What do you like best?
The ease of use and having everything in one place. Really enjoyed the automotive campaigns and the real-time management. It was helpful to be able to integrate several different profiles
What do you dislike?
It wasn't very appealingly for a marketing team - I was expecting a little more from their UI.
The amount of customization needs to make data relevant to our team
Encountered a good amount of bugs throughout the system
Recommendations to others considering the product
Adobe Campaign is definitely headed in the right direction. I will say from my experience that the more you plan ahead with what you are wanting/expecting of this software the easier it is to integrate throughout your teams. We made the mistake of not setting up best practices and that bit us in the long run. Having those in place will also benefit your teams understanding of the software. It took a decent amount of training to full understand the capabilities so make sure you have that in mind before you start the integration process.
We were using it to move a very large amount of emails and it was very slow and would sometimes crash - if you are looking to do things of that nature a different software may be better suited for you. However, if our looking to do simple blast to targeted customers/clients this would be a great solution.
What business problems are you solving with the product? What benefits have you realized?
Prospect conversation and customer retention - automated marketing campaigns