AdSense

4.2
(86)

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

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AdSense Features

Channel Functionality

Display Functionality

Overall product functionality for display advertising.

88%
(Based on 54 reviews)

Video Functionality

Video Functionality

Overall product functionality for video advertising.

85%
(Based on 43 reviews)

Mobile Functionality

Mobile Functionality

Overall product functionality for mobile advertising.

83%
(Based on 52 reviews)

Inventory Management

Ad Unit Bundling

Allows publisher to create sales-friendly packages of ad units.

87%
(Based on 43 reviews)

Insertion Order Management

Tools to manage insertion orders and view which ad units have been sold.

85%
(Based on 41 reviews)

Ad Unit Creation

Publishers can set up, classify, and manage different ad units to display on their site.

85%
(Based on 48 reviews)

Campaign Management

Impression Forecasting

Predicts the amount of impressions an ad campaign will receive within a given time.

84%
(Based on 49 reviews)

Targeting

Target who sees an ad or ad campaign based on demographics, location, technographic, or content being displayed.

87%
(Based on 53 reviews)

Ad Capping

Set limits on ads or ad campaigns such as click caps or conversion caps.

82%
(Based on 45 reviews)

Creative Upload

Allows publisher to easily upload ad creative into ad units.

84%
(Based on 45 reviews)

Creative Preview

Preview the advertising creative before it is published.

86%
(Based on 46 reviews)

Rich Media Capabilities

Supports rich media display and video ads that involve user interaction.

85%
(Based on 41 reviews)

Platform

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

82%
(Based on 39 reviews)

Reporting and Dashboards

Customized reports created by the user to cater to specific metrics and key performance indicators.

87%
(Based on 52 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

86%
(Based on 49 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

92%
(Based on 52 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

88%
(Based on 46 reviews)

Workflow Capability

Automates and simplifies communication between different roles within the ad operations team such as ad sales, scheduler, billing, etc.

86%
(Based on 45 reviews)

Internationalization

Publishers can use the ad server in multiple languages and sell ads using multiple currencies.

88%
(Based on 45 reviews)