Adverity

(20)
4.6 out of 5 stars

Adverity is a marketing analytics and visualisation tool.

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Adverity review by Frank B.
Frank B.
Validated Reviewer
Verified Current User
Review Source

"Datatap: Easy extraction, transforming and loading of all your marketing data"

What do you like best?

What I like best about the product is the huge amount of easily configurable API's (if they don't have the connection yet they will built it for you), the way you can transform your data to your likes, the great amount of support, and the scalability of everything you do.

What do you dislike?

Datatap has a rather steap learning curve for people who aren't "data-ninja's". The product can seem a bit overwhelming in the beginning. Once you get through this phase (no worries, support will pull you through) you will start seeing the beauty of the product.

What business problems are you solving with the product? What benefits have you realized?

Datatap has automated all our data needs, reducing manual datacollection to a minimum. This way we can use our time analyzing the data instead of collecting the data.

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Adverity review by Aleksandr Z.
Aleksandr Z.
Validated Reviewer
Verified Current User
Review Source

"Reliable and flexible ETL as a Service solution"

What do you like best?

1) Most importantly, Datatap is highly reliable and available. No outages or failures from Datatap side itself in my usage experience. It just works.

2) Connectors’ portfolio and ability to develop more. That was one of biggest argument to choose Datatap. Out of 14 API connectors that we needed at the moment of Adverity’s evaluation, they had 10 out of the box and developed 1 exclusively for our need in a WEEK. While best of alternative vendor had only 6 connectors in place.

After half a year of using Datatap, they covered all connectors we needed initially.

3) Account management is great. Adverity cares about customer’s experience and satisfaction with the product and usage. They listen to your requests, ideas, proposals for improvement and really do things about it.

Assistance with tricky cases usually arriving within few hours after the request, sometimes even minutes, though by SLA they don’t really have to be so fast.

4) They could be really much more expensive for the work they’re doing. We’re spending more for our RDS storage database per month.

What do you dislike?

Documentation still has a lot of space for improvements. Though it is much better now than it was half a year ago. But as support is working fast and great, that issue is not critical at all as usually you’ll got your answer in matter of hours if you ask for help.

Recommendations to others considering the product

If they don't have some of connectors that you need - just ask. They really doing them fast. Depends on API model complexity of course.

What business problems are you solving with the product? What benefits have you realized?

Mostly we’re using Datatap for data integration from various of Marketing partners (Adwords, Facebook, Affilinet and etc…) for Marketing Acquisition optimization and decision making. But besides that, we’re using to some data movement between cloud platforms (e.g. from Google to AWS) and data extraction from Big Query Google Analytics.

No hackwork for ETL routines’ development at all. You don’t care about anymore ETL infrastructure. Just consume data from your preferable data storage system that has all connectors’ data in it.

Marketing department could save ~80 man hours per month on manual data collection from various of partners web portals. Data is available for whole company via accessing dashboards and not an asset of Marketing department anymore.

What Marketing Analytics solution do you use?

Thanks for letting us know!
Adverity review by Christoph B.
Christoph B.
Validated Reviewer
Review Source

"Fully customizable integration plattform to fullfill every digital marketers data-dream!"

What do you like best?

-Vast and regularly updated list of API-connectors

-Regularly updated product features and improvements in UX

-The possibility of using scripts in data transformation Altough it requires some settling-in period for people with no technical background in the beginning it's a great way to redimension data-sets in its most individual way possible.

Adverity always trys to help by updating its documentation and offering great support for all kinds of questions.

What do you dislike?

-Responsive Version for Smartphones or even an app would be great.

-Some little improvements in UX-flow would be needed to jump between different screens

What business problems are you solving with the product? What benefits have you realized?

Offering automated multi-channel reportings as a digital marketing agency to our clients with Adverity Insights.. All reports are individually designed and individually dimensionable based on the clients needs.

Besides that we also use Adverity as an internal tool to monitor campaign performance.

Adverity review by Urs B.
Urs B.
Validated Reviewer
Verified Current User
Review Source

"All Data from different Sources at one Place to get a holistic view on all KPIs"

What do you like best?

It is very easy to create clear dashboards with a large variety of different display options and share them with stakeholders. The required insights can be visualized very easily within a few minutes.

What do you dislike?

Managing the individual dashboars in the UI could be a bit more convenient. For example, folders to create yourself would be practical.

