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Adobe Media Optimizer

3.6
(77 reviews)

Adobe Media Optimizer accurately predicts the impact of changes to your search, display, and social ads, then helps you manage and automate the campaigns, freeing resources for other high-impact initiatives.

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Adobe Media Optimizer Features

Channel Functionality

Display Functionality

Overall product functionality for display advertising.

76%
(Based on 26 reviews)

Campaign Management & Optimization

Bid Rules

Able to set rules to minimize pay per click cost or maximize conversions from your keywords.

76%
(Based on 43 reviews)

Ad Creation and Editing

Can manage and bulk upload changes to multiple platforms.

70%
(Based on 38 reviews)

Paid Keyword Optimization

Helps find the right keywords to drive relevant traffic to your website.

80%
(Based on 46 reviews)

Scenario Planning

Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.

75%
(Based on 35 reviews)

Ad and Landing Page Scheduling

Automate copy changes by scheduling changes in advance.

72%
(Based on 31 reviews)

Portfolio Bid Optimization

Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.

79%
(Based on 43 reviews)

Advanced Targeting Options

Target customers by options beyond keywords such as location, time of day or week, or by devices.

74%
(Based on 41 reviews)

Offline Capabilities

Able to quickly make bulk changes through a desktop editor.

63%
(Based on 32 reviews)

Extensions

Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.

70%
(Based on 34 reviews)

Product Listing Ads

Supports product listing ads, allowing users to edit ads and track PLA performance.

76%
(Based on 22 reviews)

Budget Execution & Monitoring

Set a budget plan and automate it’s execution with monitoring capabilities.

82%
(Based on 44 reviews)

Authoring Tools

Ad Templates

Offers pre-made ad templates that can be filled in.

Not enough data available

HTML5 Authoring

Allows users to make ads using HTML5.

Not enough data available

Automated Ad Creation

Auto-creates ads using templating and/or data.

Not enough data available

Lanugage Translation

Provides tools to produce ads in multiple languages.

Not enough data available

Paid Search

Analytics & Administration

Ad and Conversion Tracking

Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.

81%
(Based on 47 reviews)

Attribution

Able to track click path of users that come to your site via paid search and if they convert to customers.

77%
(Based on 43 reviews)

Reports

Reports created by the user to cater to specific metrics and key performance indicators.

82%
(Based on 47 reviews)

Testing Tools

Dynamic Versioning

Allows for multiple versions of a marketing campaign to be run simulanteously.

Not enough data available

A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Not enough data available

Social Functionality

Social Functionality

Product functionality for social advertising.

n/a

Platform

APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

75%
(Based on 31 reviews)

Notifications

Able to set custom alerts to notify you of changes to key performance indicators.

80%
(Based on 36 reviews)

Customization

Able to customize metrics and other platform features based on personalized needs.

78%
(Based on 40 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

77%
(Based on 41 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

74%
(Based on 45 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

78%
(Based on 39 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

74%
(Based on 37 reviews)

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

76%
(Based on 29 reviews)

Publishing Tools

Demand Side Platform Built-in

Provides a demand side platform within the software itself for ad distribution.

Not enough data available

Demand Side Platform Integration

Offers integrations with outside demand side platforms for ad distribution.

Not enough data available

Campaign Scheduling

Schedules marketing campaigns.

Not enough data available

Campaign Management

Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

81%
(Based on 43 reviews)

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

82%
(Based on 41 reviews)

Reach

Amount and quality of inventory partner sites on which ads can be placed.

77%
(Based on 38 reviews)

Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

80%
(Based on 36 reviews)

Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

81%
(Based on 37 reviews)

Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

n/a

Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

76%
(Based on 28 reviews)

Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

n/a

Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

81%
(Based on 38 reviews)

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

80%
(Based on 38 reviews)

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

75%
(Based on 30 reviews)

Targeting

Targeting

Able to target desired audiences based on demographics and behavior variables.

83%
(Based on 40 reviews)

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

79%
(Based on 37 reviews)

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

80%
(Based on 34 reviews)

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

n/a

Platform

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

78%
(Based on 27 reviews)

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

83%
(Based on 39 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

80%
(Based on 41 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

75%
(Based on 42 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

79%
(Based on 36 reviews)

Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

82%
(Based on 41 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

78%
(Based on 32 reviews)

Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

78%
(Based on 28 reviews)

Notifications

Alerts marketer of the performance of particular campaigns.

80%
(Based on 35 reviews)