Adobe Analytics

Adobe Analytics

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4.0 out of 5 stars

Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

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Adobe Analytics review by <span>Kelsey C.</span>
Kelsey C.
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Verified Current User
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"Favorite website analytics tool"

What do you like best?

Adobe Analytics has a robustness that is unparalleled by any other web analytics tool. Adobe Ad Hoc (formerly Discover) is my favorite analytics tool I've used, despite the poor user experience. Discover allows you to dive into the nitty gritty of the user journey and develop complex segments that control for different types of visitors, page names, and page views. On top of that, having the Workspace tool allows for easy point and click reporting.

What do you dislike?

In order to run Adobe Ad Hoc (Discover), you have to be running Java 8 on your computer, which is an outdated version. Discover as a whole is very slow, but I also hear they are phasing out soon, even though Discover is my favorite tool within the system.

Recommendations to others considering the product

Obviously Adobe Analytics is very pricey, but it is so much more robust than Google Analytics. For larger companies, Adobe is the only way to go. You can hone in on user journeys so much more easily and clearly than in Google Analytics, and you can create much more complex segments that allow you to siphon out groups and experiences.

What business problems are you solving with the product? What benefits have you realized?

We are using Adobe Analytics to track user journeys through our website. We are looking at data from users all around the globe, so also have the site written in a variety of languages as well. We look heavily at traffic to different experiences on the site, and like to be able to segment out by new and returning visitors. We look at the user's journey from entry page to conversion or exit, and the robust segmentation allows for specific, streamlined funnel comparison.

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Adobe Analytics review by <span>Vishal G.</span>
Vishal G.
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Verified Current User
Review Source

"Comprehensive analytics solution for your digital platforms"

What do you like best?

Do analytics assessment on multiple digital platforms from one Adobe Analytics solution.

Great UI, graphs, charts

Powerful data analytics capabilities.

Fast performance speeds even when running against a heavy historical data load.

What do you dislike?

Ability to control who can create/view reports and dashboards

More nuanced and advanced training needed for beginners

Implementation can be lengthy and expensive. We had to work with our client for 6 months+ just to get the system going, the process was elongated specially because of the lack of customizable interface available in the Adobe Analytics platform

Recommendations to others considering the product

More expensive solution compared to other named digital analytics software out there such as Google Analytics, but it really gives you value for your money with it's power and customizability, it's probably the best in comparison to other analytics software.

Can report metrics of different types although some training is needed to make the best and greatest use of its capabilities

Performance can be laggy sometimes specially when you are operating multiple huge datasets.

Adobe has a lot of amazing tutorials to get you started but a lot more can be done in this area

What business problems are you solving with the product? What benefits have you realized?

E-commerce data analysis - where customers are spending most of their time, abandon rates etc.

Website traffic analysis - analyze different components of the website, page and component level interaction analysis, reports and dashboards to enrich our digital marketing strategy

Digital marketing effectiveness analysis - which campaigns or offers are doing well vs others, what is the customer or visitor interaction with various digital initiatives

What Digital Analytics solution do you use?

Thanks for letting us know!
Adobe Analytics review by <span>rohit v.</span>
rohit v.
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Verified Current User
Review Source

"Great user interface and all in one analytics solution for all of your digital platforms"

What do you like best?

Can combine various digital platforms in just one view. I use this tool to generate reports and analysis on all of our domains. Very appealing visuals and switching between trended view and ranked view. very flexible data filters. I was really surprised by the speed with which it pulls historical data. With this tool you have almost any slice of digital data on your finger tips (hugely depends on your IT's implementation).

What do you dislike?

No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions. Overall implementation is cumbersome and time consuming. Need proper tagging on all of your platforms as well as all hits and instances.

Recommendations to others considering the product

Make sure you have solid tagging implementation, Adobe's DTM tool is a robust solution which can manage all tags at one place.

What business problems are you solving with the product? What benefits have you realized?

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. we analyze overall site performance for various IT implementation on user enhancements.

Adobe Analytics review by <span>Matthew V.</span>
Matthew V.
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"Adobe Analytics - my thoughts"

What do you like best?

I can operate my analytics assessment on multiple layers through Adobe Analytics. For instance, when I'm trying to evaluate a certain webpage, I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statisitcs

What do you dislike?

I wish there was a way that you could more intuitively add webpages to view. It took awhile and a lot of help to figure out how to correctly get statistics on the right webpage (e.g. Cisco Connected Rail). Plus, when I updated one of the webpages with a different URL, even though it had the old one, I had to manually tell the platform to connect the two.

Recommendations to others considering the product

This is a great platform to get involved with, regardless of your level of analytics and statistics. The click map and heat map options are two resources that should definitely be taken advantage of because they are easy and intuitive to learn while providing great, helpful feedback

What business problems are you solving with the product? What benefits have you realized?

Understanding which business opportunities to pursue, how I can validate the efficacy of a specific webpage or piece of content, and how those webpages and different pieces of content compare with each other

Adobe Analytics review by <span>Rahul S.</span>
Rahul S.
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Verified Current User
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"From social listening to segmentation..."

What do you like best?

The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.

What do you dislike?

The one thing that bothers me the most is the speed of the platform. At times when you are working with live (real time) data or big data sets the platform seems to lag a bit. This is kind of expected but then something that bothers you if it happens frequently.

Recommendations to others considering the product

Be ready for some lags. There is a ton of things that are possible so be prepared to spend some time understanding them. Adobe has a lot of amazing tutorials to get you started so use them and explore those amazing things that this platform is meant to deliver.

What business problems are you solving with the product? What benefits have you realized?

Solving major marketing challenges which deal with understanding the consumer data, analyzing hidden trends in them and using it to drive marketing and promotional decisions.

Adobe Analytics review by <span>Juan Ignacio G.</span>
Juan Ignacio G.
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Verified Current User
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"Data, data and more data"

What do you like best?

Adobe Analytics has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most.

What do you dislike?

The information of Adobe Analytics is not always easy to process, in general it is necessary a prior knowledge to be able to understand and use the diverse metrics that it offers, unlike other analytical tools in which it is easier to understand at first hand what is treat each value.

Recommendations to others considering the product

It is a very powerful tool to report metrics of different types although it is necessary to train beforehand to be able to get all the juice and use it in its greatest potential

What business problems are you solving with the product? What benefits have you realized?

Two of my clients specifically use this tool to report metrics on their sites. They ask us for very specific data for which we have received prior training in order to understand them more easily.

Adobe Analytics review by <span>Zack S.</span>
Zack S.
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Verified Current User
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"Powerful Web Analytics Platform, But Steep Learning Curve for Some Features"

What do you like best?

Adobe Analytics is a very powerful web analytics platform that lets you view the standard web analytics KPIs such as sessions, page views,, bounce rates, exits, etc. It also lets you create a nearly limitless variety of custom events, custom segments, and highly customizable charts/dashboards.

What do you dislike?

Adobe Analytics is difficult to implement (especially for those without direct experience). There is also a steep learning curve for many features. For example, the sheer number of options when creating a custom report can be daunting for beginners. However, once a user passes that initial learning period, the software does start to make more sense and become intuitive.

Recommendations to others considering the product

It's a much more expensive solution than Google Analytics, but if you really need power and customizability, it's probably the best analytics software on the market.

What business problems are you solving with the product? What benefits have you realized?

We are trying to analyze the web traffic of our clients to see where their marketing dollars can best be spent. Adobe Analytics does an excellent job of helping with this goal - as long as tagging is set up correctly, it's very easy to see where web traffic is coming from (SEO vs. paid search vs. social, etc.), and how users from each of these sources interacts with the website and how often they convert.

Adobe Analytics review by <span>Jeanne Q.</span>
Jeanne Q.
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"Robust and ever growing solution"

What do you like best?

There’s an analytics dashboard platform called Analysis Workspace, and it makes report building for dashboards very easy and intuitive. It doesn’t take long to teach a new user how to utilize this this tool. I also like their new innovations and webinars that they provide. Lastly, their client care services can be quite helpful!

What do you dislike?

Some of the interface is still from the old version of the system, omniture, so the UI isn’t as seamless and simple as I’d wish. Also, there’s a lot that we have to configure to get the most out of the system. Ideally, I’d like to minimize developer dependence and do as much as I can as a marketer. Switching over to DTM, their tag management system, has helped with that immensely.

What business problems are you solving with the product? What benefits have you realized?

Our campaign managers and business units are heavy users of the data we provide via AA. We’re able to show holistically how certain campaigns or products are performing. There’s a lot of different tools for different types of reporting too. If we need to go far back in time and fetch a lot of data, the data warehouse tool helps us do that.

Adobe Analytics review by <span>Jayanth K.</span>
Jayanth K.
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"Adobe Analytics is amazing"

What do you like best?

The kind of customization it offers in the form of conversion variables, success events, traffic variables and classifications.

Also, Analysis workspace not only offers appealing dashboards, but also offers is in creating segments from the dashboards.

What do you dislike?

The performance of the tool is slightly slow. Also, the account keeps logging off often.

Training is really expensive. Moreover, finding resources experienced with Adobe Analytics is also challenge

Recommendations to others considering the product

It offers a lot of customization. If we can leverage these customizations, Adobe Analytics will provide great insights. The kind of customization it offers is in the form of conversion variables, success events, traffic variables and classifications.

Also, Analysis Workspace offers a lot of awesome features in terms of creating beautiful dashboards, creating segments from dashboards etc.,

What business problems are you solving with the product? What benefits have you realized?

We are tracking entire e-commerce flow for our clients to understand where users are dropping off. This in turn helped in increasing the purchases.

We are tracking various features of our client's website, to understand how users are using those features. This in turn helpiing in catering to customer needs as well as keeping him engaged.

We are classifying our client's campaigns appropriately so that client can wisely invest in respective campaigns.

Adobe Analytics review by <span>Patrick O.</span>
Patrick O.
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"Deep Insights and Business Intelligence with a Learning Curve "

What do you like best?

The ability to granularly dissect your online traffic and make appropriate business changes to maximize conversion and performance. With appropriate planning and a little background in your development department, it is fairly easy to set up different s.props, evars and events.

What do you dislike?

There is definitely a bit of a learning curve, and if you require support directly from Adobe, it is pretty expensive. There are also independent contractors who can assist in setup, but they are also expensive. That may make this an unobtainable product for some smaller to medium size businesses. There is a free tool the Omniture Digital Pulse Debugger, that can help you customize your Omniture settings when setting up or trouble shooting.

What business problems are you solving with the product? What benefits have you realized?