Recommendations to others considering the product

Have a demo and see for yourself how easy it is to visualize the data.

What business problems are you solving with the product? What benefits have you realized?

First of all: Save Time!

Adverity allows us to monitor the performance of different Campaigns across different platforms and helps us to steer the KPIs immediately and also share them with the people in charge right now.

Adverity review by Agency
Agency
Validated Reviewer
Verified Current User
Review Source

"Extensive possibilities for reportings with excellent support service"

What do you like best?

Adverity gives you a lot of possibilities for reportings. Systems can be connected and data will be importet automatically. This is very helpful and time-saving. Also the presentation of graphs is very appealing. The support service is excellent, very fast and friendly!

What do you dislike?

The individual setup is sometimes very challenging. It can take some time until everything is set up correctly. In some cases data is suddenly missing but I made the experience that with the support team this issues have been solved very quickly.

What business problems are you solving with the product? What benefits have you realized?

We use Adverity for internally and externally reportings.

Adverity review by Franz E.
Franz E.
Validated Reviewer
Review Source

"Marketing ETL on steroids"

What do you like best?

Integrate another datasource in a matter of minutes.

Great support in case you miss something.

New features almost on a daily basis.

What do you dislike?

Some hiccups here and there - quite normal for a product this young, but everything sorted out within hours.

Don't forget to split your imports.

Don't try to rename/typecast existing mappings.

Recommendations to others considering the product

Don't underestimate the effort for the initial setup, don't do it as a side job.

What business problems are you solving with the product? What benefits have you realized?

Campaign Monitoring and Reporting, Monitoring of reach and capabilities.

Just share your insights with the customer.

Adverity review by Bernhard L.
Bernhard L.
Validated Reviewer
Review Source

"Data exploration and reporting at its best"

What do you like best?

I really like the how effortless adverity allows to combine many different data streams in one graph. You get insights into your data at a glance. Analysis over all channels become easy.

What do you dislike?

It´s not really a "disklike" but a recommendation: you need to have a good understanding of data to get all out of Adverity.

Recommendations to others considering the product

We are very happy with them. Good support, great tool. No complaints.

What business problems are you solving with the product? What benefits have you realized?

We have aligned marketing and sales data which gives us learnings we have never had before.

Adverity review by Robert N.
Robert N.
Validated Reviewer
Verified Current User
Review Source

"Good working reporting Tool which makes it easy to combine, analyze and evaluate Data from different"

What do you like best?

A powerful tool to visualize my imported data from several different data sources and if required

export it.

What do you dislike?

Nothing! I cannot recommend this product enough.

What business problems are you solving with the product? What benefits have you realized?

By using Adverity Insights, we continue to save a lot of time

compared to manual reporting

Adverity review by User
User
Validated Reviewer
Verified Current User
Review Source

" It’s great for data exploration!"

What do you like best?

A powerful tool to visualize my imported data from several different data sources and if required export it. Dashboards are easy to share - no more excel sheets with old information. :-)

What do you dislike?

Insights can be a hugely powerful tool, if the user has a good understanding of data. If this is not the case, some powerful features may be overseen ... You have to know what you want to do with all the data,

but that is not a problem of the tool rather than the fact itself

What business problems are you solving with the product? What benefits have you realized?

By using Adverity Insights, we continue to save a lot of time compared to manual reporting ... All I need is one dashboard, a blessing!

Adverity review by User
User
Validated Reviewer
Verified Current User
Review Source

"One platform to rule them all"

What do you like best?

Customer relations

Positive attitude

Visualization

Merging many platforms and managing from one point

What do you dislike?

Interface could be easier to use but client services are making it easier. Therefore it will not be fair to say i dislike 'this' and/or 'that'

What business problems are you solving with the product? What benefits have you realized?

Adverity definitely shorten the amount of time we spent to create visualization for each client

Clients like the visualization of their data

Creating insights by analyzing all clients' data

Adverity review by Agency
Agency
Validated Reviewer
Verified Current User
Review Source

"Data Exploration with a lot of useful possibilities"

What do you like best?

It makes reporting and KPI-analysis a lot easier, since all the data is aggregated from all different sources. The reporting to the client is more clearly arranged and you can display all the KPIs at once.

What do you dislike?

The reports could be split better when exported. Data-Corrections take a lot of time, when they're not attributed correctly; but one time a dashboard is set up, it is easy to maintain.

What business problems are you solving with the product? What benefits have you realized?

