Adobe Social

(19)
3.3 out of 5 stars

Adobe Social can help your social media optimization, from integrating social media into your overall digital marketing plan to getting critical insights.

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Showing 19 Adobe Social reviews
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Adobe Social review by Administrator in Publishing
Administrator in Publishing
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Verified Current User
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"Adobe Social review"

What do you like best?

Adobe Social allowed me to see the social property reports for dozens of social properties inside my organization.

What do you dislike?

The user interface was not extremely well developed. Users did not find it easy to use at all, and therefore user adoption was poor. In addition, the reporting inside Adobe Social did not seamless report to other areas of the Adobe Marketing Cloud. There is also no Integration with Instagram. Tracking the activity of paid social marketing campaigns was also not an option.

What business problems are you solving with the product? What benefits have you realized?

The benefits of Adobe Social were being able to see the posts from multiple social accounts when logged in as an administrator.

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Adobe Social review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Not an enterprise-level solution"

What do you like best?

Most days, it is able to publish social posts, which is the absolute minimum basic functionality expected of a tool like this.

What do you dislike?

On other days, it does not even perform the basic function of publishing. Reporting is difficult to set up and frequently includes errors. Listening setup is cumbersome. Bugs sometimes ruin published posts - and the tool does not easily allow deletion of problematic posts, if at all. And don't even think about renaming a Twitter handle unless you want to split that Twitter account's data in two. Overall, it's a poorly planned tool, badly executed and often not capable of doing basic things that any cloud solution would be expected to do. And as part of a so-called Marketing Cloud, it's high time the tool became properly integrated with other parts of the Marketing Cloud by offering single sign-on authentication so users don't have to log into each part of the suite separately.

Recommendations to others considering the product

Seriously, look at the alternatives. The tool has failed us more times than I can recall, sometimes at critical times.

What business problems are you solving with the product? What benefits have you realized?

The tool was made mandatory in our organization despite much negative feedback during the pilot phase. It is not solving any problems that could not be solved better using a free or much cheaper solution like HootSuite. Comparing Adobe Social and HootSuite, I can't say there have been any benefits realized.

What Social Media Suites solution do you use?

Thanks for letting us know!
Adobe Social review by <span>Zeller A.</span>
Zeller A.
Validated Reviewer
Review Source

"Decent Listening and Analytics Tool"

What do you like best?

The Twitter listening tool works very well. It's easy to reply to customers, see where you left off management, favorite, and retweet right from the tool. The post scheduling was also easy to use and worked nicely.

What do you dislike?

The analytics are great if you just need high level overview, but lacked a deeper dive in many areas. The Facebook listening tool needs a lot of help. It was difficult to reply and manage Facebook pages, and our team ended up going back to using native management tools within Facebook.

Recommendations to others considering the product

I would recommend seeking out a better and more well rounded tool for management, monitoring, and analytics. Adobe Social is great for some things, but it's very basic. If you only need to monitor twitter accounts, this may be perfect.

What business problems are you solving with the product? What benefits have you realized?

analytics and reporting, post scheduling, and social channel listening tools

Adobe Social review by <span>Adewale O.</span>
Adewale O.
Validated Reviewer
Review Source

"Adobe Social - Not Good, But Not Bad"

What do you like best?

Adobe Social does allow for all of your social channels to be in one location, which is extremely helpful.

What do you dislike?

The fact that the only experience I have with the software is that it's cloud-based. I've always enjoyed having a dedicated software application installed on my devices. I'm just old school like that.

Recommendations to others considering the product

Adobe Social has a lot of tools and resources that would be perfect if you're managing a very large social brand or network, but for the smaller accounts, it's a little too much for most.

What business problems are you solving with the product? What benefits have you realized?

Our company was trying out social media management software so we could analyze what would be our best option for our needs. We think it's ok, but we feel there are better solutions for what we're looking for.

Adobe Social review by <span>Suhaimi F.</span>
Suhaimi F.
Validated Reviewer
Review Source

"Adobe Social - A Short Review"

What do you like best?

The integration of Adobe Marketing Cloud which includes CMS, Analytics & Social makes it easy for my team to have an integrated execution from website to social media.

Similarly, the predictive engagement rate capabilities of Adobe Social's publishing tool allowed for better optimization of social postings so that we can get the best out of our social content.

It is very easy to use, and with no limit in terms of the mentions being charged it is highly capable as well.

What do you dislike?

Unfortunately Adobe Social does not have a stand alone dashboard that can be used for passive monitoring, unlike Radian6. The engagement console is also not as intuitive as Radian6's engagement console.

