administration

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

81%
(Based on 79 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

82%
(Based on 77 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

83%
(Based on 92 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

83%
(Based on 95 reviews)
Adobe Analytics
3.9
(438 reviews)