Adobe Social

(19)
3.3 out of 5 stars

Adobe Social can help your social media optimization, from integrating social media into your overall digital marketing plan to getting critical insights.

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Adobe Social Features

Social Media Monitoring
Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

68%
(Based on 13 reviews)
Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

56%
(Based on 12 reviews)
Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

65%
(Based on 11 reviews)
Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

69%
(Based on 13 reviews)
Social Listening

76%
(Based on 13 reviews)
Social Management
Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

69%
(Based on 14 reviews)
Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

70%
(Based on 13 reviews)
Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

71%
(Based on 13 reviews)
Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

75%
(Based on 14 reviews)
Social Ads

Manage and optimize ads across social channels

65%
(Based on 9 reviews)
Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

Not enough data available

Posting
Scheduling

Optimizes scheduling and posting of content across social media channels

Not enough data available

Automation

Automates publishing of and responses to social media content

Not enough data available

Reports & Dashboards
Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

55%
(Based on 6 reviews)
Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

66%
(Based on 7 reviews)
Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

68%
(Based on 8 reviews)
Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

48%
(Based on 6 reviews)
Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

55%
(Based on 8 reviews)
Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

64%
(Based on 7 reviews)
Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

49%
(Based on 7 reviews)
Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

63%
(Based on 8 reviews)
Analysis
Business Intelligence

Correlates social media data with business intelligence to better business operations

Not enough data available

Customizable Dashboards

Customizes dashboards to report the most necessary social media metrics

Not enough data available

Platform
API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Not enough data available

Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

64%
(Based on 7 reviews)
Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

60%
(Based on 6 reviews)
Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

66%
(Based on 8 reviews)
Reporting
Monitoring

Monitors a variety of social media channels to uncover relevant content

Not enough data available

Reporting

Reports and measures campaign efforts across a variety of social media channels

Not enough data available

Analytics Filters

Offers filters to sift through published and promoted data

Not enough data available

Competitive Intelligence

Uncovers social media performance and insights of other businesses

Not enough data available

Keyword Setup

Allows user to search for specific keywords to measure social impact

Not enough data available