Omniture has been very helpful for us in determining page significance and usability. We have been able to correlate specific events to conversion and drop off to help us maximize out user performance on both our website and mobile apps.

Adobe Analytics review by <span>Nehemiah B.</span>
Nehemiah B.
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Verified Current User
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"Dynamic Platform for many Industries"

What do you like best?

The evar, prop, event and custom link tracking abilities allows me to design very intricate and dynamic methods of tracking almost any question that come up from a client. Ever since ive been working with the tool with other platforms the possibilities have become endless

What do you dislike?

Dashboarding capabilities are severely limited unless you have multiple stake holders using workspace. I wish the native dashboarding and visualization tool was as dynamic as workspace with an export and scheduling option that didn't require users to have a license to review. I'm already paying a significant amount for the tool. We don't need a "Tableau" licensing model for workspace.

Recommendations to others considering the product

Get an experience architect to design your implementation

What business problems are you solving with the product? What benefits have you realized?

The Real question is what haven't I used it to answer. Anything from web / mobile site tracking. Marketing campaign goal attribution. Hell we even used it with one of or clients to help flag users who were committing fraud. Like I said before this has been a very dynamic tool for our agency and theres very few data tracking needs that AA doesn't satisfy

Adobe Analytics review by <span>Laura P.</span>
Laura P.
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Verified Current User
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"Flexible Tool Yielding Powerful Insights"

What do you like best?

I value the flexibility and power of this tool. The fact that the possibilities for data capture with this solution are basically endless, meaning that in the right hands it can enable customer fingerprinting/LTV/customer acquisition cost reporting and analysis, custom revenue attribution logic, and various other advanced analytics concepts, making for extremely powerful insights applicable to all areas of our business.

What do you dislike?

The fact that it is at first non-intuitive for new users; the fact that I cannot fix/modify historical data; the fact that I cannot interact with it in the way I would a relational database (for understandable reasons; I know this is intentional); and finally, obtaining support in some instances can be very difficult: for example, getting someone at Adobe to provide a basic understanding of VISTA rules we paid to have put in place years ago was a time-consuming challenge.

Recommendations to others considering the product

You'll need a consultant, or someone who has done this before to assist with a successful implementation. There's also a book we found very helpful called "The Adobe Site Catalyst Handbook"

What business problems are you solving with the product? What benefits have you realized?

We've used it to implement a complex tracking taxonomy for our external paid marketing campaigns. Utilizing it in this way, we've begun to realize benefits in the form of sophisticated insights allowing us to optimize paid marketing channel spend on campaign, ad-group and keyword levels.

Adobe Analytics review by <span>Tanvi G.</span>
Tanvi G.
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"I will be using Adobe Analytics Analysis Workspace exclusively"

What do you like best?

I use Adobe Analytics to to pull a high-level report on the main KPIs of the site, and to compare more than one segment in a report. I find myself needing to compare multiple segments on a consistent basis. There was a recent situation where I wanted to take an extremely large list of campaigns and compare them by groups of about 10 or more based on a few characteristics or qualifiers. These “segment fallout reports” allow for some interesting reporting.

What do you dislike?

I’m a huge fan of Adobe’s calculated metrics, however, ever since they upgraded their calculated metric builder, I’ve noticed that very often you do not get a “total” number. Instead you will get an “n/a” value.

What business problems are you solving with the product? What benefits have you realized?

Business Reporting, ERP, Digital Analytics

Adobe Analytics review by <span>Jessica B.</span>
Jessica B.
Validated Reviewer
Verified Current User
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"Workspace In Adobe Analytics"

What do you like best?

The flexibility of the workspace environment allows us to analyze so many different angles of our web traffic. I like the drag and drop capabilities, while it may seem overwhelming in the beginning it is very user friendly.

What do you dislike?

Unable to switch out segmented segments. Meaning if you need to change out a segment that has other segments applied you must start over. Time consuming issue I've encountered.

Recommendations to others considering the product

Considering usage of the product. If you are a single person or 5 person department it's likely you won't have the man power to set the tool up properly and analyze the data as needed. Our department consisted of 12 people and we were able to implement and analyze. It's a pricy tool based off of visitation usage. But also, most importantly the most expensive piece of the license is paying to retain data year over year.

Our company is on the larger side and would like to be able to access and analyze trends. Exact price is unknown but it's likely we would have opted for five years of data, although we are retaining only 3 years of data.

What business problems are you solving with the product? What benefits have you realized?

Analyzing funnel conversion rates and using AB testing to find the best offers and creative to drive orders. Audience flexibility, able to analyze results based on demographics, devices, audience attributes and more.

Adobe Analytics review by <span>Gabor D.</span>
Gabor D.
Validated Reviewer
Review Source

"Great user interface"

What do you like best?

Could combine various digital programs in just one view. I prefer this tool to generate reports and evaluation on all of our domains. Very appealing pictures and switching between trended view and ranked view. very flexible data filtration systems. I had been really surprised by the speed with which it pulls historical data.

What do you dislike?

Flag Analytics is difficult to implement. Right now there is also a large learning curve for many features. For example, the sheer number of options when creating a custom report can be challenging for beginners. However, once a user passes that initial learning period, the software does begin to make more sense and become intuitive.

Recommendations to others considering the product

In case you are doing e-marketing, then you might consider Adobe Analytics, as it's rolled into the whole Adobe Marketing Suite--where almost all of the other offerings are geared in the direction of ecommerce.

In case you're just achieving this for publishing or basic website measurement, though, you can paying for far more than you want/need.

What business problems are you solving with the product? What benefits have you realized?

Resolving main advertising challenges which generally deal with learning the consumer information, evaluating hidden styles included and by using this to drive marketing plus marketing decisions

Adobe Analytics review by <span>Marica S.</span>
Marica S.
Validated Reviewer
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"Exceptional user interface within addition all within the single analytics answer for almost all tho"

What do you like best?

May mix numerous electronic systems in just 1 view. We individually utilize it in purchase in order in order to generate reports within addition analysis upon nearly all in our own domains. Really attractive visuals plus changing between trended see and rated see. very versatile information filters. We has been actually surprised simply simply by the speed which usually it pulls historical data. With this particular particular tool a person possess almost any kind of cut of electronic home elevators the particular finger recommendations (hugely depends upon your It can implementation).

What do you dislike?

I wish currently there was obviously a technique you could more without effort add webpages in order to view. It required awhile and lots of assist to figure away how to properly get statistics around the right webpage (e. g. Cisco Linked Rail). Plus, once i updated one associated with the webpages along with a different WEB ADDRESS, even though this had the 1, I had in order to by hand tell system for connecting the particular 2.

Recommendations to others considering the product

It is a actually powerful tool within order to statement metrics associated along with different types though it is necessary within order to teach beforehand in purchase to be capable in order in order to get all associated with the juice plus use this within the greatest possible

What business problems are you solving with the product? What benefits have you realized?

Solving main advertising challenges which generally deal with studying the consumer information, examining hidden styles included and making use of this to drive marketing plus marketing decisions

Adobe Analytics review by <span>Ashwin M.</span>
Ashwin M.
Validated Reviewer
Verified Current User
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"Great experience with Adobe Analytics"

What do you like best?

The Adobe Cloud , including Adobe Analytics has been extremely useful with analyzing client campaigns. We will continue to use it in our future projects.

What do you dislike?

Full features are not utilized, should give a demo for us to learn about full features.

Recommendations to others considering the product

Intuitive software that helps with many client and project-based analytics needs. Provides helpful tools and resources for client-oriented data. The Adobe business suite as a whole has many other services that can be used including advertising, marketing, I/O, customer experience and even more. I would strongly recommend this software to business professionals and agencies who use data analytics tools

What business problems are you solving with the product? What benefits have you realized?

Have used it to analyze client campaign data.

Adobe Analytics review by Consultant in Design
Consultant in Design
Validated Reviewer
Verified Current User
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"Great Analytics tool for your Website"

What do you like best?

Adobe ANalytics is really great tools with lots of features and functionalities. It has got all you might expect from a web analytics tool. Its all UI based when you use it for reporting. Lots of default reports are there and also provides workspace for your custom reports. Implementation in you website is also easy with DTM or Launch if you have right resources). Its really powerful tool if you have got it implemented correctly.

What do you dislike?

Debugging become very difficult sometimes as in browser you wont get specific errors when Analytics tags are not working. You have trouble shoot on your own. DOcumentation is available and forums are also good in response, but it all depends on when you are stuck.

Recommendations to others considering the product

If you have other Adobe products like AAM, AC, AT, then it really makes sense to use AA as it will integrate with them very well and you can utilize full power of Analytics. Even if you have only Adobe Analytics, it will serve as a good tool because it has got data extracts and APIs which can be utilized by any third party platform.

What business problems are you solving with the product? What benefits have you realized?

Its really helpful to get all insights to your website, segmenting customers on your website and using that data for display campaigns. If you have Adobe Audience Manager, then it becomes very useful as you can send your segmented data to lot of third party vendors like double click/facebook and most of search/social/display integrations.

Adobe Analytics review by <span>Jeff B.</span>
Jeff B.
Validated Reviewer
Verified Current User
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"Adobe Analytics Review"

What do you like best?

Workflow reporting is the best tool added to Adobe Analytics in years!

What do you dislike?

The Admin console is like something out of 2000. It's slow, clunky and did I mention slow?

Recommendations to others considering the product

Adobe Analytics is a great tool for analyzing your site and mobile app, but the learning curve is a little steep. Make sure you invest the time and as well as the human capital in implementing your solution. For any company of decent size, this is not the job of one or two people. You need a team of implementation specialists and analysts that can help you get to the next level.

What business problems are you solving with the product? What benefits have you realized?

Digital engagement of our customers who use our website and mobile application. This is measured against in-store activity and then correlated to understand our customers' blended experience.

Adobe Analytics review by Administrator in Publishing
Administrator in Publishing
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"Strong analytics platform, but with poor documentation and support"

What do you like best?

Omniture/Adobe Analytics is incredibly flexible. I can create custom variables for all our various report suites, and then build dashboards for internal (and in rare cases, external) stakeholders.

While the UI takes some getting used to, it is at least internally consistent--the submenus nested within OTHER submenus might not be how I'd design something, but the organization logic makes sense so that a new user can adjust and find new things on his/her own.

It's also relatively easy to pull data offline for analysis via export, and can be done over large time ranges as well as with thousands of rows (though in the latter case, you have to hack up the URL in order to get that much data at once; the UI itself doesn't support it.)

What do you dislike?

The documentation for Omniture is frequently stale, and the support is offshored and frequently doesn't understand its own product.

