Adobe Analytics

Adobe Analytics

3.9
(509 reviews)

Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

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Adobe Analytics review by Connie J H.
Connie J H.
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"An ideal tool for data acquisition"

What do you like best?

Adobe Analytics is an ideal tool, to gather all the information referring to clicks, visits and other demographic characteristics, of the different campaigns and announcements that we created in North Woods Advertising, in this way we can provide more detailed reports to our clients, giving a real and detailed information about the events and the scope of each of their advertising campaigns.

What do you dislike?

the cost can be a little high to implement the whole platform of the Adobe product family in a small company, and most of these tools, separately, do not provide detailed information on all the data needed in an advertising campaign, you must acquire additional tools from the same company, to obtain everything you want.

What business problems are you solving with the product? What benefits have you realized?

The report that we provide to our clients at the end of each job they request, are delivered in a more detailed manner, with the information that each one of them requires, with other similar tools, it is not possible to provide information on the scope of the announcements, here you really know what kind of people arrived.

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Adobe Analytics review by Roy B.
Roy B.
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"A positive experience to enter the world of data analysis."

What do you like best?

The interface and the distribution of the workspace was easy to understand despite not being an expert in the field, the introduction to the software is acceptable, the results and reports of the data analysis are appreciably positive, easy to understand and with a efficient graphic aspect for the understanding of someone who does not have the technical knowledge and that without a doubt helps to improve the decision making in the workspace based on the information sought.

What do you dislike?

The technical assistance and learning should improve much more, the introduction, user guide and tutorial videos are useful but I feel dissatisfied since I had to go in search of technical help in other websites and forums to complement the knowledge and learn to use the tool correctly and take advantage of the available options without losing time in errors.

Recommendations to others considering the product

The world of design will begin to need the use and analysis of data, surely very soon in their workspaces they will need software for this task and very possibly they can implement Adobe Analytics to begin to know the potentialities of this software.

What business problems are you solving with the product? What benefits have you realized?

In the area of ​​projects and design it is very important to analyze the data thrown by customers and users, in our department the use of data and graphics to explain the concepts of each project and making decisions is a very important task almost indispensable for establish professional criteria based on results and not ideas, this software has allowed us to begin to understand these data and expose them in understandable graphics to be analyzed.

What Digital Analytics solution do you use?

Thanks for letting us know!
Adobe Analytics review by Alexandra G.
Alexandra G.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Lot's of options but lacking individual customization options "

What do you like best?

I use Ad Hoc regularly pull automated data as well as look deeper into points of interest. It's easy to set up workbooks reflecting a specific date range that can easily be updated to generate new data. I also like the ability to cut data in various granularities and build segments to capture specific users. An underrated feature is the simple trended chart at the top of the workbook in ad hoc. It's nice to have a high-level visual that updates as you change your data.

What do you dislike?

I do not like that there are not options for me to customize my experience in Ad Hoc. For example, there are approximately 250 report suites that I have access to, however, I use 10-20 ib a regular basis. I'd like the option to "favorite" these so that I don't waste time scrolling through the list looking for the one that I need. It is frustrating, especially when you factor in how long it takes for a new report suite to load. I also dont' like that I can't hide segments without deleting them. Whether it's segments for completely different projects or ones that have been shared with me, I would like more options to be able to organize my segments.

Recommendations to others considering the product

Train your employees on what you want them to use this for. There are many tools within Adobe Analytics and specifying which they will be using and providing adequate training will lead to good results. I also recommend that someone who is skilled in the tool create a training deck that includes an overview of the tool in addition to tips and tricks. There are a lot of features and it can be overwhelming if you don't focus on what you are using it for.

What business problems are you solving with the product? What benefits have you realized?

I use Adobe Analytics to better understand the consumer journey on the web. Adobe has helped me to uncover the pain points that the consumer has while on the site which I've then provided recommendations for revamping the experience. Adobe offers the opportunity to look at the experience by device type, language and marketing channel (among many others) which help to ensure my recommendations are specific and consistent.

Adobe Analytics review by Jessica B.
Jessica B.
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"Workspace In Adobe Analytics"

What do you like best?

The flexibility of the workspace environment allows us to analyze so many different angles of our web traffic. I like the drag and drop capabilities, while it may seem overwhelming in the beginning it is very user friendly.

What do you dislike?

Unable to switch out segmented segments. Meaning if you need to change out a segment that has other segments applied you must start over. Time consuming issue I've encountered.

Recommendations to others considering the product

Considering usage of the product. If you are a single person or 5 person department it's likely you won't have the man power to set the tool up properly and analyze the data as needed. Our department consisted of 12 people and we were able to implement and analyze. It's a pricy tool based off of visitation usage. But also, most importantly the most expensive piece of the license is paying to retain data year over year.

Our company is on the larger side and would like to be able to access and analyze trends. Exact price is unknown but it's likely we would have opted for five years of data, although we are retaining only 3 years of data.

What business problems are you solving with the product? What benefits have you realized?

Analyzing funnel conversion rates and using AB testing to find the best offers and creative to drive orders. Audience flexibility, able to analyze results based on demographics, devices, audience attributes and more.

Adobe Analytics review by Kelsey C.
Kelsey C.
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"Favorite website analytics tool"

What do you like best?

Adobe Analytics has a robustness that is unparalleled by any other web analytics tool. Adobe Ad Hoc (formerly Discover) is my favorite analytics tool I've used, despite the poor user experience. Discover allows you to dive into the nitty gritty of the user journey and develop complex segments that control for different types of visitors, page names, and page views. On top of that, having the Workspace tool allows for easy point and click reporting.

What do you dislike?

In order to run Adobe Ad Hoc (Discover), you have to be running Java 8 on your computer, which is an outdated version. Discover as a whole is very slow, but I also hear they are phasing out soon, even though Discover is my favorite tool within the system.

Recommendations to others considering the product

Obviously Adobe Analytics is very pricey, but it is so much more robust than Google Analytics. For larger companies, Adobe is the only way to go. You can hone in on user journeys so much more easily and clearly than in Google Analytics, and you can create much more complex segments that allow you to siphon out groups and experiences.

What business problems are you solving with the product? What benefits have you realized?

We are using Adobe Analytics to track user journeys through our website. We are looking at data from users all around the globe, so also have the site written in a variety of languages as well. We look heavily at traffic to different experiences on the site, and like to be able to segment out by new and returning visitors. We look at the user's journey from entry page to conversion or exit, and the robust segmentation allows for specific, streamlined funnel comparison.

Adobe Analytics review by Vishal G.
Vishal G.
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"Comprehensive analytics solution for your digital platforms"

What do you like best?

Do analytics assessment on multiple digital platforms from one Adobe Analytics solution.

Great UI, graphs, charts

Powerful data analytics capabilities.

Fast performance speeds even when running against a heavy historical data load.

