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Affinio is an Interest Analytics Platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming interest-based segments in any audience.

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What is Affinio?

Affinio is an award-winning interest analytics platform that leverages the interest graph to understand today’s consumer. Founded in 2013, Affinio empowers the world’s leading brands, agencies, media & entertainment companies, and publishers to redefine the way they research, plan, and execute relevant marketing strategies.

Behind Affinio is an advanced, incredibly powerful, and unique technology that mines the billions of relational network connections that exist within any audience. Using our deep learning and custom network engine, Affinio analyzes those connections to identify a cultural fingerprint for each user and segment them into interest-based clusters.

By leveraging the interest graph (what or who an audience chooses to follow) Affinio is able to extract knowledge and cultural insights from an entire social audience — not just the vocal minority. This sheds light for the first time on who each audience segment is, what they are influenced by, what they talk about, share, where they consume content, and ultimately what they care about most.

Affinio Details Provided by: Dan S.

Affinio Details Provided by: Dan Stratton

Vice President, Business Intelligence at CloudKettle
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About Affinio

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Halifax, Canada
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(34 reviews)