Adobe Analytics

Adobe Analytics

(253)
4.0 out of 5 stars

Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

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Showing 255 Adobe Analytics reviews
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Adobe Analytics review by <span>rohit v.</span>
rohit v.
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Great user interface and all in one analytics solution for all of your digital platforms

What do you like best?

Can combine various digital platforms in just one view. I use this tool to generate reports and analysis on all of our domains. Very appealing visuals and switching between trended view and ranked view. very flexible data filters. I was really surprised by the speed with which it pulls historical data. With this tool you have almost any slice of digital data on your finger tips (hugely depends on your IT's implementation).

What do you dislike?

No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions. Overall implementation is cumbersome and time consuming. Need proper tagging on all of your platforms as well as all hits and instances.

Recommendations to others considering the product

Make sure you have solid tagging implementation, Adobe's DTM tool is a robust solution which can manage all tags at one place.

What business problems are you solving with the product? What benefits have you realized?

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. we analyze overall site performance for various IT implementation on user enhancements.

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Adobe Analytics review by <span>Matthew V.</span>
Matthew V.
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Adobe Analytics - my thoughts

What do you like best?

I can operate my analytics assessment on multiple layers through Adobe Analytics. For instance, when I'm trying to evaluate a certain webpage, I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statisitcs

What do you dislike?

I wish there was a way that you could more intuitively add webpages to view. It took awhile and a lot of help to figure out how to correctly get statistics on the right webpage (e.g. Cisco Connected Rail). Plus, when I updated one of the webpages with a different URL, even though it had the old one, I had to manually tell the platform to connect the two.

Recommendations to others considering the product

This is a great platform to get involved with, regardless of your level of analytics and statistics. The click map and heat map options are two resources that should definitely be taken advantage of because they are easy and intuitive to learn while providing great, helpful feedback

What business problems are you solving with the product? What benefits have you realized?

Understanding which business opportunities to pursue, how I can validate the efficacy of a specific webpage or piece of content, and how those webpages and different pieces of content compare with each other

What Digital Analytics solution do you use?

Thanks for letting us know!
Adobe Analytics review by <span>Rahul S.</span>
Rahul S.
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From social listening to segmentation...

What do you like best?

The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.

What do you dislike?

The one thing that bothers me the most is the speed of the platform. At times when you are working with live (real time) data or big data sets the platform seems to lag a bit. This is kind of expected but then something that bothers you if it happens frequently.

Recommendations to others considering the product

Be ready for some lags. There is a ton of things that are possible so be prepared to spend some time understanding them. Adobe has a lot of amazing tutorials to get you started so use them and explore those amazing things that this platform is meant to deliver.

What business problems are you solving with the product? What benefits have you realized?

Solving major marketing challenges which deal with understanding the consumer data, analyzing hidden trends in them and using it to drive marketing and promotional decisions.

Adobe Analytics review by <span>Juan Ignacio G.</span>
Juan Ignacio G.
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Data, data and more data

What do you like best?

Adobe Analytics has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most.

What do you dislike?

The information of Adobe Analytics is not always easy to process, in general it is necessary a prior knowledge to be able to understand and use the diverse metrics that it offers, unlike other analytical tools in which it is easier to understand at first hand what is treat each value.

Recommendations to others considering the product

It is a very powerful tool to report metrics of different types although it is necessary to train beforehand to be able to get all the juice and use it in its greatest potential

What business problems are you solving with the product? What benefits have you realized?

Two of my clients specifically use this tool to report metrics on their sites. They ask us for very specific data for which we have received prior training in order to understand them more easily.

Adobe Analytics review by <span>Zack S.</span>
Zack S.
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Powerful Web Analytics Platform, But Steep Learning Curve for Some Features

What do you like best?

Adobe Analytics is a very powerful web analytics platform that lets you view the standard web analytics KPIs such as sessions, page views,, bounce rates, exits, etc. It also lets you create a nearly limitless variety of custom events, custom segments, and highly customizable charts/dashboards.

What do you dislike?

Adobe Analytics is difficult to implement (especially for those without direct experience). There is also a steep learning curve for many features. For example, the sheer number of options when creating a custom report can be daunting for beginners. However, once a user passes that initial learning period, the software does start to make more sense and become intuitive.

Recommendations to others considering the product

It's a much more expensive solution than Google Analytics, but if you really need power and customizability, it's probably the best analytics software on the market.

What business problems are you solving with the product? What benefits have you realized?

We are trying to analyze the web traffic of our clients to see where their marketing dollars can best be spent. Adobe Analytics does an excellent job of helping with this goal - as long as tagging is set up correctly, it's very easy to see where web traffic is coming from (SEO vs. paid search vs. social, etc.), and how users from each of these sources interacts with the website and how often they convert.

Adobe Analytics review by <span>Jeanne Q.</span>
Jeanne Q.
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Robust and ever growing solution

What do you like best?

There’s an analytics dashboard platform called Analysis Workspace, and it makes report building for dashboards very easy and intuitive. It doesn’t take long to teach a new user how to utilize this this tool. I also like their new innovations and webinars that they provide. Lastly, their client care services can be quite helpful!

What do you dislike?

Some of the interface is still from the old version of the system, omniture, so the UI isn’t as seamless and simple as I’d wish. Also, there’s a lot that we have to configure to get the most out of the system. Ideally, I’d like to minimize developer dependence and do as much as I can as a marketer. Switching over to DTM, their tag management system, has helped with that immensely.

What business problems are you solving with the product? What benefits have you realized?

Our campaign managers and business units are heavy users of the data we provide via AA. We’re able to show holistically how certain campaigns or products are performing. There’s a lot of different tools for different types of reporting too. If we need to go far back in time and fetch a lot of data, the data warehouse tool helps us do that.

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