What do you dislike?

Ability to control who can create/view reports and dashboards

More nuanced and advanced training needed for beginners

Implementation can be lengthy and expensive. We had to work with our client for 6 months+ just to get the system going, the process was elongated specially because of the lack of customizable interface available in the Adobe Analytics platform

Recommendations to others considering the product

More expensive solution compared to other named digital analytics software out there such as Google Analytics, but it really gives you value for your money with it's power and customizability, it's probably the best in comparison to other analytics software.

Can report metrics of different types although some training is needed to make the best and greatest use of its capabilities

Performance can be laggy sometimes specially when you are operating multiple huge datasets.

Adobe has a lot of amazing tutorials to get you started but a lot more can be done in this area

What business problems are you solving with the product? What benefits have you realized?

E-commerce data analysis - where customers are spending most of their time, abandon rates etc.

Website traffic analysis - analyze different components of the website, page and component level interaction analysis, reports and dashboards to enrich our digital marketing strategy

Digital marketing effectiveness analysis - which campaigns or offers are doing well vs others, what is the customer or visitor interaction with various digital initiatives

Adobe Analytics review by rohit v.
rohit v.
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"Great user interface and all in one analytics solution for all of your digital platforms"

What do you like best?

Can combine various digital platforms in just one view. I use this tool to generate reports and analysis on all of our domains. Very appealing visuals and switching between trended view and ranked view. very flexible data filters. I was really surprised by the speed with which it pulls historical data. With this tool you have almost any slice of digital data on your finger tips (hugely depends on your IT's implementation).

What do you dislike?

No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions. Overall implementation is cumbersome and time consuming. Need proper tagging on all of your platforms as well as all hits and instances.

Recommendations to others considering the product

Make sure you have solid tagging implementation, Adobe's DTM tool is a robust solution which can manage all tags at one place.

What business problems are you solving with the product? What benefits have you realized?

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. we analyze overall site performance for various IT implementation on user enhancements.

Adobe Analytics review by Matthew V.
Matthew V.
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"Adobe Analytics - my thoughts"

What do you like best?

I can operate my analytics assessment on multiple layers through Adobe Analytics. For instance, when I'm trying to evaluate a certain webpage, I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statisitcs

What do you dislike?

I wish there was a way that you could more intuitively add webpages to view. It took awhile and a lot of help to figure out how to correctly get statistics on the right webpage (e.g. Cisco Connected Rail). Plus, when I updated one of the webpages with a different URL, even though it had the old one, I had to manually tell the platform to connect the two.

Recommendations to others considering the product

This is a great platform to get involved with, regardless of your level of analytics and statistics. The click map and heat map options are two resources that should definitely be taken advantage of because they are easy and intuitive to learn while providing great, helpful feedback

What business problems are you solving with the product? What benefits have you realized?

Understanding which business opportunities to pursue, how I can validate the efficacy of a specific webpage or piece of content, and how those webpages and different pieces of content compare with each other

Adobe Analytics review by Rahul S.
Rahul S.
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"From social listening to segmentation..."

What do you like best?

The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.

What do you dislike?

The one thing that bothers me the most is the speed of the platform. At times when you are working with live (real time) data or big data sets the platform seems to lag a bit. This is kind of expected but then something that bothers you if it happens frequently.

Recommendations to others considering the product

Be ready for some lags. There is a ton of things that are possible so be prepared to spend some time understanding them. Adobe has a lot of amazing tutorials to get you started so use them and explore those amazing things that this platform is meant to deliver.

What business problems are you solving with the product? What benefits have you realized?

Solving major marketing challenges which deal with understanding the consumer data, analyzing hidden trends in them and using it to drive marketing and promotional decisions.

Adobe Analytics review by Juan Ignacio G.
Juan Ignacio G.
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"Data, data and more data"

What do you like best?

Adobe Analytics has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most.

What do you dislike?

The information of Adobe Analytics is not always easy to process, in general it is necessary a prior knowledge to be able to understand and use the diverse metrics that it offers, unlike other analytical tools in which it is easier to understand at first hand what is treat each value.

Recommendations to others considering the product

It is a very powerful tool to report metrics of different types although it is necessary to train beforehand to be able to get all the juice and use it in its greatest potential

What business problems are you solving with the product? What benefits have you realized?

Two of my clients specifically use this tool to report metrics on their sites. They ask us for very specific data for which we have received prior training in order to understand them more easily.

Adobe Analytics review by Zack S.
Zack S.
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"Powerful Web Analytics Platform, But Steep Learning Curve for Some Features"

What do you like best?

Adobe Analytics is a very powerful web analytics platform that lets you view the standard web analytics KPIs such as sessions, page views,, bounce rates, exits, etc. It also lets you create a nearly limitless variety of custom events, custom segments, and highly customizable charts/dashboards.

What do you dislike?

Adobe Analytics is difficult to implement (especially for those without direct experience). There is also a steep learning curve for many features. For example, the sheer number of options when creating a custom report can be daunting for beginners. However, once a user passes that initial learning period, the software does start to make more sense and become intuitive.

Recommendations to others considering the product

It's a much more expensive solution than Google Analytics, but if you really need power and customizability, it's probably the best analytics software on the market.

What business problems are you solving with the product? What benefits have you realized?

We are trying to analyze the web traffic of our clients to see where their marketing dollars can best be spent. Adobe Analytics does an excellent job of helping with this goal - as long as tagging is set up correctly, it's very easy to see where web traffic is coming from (SEO vs. paid search vs. social, etc.), and how users from each of these sources interacts with the website and how often they convert.

Adobe Analytics review by Jeanne Q.
Jeanne Q.
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"Robust and ever growing solution"

What do you like best?

There’s an analytics dashboard platform called Analysis Workspace, and it makes report building for dashboards very easy and intuitive. It doesn’t take long to teach a new user how to utilize this this tool. I also like their new innovations and webinars that they provide. Lastly, their client care services can be quite helpful!

What do you dislike?

Some of the interface is still from the old version of the system, omniture, so the UI isn’t as seamless and simple as I’d wish. Also, there’s a lot that we have to configure to get the most out of the system. Ideally, I’d like to minimize developer dependence and do as much as I can as a marketer. Switching over to DTM, their tag management system, has helped with that immensely.

What business problems are you solving with the product? What benefits have you realized?

Our campaign managers and business units are heavy users of the data we provide via AA. We’re able to show holistically how certain campaigns or products are performing. There’s a lot of different tools for different types of reporting too. If we need to go far back in time and fetch a lot of data, the data warehouse tool helps us do that.

Adobe Analytics review by Jayanth K.
Jayanth K.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Adobe Analytics is amazing"

What do you like best?

The kind of customization it offers in the form of conversion variables, success events, traffic variables and classifications.

Also, Analysis workspace not only offers appealing dashboards, but also offers is in creating segments from the dashboards.