In one case, when trying to change page tags, documentation asked us to use a "tag manager" product in Adobe. Upon asking support about this, they tried to sell us a consultant to help with the implementation. Upon further digging, it was revealed *by support* that the product no longer existed, meaning they'd attempted to sell us consultant time for phantomware.

Most interactions with support are like this--they're well-intentioned, I'm sure, but don't undrestand the product or keep up with its updates.

Recommendations to others considering the product

If you're doing e-marketing, then you might consider Adobe Analytics, as it's rolled into the entire Adobe Marketing Suite--where most of the other offerings are geared toward ecommerce.

If you're just doing this for publishing or basic website measurement, though, you'll be paying for far more than you want/need.

What business problems are you solving with the product? What benefits have you realized?

This is for digital publishing, so for the most part the questions boil down to "what content is most read, by whom, and why?"

This informs editorial decisions. We also have some level of tracking that looks at "where are people clicking, and why" which helps with site design in order to increase user retention.

In general, we are better able to position our content both off-site (think SEO, social media) and on-site (think recirculation modules) because of the data we get out of this platform.

Adobe Analytics review by <span>Cristian S.</span>
Cristian S.
Validated Reviewer
Review Source

"Adobe Analytics is a great web examination tool "

What do you like best?

Adobe Analytics is an web examination tool that gives you a chance to see the standard web investigation like KPI's, for example, sessions, site hits, skip rates, exits, unique visitors. It additionally gives you a chance to make an sort by the event type and you can see this sorted information in a dashboard or related sheets.

What do you dislike?

Adobe Analytics is hard to actualize it and is hard to use for beginners. Sometimes it shows to much information for the end user and it's a bit slow.

Recommendations to others considering the product

It's a considerably more costly arrangement than Google Analytics, yet in the event that you truly require power and adaptability, it's likely the best investigation programming available.

What business problems are you solving with the product? What benefits have you realized?

We are attempting to examine the web activity of our customers to see where their advertising dollars can best be spent and how clients from each of these sources associates with the site and how frequently they change over.

Adobe Analytics review by <span>Sarah C.</span>
Sarah C.
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"Adobe Analytics is powerful analytics tool"

What do you like best?

Adobe Analytics was great at getting very granular into the data. It's also a very intuitive and easy to use tool. Whenever updates are made it notifies you before logging in so there are no surprises. It's great at channel performance and well as path level reporting. It clearly lays out to you your top pages and what which pages are performing. It provides good insight in where to spend your time updating a site and was also the first to point out red flags, like tracking issues.

What do you dislike?

For better or for worse, Adobe Analytics can sometimes be too granular. While I praise it for giving such in depth information there's no easy way to translate the data. It's also not the best at handling multi-users. My company used Adobe Analytics to power it's many hundreds of sites but every time I'd link to one I had to re-click through the latest updates. It was built into our platform so we never had to sign in directly to Adobe Analytics but somewhat frequently it would drop my credentials so I'd have to start the whole process of logging in over again.

Recommendations to others considering the product

I recommend people considering using Adobe Analytics complete a trail and any kind of training you can get your hands of. Adobe Analytics provides valuable data but if you're not sure how to interpret it you won't get far.

What business problems are you solving with the product? What benefits have you realized?

My company used Adobe Analytics to power our in house analytic software. We use Adobe Analytics on all of our accounts (hundreds).

Adobe Analytics review by Administrator in Consumer Services
Administrator in Consumer Services
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Verified Current User
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"Awesome Analytics If You Put In The Time & Money"

What do you like best?

I LOVE workspace and I like their tag management software (DTM). Workspace allows you freeform report and dashboard making and lets you really slice and dice your data. Its really one of the most used tools on our team. We also like how in-depth we can get when reporting on marketing campaigns. We are able to tag them more effectively to product reports on ROI of online marketing

What do you dislike?

Pricing is obvious.....this is an enterprise tool. Beyond that, it does take a fair amount of technical knowledge and setup to get ALL the data you would want. The basics work out of the box, but to make it really useful you need to add additional tagging and structure to your site. Also the documentation is average at best. It's a lot of problem solving you need to do on your own.

Recommendations to others considering the product

Make sure you have the technical resources and/or consultants to setup and train properly.

What business problems are you solving with the product? What benefits have you realized?

We are trying to track product checkout funnels and capture user behaviour data for later personalization. As well as tracking marketing campaign effectiveness. It does all of these things very well, but again with the caveat that you put some time into setting things up right.

Adobe Analytics review by User in Pharmaceuticals
User in Pharmaceuticals
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"Adobe Analytics Gives Insights to Improve Your Site"

What do you like best?

Easy to use interface that is fairly intuitive and simple to navigate after getting used to the layout. It also provides a large amount of customization options that can be built in. Skilled administrators can set up channels and other parts of the platform to meet their needs. Users can then create segments fairly easily to comb out specific parts of the data they need. Reports are visual and easy to read. They are also customizable and can display several formats, across multiple time ranges and comparisons.

What do you dislike?

Adobe can be diffiuclt to use if you need very specific information. It is also difficult to find exact URLs for pages. While you can name pages to account for multiple URLs, I was not able to go in reverse and get a URL for a page name. This makes it difficult to track traffic to groups of pages. They must be named strategically in order to do this. If pages have the same name, you can not extract pages from a subset directory very easily. Although the report builder feature does enable you to get some of this data it was not always the answer.

Recommendations to others considering the product

Use this software if you need enhanced, customizable, traffic and acquisition marketing solutions that will provide a robust look at core growth, strengths and weaknesses in your digital marketing platforms. It is also versatile enought for a wide user base in your ogranization.

What business problems are you solving with the product? What benefits have you realized?

Tracking traffic to specific areas of the site, from different marketing channels including search, paid, social and referrals. Reporting on how specific sections of the site fair, and how certain types of content are performing. It also helps us isolate parts of the site that are underperforming and not up to standard so these can be improved.

Adobe Analytics review by <span>Amy B.</span>
Amy B.
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics.. better than Google Analytics"

What do you like best?

Adobe Analytic compared and analyzes data differently than Google Analytics. It is a blessing, but also had when trying to reach your customer goals and expectations. I love (can I scream LOVE) their custom reporting. AA also automatically collects download & exit links, and uses a tag management system that is unique.

My HIghlights:

- Hit Containers

- Calculated Metrics

- Segments & Dashboards

- Segment Stacking

- Traffic Source Pathing

- Free Excel Integration

- Page Names & URLs

What do you dislike?

So unlike Google Analytics, Adobe Analytics actually puts its code in the bottom of the page. They also use different methodologies when it comes to attributing these metrics to dimensions within the platform. So getting a clear common goal is not always achieved with AA.

My Dislikes:

- Layout and Placement of the Widgets

- Labels / Dividers (Overall Organization)

- Sorting Control (again with the Organization)

Recommendations to others considering the product

Ask for a demo first! Adobe can be costly, and seeing what your getting and having someone show you the ropes is much better!

What business problems are you solving with the product? What benefits have you realized?

I manage a HUGE number number of high profile accounts, and often we need to target different crowds, and find unique ways to get in front of our potential visitors. Using the Adobe Analytics, it gives us a unique and different way to see opportunities missed.

Adobe Analytics review by <span>Nicholas G.</span>
Nicholas G.
Validated Reviewer
Verified Current User
Review Source

"Great experience"

What do you like best?

Adobe analytics allows us to improve the products and services that we offer to customers by better understanding their needs and understanding their journey through our website. Visually, the tool is very appealing, and from a technical perspective there are few better tools out there. I especially like how Adobe allows us to build segmentation and report on each of these segments. With this, we can appeal to smaller audiences rather than generalizing content and decisions toward a larger, broader audience.

What do you dislike?

Adobe Analytics is a very robust tool which can take time to learn inside and out. In time, you are able to discover all of the different uses that Adobe provides, and it allows you to draw more meaningful conclusions from your data. With that being said, the tool requires complete and total buy-in from your own team and from functional partners in order to best utilize it. As long as there is some sort of structure in place to train new users and provide ongoing support for existing users, Adobe Analytics will prove to be one of the best in the business in terms of leading to data driven insights.

Recommendations to others considering the product

Give it a try, but make sure that you have the time to invest in perfecting this product and making it your own!

What business problems are you solving with the product? What benefits have you realized?

Customer journey mapping. I have realized that Adobe Analytics gives us the right framework to make data-driven decisions.

Adobe Analytics review by <span>Lamar T.</span>
Lamar T.
Validated Reviewer
Review Source

"Prior User"

What do you like best?

The internal reporting is pretty accurate and useful. In my previous role as an Account Executive this program was essential. Especially when it came down time to report findings to clients who were inquisitive. The Report Builder allows access to more sets of data which can be imported directly into excel spreadsheets (lifesaver).

What do you dislike?

Definitely not easy to use/learn. Some of the older (no judgment) staff in my agency stayed clear of this which is partially why I took it on.

Recommendations to others considering the product

It is costly, so I would suggest other options if the budget is tight. However, I do feel that if you can afford it, go ahead as it is one of the best on the market. Just takes some time to get used to.

What business problems are you solving with the product? What benefits have you realized?

Real-time web analytics

Helps our agency with individual brands/clients on understanding their data

Adobe Analytics review by <span>Andres A.</span>
Andres A.
Validated Reviewer
Verified Current User
Review Source

"Awesome customization, little confidence"

What do you like best?

Workspaces was a great addition and I use it all the time to set up recurring reports. I also love how malleable Ad Hoc analysis is.

What do you dislike?

I never really know how accurate the traffic data I'm pulling in Omniture is. For example, I have heard recently that HuffPost is fazing out traffic reporting in Omniture, but I haven't heard anything officially. I think a comScore-like notification that explains the accuracy status when I pull data would be very helpful.

Recommendations to others considering the product

Talk to others in your organization to understand the depth and specifics of the custom segments and dimensions.

What business problems are you solving with the product? What benefits have you realized?

Traffic referral data and page flow are both awesome tools that sales and product teams love to see.

Adobe Analytics review by Internal Consultant
Internal Consultant
Validated Reviewer
Verified Current User
Review Source

"Challenging to use, Missing Critical Data"

What do you like best?

Favorites, front page, bookmarks, stores a lot of data.

What do you dislike?

There are multiple ways to do seemingly the same thing and get different results. There is a huge learning curve, even for simple tasks. Often times the documentation is not kept up to the versions being updated, making it even more challenging. Some views and reports are limited to 50 pages. The biggest thing for us though is missing Google referral data, which is where the large majority of our search traffic comes from. We're blind to what users are searching for before they enter our site. At times, it can be fairly slow, especially getting large reports sent.

