What do you like best?
Full service management and increased access to premium inventory were big selling points, but not a single campaign went live through our AdRoll reps without tracking errors, billing issues and lack of follow-through from their account teams. Our spend levels were high, which makes me wonder how much worse the customer service would have been if we were just spending a few thousand dollars per month.
What do you dislike?
Despite what they claim, AdRoll's interface is inefficient and their customer service is beyond awful. Classic over-promise and under-deliver. The overall experience was super frustrating and ended up being a huge waste of time for my company. They have managed to be successful despite the bad UI and inept account teams because they have become too big to fail. Not to mention we had 6 contacts in 4 months with little-to-no knowledge transfer.
Recommendations to others considering the product
I highly recommend looking elsewhere for retargeting solutions. It may have started out as a leader, but it has become a big, slow, poorly managed organization. Their support teams are overworked and under-qualified, so it's really not realistic to rely on them. This would be ok if the interface was more efficient, but it's slow and very manual.
What business problems are you solving with the product? What benefits have you realized?
We were looking for a programmatic ad platform to help manage and optimize our client's remarketing campaigns. The performance they reported was strong, but after looking at Google Analytics and other measurement tools, it became obvious that AdRoll's attribution model gives their ads far more credit than they deserve.