What do you dislike?

The performance of the tool is slightly slow. Also, the account keeps logging off often.

Training is really expensive. Moreover, finding resources experienced with Adobe Analytics is also challenge

Recommendations to others considering the product

It offers a lot of customization. If we can leverage these customizations, Adobe Analytics will provide great insights. The kind of customization it offers is in the form of conversion variables, success events, traffic variables and classifications.

Also, Analysis Workspace offers a lot of awesome features in terms of creating beautiful dashboards, creating segments from dashboards etc.,

What business problems are you solving with the product? What benefits have you realized?

We are tracking entire e-commerce flow for our clients to understand where users are dropping off. This in turn helped in increasing the purchases.

We are tracking various features of our client's website, to understand how users are using those features. This in turn helpiing in catering to customer needs as well as keeping him engaged.

We are classifying our client's campaigns appropriately so that client can wisely invest in respective campaigns.

Adobe Analytics review by Administrator
Administrator
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great Enterprise Analytics"

What do you like best?

The customization of the tool and the powerful data analysis tools to dig in as deep as I need. The segmentation, breakdown, and AI built into the tool is amazing.

What do you dislike?

To get value out of the reports, you really have to know how to implement correctly. Google Analytics has default reports that make so much sense and are very useful, but Adobe does not. Adobe also does not have a good attribution or multi-channel reporting solution. Yes, they have A solution, just not a GOOD solution. It is also very expensive and they don't have a good solution for the little guys.

Recommendations to others considering the product

Max out Google Analytics first. Do not go to Adobe Analytics until you are a constant user of Google Analytics and have no more you can do with it to get the data you need. Once you are at that point, that's when Adobe Analytics will make sense.

What business problems are you solving with the product? What benefits have you realized?

We are able to analyze web application data to understand the impact of our marketing efforts, and the performance and usability of our website. It helps us to use the data to make better decisions.

Adobe Analytics review by User
User
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"User Friendly Site Analytics"

What do you like best?

I have used other site analytics software and for a company with many different branded sites, Adobe Analytics is the only software that has made it easy for a novice like myself to actually pull the data I need. Easy to filter to the information I want, dates, I want to see, and visualizations included directly in the tool.

What do you dislike?

Because there are so many options, it can be difficult to decipher which metrics to use when pulling data. For instance, if I want to know where traffic to a specific page came from, there are 3 options to choose from. I could use a better way to search for the definition so I understand what data I'm looking at.

What business problems are you solving with the product? What benefits have you realized?

I'm purely using Adobe Analytics to pull site metrics. Through Adobe, we're now able to look at true activity on sites and make updates/create tests based on this data.

Adobe Analytics review by Patrick O.
Patrick O.
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"Deep Insights and Business Intelligence with a Learning Curve "

What do you like best?

The ability to granularly dissect your online traffic and make appropriate business changes to maximize conversion and performance. With appropriate planning and a little background in your development department, it is fairly easy to set up different s.props, evars and events.

What do you dislike?

There is definitely a bit of a learning curve, and if you require support directly from Adobe, it is pretty expensive. There are also independent contractors who can assist in setup, but they are also expensive. That may make this an unobtainable product for some smaller to medium size businesses. There is a free tool the Omniture Digital Pulse Debugger, that can help you customize your Omniture settings when setting up or trouble shooting.

What business problems are you solving with the product? What benefits have you realized?

Omniture has been very helpful for us in determining page significance and usability. We have been able to correlate specific events to conversion and drop off to help us maximize out user performance on both our website and mobile apps.

Adobe Analytics review by User in Computer Software
User in Computer Software
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"Helps you to get actionable insights and to take business decisions based on the customers behaviour"

What do you like best?

There are many things included in adobe like workbench, report builder, worksapace, adhoch analysis and so on, best things which I like is workspace and adhoch analysis, because of this two, deep diving became easier, get insight at very granular level, worspace is comparitievly fast.

What do you dislike?

If you get stuck and confused then you have to rely on trainining material, community is not so vast, and very less people know about this product, go getting help is very difficult, and also to get trained on this by adobe is very expensive.

Recommendations to others considering the product

If you want to take decisions on the tracked data then better you track in the right way, adobe analytics is the helps us to do it correctly, it has more positive results when it comes to data and reports, and moreover to understand you don't have to be a technology geek, is interface is much user-friendly and easy to understand, want to take the right business decisions,and want your traffic to convert at a faster rate, Adobe will definitely be going to help, It has some of the cool things like workspace ad-hoc analysis, which will make your life easier, and heels you to dig deeper into data fast and get meaning full insights, but it wont come for cheap, its one of the expensive product in the market.

What business problems are you solving with the product? What benefits have you realized?

eCommerce business, mostly it tracks the visits,revenne, margin, helps us to track the campaigns running, helps us to understand the customer interesettheir behaviour which leads to increase the converions.

Adobe Analytics review by Ana R.
Ana R.
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"Adobe Analytics "

What do you like best?

Adobe Analytics is very powerful for data analysis. The segmentation is advanced and provides a lot of customer data, I like that it gives me the opportunity to cross different metrics. The reports can be customized and are available immediately. Statistical patterns allow to discover trends and opportunities. API integrations are excellent

What do you dislike?

The user interface is a bit difficult to understand at the beginning. It takes a bit of technical knowledge to customize and integrate with other applications. It has many functions so you have to analyze what is relevant and what is not according to the needs of each company.

Recommendations to others considering the product

The learning curve is a bit slow so you have to study the software very well and analyze what elements are useful according to the company you are working with

What business problems are you solving with the product? What benefits have you realized?

I work as a freelancer in digital marketing and community manager, so I use this software to help my clients understand the behavior of their own clients to improve the content they offer on social networks and on their websites and choosing the best way to attract more customers and keep them happy

Adobe Analytics review by Janine P.
Janine P.
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"Adobe Review"

What do you like best?

It helps our business better understand our consumers. Breaking down what they want, what they need and what they believe. Creating these variables generates insight to how our consumer thinks and can be used to promote future sales.

What do you dislike?

There are many similar options such as google analytics that produce the same outcome without the extra costs.

Recommendations to others considering the product

Take your time to fully understand the program. It offers multiple features that can increase business projections and it is crucial to success that you fully understand the program and its capabilities if you are planning to utilize its fully potential.

What business problems are you solving with the product? What benefits have you realized?

Understanding our audience is the key to success the clearer picture we have around our audience the more productive and efficient we can create campaigns.

Adobe Analytics review by Nehemiah B.
Nehemiah B.
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"Dynamic Platform for many Industries"

What do you like best?

The evar, prop, event and custom link tracking abilities allows me to design very intricate and dynamic methods of tracking almost any question that come up from a client. Ever since ive been working with the tool with other platforms the possibilities have become endless

What do you dislike?