What business problems are you solving with the product? What benefits have you realized?

Of course, this is where we get all of our basic metrics, and more advanced things, like pathing. We've developed our own content scores around the data available to summarize and tell a more complete picture of how our content is performing that is easier for stakeholders to understand.

Adobe Analytics review by User in Airlines/Aviation
User in Airlines/Aviation
Validated Reviewer
Verified Current User
Review Source

"My Adobe Analytics Review"

What do you like best?

The features and capabilities that have been added to AA over the last few years have turned it into a powerhouse analytics tool. What I love are the capabilities around calculated/derived metrics (and can build anything with segmentation), and the ability to monitor and alert from them. I can also use these very powerful metrics as success measures for A/B testing, and to optimize against for marketing campaigns (i.e. Media Optimizer context).

We have also started using the Adobe API quite heavily, which is a great resource (for setting up data feeds to external systems).

I am also excited about the new Power BI integration that was recently released in a ReportBuilder upgrade.

The integration with Clicktale is legitimately native (someone often claimed, but not true), making it easy for us to leverage the power of our analytics within Clicktale.

What do you dislike?

Analysis Workspace is becoming the new platform for meaningful analysis that will replace Ad Hoc Analysis. Analysis Workspace is very promising, but still lacks at lot of the very valuable features that Ad Hoc Analysis has. Unfortunately I'm not yet willing to transfer over to use Analysis Workspace predominantly (my team, and reporting that our organization leverages) until it is at parity in this regard (which I'd like to do sooner than later since Adobe development is clearly not focused on Ad Hoc Analysis anymore, and it's Java nature remains a challenge for my team and stakeholders around the company).

Recommendations to others considering the product

Consider investing in a single marketing technology stack (i.e. Analytics, DMP, Testing, Marketing Automation, etc.). Analytics data become most powerful and actionable when it's well integrated with the greater marketing technology ecosystem (which is difficult to achieve when using a mix of different vendor products). Adobe is leading when it comes to having the most complete "Marketing Cloud" (they're not fully there yet, but will be first).

What business problems are you solving with the product? What benefits have you realized?

Our data is the foundation for everything we do. We cannot be truly data-driven and effective if our data is poor, or if it cannot be trusted.

We are benefiting from regular insights into our performance, and often in a real-time context, which thereby enables us to act on our data proactively versus reactively.

Our data also informs our marketing campaigns, as we heavily leverage Audience Manager for the re-targeting campaigns (and RLSA's for SEM campaigns).

As digital and mobile are the dominant ways in which our customers interact with us, ongoing insights into their behaviors, struggles, and overall experience, are critically needed for us to optimize and improve our KPI's (not to mention stay relevant with our offerings).

Adobe Analytics review by <span>Lindsay F.</span>
Lindsay F.
Validated Reviewer
Verified Current User
Review Source

"All the Data You'll Ever Need"

What do you like best?

I love how easy to use Adobe Analytics is and the fact that you can drill down into various levels of data. This helps me when it comes to creating sitemaps, recommending marketing strategies, and showing the client how their website is performing during reviews.

What do you dislike?

Sometimes it seems like almost too much information but I know that that can't be a real thing.

Recommendations to others considering the product

Adobe Analytics can take your reporting from beginner to expert. The amount of data and information is amazing and can really help with marketing goals, reviewing performance, and making changes to your website.

What business problems are you solving with the product? What benefits have you realized?

Real time analytics to help with online marketing for hoteliers and restaurants

Adobe Analytics review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Strong Product with Big Learning Curve"

What do you like best?

Can be instrumented to provide great insights into your business

What do you dislike?

Although they've made good strides, there are still implementation hurdles and a learning curve to using the data

Recommendations to others considering the product

Much of what can be done in Adobe Analytics can be done in Google Analytics, but level of support from Adobe is far better (at least from non-enterprise version of GA) and there is more flexibility with the Adobe products. My advice is to implement both Adobe Analytics and free GA simultaneously using a tag management solution (Adobe's is free if you use their analytics software) so you have GA as a backup, and so you can use GA data to power your paid Google campaigns.

What business problems are you solving with the product? What benefits have you realized?

We use primarily to provide editorial teams with insights into what they should be writing about, and providing campaign analysis for our internal marketing campaigns

Adobe Analytics review by Internal Consultant in Information Technology and Services
Internal Consultant in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Great product with amazing capabilities."

What do you like best?

The flexibility to implement a custom solution is great! The closest competitor to Adobe Analytics does not allow anywhere near what Adobe has created with AA. It from implementation, to processing rules, to customization and classification, Adobe provides an enormous amount of ways to customize analytics.

What do you dislike?

Some of the visualizations are out of date. Adobe Analytics is behind the curve in visualizations available in the user interface. This creates a stigma around Adobe Analytics in it that users tend to think it's outdated. Visualizations like funnels and other charts are just not up to snuff with what some competitors and BI tools allow. Some of these changes would be simple, like allowing users to select their own colors.

Recommendations to others considering the product

Adobe Analytics' closest competition is Google Analytics. While I have used Google Analytics for personal and side projects in the past, GA doesn't compare to AA whatsoever. The ease of use, flexibility of implementation and customization of reporting based on various and evolving requirements is a giant differentiator.

What business problems are you solving with the product? What benefits have you realized?

We need to track how users are looking at our sites and mobile apps to understand trended behavioral insights. On each website, mobile application, internal and external properties, Adobe provides the ability to understand how these apps are being used by our users. This data allows us to make decisions about what features to update, remove, or leave alone.

Adobe Analytics review by <span>Sharon K.</span>
Sharon K.
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics/Omniture"

What do you like best?

Can customize dashboards, reports as you like. Not stuck to a set template. There is also an Excel add-on that is a lifesaver. Once set up, can run any report within seconds.

What do you dislike?

Since can customize to any degree, many times there are variables/metrics that can get confusing, no longer valid, broken, if the person that set it up is no longer with the company.

Recommendations to others considering the product

Evaluate your analytics level. If analytics on site is reporting, and not incredibly deep (e.g., segments; user behavior; pathing; conversion based on different segments, pathing; etc.), then use Google Analytics free and don't spend the money on Adobe Analytics or Google Analytics Premium. When you truly have an analytics person who actually does ANALYZE (and not just report), then move on to a product such as Adobe Analytics to capture all the variables needed.

What business problems are you solving with the product? What benefits have you realized?

User behavior, pathing, segmentation of everything, optimize based on visitor interaction.

Adobe Analytics review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Improving Software"

What do you like best?

Adobe is the tool of record for our complex site.

What do you dislike?

The Adode suite is better connected than it was a few years ago, but there is still some way to go. Some integration with Tableau would be welcome. Click tracking is also a little flaky - my results seem to show a tiny proportion of users clicking on custom tagged buttons.

Recommendations to others considering the product

Adobe Analytics is part of the picture - I use Ad Hoc Analytics and Analytics Workspace which provide that data mining possibility.

The product has got better over time as it is chased down by Google, and I use one of the suite of products multiple times per day.

What business problems are you solving with the product? What benefits have you realized?

Trying to uncover drivers and patterns of use has helped identify valuable segments of users. As we are not full end to end e-com it is sometimes tricky to really demonstrate the value.

Adobe Analytics review by <span>Kevin Y.</span>
Kevin Y.
Validated Reviewer
Verified Current User
Review Source

"A very versatile reporting tool for your website"

What do you like best?

Able to report on website traffic by section or by pages. Our editors love the dashboard I built for them. I like the report builder which is easy to use.

What do you dislike?

It only allows reporting on five pages at a time.

Recommendations to others considering the product

It has a deep learning curve but once you master it, it will be a very powerful tool.

What business problems are you solving with the product? What benefits have you realized?

It helps analyze the website traffic and find the pages with high bounce rate. The dashboard helps our editor find out which stories are popular and important stuff like referral domains and social performance.

Adobe Analytics review by <span>Robbie B.</span>
Robbie B.
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics Review"

What do you like best?

I do like the taxonomy of the report builder. Once you get the hang of it, it's laid out in a really convenient way.

What do you dislike?

It's not necessarily the most intuitive UI. It's definitely learn-able if you've got the time to sit and tinker a little bit, and especially if you've got data to match against your first few tries, but I wasn't instantly an expert

Recommendations to others considering the product

Allow time to get to know the platform.

What business problems are you solving with the product? What benefits have you realized?

I've used Adobe Analytics in a last-click context to compare against social platforms' self-reported results in a variety of DR settings.

Adobe Analytics review by <span>Claire F.</span>
Claire F.
Validated Reviewer
Verified Current User
Review Source

"Crucial to my work flow but could be improved"

What do you like best?

I love that I have the opportunity to do basically anything analytics related for my website. Visits, page views, occurrences, anything I want to see as long as I have it implemented on my site.

What do you dislike?

The simplest thing could make Adobe analytics so much easier to use. A "back" or "undo" button would be a game changer. It's easy to accidentally delete a segment or workbook.

What business problems are you solving with the product? What benefits have you realized?

My profession is Analyst. Adobe has all the tools I need to analyze website traffic and engagement and it's easy for me to relate that to the client and compare it to sales.

Adobe Analytics review by <span>Jenna Z.</span>
Jenna Z.
Validated Reviewer
Review Source

"Adobe for the Modern PM"

What do you like best?

This program features many useful analytical tools, such as trending data, workflows, charting progress, and other functionalities commonly used by the average project manager (PM).

What do you dislike?

While Adobe consistently remains user friendly in regards to its more basic and common functionalities, advanced users of this program may find the layout leaves something to be desired.

Recommendations to others considering the product

Not going to be the most versatile program for PMs and others but very handy for analytics and general task tracking and work flow tasks. Overall the easy dashboard features and functionality make it a handy program to have for general data calls, mining, analytics, and projections.

What business problems are you solving with the product? What benefits have you realized?

Data Calls and mining have never been easier to collect and sort with this program.

Adobe Analytics review by <span>Catherine F.</span>
Catherine F.
Validated Reviewer
Review Source

"Adobe"

What do you like best?

I like that it is very to use. I also like that they have forums that you can look at and training online. When using grafts there are many features like starting a new project using custom date ranges, creating dimensions and visualizations.

What do you dislike?

I really do not dislike anything about the program or using it.

Recommendations to others considering the product

Learn as much as you can. Go online for online support. Many option on the website to learn how to make your projects.

What business problems are you solving with the product? What benefits have you realized?

Everyone is on the same page and everything is in one group. It makes it easy to use. We can schedule and download projects and grant access to non-admin users. Setting analysis workspace as our landing page.

