Adobe Experience Manager

(74)
3.5 out of 5 stars

Adobe Experience Manager helps you create, manage, and optimize digital customer experiences across every channel, including web, mobile apps, digital forms, and communities.

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Adobe review by <span>Juan Ignacio G.</span>
Juan Ignacio G.
Validated Reviewer
Verified Current User
Organic
Reviewed On

It is very editable but a bit slow

What do you like best?

The best thing about this web administrator is the possibility of editing or modifying things within each internal page of the site with just clicking and moving the mouse; The creation of editable spaces is simple and there are many modifiable features within the options.

It is also important to note that sharing with many users does not present problems and full or restrictive permits can be given depending on who enters

What do you dislike?

The tool itself is slow and heavy for quick changes. In addition many minor changes such as Titles and Descriptions require unnecessary steps for approval, which influences this slow process that characterizes AEM

Recommendations to others considering the product

Being Adobe, that gives extra confidence in the use of the tool; with a little practice the changes are made without problems although I remark that it is slow in general.

What business problems are you solving with the product? What benefits have you realized?

One of the clients of the agency used this tool to manage their site and gave me full access. I focus on modification of Meta Data but I have also made design modifications.

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Adobe review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Extremely capable and functional enterprise web CMS

What do you like best?

Adobe AEM integrates with the Adobe Marketing Cloud features and allows for some very complex content management and delivery, including targeting.

What do you dislike?

Adobe AEM has a very high learning curve to get beyond the base functionality. It is worth the time investment, but requires months of preparation.

Recommendations to others considering the product

It is the most feature rich enterprise level web content management system available. It is complex, and there is much depth, which requires effort and time. But it is worth it. It is important to recognize that the right teams should be set up and trained to use this product as a part of a larger marketing initiative. As a standalone product without working with creative, user experience, front end development teams, you will not get the most out of this product.

What business problems are you solving with the product? What benefits have you realized?

Adobe AEM allows the delivery of feature rich authored content with workflow approvals for legal, copywriting, and other necessary teams to assure the right content is displayed at the right time.

What Web Content Management solution do you use?

Thanks for letting us know!
Adobe review by <span>Jonathan B.</span>
Jonathan B.
Validated Reviewer
Verified Current User
Organic
Reviewed On

AEM is the king of CMS platforms

What do you like best?

From copywriters to developers, any level of user can operate AEM. Adobe has made the task of managing a large scale website as easy as managing the folder structure of your family reunion photo albums. Easy stuff.

What do you dislike?

The dreaded "cons" of AEM... Well guess what? I haven't found any. Seriously. Integrations with other products are not nearly as painful with AEM and the asset manager is clutch.

Recommendations to others considering the product

It's a very powerful tool with a ton of options. Be patient. Take some training. You will love it.

What business problems are you solving with the product? What benefits have you realized?

Business problem: Launch a full scale corporate banking site within 6-8 months. Solution: AEM. We did it. It wasn't the easiest process in the world, but we managed and succeeded.

Adobe review by <span>Lindsey B.</span>
Lindsey B.
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Adobe is a complex platform, yet high-tech

What do you like best?

I like that Adobe is one of the most top-notch and best performing products on the market. It allows for more flexibility with their products and provide some of the best training experiences.

What do you dislike?

It's extremely complex, and if you don't have any familiarity with high-functioning HTML, it will be very hard to grasp and understand.

Recommendations to others considering the product

I would consider getting formal training, and as much training as possible; familiarize your company and self with as much of Adobe as you can possibly. It will benefit you greatly in the interim.

What business problems are you solving with the product? What benefits have you realized?

The business problems I solved with Adobe Experience Manager were high-level experiences for a developing team to help with a newly designed website, along with content migration.

Adobe review by User in Publishing
User in Publishing
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Improving, but have used better

What do you like best?

I like that it offers formatting tools with an interface similar to Microsoft Word.

What do you dislike?

It is prone to errors, is slow, can take a long time to load, is time-consuming, has intermittent glitches.

Recommendations to others considering the product

It is improving, not as quickly as users would like generally, but it is still very frustrating; it is costly and there are better tools than AEM, as I see it.

What business problems are you solving with the product? What benefits have you realized?

It enables me to post news and images to our websites.

Adobe review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Robust Platform

What do you like best?

It's a very robust ecommerce platform that can integrate well with many of the other Adobe suite of products.

What do you dislike?

We haven't fully integrated with the Touch UI and the navigation around the backend can be a bit clunky. Tags for product set up are helpful, but would get clunky with a large product catalog.

What business problems are you solving with the product? What benefits have you realized?

It's a robust ecommerce platform and helped us solve our content management problems. Once we fully integrate some of the other Adobe products such as Search & Promote & Adobe Sensei and upgrade to the touch UI, we'll really be able to fully take advantage of the capabilities.

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Kate from G2 Crowd

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