Dashboarding capabilities are severely limited unless you have multiple stake holders using workspace. I wish the native dashboarding and visualization tool was as dynamic as workspace with an export and scheduling option that didn't require users to have a license to review. I'm already paying a significant amount for the tool. We don't need a "Tableau" licensing model for workspace.

Recommendations to others considering the product

Get an experience architect to design your implementation

What business problems are you solving with the product? What benefits have you realized?

The Real question is what haven't I used it to answer. Anything from web / mobile site tracking. Marketing campaign goal attribution. Hell we even used it with one of or clients to help flag users who were committing fraud. Like I said before this has been a very dynamic tool for our agency and theres very few data tracking needs that AA doesn't satisfy

Adobe Analytics review by Laura P.
Laura P.
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"Flexible Tool Yielding Powerful Insights"

What do you like best?

I value the flexibility and power of this tool. The fact that the possibilities for data capture with this solution are basically endless, meaning that in the right hands it can enable customer fingerprinting/LTV/customer acquisition cost reporting and analysis, custom revenue attribution logic, and various other advanced analytics concepts, making for extremely powerful insights applicable to all areas of our business.

What do you dislike?

The fact that it is at first non-intuitive for new users; the fact that I cannot fix/modify historical data; the fact that I cannot interact with it in the way I would a relational database (for understandable reasons; I know this is intentional); and finally, obtaining support in some instances can be very difficult: for example, getting someone at Adobe to provide a basic understanding of VISTA rules we paid to have put in place years ago was a time-consuming challenge.

Recommendations to others considering the product

You'll need a consultant, or someone who has done this before to assist with a successful implementation. There's also a book we found very helpful called "The Adobe Site Catalyst Handbook"

What business problems are you solving with the product? What benefits have you realized?

We've used it to implement a complex tracking taxonomy for our external paid marketing campaigns. Utilizing it in this way, we've begun to realize benefits in the form of sophisticated insights allowing us to optimize paid marketing channel spend on campaign, ad-group and keyword levels.

Adobe Analytics review by Mar H.
Mar H.
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"Esta app proporciona muchos datos útiles"

What do you like best?

Adobe Analytics tiene una interfaz agradable y presenta los datos de una manera fácil de entender. Además, la posibilidad de descargar cualquier tipo de gráfico en diferentes formatos hace que la tarea de informar sea mucho más simple. Las pestañas de filtro son otro punto importante de la herramienta, con la posibilidad de filtrar entre muchas métricas, crear segmentos y acceder rápidamente a las secciones que más utilizamos.

What do you dislike?

La información de Adobe Analytics no siempre es fácil de procesar, en general es necesario un conocimiento previo para poder comprender y usar las diversas métricas que ofrece, a diferencia de otras herramientas analíticas en las que es más fácil entender de primera mano qué es cada valor.

Recommendations to others considering the product

Es una herramienta muy poderosa para reportar métricas de diferentes tipos, aunque es necesario entrenar de antemano para poder obtener todo el jugo y usarlo en su mayor potencial.

También,prepárate para algunos retrasos. Hay un montón de cosas que son posibles, así que prepárate para pasar un tiempo comprendiéndolos. Adobe tiene muchos tutoriales increíbles para comenzar, así que úsalos y explora las cosas increíbles que esta plataforma debe ofrecer.

What business problems are you solving with the product? What benefits have you realized?

Estamos tratando de analizar el tráfico web de nuestros clientes para ver dónde se pueden gastar mejor sus dólares de marketing. Adobe Analytics hace un excelente trabajo al ayudar con este objetivo: siempre que el etiquetado esté configurado correctamente, es muy fácil ver de dónde proviene el tráfico web y cómo los usuarios de cada una de estas fuentes interactúan con el sitio web y con qué frecuencia lo convierten.

Adobe Analytics review by amelia q.
amelia q.
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"A leader in third party analytics"

What do you like best?

Provides an interface that is easy to navigate and explain to general users

Provides a baseline-architecture with the ability to customize when needed

Ability to integrate with Adobe Target and other tools

SiteCatalyst can accommodate varying complexities of implementation strategies very well

Interface is intuitive.

What do you dislike?

Sometimes, the default number of variables is not enough

Dashboards in the tool aren't always unique to the user and persist across profiles (could use more customization for this)

I would love if Calculated Metrics could be shareable - similar to how folders of segments can be shared.

Support is sometimes slow to respond.

Recommendations to others considering the product

The key considerations are price (it is expensive), tech ability (can be complicated), and the extent of what you want to measure. For some smaller sites, a free tool such as GA might be a better option.

What business problems are you solving with the product? What benefits have you realized?

Using tools to turn vast streams of web data into insights that everyone can act on.

Data from any channel brings it all under one roof to deliver real-time insights based on true 360-degree stats.

Adobe Analytics review by Linda S.
Linda S.
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"Superb user interface inside just addition about all within just the particular single solution"

What do you like best?

May mix several electronic systems within just 1 take a look at. We individually utilize it in get involved order within purchase to generate reviews within addition evaluation on practically just about all within the own very own domains. Actually appealing pictures furthermore transforming between trended notice plus ranked notice. extremely flexible details filtration systems. Most associated with us has currently been really amazed basically by just the particular particular speed which usually generally usually this drags historical information. Together with this particular specific specific device the individual have got practically almost any decrease of digital home elevators the specific little finger concepts (hugely will count on your own personal It can implementation).

What do you dislike?

I wish currently presently today there was certainly the particular method you might more with out function add websites inside order to find out. This required a while plus lots linked with help to determine aside exactly how in purchase to properly obtain data across the proper web site (e. g. Barullo Connected Rail). In add-on, once i up out dated one associated with each other with the web sites and also the various WEB DEAL WITH, although this experienced the 1, All of us all had to finish up becoming able to merely by hand tell arrange for connecting the particular particular particular 2nd.

Recommendations to others considering the product

This is a actually powerful device within order in order to declaration metrics attached along with different sorts even though it really is crucial inside just order in order to educate beforehand within obtain to end up being in a posture within order to obtain all associated collectively with the fruit juice as well since use this within the greatest possible

What business problems are you solving with the product? What benefits have you realized?

Resolving primary marketing difficulties which usually cope with learning the client details, examining hidden designs included and generating utilization of this in order to drive marketing in addition marketing decisions

Adobe Analytics review by Elizabeth M.
Elizabeth M.
Validated Reviewer
Review Source

"Favorite!!!"

What do you like best?

Adobe Analytics has a robustness that is unparalleled by any other web analytics tool. Adobe Ad Hoc (formerly Discover) is my favorite analytics tool I've used, despite the poor user experience. Discover allows you to dive into the nitty gritty of the user journey and develop complex segments that control for different types of visitors, page names, and page views. On top of that, having the Workspace tool allows for easy point and click reporting.

What do you dislike?

