What do you like best?
The capability for deep segmentation and personalization. Additionally, once you understand the basics of how Adobe works, you can execute simple campaigns pretty easily.
I also like visual format of how they display metrics. The data is presented in a way that is clean and easily digestable which is nice.
What do you dislike?
The system is insanely buggy, customer service in the face of these bugs is horrible, and it is so fragile it crashes all the time. It is not at all user friendly, which is a shame because the system could be very powerful. The workflows error all the time and the error messages are not easily understandable, so it is hard to troubleshoot things on my own.
Adobe customer support is horrible - there is very little training available online for new users, and the ticketing system is not very good for fast solutions. I wish there was a chat option or something of that nature for quicker turnarounds in getting the help that I need.
Recommendations to others considering the product
If you need a super powerful system and have clean data, Adobe Campaign might be right for you. However, be aware that the system is NOT user friendly and you will dedicate a lot of time to educating users and troubleshooting problems, glitches and errors.
What business problems are you solving with the product? What benefits have you realized?
We use Adobe Campaign for major batch campaigns and it is helpful for that. We are trying to become more sophisticated in our usage of the system, and hopefully will be able to solve more problems in the future.