AdWords

(1082)
4.2 out of 5 stars

Advertise with Google AdWords ads to boost website traffic and sales. Easily manage your campaigns and budget.

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AdWords review by <span>Anant A.</span>
Anant A.
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"Very Good For Quick Campaigns"

What do you like best?

When you don have access to laptop this is handy. You can quickly post a campaign and manage it in a professional way. Monitor progress and manage budget.

It is easy to use and provide many options so that you can reach your target audience in best possible way.

You can define age group, place, sex, preferences etc.

You can make sure you don't spend your money unwisely.

What do you dislike?

There are certain things that are missing, but well as for an app its quite good.

Sometimes, it becomes adamant about the budget. And sometimes, keywords cost a lot. You have to be careful while using keywords.

Also, try and negate the possibility of fake clicks. Fake clicks will end your budget very fast. A little more control on the things would have been better.

Recommendations to others considering the product

It is easy to use software and you can plan your online advertisement campaigns with ease.

What business problems are you solving with the product? What benefits have you realized?

With Adwords, I can plan my ads on google. And they can be planned in a details way, like demographics, you can choose your target audience.

It is a great user friendly easy to use product by google.

I don't need another tool to plan my campaigns as this does in a good way.

Also, I can run multiple campaigns at same time and use best keywords to generate leads. Adwords campaigns also improve your ranking on google and thus help is SEO, i.e. bringing your website ahead in searches.

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AdWords review by <span>David C.</span>
David C.
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Verified Current User
Review Source

"Great for small business to manage own digital"

What do you like best?

The platform itself is very easy to use and can be utilized by an individual to manage their own digital advertising. The functionality and design are pretty simple, but it still allows for greater depth for those who want to use it.

What do you dislike?

It is difficult to understand how well a search marketing (AdWords) campaign is performing or what should be done to improve it. Also, depending on how deep you want to go with it, it can be labor-intensive to watch over.

The display side on Google Display Network as well as display video and YouTube are simple and easier to understand the effectiveness of, but since they are limited to those respective networks they tend to be more expensive/less efficient than programmatic platforms that can utilize many networks.

What business problems are you solving with the product? What benefits have you realized?

We have been able to advertise for clients on GDN (although we have now moved all of that to a separate platform) as well as run YouTube campaigns for clients who want to reach customers there (which we still do).

What Search Advertising solution do you use?

Thanks for letting us know!
AdWords review by <span>Assaf S.</span>
Assaf S.
Validated Reviewer
Verified Current User
Review Source

"Still the "Bread and butter" of PPC"

What do you like best?

They keep on updating the ad formats and targeting methods to more advanced versions which usually help performance over time. Also, connecting the Adwords account with Google Analytics is an easy way to "power up" many aspects of Adwwords - at least while promoting non native apps.

What do you dislike?

The new design feels like it moves the focus away from ROI and tracking performance change.

Instead it focuses more on soft performance matrix, in hopes to get users to increase spend.

Of course everything is still available - its just a focus change in UI.

Recommendations to others considering the product

Use the available online resources and training available from Google.

When using GDN be patient while optimizing - it could take several months with GDN activity before it becomes stable, predictable, and profitable.

Linking you Adwords account to Google Analytics is an excellent way to get better conversion data, as well as audience engagement, and an easier why of creating custom audiences.

Depending on what you sell, search campaign might not be right for you at all: search campaigns usually show best results for products that already have market demand.

What business problems are you solving with the product? What benefits have you realized?

1. Mostly using search for reaching high intent users for the bottom of the funnel using search.

2. Also used to retarget users with different levels of intent; from those who previously visited the website, to those who abandoned the conversion funnel.

3. Recently also began utilizing this tool to amplify pieces of content.

AdWords review by <span>Colton W.</span>
Colton W.
Validated Reviewer
Verified Current User
Review Source

"UI Improvements are both positive and negative "

What do you like best?

AdWords has been an incredibly functional tool to reach new customers, generate leads and traffic, and drive product sales. A robust tool to find, track, and market to a whole new set of people.

What do you dislike?

Recent UI improvements have made things harder to grasp. AdWords is a tool that hasn't made a dramatic change to the design of the tool itself in years, so a change in design means that things are definitely more difficult to pick up.

Recommendations to others considering the product

If you're looking for a tool to grow your sales, reach new clients, or just increase brand awareness, this is the tool for you. If you're just starting out, you'll find the setup process simpler before, and AdWords Express offers an incredibly easy to use interface to quickly get your ads up and running without any technical experience.

What business problems are you solving with the product? What benefits have you realized?

We're able to reach groups of potential clients that we never thought we would, using demographic targeting tools to be able to find those clients and market to them across several channels. This has grown our sales by thousands and our brand awareness has never been better. Reaching new clients, recruiting new agents, and selling more homes has made AdWords an essential tool for us.

AdWords review by <span>Justin J.</span>
Justin J.
Validated Reviewer
Verified Current User
Review Source

"Solid Advertising Platform, but could provide better conversion data"

What do you like best?

The platform provides an easy way to create ads, control budget, and produce a variety of campaigns painlessly. The analytics connection to Google Analytics makes the Google AdWords a great platform to create fairly accurate traffic summaries.

What do you dislike?

While the platform is easy to use and is very well developed, it doesn't provide conversion metrics that allow users to understand the quality of conversions. Other platforms, like HubSpot Marketing Ads Add-on, provide user specific details. This means that without a separate platform, I can't understand the quality of the people that are converting. Without seeing actual contact data, I am not able to understand how well a campaign is performing. The support is also a bit on the slow side. If you don't have an advertising agency helping you, Google's support can be much slower (this is likely because the agencies have a better relationship with Google than any single company could have).

Recommendations to others considering the product

When comparing advertising platforms, make sure you are using a platform that provides all of your advertising needs (remarketing, CPM, CPC, etc.). You wouldn't want to settle for one solution and not have access to a particular advertising channel.

What business problems are you solving with the product? What benefits have you realized?

Provides a robust advertising platform for marketing efforts.

AdWords review by <span>Shelley H.</span>
Shelley H.
Validated Reviewer
Verified Current User
Review Source

"Depends on Your Business Objectives"

What do you like best?

AdWords has served some of our clients very well by bringing in short term traffic while we ramp up momentum on organic traffic. Conversions have been a mixed bag, hence the 7 rating.

What do you dislike?

AdWords doesn't have as much targeting capability as a social platform like Facebook or Instagram. I've also had clients complain about the high amount of "bad calls" coming from ads - users who were looking for a competitor's phone number or at times looking for an entirely different vertical. I don't like that AdWords does not have a system for refunds on these types of calls.

What business problems are you solving with the product? What benefits have you realized?

AdWords has worked best for us in driving phone call leads, particularly for emergency services (think emergency dental, hvac work, etc) As mentioned before, it drives traffic to fill in a gap while we wait for more organic traffic to ramp up and gain traction.

Kate from G2 Crowd

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