AdStage

AdStage

(51)
4.4 out of 5 stars

All-In-One Advertising Platform

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AdStage Features

Campaign Management & Optimization
Bid Rules

Able to set rules to minimize pay per click cost or maximize conversions from your keywords.

87%
(Based on 13 reviews)
Ad Creation and Editing

Can manage and bulk upload changes to multiple platforms.

n/a
Paid Keyword Optimization

Helps find the right keywords to drive relevant traffic to your website.

70%
(Based on 9 reviews)
Scenario Planning

Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.

n/a
Ad and Landing Page Scheduling

Automate copy changes by scheduling changes in advance.

78%
(Based on 9 reviews)
Portfolio Bid Optimization

Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.

78%
(Based on 10 reviews)
Advanced Targeting Options

Target customers by options beyond keywords such as location, time of day or week, or by devices.

80%
(Based on 11 reviews)
Offline Capabilities

Able to quickly make bulk changes through a desktop editor.

58%
(Based on 5 reviews)
Extensions

Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.

76%
(Based on 7 reviews)
Product Listing Ads

Supports product listing ads, allowing users to edit ads and track PLA performance.

Not enough data available

Budget Execution & Monitoring

Set a budget plan and automate it’s execution with monitoring capabilities.

86%
(Based on 15 reviews)
Paid Search
Analytics & Administration
Ad and Conversion Tracking

Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.

87%
(Based on 18 reviews)
Attribution

Able to track click path of users that come to your site via paid search and if they convert to customers.

87%
(Based on 14 reviews)
Reports

Reports created by the user to cater to specific metrics and key performance indicators.

92%
(Based on 21 reviews)
Operations
Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

86%
(Based on 17 reviews)
Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

87%
(Based on 19 reviews)
Social Functionality
Social Functionality

Product functionality for social advertising.

88%
(Based on 23 reviews)
Platform
APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

79%
(Based on 13 reviews)
Notifications

Able to set custom alerts to notify you of changes to key performance indicators.

86%
(Based on 16 reviews)
Customization

Able to customize metrics and other platform features based on personalized needs.

76%
(Based on 16 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

89%
(Based on 17 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

88%
(Based on 19 reviews)
Enterprise Scalability

Provides features to allow scaling for large organizations.

87%
(Based on 15 reviews)
Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

80%
(Based on 14 reviews)
Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

82%
(Based on 6 reviews)
Discovery
Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

93%
(Based on 20 reviews)
Customer Retention

Collects insight into customer preferences

85%
(Based on 12 reviews)
Campaign Activity
Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

87%
(Based on 21 reviews)
Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

93%
(Based on 23 reviews)
Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

85%
(Based on 8 reviews)
Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

87%
(Based on 8 reviews)
Platform
Multichannel Tracking

Collects marketing campaign performance data across multiple channels

87%
(Based on 19 reviews)
Campaign Management
Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

88%
(Based on 28 reviews)
Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

89%
(Based on 25 reviews)
Reach

Amount and quality of inventory partner sites on which ads can be placed.

90%
(Based on 18 reviews)
Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

80%
(Based on 20 reviews)
Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

n/a
Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

n/a
Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

n/a
Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

83%
(Based on 13 reviews)
Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

90%
(Based on 21 reviews)
Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

82%
(Based on 17 reviews)
Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

82%
(Based on 12 reviews)
Targeting
Targeting

Able to target desired audiences based on demographics and behavior variables.

88%
(Based on 19 reviews)
Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

84%
(Based on 12 reviews)
Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

85%
(Based on 15 reviews)
Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

82%
(Based on 12 reviews)
Platform
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

84%
(Based on 20 reviews)
Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

89%
(Based on 24 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

95%
(Based on 22 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

88%
(Based on 25 reviews)
Enterprise Scalability

Provides features to allow scaling for large organizations.

92%
(Based on 19 reviews)
Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

84%
(Based on 23 reviews)
Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

87%
(Based on 21 reviews)
Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

88%
(Based on 10 reviews)
Notifications

Alerts marketer of the performance of particular campaigns.

88%
(Based on 22 reviews)