Adobe Campaign

Adobe Campaign

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4.0 out of 5 stars

New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.

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Showing 256 Adobe Campaign reviews
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Adobe Campaign review by <span>Danielle N.</span>
Danielle N.
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Awesome!

What do you like best?

Since we are a very small company, we use it company-wide. The program definitely helped in running larger-scale marketing campaigns across multiple types of devices. Whether it was via e-mail, SMS on mobile, or the direct snail mail, we definitely were able to market directly to our fan base. The drag and drop feature is great! I most like the marketing automation tool. It’s a great tool when we send product/solutions related outbound emails to customers/prospects.Adobe allows us to keep track of everything very easily and allows us to go back and write notes at different steps. Including these notes at different steps within the campaign allows us to copy them over to new ones so we don't have the same issues launching the next campaign.

What do you dislike?

The user interface can be difficult to grasp for marketers. Includes full integration for other Adobe marketing software. Plenty of features need heavy customization for optimal performance. Adobe Campaign tends to be a little more complex to use compared to other automation tools. This requires more training for individuals on our team.

Recommendations to others considering the product

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.

What business problems are you solving with the product? What benefits have you realized?

Content is customizable based on customer interactions and preferences. Campaigns can be sent through direct mail. Push notifications can be enabled on the mobile app which has been great for building up clients and business. We have been able to use Adobe for social media marketing. It helped drive awareness about our products, and it increased customer engagement.

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Adobe Campaign review by <span>Vivi M.</span>
Vivi M.
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Adobe is great, if you use it monthly.

What do you like best?

I love all the different skills I can practice in Adobe Photoshop. I've used InDesign for years in yearbook and I appreciate how empowering it is.

Photoshop has made me much more creative. It's helped me teach things about photo editing and color theory.

What do you dislike?

I dislike monthly subscriptions. I dislike how long it takes to get to learn all the perks of its respective programs.

It's difficult to sell other people on this tool because it's almost as if you have to take a semester class just to be able to do the basics on it... Not that that is the company's fault, but still.

Recommendations to others considering the product

Packages, more discounts, opportunities for teachers/students.

What business problems are you solving with the product? What benefits have you realized?

It'd been helping get another teaching credential.

It would help me with my personal artwork as well.

What Customer Journey Analytics solution do you use?

Thanks for letting us know!
Adobe Campaign review by <span>Chersten R.</span>
Chersten R.
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Adobe Review

What do you like best?

The customization options of the program, it allows me to transform any picture I want into something amazing.Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.

What do you dislike?

It can be tricky at times, if the images are too large the program can lag here and there. There is so much great functionality, but there are some definite growing pains integrating with other Adobe products and external systems. So disappointing!

What business problems are you solving with the product? What benefits have you realized?

Campaign management, image adjustment, advertising edits, email campaigns,

Adobe Campaign review by Consultant in Design
Consultant in Design
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Its a great tool but long way to be perfect for customers

What do you like best?

Extent of customization that can be achieved with Adobe campaign is best in comparison to any other tool

What do you dislike?

Lots of bugs, lack of proper documentation and tutorials makes it difficult for business users

Recommendations to others considering the product

Its good for large organizations with target of more than 1 million subscribers as it takes a lot of efforts to implement it. Its best in class marketing automation tool and can be customised according to client's requirements. However, to implement and use it, professional skilled resources are required and its not best tool for business/marketing end users.

Adobe Campaign is growing and going in right direction but it lacks major functionalities and features for business users. Its UI is very outdated and doesn't provide ease of content editing to end user. Client would need to depend on Adobe campaign resources for any execution.

What business problems are you solving with the product? What benefits have you realized?

Its one of top Marketing Automation tool in Market and its power can be realized when its integrated with Experience cloud (Analytics/AAM/Target/AEM)

Adobe Campaign review by Executive Sponsor in Entertainment
Executive Sponsor in Entertainment
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Powerful but clunky

What do you like best?

Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.

What do you dislike?

There is very little out of the box functionality and suffers from under-development over time. As a result, functionality from a deployment standpoint is ~10 years behind market leaders (despite some upsides with data management). Campaign is very clunky and too often requires 10x as many clicks as similar tasks in other platforms. We have experienced far too many errors as a result of this.

Recommendations to others considering the product

If evaluating for an on-prem solution, expect to increase hardware and system resources by 10-50%. If evaluating for a SAAS solution, evaluate against leading solutions in the marketplace via a formal POC process. If evaluating for professional services support, heavily consider alternate agencies.

What business problems are you solving with the product? What benefits have you realized?

We are launching new home-grown marketing channels via custom integrations with Adobe Campaign, which was not feasible with other platforms' OOTB capabilities.

Adobe Campaign review by <span>Kerri E.</span>
Kerri E.
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Adobe campaign review

What do you like best?

The ease of use and having everything in one place. Really enjoyed the automotive campaigns and the real-time management. It was helpful to be able to integrate several different profiles

What do you dislike?

It wasn't very appealingly for a marketing team - I was expecting a little more from their UI.

The amount of customization needs to make data relevant to our team

Encountered a good amount of bugs throughout the system

Recommendations to others considering the product

Adobe Campaign is definitely headed in the right direction. I will say from my experience that the more you plan ahead with what you are wanting/expecting of this software the easier it is to integrate throughout your teams. We made the mistake of not setting up best practices and that bit us in the long run. Having those in place will also benefit your teams understanding of the software. It took a decent amount of training to full understand the capabilities so make sure you have that in mind before you start the integration process.

We were using it to move a very large amount of emails and it was very slow and would sometimes crash - if you are looking to do things of that nature a different software may be better suited for you. However, if our looking to do simple blast to targeted customers/clients this would be a great solution.

What business problems are you solving with the product? What benefits have you realized?

Prospect conversation and customer retention - automated marketing campaigns

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