Adthena is the market leader in Competitive Intelligence for Search. It serves hundreds of the world’s largest advertisers through its patented “Whole Market View” technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 200 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive. Brand customers include Autotrader, HSBC, The National Lottery, Burberry, Atlassian, Air New Zealand, ANZ, Bunnings, and Westpac. Agency customers include media specialists like GroupM and channel specific paid search experts iProspect. The software segments data to provide insights into gap analysis, CTR improvement, keyword expansion, ad copy analysis, report automation, brand protection, mobile, shopping and benchmarking.