What do you like best?
It's nice to know that it is compliant, and that there is the "stamp of approval" for financial advisors using this website. It also can produce a pretty nice, clean, website for the customer to view.
What do you dislike?
The backend is horrible. Trying to customize is a nightmare. What should be drag and drop is locked, things are clunky and super manual, the features you can add aren't intuitive, and it just overall leaves a lot to be desired.
Recommendations to others considering the product
If you can hire someone to do a professional, compliant website for you - do it. This website platform will give you headaches unless you are just looking for a basic, information website and not something interactive or high-tech.
What business problems are you solving with the product? What benefits have you realized?
We have a website! And that website does have a pretty nice mobile app. This helps us with our branding, and keeps us relevant.