Adobe Audience Manager

(18)
3.9 out of 5 stars

Adobe Audience Manager identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.

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Adobe Audience Manager Features

Data Integration
1st-Party Data Integration

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

88%
(Based on 15 reviews)
2nd-Party Data Integration

Allows user to combine first party data collected with additional first party data of strategic partners.

n/a
3rd-Party Data Integration

Breadth of standard integrations to third-party data providers.

80%
(Based on 14 reviews)
Offline Data Integration

Able to easily integrate data from offline sources.

79%
(Based on 14 reviews)
Mobile Data Integration

Able to easily integrate mobile data within the DMP platform.

71%
(Based on 14 reviews)
Data Export Tools

Able to extract data from the DMP in bulk through a structured file.

n/a
Data Analysis & Optimization
Audience Segmentation

Ease of segmenting user profiles into groups.

86%
(Based on 14 reviews)
Recommendations

Analyzes data to find and recommend the highest value customer segmentations.

84%
(Based on 11 reviews)
Standard Dashboards

Provides pre-built dashboards to aggregate and display data.

77%
(Based on 15 reviews)
Custom Reports

Allows users to easily build customized reports and dashboards.

81%
(Based on 14 reviews)
Platform
Data Permissions

Able to set data permissions for strategic partners.

82%
(Based on 14 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

82%
(Based on 13 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

n/a
Enterprise Scalability

Provides features to allow scaling for large organizations.

80%
(Based on 12 reviews)
Internationalization

Enables users to use the DMP in multiple languages.

77%
(Based on 9 reviews)