Adobe Analytics review by <span>Kevin W.</span>
Kevin W.
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics is powerful, but difficult to implement and maintain"

What do you like best?

The platform is excellent for very granular tracking of large enterprise websites. Its very scalable compared to other solutions (i.e. GA Premium), and it offers robust automated report scheduling.

What do you dislike?

Implementation can be difficult. While its "everything is custom" approach has a lot of benefits in terms of functionality and flexibility, it makes set up intensive from a times and resource standpoint. Additionally, the UI can be a little less intuitive than some of the competitors.

What business problems are you solving with the product? What benefits have you realized?

My organization uses Adobe Analytics (AA) as a tool to analyze how our customers are using our website - which helps us to identify where we need to improve. We spot trends in usage such as mobile device vs. desktop that help us prioritize what digital products/features should be worked on.

Adobe Analytics review by <span>Gitai B.</span>
Gitai B.
Validated Reviewer
Review Source

"The Best Web Analytics Tool"

What do you like best?

Customization - Adobe Analytics has tremendous out of the box analytics, but in addition to that, it's very well designed to be customized to what your particular business needs. You'll be able to determine exactly what conversion metrics are right for you, map everything to your site, and you'll end up with a tremendous understanding. You can add custom dimensions to gain good insights into what types of customers are happening and to add qualitative data to your conversions.

Content - No one does content analysis like Adobe. If you want to know what content is driving conversion, you will know and you will know why. Participation metrics allow you to determine which pages were involved with what percentage of conversions. You also get time on page, clicks to page, along with all your basic metrics.

Pathing - There is no sampling and every path of every visit of every visitor is recorded and aggregated (though if you want, you can look at how frequently each individual path is taken). You will discover with ease how visitors are moving through your site and which of those sites are leading to conversions.

UI - There are easy UIs that make understanding the data simple and power tools with a bit more of a learning curve, but that are faster and more manipulable. .

Integrations - Most third party systems easily integrate with Adobe (though they have a full suite of great products that obviously integrate seamlessly).

What do you dislike?

It's not really a dislike so much as a necessity, but the reality is that for a tool as powerful as this, you're dealing with great complexity. You will need a dedicated contractor for your implementation and you will need training for devs in house to maintain this tool.

Recommendations to others considering the product

I will say that it requires upkeep. If you're not willing to dedicate resources to someone who will learn the system well and dedicate some resources to upkeep, you should not go with Adobe Analytics. But if you are willing to dedicate resources, you will be extremely happy with the level of detail you can get from this tool.

What business problems are you solving with the product? What benefits have you realized?

Prior to using this, we had the free version of Google Analytics and with that, we had a decent idea of how many conversions were happening. How they were happening, not so much. What content was driving them, not so much. We've had Adobe Analytics installed for two months and we know exactly what work must be done. We know where we're succeeding, which pages are driving conversion, where our high bounce rates are, and what to do to solve them. We know how people are moving through our ecosystem of sites, have much more data about the profile of our users, and really, we just finally have the data to move forward.

We've got a road map for the future and it was drawn up with clear eyes thanks to Adobe Analytics, and we know how to measure our success.

Adobe Analytics review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Verified Current User
Review Source

"Excellent Insights!"

What do you like best?

Ease of custom report building - I can quickly access the workspace and build reports tailored to a specific question, page, customer segment, etc. Luckily, the out of the box report capabilities are rather robust and intuitive. With no guidance, I was able to log in and understand the basics about my site.

What do you dislike?

non-business like terms used for variables used in reporting - as a user, it is not as easy for me to find custom variables defined within our sight that can be used in reporting

Recommendations to others considering the product

Invest in training on specific KPIs of interest to your organization.

What business problems are you solving with the product? What benefits have you realized?

Easy to understand path reports, page views, unique visits, etc to understand the impact being made to the customer experience by features and functions we release on our site.

Adobe Analytics review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"8/10"

What do you like best?

I like that it's a brand recognizable name therefore I trust their software more. I like that it's apart of the Adobe family where technology is a central focus. In this software program, users are able to track market analytics and report that data in real time. They really connect the dots in the data to pinpoint where our strengths and weakness are, especially on an analytical level.

What do you dislike?

I don't like the price of this software. Adobe is so expensive! I also wish the design had more color or more updated icons. I do enjoy the technology, the graphs and the ability to convert my data in charts but I still want something more fun as far as design when it comes to the user experience.

Recommendations to others considering the product

A lot of businesses currently use Adobe Analytics and I think that shows the power of how helpful and useful this tool is!

What business problems are you solving with the product? What benefits have you realized?

I am solving business problems such as understanding demographics, marketing intelligence, segmentation and understanding my audience as a whole. The benefits are that I'm able to gain a real-time understanding of my business, the customer's needs and it helps influence what action I should take.

Adobe Analytics review by User in Telecommunications
User in Telecommunications
Validated Reviewer
Review Source

"A good tool which requires some improvements"

What do you like best?

I like that the tool provides numbers which are important for the business. It also helps visualize the data.

What do you dislike?

I've used Google analytics in the past and maybe I'm biased but found it much more intuitive as far as UX is concerned.

Recommendations to others considering the product

I am neutral on my recommendation for AA. If you want a tool that helps you track what users do on your website, this is a good tool and will serve the purpose.

What business problems are you solving with the product? What benefits have you realized?

1. Knowing how many visitors come to the website - This is something that all analytics tools provide.

2. What do the visitors do once they land on the website - This information helps us identify if there are pages where visitors drop off. Once problem pages are identified, it is easier to rectify.

3. Learn if campaigns are working well for us - Campaign performance is key to understanding what works and what does not. If there are specific offers that can help us do better and so forth.

4. Finding errors on the website - Pages which stop receiving visits may indicate broken links and other aspects which we may not come across on our own.

Adobe Analytics review by <span>Bobby T.</span>
Bobby T.
Validated Reviewer
Verified Current User
Review Source

"Powerful once set up and suite is learned"

What do you like best?

There is a ton of data that can be collected and easily analyzed once the software is implemented. Scheduling and setting up dashboards has allowed for easily providing multiple people in the company with data they need without having to teach everyone the software.

What do you dislike?

The set up is very technical and take a lot of knowledge and assistance to set up. This can make for a slow process and make it a longer project than many people will like. Tracking set up can be very time consuming as it requires setting up each element with its on custom tracking parameters.

What business problems are you solving with the product? What benefits have you realized?

Better analytics and more trusted data than we were getting with previous analytics software.

Adobe Analytics review by <span>Nadim H.</span>
Nadim H.
Validated Reviewer
Verified Current User
Review Source

"A great Option to Optimize e-commerce websites "

What do you like best?

I like that I can get any report or combination of reports that I want and come up with great insights easily using ad-hoc, report builder or the new workspace interface

What do you dislike?

The implementation needs your site developers and someone with great knowledge of Java script as well for DTM. The implementation is a pain sometimes and any additional development needs someone who is really familiar with the original implementation not to break anything. Data quality monitoring and debugging is also tedious sometimes but can be eased by using other paid solutions

Recommendations to others considering the product

Needs resources, not just an analyst! If it fits into your budget definitely a good choice!

What business problems are you solving with the product? What benefits have you realized?

We have optimized our e-commerce efforts and managed to segment and personalize our site . The conversion rate has gone up significantly and so did the average transaction value

Adobe Analytics review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Adobe Anlaytics"

What do you like best?

It offers a lot of features to manage data. Dashboard is easy to setup.

What do you dislike?

It's too manual when you need to download a report. Very difficult to split data per day/week, etc, when there are a lot of rows as you can't just select it as a segment, you have to add it specifically to each row..

What business problems are you solving with the product? What benefits have you realized?

The benefits are that the data provided is more accurate as it gets dedupped. The level of details can be reached even at keyword level, as the platform's flexibility allows tracking this. Its setup with Double Click will soon be available, which will make our job even easier.

Adobe Analytics review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Web analytics to Support Media Results Performance"

What do you like best?

I like best the variety or depth of reporting available - it helps us be able to dig into a number of different questions a number of different ways.

What do you dislike?

I dislike that is is difficult to fully track site activity from display media data that resulted from an impression a user did not click on.

What business problems are you solving with the product? What benefits have you realized?

We have used Adobe Analytics data to help with media strategy planning. We have used it in a number of ways to understand overall site behavior (not only the behavior of those drive by media)). We discovered that the path is not a straight funnel but that users can enter our site at a number of different stages and can convert without visiting the site a number of times.

We also used Adobe Analytics to help us understand site performance that might be effecting our media performance. We saw a higher bounce rate YoY on pages where our conversions are sourced from which help us explain lower media performance.

Adobe Analytics review by <span>Kris Y.</span>
Kris Y.
Validated Reviewer
Verified Current User
Review Source

"One of the best Web Analytics solutions"

What do you like best?

So Adobe Analytics consists of basic Analytics as well as the power user platform call Ad hoc which used to be called Discover under Omniture. Discover is simply the best web analytics tool that you can think of. With its WISIWIG interface and ability to pivot a massive data set is just unreal.

I love all the different training tutorial videos that they have within their Help Center

What do you dislike?

Its not Google and there aren't as many integrations with the platform with other Ad Tech platforms. They only integrate well with Adobe products

Plus it takes a really long time to understand the differences of props and eVars and if you don't implement the event variables in the correct manner then you find yourself not getting all the functionality you want out of the platform.

In order to make yourself feel okay about the implementation you really need to hire specific JS developers who only deal with Web Analytics tracking/tagging through Adobe.

Recommendations to others considering the product

You have to have a big budget and be an enterprise level client if you want to take advantage of Adobe Analytics.

If you have analysts on site to run reports great. If you have an Agency, they will likely say this is the best tool, if you take money out of the equation.

What business problems are you solving with the product? What benefits have you realized?

All the basic tools of a Web Analytics platform plus the ability to truly segment and break down customer behavior at whatever granularity you would like.

Adobe Analytics review by User in Higher Education
User in Higher Education
Validated Reviewer
Review Source

"Great product for a simple user "

What do you like best?

Analytics are easy to understand and allow you to read or see the information. I personally like the analytics provided by Adobe because it caters to my visual learning instead of numbers. I am not the geeky type who likes numbers but a visual person who can explain things better in person and via graphs. We utilize this to check and confirm our analytics from the state.

What do you dislike?

A bit overwhelming at first (hard to navigate for a new user) but overall the layout is simple. Once you learn the navigation it becomes almost second nature.

Recommendations to others considering the product

Always keep learning, familiarize yourself with the product before making the final decision.