In order to run Adobe Ad Hoc (Discover), you have to be running Java 8 on your computer, which is an outdated version. Discover as a whole is very slow, but I also hear they are phasing out soon, even though Discover is my favorite tool within the system.

Recommendations to others considering the product

Obviously Adobe Analytics is very pricey, but it is so much more robust than Google Analytics. For larger companies, Adobe is the only way to go. You can hone in on user journeys so much more easily and clearly than in Google Analytics, and you can create much more complex segments that allow you to siphon out groups and experiences.

What business problems are you solving with the product? What benefits have you realized?

We are using Adobe Analytics to track user journeys through our website. We are looking at data from users all around the globe, so also have the site written in a variety of languages as well. We look heavily at traffic to different experiences on the site, and like to be able to segment out by new and returning visitors. We look at the user's journey from entry page to conversion or exit, and the robust segmentation allows for specific, streamlined funnel comparison.

Adobe Analytics review by Kelly S.
Kelly S.
Validated Reviewer
Review Source

"Robust Data Analytics for Any Business"

What do you like best?

I can spin out some highly detailed reports and analysis quickly and efficiently. There are so many different options here. Obviously, the biggest limitation is how it is installed and instrumented on the site, but I'm fortunate to be operating on an incredibly detailed data layer.

What do you dislike?

For all of its robust capabilities, it can actually be clunky from a technology standpoint. Some of the installations on our site can hurt load time and create SEO conflicts. I hate that they're no longer providing support for Adobe Analytics Ad Hoc Analysis. While Workspace is GREAT, Ad Hoc is where I find most of my value.

Recommendations to others considering the product

Muscle memory is a HUGE part of this product. It takes time to learn how to use it. I was previously ONLY using Google Analytics, so there was a learning curve to switching to Adobe Analytics. It's a massive, beautiful resource that takes data analysis to the next level, but it's also only as good as the administrators running it. Ours are incredibly detail-oriented and get how to instrument it well.

What business problems are you solving with the product? What benefits have you realized?

What business problems AREN'T we solving with Adobe Analytics right now?! We can't make any decisions without the massive wellspring of information Adobe Analytics paces at our disposal.

Adobe Analytics review by Tanvi G.
Tanvi G.
Validated Reviewer
Verified Current User
Review Source

"I will be using Adobe Analytics Analysis Workspace exclusively"

What do you like best?

I use Adobe Analytics to to pull a high-level report on the main KPIs of the site, and to compare more than one segment in a report. I find myself needing to compare multiple segments on a consistent basis. There was a recent situation where I wanted to take an extremely large list of campaigns and compare them by groups of about 10 or more based on a few characteristics or qualifiers. These “segment fallout reports” allow for some interesting reporting.

What do you dislike?

I’m a huge fan of Adobe’s calculated metrics, however, ever since they upgraded their calculated metric builder, I’ve noticed that very often you do not get a “total” number. Instead you will get an “n/a” value.

What business problems are you solving with the product? What benefits have you realized?

Business Reporting, ERP, Digital Analytics

Adobe Analytics review by Ricardo L.
Ricardo L.
Validated Reviewer
Review Source

" Easy to use and accurate in results, just what I need"

What do you like best?

This software has become the solution of my day to day, I work with advertising and studying market segments and without Adobe Analytics I simply could not. What I like most is that it performs an advanced segmentation that gives me a complete knowledge of the clients, besides the statistical data that it offers are so complete that they allow me to create strategies on my target.

What do you dislike?

I do not find contras in this software, however, it can improve in interface areas to make it easier for new users.

Recommendations to others considering the product

I believe that it is on the right track, they should only implement new strategies for the study of the market and facilitate the work of the user.

What business problems are you solving with the product? What benefits have you realized?

I do not find contras in this software, however, it can improve in interface areas to make it easier for new users.

Adobe Analytics review by Internal Consultant
Internal Consultant
Validated Reviewer
Verified Current User
Review Source

"Easy to use and dependable software"

What do you like best?

Adobe allows you to keep organized and be in better control of your business. Once installed, Adobe Analytics allows you to easily compare certain statistics within your business or between certain employees. It does a lot of the manual work for you.

What do you dislike?

It takes a little bit to understand how it works, but once you do, it's great! Install and set up isn't the quickest or easiest. However, it's worth the stress of set up once you get it up and running.

What business problems are you solving with the product? What benefits have you realized?

Organization, data collection/storage, easy retrieval at a later date. Adobe allows my office to keep track of old, existing, and future data to compare at a future date and help us change or maintain our strategy depending on the numbers and calculations we get from our adobe analytics software.

Adobe Analytics review by Gabor D.
Gabor D.
Validated Reviewer
Review Source

"Great user interface"

What do you like best?

Could combine various digital programs in just one view. I prefer this tool to generate reports and evaluation on all of our domains. Very appealing pictures and switching between trended view and ranked view. very flexible data filtration systems. I had been really surprised by the speed with which it pulls historical data.

What do you dislike?

Flag Analytics is difficult to implement. Right now there is also a large learning curve for many features. For example, the sheer number of options when creating a custom report can be challenging for beginners. However, once a user passes that initial learning period, the software does begin to make more sense and become intuitive.

Recommendations to others considering the product

In case you are doing e-marketing, then you might consider Adobe Analytics, as it's rolled into the whole Adobe Marketing Suite--where almost all of the other offerings are geared in the direction of ecommerce.

In case you're just achieving this for publishing or basic website measurement, though, you can paying for far more than you want/need.

What business problems are you solving with the product? What benefits have you realized?

Resolving main advertising challenges which generally deal with learning the consumer information, evaluating hidden styles included and by using this to drive marketing plus marketing decisions

Adobe Analytics review by Marica S.
Marica S.
Validated Reviewer
Review Source

"Exceptional user interface within addition all within the single analytics answer for almost all tho"

What do you like best?

May mix numerous electronic systems in just 1 view. We individually utilize it in purchase in order in order to generate reports within addition analysis upon nearly all in our own domains. Really attractive visuals plus changing between trended see and rated see. very versatile information filters. We has been actually surprised simply simply by the speed which usually it pulls historical data. With this particular particular tool a person possess almost any kind of cut of electronic home elevators the particular finger recommendations (hugely depends upon your It can implementation).

What do you dislike?

I wish currently there was obviously a technique you could more without effort add webpages in order to view. It required awhile and lots of assist to figure away how to properly get statistics around the right webpage (e. g. Cisco Linked Rail). Plus, once i updated one associated with the webpages along with a different WEB ADDRESS, even though this had the 1, I had in order to by hand tell system for connecting the particular 2.

Recommendations to others considering the product

It is a actually powerful tool within order to statement metrics associated along with different types though it is necessary within order to teach beforehand in purchase to be capable in order in order to get all associated with the juice plus use this within the greatest possible

What business problems are you solving with the product? What benefits have you realized?