Other than that, I find nothing else to dislike

What business problems are you solving with the product? What benefits have you realized?

Thanks to its analytics integration, Adobe Social managed to help in terms of attributing revenue to social media & help quantify Social Media's importance to the company.

Furthermore, its integration with the CMS & Adobe Creative Cloud make it incredibly easy to provide an integrated marketing execution from website to social media.

Adobe Social review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
Validated Reviewer
Verified Current User
Review Source

"Adobe Social Review"

What do you like best?

I like having the ability to see all of our social media accounts in one screen. The reporting is also extremely easy to see and so helpful (knowing which campaigns are popular on social media, how many comments our reps have replied to, etc.).

What do you dislike?

The process of actually reaching the social media screen (all of the moderation feeds I use) can take a while, depending on what screen I'm working in.

Recommendations to others considering the product

Probably would work best with multiple social media platforms--not just one. Utilize the tag feature! It's been so much easier to monitor campaigns and user activity. It's also been a great way of seeing what donors/supporters regularly tweet us or write to us on our Facebook wall repeatedly.

What business problems are you solving with the product? What benefits have you realized?

It's been great to know not only what campaigns are taking place, but what employees are tweeting about Heifer as well. What campaigns do they feel most strongly about? What events are they attending?

Adobe Social review by <span>Tony F.</span>
Tony F.
Validated Reviewer
Review Source

"Adobe Social + Marketing Cloud Connections"

What do you like best?

It's ability to connect to other areas of the Adobe Marketing Cloud like analytics and content management system.

What do you dislike?

Just like other Adobe products, it is not as easy to setup and use as they make it seem.

Recommendations to others considering the product

As stand-alone products, Adobe solutions may not be the right fit, but when combined with other parts of the Cloud and the right implementation partner, you're going to get more than you had hoped for. Just be patient and understand that even though you may be a social media expert, Adobe Social is a totally different tool and takes some time to learn.

What business problems are you solving with the product? What benefits have you realized?

The ability to monitor, analyze, and act on specific comments and communications unseen before. Negative reviews or comments can be damaging to a brand, Adobe Social allows for quick responses and allows marketing to see another customer touch point for a better view of the customer journey.

Adobe Social review by Administrator in Package/Freight Delivery
Administrator in Package/Freight Delivery
Validated Reviewer
Verified Current User
Review Source

"Adobe Social - A Platform Constantly in Beta"

What do you like best?

The main reason Adobe Social was selected was to allow it to integrate seamlessly with our SiteCatalyst data.

What do you dislike?

Reporting is buggy to non-existent; Platform updates are few and far between; No intergration with Instagram;

Recommendations to others considering the product

Competitor products are far more advanced thatn Adobe Social, often at a much smaller price. The reporting suite is very buggy (ie. we tag all conversations, but there is no way to pull reports on tags?!). There haven't been any significant product upgrades in over a year. Adobe are often weeks or months behind when social networks make updates to their API's.

What business problems are you solving with the product? What benefits have you realized?

Centralized management of publishing, monitoring, reporting and moderation.

Adobe Social review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Great platform and takes care of our needs!"

What do you like best?

Very user friendly, use it daily and it is very reliable!

What do you dislike?

Would like to see more on one page in terms of the dashboard.

Recommendations to others considering the product

The level of analytics is great! Helps us tremendously track all of our social media data for future planning, results and new goals.

What business problems are you solving with the product? What benefits have you realized?

Organizing all of our social feeds and data for better reporting.

Adobe Social review by <span>Anne D.</span>
Anne D.
Validated Reviewer
Verified Current User
Review Source

"Adobe Social"

What do you like best?

The publishing tool is great. We use the templates tool on a daily basis and the tagging feature is a great way to customize your analytics.

What do you dislike?

The listening tool is not as robust as our needs require. If you plan to do a lot of pro-active listening and are trying to listen for multiple brands, this could present a challenge.

What business problems are you solving with the product? What benefits have you realized?

Our business is a unique setup. Similar to a franchise model or hotel chains, we have 120 individual brands underneath one brand umbrella. Adobe has helped us streamline how to communicate with the shoppers of each of those brands.

Adobe Social review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Verified Current User
Review Source

"Great experience, could be better."

What do you like best?

I like best the comfortable hi and easy navigation that the program provides it makes it less intimidating to the user.

What do you dislike?

I dislike the graphics. The lack of good graphics make it seem les professional. A better design would make the program perfect.

Recommendations to others considering the product

Definitely recommend it but get familiar with it first.