What business problems are you solving with the product? What benefits have you realized?

Analyzing our business to customer website use. we are able to compare the paid for service vs. this service to compare and analyze what is correct an what is incorrect.

Adobe Analytics review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Provides Useful Analytics For Web Marketing Decisions "

What do you like best?

Adobe Analytics provides analytics in a fairly quick manner in a super easy to use, detailed dashboard. I love the set up and how quickly I can sign in and get the latest analytics of our company website regarding visitors, visibility, etc. The program certainly makes moving forward with site and communications adjustments easier for more effective content.

What do you dislike?

I've never felt like Adobe Analytics was missing any information in terms of data provided. The only thing I might want to change is more flexible export options for quicker reporting, but this is minor.

What business problems are you solving with the product? What benefits have you realized?

With Adobe Analytics, my team and I are able to make educated decisions backed by specific and timely data. We've moved around content, tweaking language, and updated web design/layout various times based on these analytics- they are very insightful and helpful from a web optimization standpoint!

Adobe Analytics review by User in Insurance
User in Insurance
Validated Reviewer
Review Source

"A premier digital analytics tool with wide range of useful features"

What do you like best?

I really like Workspace. It gives me the freedom to customize my analysis and reporting. Within Workspace, I truly like the different visuals I can use to highlight the KPI in question.

What do you dislike?

The security. I normally tab-browse in Adobe Analytics but recently, Analytics logs me out in my current tab but not in the other ones. Also, Analytics logs me out more frequently than before (assume it log me out 30 minutes after inactivity but I'm noticing it logs me out in every 10 minutes)

Recommendations to others considering the product

A robust reporting tool that continues to innovate digital marketing and can truly integrate with other Adobe tools really well and other 3rd party tools just as a good.

What business problems are you solving with the product? What benefits have you realized?

Trying to understand the different touchpoints we have with our customers and to see what they're engaging or how to engage us. We've seen our conversions increase year over year after addressing some of the issues during the various points in the conversion.

Adobe Analytics review by <span>Zac L.</span>
Zac L.
Validated Reviewer
Review Source

"Feedback for the success of your business"

What do you like best?

I like that adobe analytics can give you useful information for your business. It shows where old customers are spending their money and on what products. Adobe gets this right by giving you useful information to help seek out where customers are spending their money.

What do you dislike?

There really wasn't much that I didn't like about the analytics. They really do a good job of catering to your needs.

What business problems are you solving with the product? What benefits have you realized?

We are buying and storing inventory based on these analytics. We can then prepare for what our customers truly want and those hot, more sought after products.

Adobe Analytics review by <span>Courtney G.</span>
Courtney G.
Validated Reviewer
Review Source

"Easy-to-Use: It's a One-Stop-Shop!"

What do you like best?

Adobe Analytics allows you to take all of your digital platforms and see them at once. This is especially useful since we utilize multiple platforms with students in different classrooms. It allows us an easy way for them to track their own growth & progress!

What do you dislike?

Adobe Analytics needs to improve the speed at which it operates. When businesses are in a hurry, this can become disheartening and frustrating!

Recommendations to others considering the product

great product - speed could be improved!

What business problems are you solving with the product? What benefits have you realized?

We use Adobe Analytics to compile data and allow students (and instructors) ways to see trends. It helps personalize student learning - efficient & effective!

Adobe Analytics review by <span>Andrea C.</span>
Andrea C.
Validated Reviewer
Review Source

"Best in class"

What do you like best?

Extreme Depth Analysis, personalization, infinte variables, custom reports, adhoc module, workspace module.

You can reach and analyze the most part of the data collected from your omnichannel business.

What do you dislike?

You need a really skilled team to implement AA in your company, to setup all the needed variable, data layers and reports. Consider however AA comes with a tag manager (Dynamic Tag Manager) that can simplify all the implementation of the needed tags in your website.

Learning curve is not so fast: take count.

Recommendations to others considering the product

Consider you have to plan a supplementary budget in order to hire a company in order to implement the whole solution in the right way.

What business problems are you solving with the product? What benefits have you realized?

We needed to take the most comprehensive view as possible of our digital business and we accomplished this task simply with Adobe Analytics implementation.

Adobe Analytics review by <span>Ryan C.</span>
Ryan C.
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics review"

What do you like best?

Adobe Analytics provides a lot of custom ways to filter and organize data. This makes it very easy to pull consistent reporting and look for similar insights week-over-week

What do you dislike?

Data consistency. We have a lot of problems with maintaining consistent data as a result of our client's implementation. We are missing sections of data, or lost pieces over time.

Recommendations to others considering the product

You'll never get Google Analytics and Adobe Analytics to match- pick a course that works for your team and stick with it. Switching back and forth causes data issues.

What business problems are you solving with the product? What benefits have you realized?

Ensure that we track website traffic and attribute revenue. Adobe Analytics provides us the ability to track and attribute the traffic our clients are seeing

Adobe Analytics review by <span>Kyle G.</span>
Kyle G.
Validated Reviewer
Verified Current User
Review Source

"Could Be Easier"

What do you like best?

Tracking made simple when it works. The amount of data I get is negligable as far as how it helps but it's not bad to just see the traffic amount to my site.

What do you dislike?

Won't track websites that I have told it to. It could be that I have some things mixed up but the interface is horrible to understand.

Recommendations to others considering the product

Make absolutely sure you understand the UI. It is confusing. Difficult to understand where and what to plug in.

What business problems are you solving with the product? What benefits have you realized?

Website tracking for customers interested in my services. The only real benefit is just seeing the number of people visiting and from where. No other real benefit for me right now.

Adobe Analytics review by User in Retail
User in Retail
Validated Reviewer
Review Source

"Good experience for the company I work for"

What do you like best?

I really like to be able to analyze click streams and page loads in our web application. We recently had a very complex flow with many error states and we were able to see not only 400 errors (that we can easily track on the backend), but also front end timeouts for service calls that never reach our server. This allowed us to create error states very specific to scenarios we couldn't detect server side.

What do you dislike?

Sometimes it is hard to understand how to get certain data. There is a person here that seems to know everything about site cat and can point out ways to get data that is not intuitive.

Recommendations to others considering the product

Works great

What business problems are you solving with the product? What benefits have you realized?

user behavior tracking. We need to be able to see product adds between desktop web, mobile web, native iOS and Android. This is easy to solve with this product.

Adobe Analytics review by <span>Kyle P.</span>
Kyle P.
Validated Reviewer
Review Source

"Adobe Analytics Review"

What do you like best?

I like how powerful the tool is, in addition to how many other tools it has native integration capabilities with.

What do you dislike?

I dislike the interface somewhat - truth be told, I typically like to use Adobe's Ad Hoc Analysis tool instead, which houses the same data as AA, just with a better, more customizable interface.

Recommendations to others considering the product

If you have a standard problem you would like to solve, this is the out-of-the-box tool I'd recommend.

What business problems are you solving with the product? What benefits have you realized?

We are doing everything from A/B testing, to personalization, to clustering, to really anything analytics related.

Adobe Analytics review by Administrator in Wholesale
Administrator in Wholesale
Validated Reviewer
Verified Current User
Review Source

"Great product when you customize and maintain for your business"

What do you like best?

I love the value Adobe Analytics provides me in my analyst role when it's implemented correctly and maintained. There are so many options for customization it's a very powerful tool

What do you dislike?

customer service - the account manager changes far too often. It's very hard to get a straight answer from customer care or anyone else assigned to your account. You basically need to know the tool technically and from the analyst side inside and out to be able to use it.

Recommendations to others considering the product

When faced with the option of Adobe Analytics or IBM Coremetrics for your enterprise level platform, Adobe is the way to go. No restrictions on segments and the Ad Hoc work place is great once you have all your data properly tracking.

Customer service stinks for both and has for the 8 years I've been working in both tools - you've been warned.

What business problems are you solving with the product? What benefits have you realized?

Better able to target our online marketing channel efforts to get the messages we want to our different customers across industries.

Adobe Analytics review by <span>Brian W.</span>
Brian W.
Validated Reviewer
Verified Current User
Review Source

"Top Tier"

What do you like best?

I love the ease of implementation. Also with the use of Dynamic Tag Manager I feel like taking web properties on the fly is so easy. The addition of Analysis workspace has enhanced my ability to provide insights and reporting.

What do you dislike?

I do feel like with the Mobile Marketing interface I experience alot of bugs and have had work

What business problems are you solving with the product? What benefits have you realized?

Campaign and traffic measurment.

Adobe Analytics review by <span>Chris G.</span>
Chris G.
Validated Reviewer
Verified Current User
Review Source

"Advanced Analytics Solution"

What do you like best?

The Data Warehouse allowing automated reporting to vendors or internal which can be customized.

What do you dislike?

Needs default multi-metrics in one view so that you don't have to pick and choose for every report type.

Recommendations to others considering the product

Single suite use if you can manage.

What business problems are you solving with the product? What benefits have you realized?

Site analytics and insights, conversion funnel optimization, media channel traffic sources, etc. Helps to determine daily traffic and conversion sources and insights.

Adobe Analytics review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Easy , Simple to use."

What do you like best?

Best thing which i like about the product is processing rules in sitecatalyst through which we can process our data from data warehouse according to our requirement.

Apart from this its dashboard interface is really good , and segmentation is also so effective.

What do you dislike?

Fallout report can have only 7 steps ,aximum.

Also it doesn't capture I phone device model data.

What business problems are you solving with the product? What benefits have you realized?

I have implemented all the required tags for our business websites so that we can all the possible data in reports to improve the section where we were lacking.

Regarding benefits: We were able to track those webpages which was least visited by any user and we made changes to them and make them more visible on other pages to increase the visitors.

Adobe Analytics review by <span>Christopher P.</span>
Christopher P.
Validated Reviewer
Review Source

"Digital Analytix Review"

What do you like best?

Data is stored at a raw user level and easily extracted via tools in the user interface as well as through export APIs, which for our University is vital to keeping our Digital Analytics data attached to our other data.

The implementation is extremely easy for developers, particularly given the open platform that allows for an entirely custom schema and reporting can be done in real-time. I was extremely impressed with how well Digital Analytics was able to handle this given that other tools struggle with it.

What do you dislike?

While I know they are making strides in this area, Digital Analytix is built with power users in mind. The learning curve can be steep. It's very hard to bring new people up to speed on this software.

Recommendations to others considering the product

Don't get discouraged by the learning curve. It's worth the time and is a great software.

What business problems are you solving with the product? What benefits have you realized?