Solving main advertising challenges which generally deal with studying the consumer information, examining hidden styles included and making use of this to drive marketing plus marketing decisions

Adobe Analytics review by Ashwin M.
Ashwin M.
Validated Reviewer
Verified Current User
Review Source

"Great experience with Adobe Analytics"

What do you like best?

The Adobe Cloud , including Adobe Analytics has been extremely useful with analyzing client campaigns. We will continue to use it in our future projects.

What do you dislike?

Full features are not utilized, should give a demo for us to learn about full features.

Recommendations to others considering the product

Intuitive software that helps with many client and project-based analytics needs. Provides helpful tools and resources for client-oriented data. The Adobe business suite as a whole has many other services that can be used including advertising, marketing, I/O, customer experience and even more. I would strongly recommend this software to business professionals and agencies who use data analytics tools

What business problems are you solving with the product? What benefits have you realized?

Have used it to analyze client campaign data.

Adobe Analytics review by User
User
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics Review"

What do you like best?

This reporting suite provides real-time data on traffic, conversions and enables us to evaluate the results of A/B tests by assigning unique variables to each test candidate. Data is exportable, and illustrated in a number of ways, and customer service is reasonable responsive.

What do you dislike?

Adobe Analytics is not easy to implement, and without developers with real expertise and experience in doing so, will not be a valuable source of data. For best results, larger companies might well want a dedicated resource dedicated solely to maximizing the effectiveness of the software.

What business problems are you solving with the product? What benefits have you realized?

Adobe is one of primary reporting tools, and I'm checking it multiple times a day for near-real time sales data. It is also our go-to mechanism for evaluating A/B test results, differentiated by unique names assigned in the testing set-up process.

Adobe Analytics review by Jeff B.
Jeff B.
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics Review"

What do you like best?

Workflow reporting is the best tool added to Adobe Analytics in years!

What do you dislike?

The Admin console is like something out of 2000. It's slow, clunky and did I mention slow?

Recommendations to others considering the product

Adobe Analytics is a great tool for analyzing your site and mobile app, but the learning curve is a little steep. Make sure you invest the time and as well as the human capital in implementing your solution. For any company of decent size, this is not the job of one or two people. You need a team of implementation specialists and analysts that can help you get to the next level.

What business problems are you solving with the product? What benefits have you realized?

Digital engagement of our customers who use our website and mobile application. This is measured against in-store activity and then correlated to understand our customers' blended experience.

Adobe Analytics review by Administrator in Publishing
Administrator in Publishing
Validated Reviewer
Verified Current User
Review Source

"Strong analytics platform, but with poor documentation and support"

What do you like best?

Omniture/Adobe Analytics is incredibly flexible. I can create custom variables for all our various report suites, and then build dashboards for internal (and in rare cases, external) stakeholders.

While the UI takes some getting used to, it is at least internally consistent--the submenus nested within OTHER submenus might not be how I'd design something, but the organization logic makes sense so that a new user can adjust and find new things on his/her own.

It's also relatively easy to pull data offline for analysis via export, and can be done over large time ranges as well as with thousands of rows (though in the latter case, you have to hack up the URL in order to get that much data at once; the UI itself doesn't support it.)

What do you dislike?

The documentation for Omniture is frequently stale, and the support is offshored and frequently doesn't understand its own product.

In one case, when trying to change page tags, documentation asked us to use a "tag manager" product in Adobe. Upon asking support about this, they tried to sell us a consultant to help with the implementation. Upon further digging, it was revealed *by support* that the product no longer existed, meaning they'd attempted to sell us consultant time for phantomware.

Most interactions with support are like this--they're well-intentioned, I'm sure, but don't undrestand the product or keep up with its updates.

Recommendations to others considering the product

If you're doing e-marketing, then you might consider Adobe Analytics, as it's rolled into the entire Adobe Marketing Suite--where most of the other offerings are geared toward ecommerce.

If you're just doing this for publishing or basic website measurement, though, you'll be paying for far more than you want/need.

What business problems are you solving with the product? What benefits have you realized?

This is for digital publishing, so for the most part the questions boil down to "what content is most read, by whom, and why?"

This informs editorial decisions. We also have some level of tracking that looks at "where are people clicking, and why" which helps with site design in order to increase user retention.

In general, we are better able to position our content both off-site (think SEO, social media) and on-site (think recirculation modules) because of the data we get out of this platform.

Adobe Analytics review by Cristian S.
Cristian S.
Validated Reviewer
Review Source

"Adobe Analytics is a great web examination tool "

What do you like best?

Adobe Analytics is an web examination tool that gives you a chance to see the standard web investigation like KPI's, for example, sessions, site hits, skip rates, exits, unique visitors. It additionally gives you a chance to make an sort by the event type and you can see this sorted information in a dashboard or related sheets.

What do you dislike?

Adobe Analytics is hard to actualize it and is hard to use for beginners. Sometimes it shows to much information for the end user and it's a bit slow.

Recommendations to others considering the product

It's a considerably more costly arrangement than Google Analytics, yet in the event that you truly require power and adaptability, it's likely the best investigation programming available.

What business problems are you solving with the product? What benefits have you realized?

We are attempting to examine the web activity of our customers to see where their advertising dollars can best be spent and how clients from each of these sources associates with the site and how frequently they change over.

Adobe Analytics review by Sarah C.
Sarah C.
Validated Reviewer
Review Source

"Adobe Analytics is powerful analytics tool"

What do you like best?

Adobe Analytics was great at getting very granular into the data. It's also a very intuitive and easy to use tool. Whenever updates are made it notifies you before logging in so there are no surprises. It's great at channel performance and well as path level reporting. It clearly lays out to you your top pages and what which pages are performing. It provides good insight in where to spend your time updating a site and was also the first to point out red flags, like tracking issues.

What do you dislike?

For better or for worse, Adobe Analytics can sometimes be too granular. While I praise it for giving such in depth information there's no easy way to translate the data. It's also not the best at handling multi-users. My company used Adobe Analytics to power it's many hundreds of sites but every time I'd link to one I had to re-click through the latest updates. It was built into our platform so we never had to sign in directly to Adobe Analytics but somewhat frequently it would drop my credentials so I'd have to start the whole process of logging in over again.

Recommendations to others considering the product

I recommend people considering using Adobe Analytics complete a trail and any kind of training you can get your hands of. Adobe Analytics provides valuable data but if you're not sure how to interpret it you won't get far.

What business problems are you solving with the product? What benefits have you realized?

My company used Adobe Analytics to power our in house analytic software. We use Adobe Analytics on all of our accounts (hundreds).

Adobe Analytics review by IN Y.
IN Y.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Easy to implement it in 3rd party tools"

What do you like best?

It is very easy to connect to a wide range of native and 3rd party tools to bring their data to the tool for analysis.