What business problems are you solving with the product? What benefits have you realized?

I am solving business problems related to sales and marketing through social networks. This app makes it easy to communicate with different programs.

Adobe Social review by User in Publishing
User in Publishing
Validated Reviewer
Verified Current User
Review Source

"Adobe Social from a user's perspective"

What do you like best?

It syncs up with our other Adobe tools, so it allows us to see the customer journey and get better insight how they use our site and how they interact with our social media accounts.

What do you dislike?

Low visibility for seeing mentions and tags. You have to navigate a few times before you see it.

Recommendations to others considering the product

Adobe Social is a great tool that helps track customer uses. It's great to track a customer's journey on our site and also how they interact with our social media accounts.

What business problems are you solving with the product? What benefits have you realized?

We are getting to know our customers better by building audiences.

Adobe Social review by Administrator in Medical Devices
Administrator in Medical Devices
Validated Reviewer
Review Source

"Adobe Social - Complete solution"

What do you like best?

Cohesive platform that hits all of our needs. All of the moving parts work together and it helps make our social media monitoring easy. I also really like how the dashboard looks. It is easy and clear to navigate and find the information we need quickly. The customer service is top notch, they are quickly and readily available to help us with any tasks we need.

What do you dislike?

The App builder would be the only area that doesn't really hit our needs. Although, since apps are on the way out it isn't a necessary tool. I wish it was cheaper, honestly. I think we could really leverage more about our social media strategy if we were paying less for a moderator/monitoring tool. That would give us a bigger budget to play with in the actual social field.

What business problems are you solving with the product? What benefits have you realized?

It helps us monitor moderate and act on all social media mentions. Additionally it is an easy way to see how we are measuring up to our competitors. Easy access to the trainers at Adobe helps us get work done efficiently.

Adobe Social review by <span>Bin P.</span>
Bin P.
Validated Reviewer
Review Source

"Adobe Social"

What do you like best?

Ability to have everything in one place.

What do you dislike?

Not as user friendly as expected. Some basic features don't work all the time.

What business problems are you solving with the product? What benefits have you realized?

Monitoring and quantifying the importance of social media/reviews from clients.

Adobe Social review by <span>Michael W.</span>
Michael W.
Validated Reviewer
Review Source

"Adobe Social is ambitious but so far has fallen short"

What do you like best?

The ability to access analytics going back far more than 90 days is quite valuable, as well as the ability to sort and collate key metrics related to your social channels engagement rates.

What do you dislike?

There are still just too many bugs, and the site is very unintuitive. There still needs to be a lot more user experience testing and clean up done.

Recommendations to others considering the product

I'd wait until they do much more user experience testing on this product. It's just not there yet.

What business problems are you solving with the product? What benefits have you realized?

We purchased Adobe Social to prove out the impact of our social media activities on business results. It turns out we didn't really need Adobe Social as our existing tool of Site Catalyst gave us the same information. That said, Adobe Social just isn't worth the money at this point.

Adobe Social review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Seamless"

What do you like best?

Easy to implement and train new co-workers. Has to be quick to work in real time.

What do you dislike?

Wish it was easier to share with clients that are less familiar with the program.

What business problems are you solving with the product? What benefits have you realized?

Working in real time to create relevant content with an airline brand that is struggling to find an audience in social. Program makes it easier to track metrics.

Adobe Social review by User in Media Production
User in Media Production
Validated Reviewer
Verified Current User
Review Source

"Great Product"

What do you like best?

Analytics dashboard. Very easy to use and user friendly.

What do you dislike?

Nothing really. this product has really evolved to meet client needs.

What business problems are you solving with the product? What benefits have you realized?

Just better analytics to better position our brand.

Adobe Social review by User in Entertainment
User in Entertainment
Validated Reviewer
Review Source

"love adobe social"

What do you like best?

love the Publishing capabilities

love the Customized Dashboard Feeds

What do you dislike?

Very poor reporting features

Product is very rarely updated with new features

Recommendations to others considering the product

spredfast

What business problems are you solving with the product? What benefits have you realized?

Social Follower Growth Data, The approval process for posts is very straightforward

Adobe Social review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Review of Adobe Socil"

What do you like best?

Content scheduling and publishing tools allow for easy navigation.

What do you dislike?

Would like to see additional platform support for other channels such as Pinterest or Instagram.

What business problems are you solving with the product? What benefits have you realized?

Consistent voice and tone for brands is always something we try to obtain. The platform allows for consistency across channels as content is easily viewable.

Kate from G2 Crowd

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