We use GoogleAd Words to promote the accountancy services of my firm hirschac.com
Google AdWords is excellent. It gives a variety of tools to help craft an Ad that is highly targeted. The ad can be targeted right down to a customer’s specific region including their town. It is also possible to select the times when an ad is shown. As a result of these tools, no money is wasted on showing ads to people who wouldn’t be interested in them.
Google AdWords works on the principal of keywords as ads are displayed when the user types in keywords. GoogleAdWords comes with a variety of tools to help select the keywords which are likely to produce the best results. It also has tools to weed out keywords that could cause incorrect results. For example, my business is an accountancy firm. So I can set up Google Adwords to ignore words such as ‘bank account’, as even though the word ‘account’ is used in ‘accountant’, a person searching for a ‘bank account’ would have no interest in accountant.
Another great feature of Google Adwords is that it provides full control over the money spent on advertising. It is possible to set all sort of limits to ensure that the ads never go over budget. There is also no contract with Google AdWords and they can be paused at any time. The ads can either be paid for in advance or after, so there is always complete control over spending.
Google AdWords provides many reports on the performance of past ads which makes it easy to tweak and modify them to improve their effectiveness.
Some people say the interface of Google Adwords is overwhelming, but I think it is very well designed. It is always very easy to find exactly the information or functionality that is required. There is also a streamlined quick start mode which makes it very easy to create a new ad in a matter of seconds.
Google also offer great support. The phone team are very helpful and always give good suggestions on how to manage and improve ads. There is also an extensive help section, plus in-depth tutorial videos on YouTube.
The best way to try Google Ads is by calling the Google Ad team. Very often they will give you access to a special support member of staff who will help you set everything up. They will often give you free credit when you spend a certain amount. The number for the team varies from region to region but can often be found by Googling.
If the Google Ad team is not available in your area, then the best thing is to start by watching some tutorial videos on YouTube and start with a budget of £30 (or $30). Once you have spent that small budget, you should know if Google Adwords is for you.
We use GoogleAd Words to promote the accountancy services of my firm hirschac.com With Google Adwords, I have been able to target ads to the exact areas I want. This is good as the majority of our clients come from specific areas, so with Google ads I am never wasting any resources on people who are in the wrong area.