What do you dislike?

Adobe's support is not based in US, thus it takes forever to get help and response.

Recommendations to others considering the product

It is very important for Adobe executives to first hear from its customers and try to understand their concerns of using the product. Although the company is still an industry leader, it is better to understand what competitors are trying to do to gain more market shares and why Adobe users are switching to competitors' products.

What business problems are you solving with the product? What benefits have you realized?

Digital marketing campaigns and their performances

To analyze types of data segments for re-marketing

To offer a customized shopping experience to our customers

Adobe Analytics review by Administrator in Consumer Services
Administrator in Consumer Services
Validated Reviewer
Verified Current User
Review Source

"Awesome Analytics If You Put In The Time & Money"

What do you like best?

I LOVE workspace and I like their tag management software (DTM). Workspace allows you freeform report and dashboard making and lets you really slice and dice your data. Its really one of the most used tools on our team. We also like how in-depth we can get when reporting on marketing campaigns. We are able to tag them more effectively to product reports on ROI of online marketing

What do you dislike?

Pricing is obvious.....this is an enterprise tool. Beyond that, it does take a fair amount of technical knowledge and setup to get ALL the data you would want. The basics work out of the box, but to make it really useful you need to add additional tagging and structure to your site. Also the documentation is average at best. It's a lot of problem solving you need to do on your own.

Recommendations to others considering the product

Make sure you have the technical resources and/or consultants to setup and train properly.

What business problems are you solving with the product? What benefits have you realized?

We are trying to track product checkout funnels and capture user behaviour data for later personalization. As well as tracking marketing campaign effectiveness. It does all of these things very well, but again with the caveat that you put some time into setting things up right.

Adobe Analytics review by User in Pharmaceuticals
User in Pharmaceuticals
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics Gives Insights to Improve Your Site"

What do you like best?

Easy to use interface that is fairly intuitive and simple to navigate after getting used to the layout. It also provides a large amount of customization options that can be built in. Skilled administrators can set up channels and other parts of the platform to meet their needs. Users can then create segments fairly easily to comb out specific parts of the data they need. Reports are visual and easy to read. They are also customizable and can display several formats, across multiple time ranges and comparisons.

What do you dislike?

Adobe can be diffiuclt to use if you need very specific information. It is also difficult to find exact URLs for pages. While you can name pages to account for multiple URLs, I was not able to go in reverse and get a URL for a page name. This makes it difficult to track traffic to groups of pages. They must be named strategically in order to do this. If pages have the same name, you can not extract pages from a subset directory very easily. Although the report builder feature does enable you to get some of this data it was not always the answer.

Recommendations to others considering the product

Use this software if you need enhanced, customizable, traffic and acquisition marketing solutions that will provide a robust look at core growth, strengths and weaknesses in your digital marketing platforms. It is also versatile enought for a wide user base in your ogranization.

What business problems are you solving with the product? What benefits have you realized?

Tracking traffic to specific areas of the site, from different marketing channels including search, paid, social and referrals. Reporting on how specific sections of the site fair, and how certain types of content are performing. It also helps us isolate parts of the site that are underperforming and not up to standard so these can be improved.

Adobe Analytics review by Amy K.
Amy K.
Validated Reviewer
Verified Current User
Review Source

"Adobe Analytics.. better than Google Analytics"

What do you like best?

Adobe Analytic compared and analyzes data differently than Google Analytics. It is a blessing, but also had when trying to reach your customer goals and expectations. I love (can I scream LOVE) their custom reporting. AA also automatically collects download & exit links, and uses a tag management system that is unique.

My HIghlights:

- Hit Containers

- Calculated Metrics

- Segments & Dashboards

- Segment Stacking

- Traffic Source Pathing

- Free Excel Integration

- Page Names & URLs

What do you dislike?

So unlike Google Analytics, Adobe Analytics actually puts its code in the bottom of the page. They also use different methodologies when it comes to attributing these metrics to dimensions within the platform. So getting a clear common goal is not always achieved with AA.

My Dislikes:

- Layout and Placement of the Widgets

- Labels / Dividers (Overall Organization)

- Sorting Control (again with the Organization)

Recommendations to others considering the product

Ask for a demo first! Adobe can be costly, and seeing what your getting and having someone show you the ropes is much better!

What business problems are you solving with the product? What benefits have you realized?

I manage a HUGE number number of high profile accounts, and often we need to target different crowds, and find unique ways to get in front of our potential visitors. Using the Adobe Analytics, it gives us a unique and different way to see opportunities missed.

Adobe Analytics review by Nicholas G.
Nicholas G.
Validated Reviewer
Verified Current User
Review Source

"Great experience"

What do you like best?

Adobe analytics allows us to improve the products and services that we offer to customers by better understanding their needs and understanding their journey through our website. Visually, the tool is very appealing, and from a technical perspective there are few better tools out there. I especially like how Adobe allows us to build segmentation and report on each of these segments. With this, we can appeal to smaller audiences rather than generalizing content and decisions toward a larger, broader audience.

What do you dislike?

Adobe Analytics is a very robust tool which can take time to learn inside and out. In time, you are able to discover all of the different uses that Adobe provides, and it allows you to draw more meaningful conclusions from your data. With that being said, the tool requires complete and total buy-in from your own team and from functional partners in order to best utilize it. As long as there is some sort of structure in place to train new users and provide ongoing support for existing users, Adobe Analytics will prove to be one of the best in the business in terms of leading to data driven insights.

Recommendations to others considering the product

Give it a try, but make sure that you have the time to invest in perfecting this product and making it your own!

What business problems are you solving with the product? What benefits have you realized?

Customer journey mapping. I have realized that Adobe Analytics gives us the right framework to make data-driven decisions.

Adobe Analytics review by Lamar T.
Lamar T.
Validated Reviewer
Review Source

"Prior User"

What do you like best?

The internal reporting is pretty accurate and useful. In my previous role as an Account Executive this program was essential. Especially when it came down time to report findings to clients who were inquisitive. The Report Builder allows access to more sets of data which can be imported directly into excel spreadsheets (lifesaver).

What do you dislike?

Definitely not easy to use/learn. Some of the older (no judgment) staff in my agency stayed clear of this which is partially why I took it on.

Recommendations to others considering the product

It is costly, so I would suggest other options if the budget is tight. However, I do feel that if you can afford it, go ahead as it is one of the best on the market. Just takes some time to get used to.

What business problems are you solving with the product? What benefits have you realized?

Real-time web analytics

Helps our agency with individual brands/clients on understanding their data

Adobe Analytics review by Andres A.
Andres A.
Validated Reviewer
Verified Current User
Review Source

"Awesome customization, little confidence"

What do you like best?

Workspaces was a great addition and I use it all the time to set up recurring reports. I also love how malleable Ad Hoc analysis is.

What do you dislike?