Digital Analytix is used across numerous departments within our organization. It was implemented initially as a replacement for Google Analytics. It is used both as a regular reporting platform as well as for deep-dive, user-level analysis

Adobe Analytics review by <span>Stephanie B.</span>
Stephanie B.
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics Review"

What do you like best?

I like how you can categorize the different types of pages/sections you are tracking. You can also individualize reports.

What do you dislike?

I don't really like how a lot of the detailed data isn't explained. Adobe should spend a little more time explaining how they got these results.

What business problems are you solving with the product? What benefits have you realized?

Organic traffic and page views. Also, clicks to call.

Adobe Analytics review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"I like Adobe Analytics for measuring Digital Marketing specific to local search"

What do you like best?

I like the robust data sets available in Adobe Analytics as well it can be really great when a client is able to load their own in store data to the UX for deeper local reporting capabilities.

What do you dislike?

Can be challenging to find the data I am looking for at times. I also would like it to be easier to work with attribution modeling other than last click.

Recommendations to others considering the product

It would be great to be able to get deeper hyper local data neighborhoods and zip code level search data.

What business problems are you solving with the product? What benefits have you realized?

I spend a lot of time studying geo-location data and ROI for local specific search this platform has helped me identify when location pages are not being shown in their proper city./state combination for instance Springfield MA, Springfield MO, Springfield IL, etc.

Adobe Analytics review by User in Hospitality
User in Hospitality
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics"

What do you like best?

I like the ability to section out data and perform deep dives for my clients to find out where their traffic is coming from. The ability to break down channels by device and visa versa, etc.

What do you dislike?

Sometimes the naming conventions can cause confusion and it's difficult to find the data you need since there's so much. It also really bothers me how when the data is displayed, some of it goes off the screen and it's hard to match numbers to the data point.

What business problems are you solving with the product? What benefits have you realized?

Client trends, traffic, revenue production tracking

Adobe Analytics review by <span>Stephanie S.</span>
Stephanie S.
Validated Reviewer
Review Source

"Great Analytics System"

What do you like best?

It helps you understand your customer base to help progress your business to the next level. It also helps you target more people like your current customers. I also like the advanced segmentation. It helps us explore current data and relationships with our customers and their engagement.

What do you dislike?

Sometimes it does have some glitches and a couple of times it has crashed on us.

What business problems are you solving with the product? What benefits have you realized?

It gives us relevant insights with dynamic interactive visualizations. Having alerts 24/7 has helped us really increase production with ease of communication. It lets us see all of our data together in one document.

Adobe Analytics review by <span>Carmen R.</span>
Carmen R.
Validated Reviewer
Review Source

"Love the user interface"

What do you like best?

Can classify data from different resources and can consolidate decisions at once that aren't set in stone for the company or that are in the insights.

What do you dislike?

The program can react differently according to the internet connections; sometimes it's ok and other times it can be very slow when needing real-time data.

Recommendations to others considering the product

I would continue to make the analytics easy to use as they allow for specific data to be collected.

What business problems are you solving with the product? What benefits have you realized?

It helps understand consumer data and trends when needing to change promotions.

Adobe Analytics review by <span>Andrew V.</span>
Andrew V.
Validated Reviewer
Verified Current User
Review Source

"Metrics tracking excellence"

What do you like best?

The tool is easy to use and it is easy to download full reports.

What do you dislike?

Some of the options for reporting settings are hard to find if you do not know where to look.

Recommendations to others considering the product

Get it!

What business problems are you solving with the product? What benefits have you realized?

Business case analysis based on usage of content. Is content being used by our audience? If not, do we still need it?

Adobe Analytics review by <span>riccardo g.</span>
riccardo g.
Validated Reviewer
Verified Current User
Review Source

"Good Tool for analytics - bad support"

What do you like best?

Workspace is the best functionality to use,

What do you dislike?

bad integration with other adobe tools. Numbers don't match between different platform!! horrible

Recommendations to others considering the product

Good Tool, please be aware not the best support from their customer care.

What business problems are you solving with the product? What benefits have you realized?

MAke strong analysis on our website in order to understand what is wrong with the ux designed

Adobe Analytics review by Administrator in Religious Institutions
Administrator in Religious Institutions
Validated Reviewer
Verified Current User
Review Source

"Great Tool!"

What do you like best?

Adobe analytics is one of the backbones of our organization. It is a powerful data collection, reporting, and analysis tool. Adobe is also constantly adding new features. Currently the focus seems to be around artificial intelligence. There is also a lot of opportunities to customize the product to meet the needs of your website.

What do you dislike?

Not a whole lot. This product may require an "adobe analytics expert" to get the most out of the tool.

What business problems are you solving with the product? What benefits have you realized?

We use adobe analytics to track usage on our digital products.

Adobe Analytics review by <span>Vladimir C.</span>
Vladimir C.
Validated Reviewer
Review Source

"Nice tool, can be little bit pricy"

What do you like best?

Well developed application, have some good history behind. Gan provide very good campaign information, as long you spend time at the beginning to set up. Many ways to output visual information. Solid support.

What do you dislike?

Can be very expensive, based on your modules. Take some time to set up. Some setup can be confusing.

Recommendations to others considering the product

Be sure use modules that you need. Spend money on training, will pay back.

What business problems are you solving with the product? What benefits have you realized?

The payoff on some campaigns was not what was expected. Expose some information that was hidden from the previous view.

Adobe Analytics review by <span>Antoine K.</span>
Antoine K.
Validated Reviewer
Verified Current User
Review Source

"The best analytics solution"

What do you like best?

The wide range of real-time data is really important for us to improve our efficiency.

What do you dislike?

Loading time may be too long, which is a little bit frustrating.

Recommendations to others considering the product

Adobe Analytics offers unlimited options for tailoring metrics, dimensions, and segment combinations.

What business problems are you solving with the product? What benefits have you realized?

Having access to real-time data allows us to adjust our strategy very quickly.

Adobe Analytics review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Adobe analytics is not great"

What do you like best?

Adobe has the ability to be a real powerhouse in the Analytics space with loads of processing power and customization ability.

What do you dislike?

It is overly, and almost unnecessarily too complex to get to meaningful business insights.

Recommendations to others considering the product

Invest a lot of time in learning the tool. That is the only way you'll get return on your investment of the tool.

What business problems are you solving with the product? What benefits have you realized?

Primarily I am using data to solve page conversion issues. Adobe has enable me to get to the data on a per-page or per-form basis

Adobe Analytics review by <span>Aaron S.</span>
Aaron S.
Validated Reviewer
Verified Current User
Review Source

"Robust, enterprise web analytics"

What do you like best?

You can custom configure reports to display the metric(s) you care about. The capability to trigger custom events enables complex analytic drill-downs. The plugin for Excel is stellar.

What do you dislike?

Because of how custom and robust the reporting is, there is a very steep learning curve because none of the meaningful reports are 'out of the box'. Unfortunately you can only compare two segments at a time.

What business problems are you solving with the product? What benefits have you realized?

We are able to set up calculated metrics to reduce the amount of time manually computing KPIs such as AOV, RPV, % Add to Carts, etc. The advanced segmentation can get as granular as we need.

Adobe Analytics review by User in Retail
User in Retail
Validated Reviewer
Review Source

"Adobe Analytics Review"

What do you like best?

I like that the data is almost real time. My team and I use Adobe a lot during our busy season to track key metrics and revenue to make sure we're meeting our goals.

What do you dislike?

The sales people from Adobe are always trying to get us to upgrade. I also don't think it's very intuitive. It's a little difficult to navigate the dashboard and drill down to the details you want without training. There are also a lot of features that you have to pay extra for.

What business problems are you solving with the product? What benefits have you realized?

It has been great to be able to track what areas on our home page are the highest converting. With the data from Adobe Analytics we're able to make adjustments very quickly.

Adobe Analytics review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Extensive functionality with multiple variables support"

What do you like best?

Good replacement for any analytics tools in the market, the level of the detail in the reports and the ability to add variables to make sure you are covering every aspect of your site.

What do you dislike?

Poor real time support, some reports are hard to get, poor marketing support tools and mailing campaigns

Recommendations to others considering the product

Make sure you understand the tool properly, there are onsite training course and the customer support is decent. The tool can be overwhelming at the beggining.

What business problems are you solving with the product? What benefits have you realized?

KPI and goals tracking, organic and referral search traffic, page content analysis

Adobe Analytics review by User in Construction
User in Construction
Validated Reviewer
Verified Current User
Review Source

"Extremely flexible but equally complicated "

What do you like best?

1. Can create really flexible reporting

2. Once you get hang of it, then it becomes much easier to use

3. Powerful insights

4. Good SaaS should platform

What do you dislike?

1. extremely difficult to setup

2. Learning curve is steep

3. Chances of incorrect setup and

Errors is very high

Recommendations to others considering the product

Expect high learning curve but once solved, rewards will be terrific

What business problems are you solving with the product? What benefits have you realized?

Traffic analysis

Customer behavior

By using adobe analytics, we have been able to learn about customer behavior and analyze traffic and conversion

Adobe Analytics review by User in Sporting Goods
User in Sporting Goods
Validated Reviewer
Verified Current User
Review Source

"Great Analytics Tool"

What do you like best?

Lots of different data and ways to look at data. Pretty easy to navigate through and to set up different reports to automatically sent to you.

What do you dislike?

Because there is so much data, sometimes it is hard to navigate through. Other than that, I like everything about Adobe.

Recommendations to others considering the product

Great tool for bigger ecommerce companies that do at least a couple million in sales a year and have various marketing channels. Don't expect strong attribution modeling though, but good insight on first and last click.

What business problems are you solving with the product? What benefits have you realized?

This helps us track revenue and monitor our websites traffic from various marketing channels. It gives us a nice breakdown of where revenue is coming from.

Adobe Analytics review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Adobe Analytics Review"

What do you like best?

Adobe analytics is the king of web analytics tools. For in-depth site analysis, Adobe Analytics is unmatched by its competitors. Google Analytics has so many restrictions. And Webtrends is way too complicated to implement and manage.

What do you dislike?

We ran into some contractual issues in a previous agency that I worked for where Adobe had way too many guidelines in place that did not jive well with government clients. If my memory serves me correctly, that was back around 2011. So it's possible that things have since changed. For the record, I was and Adobe Analytics (Omniture) user from 2006 - 2016.

What business problems are you solving with the product? What benefits have you realized?

Complex measurements are made easy once you've learned the implementation process. We were able to set up complex metrics and present them in a simple format. Adobe Analytics has the flexibility required to understand traffic patterns on your site and make necessary optimizations.

Adobe Analytics review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great Deep-Dive Analytics tool"

What do you like best?

