Adobe Media Optimizer

(63)
3.5 out of 5 stars

Adobe Media Optimizer accurately predicts the impact of changes to your search, display, and social ads, then helps you manage and automate the campaigns, freeing resources for other high-impact initiatives.

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Showing 65 Media Optimizer reviews
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Media Optimizer review by User in Airlines/Aviation
User in Airlines/Aviation
Validated Reviewer
Verified Current User
Review Source

"Media Optimizer primarily helped us to add efficiency and reduce costs"

What do you like best?

It's ability to leverage our analytics data for campaigns (i.e. RLSA's), as well as to far more effectively gauge performance, by measuring success against our Adobe Analytics metrics.

The machine learning that is built in has also proven to be a great benefit (based on its proven over time accuracy). Thanks to this capability our SEM spend has become more optimized.

What do you dislike?

We currently only use it for Search, and not yet for Display/Social.

Until the product is a bit more evolved to adequately leverage our analytics data (i.e. a better Marketing Cloud integration), it doesn't yet make sense for us to leverage it for Display. But we think it will relatively soon.

Recommendations to others considering the product

It's great for Search. It's not yet where it needs to be for Display/Social.

What business problems are you solving with the product? What benefits have you realized?

A means to more truly assess performance, because we can measure success based on our in-depth analytics/custom metrics. Our marketing capabilities are also improved (i.e. we can bid more aggressively in Search for segments of users we think are more highly qualified prospects - again because we can use our analytics to inform this). Cost savings due to more efficient campaign spend, as well as cost savings from less manual hours required to get things up and running.

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Media Optimizer review by Agency in Internet
Agency in Internet
Validated Reviewer
Verified Current User
Review Source

"5 Things I Love About AMO"

What do you like best?

1. Attribution Modeling - weighted attribution allows marketers to contribute sales to the right marketing channel. Gives insight on all touch points, which channel introduced the sale all the way up to which channel closed the sale and attributes revenue accordingly.

2. Custom Simulations - allow marketers to run custom simulations based on theoretical ROI, spend, clicks, impressions etc. An easy way to forecast results!

3. Support - you receive a dedicated account representative to answer your questions, strategize and help you succeed. Very responsive and knowledgable!

4. Portfolios - automate campaign optimization using custom portfolios. Also a great way to test different objectives!

5. Interface - easy to use and navigate

What do you dislike?

Buggy, over the past 3 years of using this software there have been many technical issues. Some still remain unsolved, others were fixed quickly.

What business problems are you solving with the product? What benefits have you realized?

More insight into campaigns which allow for smarter decisions. Higher accuracy, 90-93% accuracy as opposed to 80% accuracy wit Google Analytics.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Media Optimizer review by <span>Ryan G.</span>
Ryan G.
Validated Reviewer
Review Source

"Powerful tool"

What do you like best?

The ability to upload changes in bulk across multiple campaigns and/or entities made it stand out compared to similar platforms I used or demoed.

What do you dislike?

Depending on your business, the budget feature may not be the best for you. For my client that I used with AMO, it was a disaster and we abandoned it.

Recommendations to others considering the product

The Adobe stack is a powerful tool but it does come with a cost. When you do the analysis you will see pros and cons on all tools but if the ROI is there, AMO would be perfect for you.

What business problems are you solving with the product? What benefits have you realized?

I managed over 100 accounts with 10 or more campaigns in each. the bulk edit feature saved alot of time vs. having to make changes in the search engine UI or upload a bulk sheet one by one.

Media Optimizer review by <span>Nick P.</span>
Nick P.
Validated Reviewer
Verified Current User
Review Source

"Makes light work of building out and optimising your SEM"

What do you like best?

This program makes the lightest work of pushing your budgets and thus, performance to the max. Instead of dicking around in the Adwords interface and/or AdWords Editor, you can do it all in AMO. Pretty awesome. Plus you can work your way through a variety of customisable reporting templates. It is not as awesome for the likes of Google Shopping campaigns, however what it does do is reallocate budget to the best performing products vs. looking at the categories. We have 50,000 products. Makes sense to have this level of automation on the platform.

It is still early days using this platform so there is still loads to the learn. After getting the basics right, it'll be time to applying more attribution modeling techniques to ensure your paid search is working as efficiently as possible. I can see myself getting quite dependent on this platform in the not too distant future!

Make sure you push for training and lots of continual training for your team!

What do you dislike?

Training is the biggest challenge. If you are not part of the initial on-boarding, you are left to webinars + experience to see what efficiency you can gain. An Udemy course would be invaluable as it'd be much easier to navigate through the numerous areas of the platform.

Recommendations to others considering the product

Whilst I do not know the parent agreement cost, I'd recommend understanding the true ROI in the 3-9 month period. It isn't cheap yet if it can compensate for the loss in PPC resource, it should be looked at. We gave up two PPC agencies to take up AMO. It is proving to be very suitable for our needs.

What business problems are you solving with the product? What benefits have you realized?

1. Making light work of optimising Search and Shopping campaigns throughout Adwords has seen a good 15% immediate increase in revenue and up to 10% lowered costs.

2. Building out search related campaigns and more importantly, RLSA campaigns.

Media Optimizer review by User in Hospitality
User in Hospitality
Validated Reviewer
Review Source

"Still in Beta"

What do you like best?

The ability to keep data in one location

What do you dislike?

There's too much disconnect within the platform.

1. As a previous user, there was a lot of instances where it would not display consistently between users accessing the same data on the same account.

2. Sometimes I had to switch to a different browser just to get it to open. (Google Chrome default)

3. It was not intuitive to use or set up a campaign.

4. Even when placing limits it was not a certain that it would not overspend.

5. The Legacy platform would default through some of the newer selections, not allowing for the proper menu and setting options of a campaign.

... etc.

Recommendations to others considering the product

You will need a lot of training as this product is not simple or streamlined to use. Fortunately, the Adobe support team is relatively good at getting connected with you on improving your setup and also offers some insight on how to enhance your marketing. It is a good tool, but has too many system glitches and bugs to be of consistent use without needing to involve a technical support or account rep monthly. There is also no current availability for html5 animated ads support, since the recent move from flash.

What business problems are you solving with the product? What benefits have you realized?

We were using the platform for RTB based display campaigns. We have just recently switched away from the platform less than a month ago.

Media Optimizer review by Agency in Hospitality
Agency in Hospitality
Validated Reviewer
Verified Current User
Review Source

"AMO"

What do you like best?

I like how easy it load campaigns. It usually doesn't take longer than 20-30 minutes to launch a campaign.

What do you dislike?

I dislike how glitchy the platform is. I have run into several problems trying to pull the correct metrics. There have been many times where I've encountered errors uploading creative to the campaign. When you're trying to conduct reporting there is NO 'last month' option, so you have to manually put in the dates.

Recommendations to others considering the product

Be aware that customer support is terrible. If you have questions, get ready to wait at least a week before having them answered by anyone from Adobe.

What business problems are you solving with the product? What benefits have you realized?

I've been able to advertise different client properties through display ads. It's a good way to market these clients besides Facebook and email.

Kate from G2 Crowd

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