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Adobe Campaign

Adobe Campaign

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3.9 out of 5 stars
17 7.8 / 10
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New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.
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Adobe Campaign Reviews (17)

  • Great features, excellent advanced email delivery and tracking capabilities, our hosted platform had over 97% availability. Looking forward to testing the mobile app... Read More
    0 xxsvanhfol1suulja4uqa9cqhn32ufljarmoacfqclzjpw g1memxbpv6vt fhxayyzwokj3wj7u
    Joe S.
    Consultant in Internet
  • Not entirely user-friendly. Do not use without instructions/tutorial. Read More
    0 mv6vdjkaahtdyu4ehlfwdszi27fly4me2c 5duno1e1z ymhgp99brhrg3bv00zk7nxx6poyxmp1
    Thomas B.
    User in Sports
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A Robust, Flexible Tool That Can Go a Long Way in the Right Hands

What do you like best?

Adobe Campaign has great customization and control over the customization. It exposes the code behind almost all of it's processes and allows a knowledgeable developer a deep expandability not seen in other tools. In many other tools, the customization is limited to what the developers have available for options or plugins. In Adobe Campaign, you have the ability to configure nearly everything. If there is a process that is too complex for a business user to do with the tool, well you can create new forms and menus for them to interact with that can automate and streamline a previously difficult process.

I also like how the process of creating campaign workflows and deliveries is very straightforward. The real time, drag and drop style canvas is very intuitive for business users to grasp. With very little training or experience they can create very segmented email deliveries.

What do you dislike?

Usually when a tool offers exceptional flexability and customization there is a natural downside; a high learning curve and low ease of use. A user who solely has marketing experience will have a hard time doing advanced things. In today's instant gratification, hide the backend, guide-you-by-the-hand application environment, it can be frustrating for these users to have to lean on a more technologically advanced user or even a developer or Adobe Professional Services.

You need to have the right staff around you to maximize and understand the potential of this tool. This is a tool for a knowledgeable team that knows what they want and desires the capability to expand the platform for the coming years.

Recommendations to others considering the product

You need to have the right staff around you to maximize and understand the potential of this tool. This is a tool for a knowledgeable team that knows what they want and desires the capability to expand the platform for the coming years.

What business problems are you solving? What benefits have you realized?

I work as a developer for an Adobe Campaign Certified Partner. Our company and I have implemented all kinds of customizations to the tool as well as handle the day to day campaign needs. We have built custom Web Applications, created and integrated custom databases into the tool, launched branding, security platforms, you name it. There have been struggles and gaps along the way, but the Adobe Staff, the documentation and especially the flexability of the tool have made even some of the toughest customer requirements possible.

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Consultant in Internet - Adobe Campaign Review Author
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Streamlining and automating marketing and customer communication across multiple channels

What do you like best?

The fundamental advantage of Neolane is its cross-channel marketing optimization functionality. Unlike IBM's Unica, Neolane offers marketers the ability to design and execute coordinated online (email) campaigns as well as offline (direct mail, telephone, fax, SMS) marketing campaigns. This unified platform ensures brand consistency across all channels.

Also, Neolane is not just a mere execution tool. To the contrary, it supports all campaign management phases which gives marketers better control, easier access and smoother execution, especially when multiple marketing teams are involved:

1) Planning Marketing programs

2) Designing marketing campaigns

3) Developing deliveries

4) Executing campaigns

5) Analyzing results

What do you dislike?

No doubt, Neolane has a very well-established reputation in Europe and undisputed market leadership in France, however - on the U.S. market, they are still establishing themselves as a mature platform and "emerging leader", as recognized by the Forrester team in their Campaign Management Automation Wave. While they've been making great progress, their platform is still many times unstable, with bugs that are impossible to reproduce. Many times I would have customer demos, coming across new bugs for the first time during the presentation, and I would not be able to reproduce them afterwards - which obviously undermined my position as "the Neolane expert". Those were definitely not fun times.

