What do you like best?
When you don have access to laptop this is handy. You can quickly post a campaign and manage it in a professional way. Monitor progress and manage budget.
It is easy to use and provide many options so that you can reach your target audience in best possible way.
You can define age group, place, sex, preferences etc.
You can make sure you don't spend your money unwisely.
What do you dislike?
There are certain things that are missing, but well as for an app its quite good.
Sometimes, it becomes adamant about the budget. And sometimes, keywords cost a lot. You have to be careful while using keywords.
Also, try and negate the possibility of fake clicks. Fake clicks will end your budget very fast. A little more control on the things would have been better.
Recommendations to others considering the product
It is easy to use software and you can plan your online advertisement campaigns with ease.
What business problems are you solving with the product? What benefits have you realized?
With Adwords, I can plan my ads on google. And they can be planned in a details way, like demographics, you can choose your target audience.
It is a great user friendly easy to use product by google.
I don't need another tool to plan my campaigns as this does in a good way.
Also, I can run multiple campaigns at same time and use best keywords to generate leads. Adwords campaigns also improve your ranking on google and thus help is SEO, i.e. bringing your website ahead in searches.