I never really know how accurate the traffic data I'm pulling in Omniture is. For example, I have heard recently that HuffPost is fazing out traffic reporting in Omniture, but I haven't heard anything officially. I think a comScore-like notification that explains the accuracy status when I pull data would be very helpful.

Recommendations to others considering the product

Talk to others in your organization to understand the depth and specifics of the custom segments and dimensions.

What business problems are you solving with the product? What benefits have you realized?

Traffic referral data and page flow are both awesome tools that sales and product teams love to see.

Adobe Analytics review by Internal Consultant
Internal Consultant
Validated Reviewer
Verified Current User
Review Source

"Challenging to use, Missing Critical Data"

What do you like best?

Favorites, front page, bookmarks, stores a lot of data.

What do you dislike?

There are multiple ways to do seemingly the same thing and get different results. There is a huge learning curve, even for simple tasks. Often times the documentation is not kept up to the versions being updated, making it even more challenging. Some views and reports are limited to 50 pages. The biggest thing for us though is missing Google referral data, which is where the large majority of our search traffic comes from. We're blind to what users are searching for before they enter our site. At times, it can be fairly slow, especially getting large reports sent.

What business problems are you solving with the product? What benefits have you realized?

Of course, this is where we get all of our basic metrics, and more advanced things, like pathing. We've developed our own content scores around the data available to summarize and tell a more complete picture of how our content is performing that is easier for stakeholders to understand.

Adobe Analytics review by User in Airlines/Aviation
User in Airlines/Aviation
Validated Reviewer
Verified Current User
Review Source

"My Adobe Analytics Review"

What do you like best?

The features and capabilities that have been added to AA over the last few years have turned it into a powerhouse analytics tool. What I love are the capabilities around calculated/derived metrics (and can build anything with segmentation), and the ability to monitor and alert from them. I can also use these very powerful metrics as success measures for A/B testing, and to optimize against for marketing campaigns (i.e. Media Optimizer context).

We have also started using the Adobe API quite heavily, which is a great resource (for setting up data feeds to external systems).

I am also excited about the new Power BI integration that was recently released in a ReportBuilder upgrade.

The integration with Clicktale is legitimately native (someone often claimed, but not true), making it easy for us to leverage the power of our analytics within Clicktale.

What do you dislike?

Analysis Workspace is becoming the new platform for meaningful analysis that will replace Ad Hoc Analysis. Analysis Workspace is very promising, but still lacks at lot of the very valuable features that Ad Hoc Analysis has. Unfortunately I'm not yet willing to transfer over to use Analysis Workspace predominantly (my team, and reporting that our organization leverages) until it is at parity in this regard (which I'd like to do sooner than later since Adobe development is clearly not focused on Ad Hoc Analysis anymore, and it's Java nature remains a challenge for my team and stakeholders around the company).

Recommendations to others considering the product

Consider investing in a single marketing technology stack (i.e. Analytics, DMP, Testing, Marketing Automation, etc.). Analytics data become most powerful and actionable when it's well integrated with the greater marketing technology ecosystem (which is difficult to achieve when using a mix of different vendor products). Adobe is leading when it comes to having the most complete "Marketing Cloud" (they're not fully there yet, but will be first).

What business problems are you solving with the product? What benefits have you realized?

Our data is the foundation for everything we do. We cannot be truly data-driven and effective if our data is poor, or if it cannot be trusted.

We are benefiting from regular insights into our performance, and often in a real-time context, which thereby enables us to act on our data proactively versus reactively.

Our data also informs our marketing campaigns, as we heavily leverage Audience Manager for the re-targeting campaigns (and RLSA's for SEM campaigns).

As digital and mobile are the dominant ways in which our customers interact with us, ongoing insights into their behaviors, struggles, and overall experience, are critically needed for us to optimize and improve our KPI's (not to mention stay relevant with our offerings).

Adobe Analytics review by User
User
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"adobe analytics pro"

What do you like best?

The interface was easy to understand despite me not having prior training towards using it. I would say this is a highly intuitive platform that doesn't require much training or education to use

What do you dislike?

the cost can be a little high to implement the whole platform of the Adobe product family in a small company like where I work. The thing is, when you are looking to grow a business, you need tools that will help you get there without costing an arm and a leg to implement. That is my only beef.

Recommendations to others considering the product

Try it out and see for yourself, it is worth it for sure!

What business problems are you solving with the product? What benefits have you realized?

I am of course using adobe analytics to help me with data management. When everything is organized and there are tools that help to make sense of the independent and dependent variables in my work, it makes my time at work much more efficient as im not just staring at numbers to make sense of them!

Adobe Analytics review by Lindsay F.
Lindsay F.
Validated Reviewer
Verified Current User
Review Source

"All the Data You'll Ever Need"

What do you like best?

I love how easy to use Adobe Analytics is and the fact that you can drill down into various levels of data. This helps me when it comes to creating sitemaps, recommending marketing strategies, and showing the client how their website is performing during reviews.

What do you dislike?

Sometimes it seems like almost too much information but I know that that can't be a real thing.

Recommendations to others considering the product

Adobe Analytics can take your reporting from beginner to expert. The amount of data and information is amazing and can really help with marketing goals, reviewing performance, and making changes to your website.

What business problems are you solving with the product? What benefits have you realized?

Real time analytics to help with online marketing for hoteliers and restaurants

Adobe Analytics review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Strong Product with Big Learning Curve"

What do you like best?

Can be instrumented to provide great insights into your business

What do you dislike?

Although they've made good strides, there are still implementation hurdles and a learning curve to using the data

Recommendations to others considering the product

Much of what can be done in Adobe Analytics can be done in Google Analytics, but level of support from Adobe is far better (at least from non-enterprise version of GA) and there is more flexibility with the Adobe products. My advice is to implement both Adobe Analytics and free GA simultaneously using a tag management solution (Adobe's is free if you use their analytics software) so you have GA as a backup, and so you can use GA data to power your paid Google campaigns.

What business problems are you solving with the product? What benefits have you realized?

We use primarily to provide editorial teams with insights into what they should be writing about, and providing campaign analysis for our internal marketing campaigns

Adobe Analytics review by Kunal S.
Kunal S.
Validated Reviewer
Verified Current User
Review Source

"Great functionality. Excellent features for dashboards."

What do you like best?

The great functionality and UI. Analysis Workspace is very helpful and excellent for high level reporting and dashboards to executives. The segmentation features are fantastic and easy to use.

What do you dislike?

Difficulty to implement without a technical resource. This is a non issue if your team has this readily available.

Recommendations to others considering the product

Have a team to help implement, support is not the greatest but can help give tips. They will not assist in the work without consulting fees.

What business problems are you solving with the product? What benefits have you realized?

Traffic, conversion funnel, traffic sources, marketing campaign performance.

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Adobe Analytics
3.9
(509 reviews)