1) Most importantly, Datatap is highly reliable and available. No outages or failures from Datatap side itself in my usage experience. It just works.
2) Connectors’ portfolio and ability to develop more. That was one of biggest argument to choose Datatap. Out of 14 API connectors that we needed at the moment of Adverity’s evaluation, they had 10 out of the box and developed 1 exclusively for our need in a WEEK. While best of alternative vendor had only 6 connectors in place.
After half a year of using Datatap, they covered all connectors we needed initially.
3) Account management is great. Adverity cares about customer’s experience and satisfaction with the product and usage. They listen to your requests, ideas, proposals for improvement and really do things about it.
Assistance with tricky cases usually arriving within few hours after the request, sometimes even minutes, though by SLA they don’t really have to be so fast.
4) They could be really much more expensive for the work they’re doing. We’re spending more for our RDS storage database per month.
Documentation still has a lot of space for improvements. Though it is much better now than it was half a year ago. But as support is working fast and great, that issue is not critical at all as usually you’ll got your answer in matter of hours if you ask for help.
Mostly we’re using Datatap for data integration from various of Marketing partners (Adwords, Facebook, Affilinet and etc…) for Marketing Acquisition optimization and decision making. But besides that, we’re using to some data movement between cloud platforms (e.g. from Google to AWS) and data extraction from Big Query Google Analytics.
No hackwork for ETL routines’ development at all. You don’t care about anymore ETL infrastructure. Just consume data from your preferable data storage system that has all connectors’ data in it.
Marketing department could save ~80 man hours per month on manual data collection from various of partners web portals. Data is available for whole company via accessing dashboards and not an asset of Marketing department anymore.