What do you like best?
The kind of customization it offers in the form of conversion variables, success events, traffic variables and classifications.
Also, Analysis workspace not only offers appealing dashboards, but also offers is in creating segments from the dashboards.
What do you dislike?
The performance of the tool is slightly slow. Also, the account keeps logging off often.
Training is really expensive. Moreover, finding resources experienced with Adobe Analytics is also challenge
Recommendations to others considering the product
It offers a lot of customization. If we can leverage these customizations, Adobe Analytics will provide great insights. The kind of customization it offers is in the form of conversion variables, success events, traffic variables and classifications.
Also, Analysis Workspace offers a lot of awesome features in terms of creating beautiful dashboards, creating segments from dashboards etc.,
What business problems are you solving with the product? What benefits have you realized?
We are tracking entire e-commerce flow for our clients to understand where users are dropping off. This in turn helped in increasing the purchases.
We are tracking various features of our client's website, to understand how users are using those features. This in turn helpiing in catering to customer needs as well as keeping him engaged.
We are classifying our client's campaigns appropriately so that client can wisely invest in respective campaigns.