Reporting to client, data analysis / learnings from campaigns, over-all reviews - also easy to use for the client with a lot of interactive possibilities.

Adverity review by Stefan K.
Stefan K.
Validated Reviewer
Review Source

"DataTap is great for analysts"

What do you like best?

The user experience is great: you can connect sources easily and define the target destination in a matter of clicks

What do you dislike?

A bit expensive for startups with a limited budget, however it's worth it.

What business problems are you solving with the product? What benefits have you realized?

Our analyst now spends considerably less time on data gathering and presentation.

Adverity review by Consultant
Consultant
Validated Reviewer
Review Source

"Ideal para analistas"

What do you like best?

Con DataTaps te ahorrarás muchísimo tiempo porque no necesitas sacar los datos manualmente de las aplicaciones como por ejemplo Facebook, todo es automático.

What do you dislike?

No tengo nada negativo que nombrar, aunque al principio cuesta de entender un poco como funciona todo, pero al ser tan intuitivo en nada te familiarizas con el programa.

What business problems are you solving with the product? What benefits have you realized?

Nuestro grupo de analistas se ahorra muchísimo tiempo con este programa y con DataTap les facilita muchísimo más el trabajo.

Adverity review by User
User
Validated Reviewer
Review Source

"A powerful tool to visualize my imported data from several different data sources"

What do you like best?

I like mosr the flexibility of the dashboarding and reporting platform. It can display many sources and exports, so I can quickly get the information I want.

What do you dislike?

Nothing for the moment. I get all I want.

Recommendations to others considering the product

Well, my recommendation would be to have a demo and use the free trial.

What business problems are you solving with the product? What benefits have you realized?

There’s no need to download reports from Facebook and Adwords anymore - everything is available in the platform.

Adverity review by Administrator in Oil & Energy
Administrator in Oil & Energy
Validated Reviewer
Review Source

"Very Clean way to integrate data and visualisation"

What do you like best?

The clean UI and free demo are great. The way it cleanly simplified is amazing.

What do you dislike?

no usa office is a bummer, you have to make sure you watch when you are calling to get a good rep

Recommendations to others considering the product

Make sure to use customer support

What business problems are you solving with the product? What benefits have you realized?

it is just a cleaner way to present data all in one place. so less overall programs needed

Adverity review by Consultant in Management Consulting
Consultant in Management Consulting
Validated Reviewer
Review Source

"Great dashboard for your marketing activities!"

What do you like best?

It is so easy to combine different data streams in one graph or widget - especially when you have multiple data sources at hand

What do you dislike?

You need to know your data - but as a marketing expert this is a MUST!

What business problems are you solving with the product? What benefits have you realized?

For the first time ever, we can actually calculate our marketing ROI and ROAS

Adverity review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Review Source

"Cool data exploration tool"

What do you like best?

Near-time dashboards are easy to share - no more manual sending

What do you dislike?

Very powerful tool - requires some effort to really use all the features

Recommendations to others considering the product

I am quite happy with Insights. Great tool. No complaints.

What business problems are you solving with the product? What benefits have you realized?

Up to date dashboard about performance of online campaigns - much less time for generating customer reports

Adverity review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Very useful tool"

What do you like best?

Visualizing data becomes very easy which saves resources and allows you a deeper and better analysis

What do you dislike?

Appearence; sometimes I would like to write thinks (Duration, Recos.) in the same visual way as a KPI Box.

Recommendations to others considering the product

Get MIA as your support, she is great!

What business problems are you solving with the product? What benefits have you realized?

Campaign Reporting, optimization, analysis & recommendations.

Adverity review by Administrator
Administrator
Validated Reviewer
Review Source

"A holistic View on all KPIs"

What do you like best?

It is very easy to create dashboards with a large variety of different display options.

What do you dislike?

That it is not possible to navigate via shortcuts inside the dashboards

What business problems are you solving with the product? What benefits have you realized?

Reportings to our clients in more or less realtime.

so it is saving a lot of time

Adverity review by Internal Consultant
Internal Consultant
Validated Reviewer
Review Source

"Not bad, not great"

What do you like best?

I like 2-Factor Authentication, because the internet is not a safe place, brand management, analytics and easy to use dashboard.

What do you dislike?

Their lack of social media integration and their calander management.

What business problems are you solving with the product? What benefits have you realized?

Main use is analytics

Kate from G2 Crowd

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