Adobe Social

(19)
3.3 out of 5 stars

Adobe Social can help your social media optimization, from integrating social media into your overall digital marketing plan to getting critical insights.

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Showing 19 Adobe Social reviews
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Adobe Social review by Administrator in Publishing
Administrator in Publishing
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Adobe Social review

What do you like best?

Adobe Social allowed me to see the social property reports for dozens of social properties inside my organization.

What do you dislike?

The user interface was not extremely well developed. Users did not find it easy to use at all, and therefore user adoption was poor. In addition, the reporting inside Adobe Social did not seamless report to other areas of the Adobe Marketing Cloud. There is also no Integration with Instagram. Tracking the activity of paid social marketing campaigns was also not an option.

What business problems are you solving with the product? What benefits have you realized?

The benefits of Adobe Social were being able to see the posts from multiple social accounts when logged in as an administrator.

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Adobe Social review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
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Not an enterprise-level solution

What do you like best?

Most days, it is able to publish social posts, which is the absolute minimum basic functionality expected of a tool like this.

What do you dislike?

On other days, it does not even perform the basic function of publishing. Reporting is difficult to set up and frequently includes errors. Listening setup is cumbersome. Bugs sometimes ruin published posts - and the tool does not easily allow deletion of problematic posts, if at all. And don't even think about renaming a Twitter handle unless you want to split that Twitter account's data in two. Overall, it's a poorly planned tool, badly executed and often not capable of doing basic things that any cloud solution would be expected to do. And as part of a so-called Marketing Cloud, it's high time the tool became properly integrated with other parts of the Marketing Cloud by offering single sign-on authentication so users don't have to log into each part of the suite separately.

Recommendations to others considering the product

Seriously, look at the alternatives. The tool has failed us more times than I can recall, sometimes at critical times.

What business problems are you solving with the product? What benefits have you realized?

The tool was made mandatory in our organization despite much negative feedback during the pilot phase. It is not solving any problems that could not be solved better using a free or much cheaper solution like HootSuite. Comparing Adobe Social and HootSuite, I can't say there have been any benefits realized.

What Social Media Suites solution do you use?

Thanks for letting us know!
Adobe Social review by <span>Zeller A.</span>
Zeller A.
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Decent Listening and Analytics Tool

What do you like best?

The Twitter listening tool works very well. It's easy to reply to customers, see where you left off management, favorite, and retweet right from the tool. The post scheduling was also easy to use and worked nicely.

What do you dislike?

The analytics are great if you just need high level overview, but lacked a deeper dive in many areas. The Facebook listening tool needs a lot of help. It was difficult to reply and manage Facebook pages, and our team ended up going back to using native management tools within Facebook.

Recommendations to others considering the product

I would recommend seeking out a better and more well rounded tool for management, monitoring, and analytics. Adobe Social is great for some things, but it's very basic. If you only need to monitor twitter accounts, this may be perfect.

What business problems are you solving with the product? What benefits have you realized?

analytics and reporting, post scheduling, and social channel listening tools

Adobe Social review by <span>Adewale O.</span>
Adewale O.
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Adobe Social - Not Good, But Not Bad

What do you like best?

Adobe Social does allow for all of your social channels to be in one location, which is extremely helpful.

What do you dislike?

The fact that the only experience I have with the software is that it's cloud-based. I've always enjoyed having a dedicated software application installed on my devices. I'm just old school like that.

Recommendations to others considering the product

Adobe Social has a lot of tools and resources that would be perfect if you're managing a very large social brand or network, but for the smaller accounts, it's a little too much for most.

What business problems are you solving with the product? What benefits have you realized?

Our company was trying out social media management software so we could analyze what would be our best option for our needs. We think it's ok, but we feel there are better solutions for what we're looking for.

Adobe Social review by <span>Suhaimi F.</span>
Suhaimi F.
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Adobe Social - A Short Review

What do you like best?

The integration of Adobe Marketing Cloud which includes CMS, Analytics & Social makes it easy for my team to have an integrated execution from website to social media.

Similarly, the predictive engagement rate capabilities of Adobe Social's publishing tool allowed for better optimization of social postings so that we can get the best out of our social content.

It is very easy to use, and with no limit in terms of the mentions being charged it is highly capable as well.

What do you dislike?

Unfortunately Adobe Social does not have a stand alone dashboard that can be used for passive monitoring, unlike Radian6. The engagement console is also not as intuitive as Radian6's engagement console.

Other than that, I find nothing else to dislike

What business problems are you solving with the product? What benefits have you realized?

Thanks to its analytics integration, Adobe Social managed to help in terms of attributing revenue to social media & help quantify Social Media's importance to the company.

Furthermore, its integration with the CMS & Adobe Creative Cloud make it incredibly easy to provide an integrated marketing execution from website to social media.

Adobe Social review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
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Adobe Social Review

What do you like best?

I like having the ability to see all of our social media accounts in one screen. The reporting is also extremely easy to see and so helpful (knowing which campaigns are popular on social media, how many comments our reps have replied to, etc.).

What do you dislike?

The process of actually reaching the social media screen (all of the moderation feeds I use) can take a while, depending on what screen I'm working in.

Recommendations to others considering the product

Probably would work best with multiple social media platforms--not just one. Utilize the tag feature! It's been so much easier to monitor campaigns and user activity. It's also been a great way of seeing what donors/supporters regularly tweet us or write to us on our Facebook wall repeatedly.

What business problems are you solving with the product? What benefits have you realized?

It's been great to know not only what campaigns are taking place, but what employees are tweeting about Heifer as well. What campaigns do they feel most strongly about? What events are they attending?

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Kate from G2 Crowd

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