What business problems are you solving? What benefits have you realized?

One of my recent projects was for one of the most instantly recognizable and successful publishers of child development content in U.S. The rise of e-commerce, as well as the changing distribution models for magazines, had a dramatic impact on my client’s business. Here are some of the problems they were facing with:

─ Their communication with their 2 M online customers and 5 M offline was not consistent across different channels and lacked coordination with the global strategy.

─ Their marketing campaigns were executed manually and lacked personalization, resulting in long execution times and poor overall performance.

I was hired as a Marketing Consultant to address these problems that the client was facing, 2M for email 5M for offline channels.

Having a deep understanding or their business problems and making use of powerful marketing campaign management technology, I provided them with a customer centric solution, meaning that the solution focused on the customer’s...

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Administrator in Computer Software - Adobe Campaign Review Author
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Neolane review from a graphic designer point of view

What do you like best?

it's usability, functionality and the fact that you don't need any background of programing language is a big help , also its layout make it easy to built an email or a registration form. Its analytics is pretty accurate and its report is user friendly and efficient. The fact that Adobe is involved in acquiring neolane will probably improved even more the application..

What do you dislike?

The features such as the right side table column where the table are not very flexible in terms of dimensions , typography and the flash interactivity that cannot be incorporated. the huge issue is the email proof "looks fine on neolane" with own url... but as soon as we receive a test via outlook the table, font size picture location is modified... needs improvement when we do a test via Outlook. what you create on neolane layout is not the same as seen on outlook. I"m sure those issue will be resolved with the implication of Adobe's background....

What business problems are you solving? What benefits have you realized?

using this application for lead generation, email / registration forms, promoting collateral such as white papers, brochure, datasheets, advertising...) videos, training, brand awareness, events (tradeshows, testimonials, white papers, brochure, webx forum ect... great tool to promote your communication in fast environment.

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User in Hospitality - Adobe Campaign Review Author
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A worthy consideration for an established business

What do you like best?

Neolane's "umbrella" CMS platform is very convenient, especially for major businesses. Neolane has the functionality to manage both direct mail and e-mail in one system which enables offers, variables and triggers to be better streamlined. Inputting customer and content data is an easy process. The system can use the data to create unique offers or guest experiences. In addition, Neolane has been acquired by Adobe and will be renamed Adobe Campaign in the future. It is safe to say that the future for Neolane is very bright.

What do you dislike?

Despite it's range of features, it does not excel at one specific component. The e-mail functions are not as intuitive as other platforms that specialize only in e-mails and likewise for the direct mail functions. Though there is a plethora of customizations and options, even simple tasks has to be set up individually and can be time-consuming. The GUI can be difficult to navigate and many of the drop down menus and checkboxes are dated and prone to errors. The platform feels too open-ended in its current state. It's a double-edged sword because though it is easy to set up unique customizations, a single mistake can cause the campaign to have errors. Thankfully, the Support team does a good job helping with many of the problems.

Recommendations to others considering the product

Neolane has been acquired by Adobe. The future looks very bright for Neolane.

What business problems are you solving? What benefits have you realized?

My company solved the issue of inconsistent collateral. With Neolane, it is much easier to manage different offers and campaigns because it is under one system.

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Administrator in Sports - Adobe Campaign Review Author
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The Cadillac of solutions

What do you like best?

Neolane has many features and capabilities that, quite frankly, not every business will use. Neolane is the solution for those who are looking for a complete email and automation solution that's able to also integrate social and mobile. During the selection process it's key to know your own objectives and what you want from your system and which features are the most important to your business. The application Integrates easily with CRM, has large storage area and flexible storage capabilities and includes web tracking and automated workflows making automation simple.

What do you dislike?

The User interface is not very intuitive, error messages can be tough to interpret thus making troubleshooting difficult at times and finally, the WYSIWYG editor could be more robust (make it more similar to Dreamweaver)

What business problems are you solving? What benefits have you realized?

Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations. The automation and reporting make it easy to be flexible.

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