I'm going to focus mainly on Research & Analytics and Data Workbench, but the depth of analytics that you can dive in is quite robust. You can also integrate data sets from other vendors into Adobe.

What do you dislike?

Your mileage may vary here, but the learning curve could be steep. Research & Analytics is mainly straightforward, but because Data Workbench is custom built from client to client, you may have to relearn some elements if you move to another firm. Would like to see R&A built up to near the same level as Workbench.

What business problems are you solving with the product? What benefits have you realized?

Trying to get a more holistic view of our customers. Also seeing how they convert from prospect to lead to customer.

Adobe Analytics review by Internal Consultant in Religious Institutions
Internal Consultant in Religious Institutions
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics a great initial BI tool"

What do you like best?

Provides a basic understanding of what the data being collected interprets.

What do you dislike?

Difficult to bring data points together for cross-analysis

Recommendations to others considering the product

Look at this as an investment in proper Business Intelligence decision-making data, with a marketer's discipline for understanding your audience, their behavior, and a foundational tool that plays well with other products to help you develop a secret sauce that differentiates you from the competition.

What business problems are you solving with the product? What benefits have you realized?

Site performance, measurement of media consumption, optimization of site development, and discipline for site development and processes so data collection is consistent.

Adobe Analytics review by User
User
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics Workspace area is amazing"

What do you like best?

I appreciate how you can set up a report, and make it reusable, scaleable. It allows my team to create a report, change a couple of things and share the reports easily.

What do you dislike?

We do not have a single sign on in our company, so I find it hard to find my reports amongst the many.

What business problems are you solving with the product? What benefits have you realized?

I look at traffic, last touch channels, and YoY, MoM compares. It is nice to have the color coded filters so you can easily see when something is down.

Adobe Analytics review by <span>Maggie N.</span>
Maggie N.
Validated Reviewer
Verified Current User
Review Source

"Useful tools in the box"

What do you like best?

Adobe Workspace allows me to save my files and I can drag and drop

What do you dislike?

Needs better reporting options than the standard because sometimes I need to create separate oens for what my maangers need.

What business problems are you solving with the product? What benefits have you realized?

We needed to create automated reports on how our webpages are doing.

Adobe Analytics review by <span>David T.</span>
David T.
Validated Reviewer
Review Source

"Great tool with clear eyesight for your website"

What do you like best?

I enjoyed the navigation and ease of use in the updated UI.

What do you dislike?

The way administrators set it up. There was no documentation but that wasn't Adobe's fault.

Recommendations to others considering the product

I recommend documentation from administrators who set up the system when purchased. This helps end-users perform analytics with ease rather than guesswork. I think having templates set up for end-users would be beneficial for quick and easy setup.

What business problems are you solving with the product? What benefits have you realized?

We needed a way to see traffic, retention rates, and improve our search capabilities. With this tool we were able to pinpoint data in all categories and improve use by users dramatically.

Adobe Analytics review by <span>Abby S.</span>
Abby S.
Validated Reviewer
Review Source

"Digital Analytix review"

What do you like best?

The data is stored at a raw level and is easily identified using the various tools in the user interface. The overall implementation was seamless.

What do you dislike?

There is a steep learning curve for the software, even for someone with other similar program experience.

Recommendations to others considering the product

There needs to be some additional support to help the learning curve of the software for new users and user who are not familiar with similar software capabilities.

What business problems are you solving with the product? What benefits have you realized?

The Digital Analytix program was a great replacement for the Good Analytics that were previously being used. Although, there is a learning curve, as with most new programs, there are much greater capabilities, and I am glad we made the change.

Adobe Analytics review by User in Religious Institutions
User in Religious Institutions
Validated Reviewer
Verified Current User
Review Source

"Solid but "

What do you like best?

The query interface is good and visualizations are easy to understand.

What do you dislike?

Implementation in our web applications was difficult and caused performance problems.

What business problems are you solving with the product? What benefits have you realized?

The key problem is awareness of user actions on the site. What do they click on? Which pages do they use or not use? Other problems were an understanding of geographic location of our users and personalization. For the most part we've achieved the user action and geography goals but have yet to gain enough insights to actually personalize the site's content.

Adobe Analytics review by <span>Damir U.</span>
Damir U.
Validated Reviewer
Verified Current User
Review Source

"Omniture Catalyst "

What do you like best?

Very fast and responsive, once you get the hang of it you can build segments very quickly.

What do you dislike?

Getting started is a little difficult, some docs or intro videos would be helpful.

What business problems are you solving with the product? What benefits have you realized?

It gives us to the power to quickly get traffic information for all our brands.

Adobe Analytics review by <span>John S.</span>
John S.
Validated Reviewer
Review Source

"A Step Ahead of Neilsen"

What do you like best?

Customizable reports make it easy to capture the data you're looking for and setting frequency cuts down on task redundancy.

What do you dislike?

Difficult to create calendars that match television broadcast calendar without tedious repetition.

Recommendations to others considering the product

It's definitely a good start to measuring your digital business performance. Television is struggling with this transition and until there are standard practices for all networks for measuring digital engagement, it will be a hard sell to the advertising community.

What business problems are you solving with the product? What benefits have you realized?

Measuring the traffic coming to our owned domains.

Adobe Analytics review by <span>Michael A.</span>
Michael A.
Validated Reviewer
Review Source

"Love Adobe!"

What do you like best?

I like how adobe allows for adjustments and statistics at the click of a button.

What do you dislike?

I wish the learning curve for the system was less complicated. Once you understand how to use it, it works great but there is a bit of a learning curve.

What business problems are you solving with the product? What benefits have you realized?

I am able to adjust and redact documents in less time than before and the system is able to detect written documents much better than before.

Adobe Analytics review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Excellent Web Analytics took "

What do you like best?

enables access to detailed metrics on site performance. allows the teams to see all aspect of site performance including visits, page views, next click pathing, revenue, conversion/convergence, page depth, scroll percentage, exit rates etc. all of the tracking allows the teams to get a clear picture and story of customer behavior.

What do you dislike?

data only updates every 30 minutes and tends to be an hour in arrears.

What business problems are you solving with the product? What benefits have you realized?

ecommerce performance, cutomer behavior, website performance

Adobe Analytics review by <span>Tony F.</span>
Tony F.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great Tool, when someone knows how to use it"

What do you like best?

Adobe Analytics is a very robust system that can tell you a lot about what is happening on your website. It has many new features that are making it even better like Analysis Workspace for data visualization.

What do you dislike?

It is very hard to implement. The way implementation is described is never the way it is done, because companies that can afford the system don't want an out-of-the-box implementation which basically matches what you would get out of Google Analytics. To fully customize the system to the needs of an enterprise, they need a team of people who not only know Adobe Analytics but the other solutions its being connected to.

Recommendations to others considering the product

Make sure you get the right partner who not only can implement the system but can help formulate a plan on tagging and all things analytics. Too many times people get it implemented then think "It's just another analytics tool, I can use this", they tag too many of the wrong items and eventually things collapse. If you rush to get it implemented without the right strategies, its only going to cost you more money for continuous fixes over time.

What business problems are you solving with the product? What benefits have you realized?

You can solve any business problem related to digital properties, the only limitation is the imagination and knowledge of your team. When used correctly I have seen the tool do amazing things, you can connect send analytics data from one Marketing tool to the next allowing for much easier cross-channel marketing.

Adobe Analytics review by <span>Daniel Fernando M.</span>
Daniel Fernando M.
Validated Reviewer
Review Source

"Easy and Useful"

What do you like best?

I like that it comes with a lot of help to understand the work you want to do. Also gives great graphics (Analytics)

What do you dislike?

It has a lot of component , and it takes some time to learn but with tutorials , it becomes easy

Recommendations to others considering the product

If you like adobe products, this is a good one too

What business problems are you solving with the product? What benefits have you realized?

I work with Social Media, and I need to create reports of our pages.

Adobe Analytics review by User in Religious Institutions
User in Religious Institutions
Validated Reviewer
Verified Current User
Review Source

"Great Tool"

What do you like best?

I like how this product helps us understand how customers utilize our site. It allows us to make actionable decisions based on data and not instinct alone.

What do you dislike?

This program has a lot of ins and outs and is overwhelming to learn at first.

Recommendations to others considering the product

Make sure there is someone in your organization who really understands how to use this program.

What business problems are you solving with the product? What benefits have you realized?

This tool helps us understand how our customers use our site and where they frequent. It helps us make actionable decisions.

Adobe Analytics review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Very easy to use, lots of options"

What do you like best?

There are lots functionalities, and it's fairly easy to use. I like all the metrics I can check for site traffic, and very detailed

What do you dislike?

I wish the dashboard is easier to build. There's not really instructions or training available, and dashboard wizard is a little hard to navigate through

What business problems are you solving with the product? What benefits have you realized?

To be able track traffic to our site, and understand when and why customers visits, where they visits, how long, and where/why they would exist

Adobe Analytics review by Consultant in Information Technology and Services
Consultant in Information Technology and Services
Validated Reviewer
Review Source

"Adobe Analytics review"

What do you like best?

Adobe Analytics is an industry–leading solution that empowers us to understand our customers as people — what they want, need, and believe.To discover our valuable customer segments and use these insights to steer our entire business with customer intelligence we absolutely need this product.

What do you dislike?

Dashboarding capabilities are severely limited .I wish the native dashboarding and visualization tool was as dynamic as workspace with an export and scheduling option.The fact that it is at first non-intuitive for new users; the fact that I cannot fix/modify historical data; the fact that I cannot interact with it in the way I would a relational database.

What business problems are you solving with the product? What benefits have you realized?

Digital engagement of our customers who use our website and mobile application.

Adobe Analytics review by User in Hospital & Health Care
User in Hospital & Health Care
Validated Reviewer
Review Source

"Adobe always leading but also always complex."

What do you like best?

I love the wide array of options- there is endless possibilities and various systems for view and study. Analytics is extremely conclusive and delightfully encompassing. The graphs and other visual aids easily computable and easy to construct.

What do you dislike?

Not user friendly. Although the wide array of options in analytics is awesome, there are a lot of functions that a "normal" user would not be aware of or know how to use.

Recommendations to others considering the product

Read up on options and functions.

What business problems are you solving with the product? What benefits have you realized?

I use analytics to display and study statistics and rates. The program is very helpful once accustomed to it. The numbers and conclusions seem very detailed and accurate.

Adobe Analytics review by User in Internet
User in Internet
Validated Reviewer
Review Source

"We have loved Adobe"

What do you like best?

The owner of our company is one of the co founders of Omniture and