Affinio

(31)
4.4 out of 5 stars

Affinio is an Interest Analytics Platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming interest-based segments in any audience.

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Affinio Features

Operations
Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

Not enough data available

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Not enough data available

Reports & Dashboards
Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

92%
(Based on 22 reviews)
Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

95%
(Based on 24 reviews)
Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

84%
(Based on 23 reviews)
Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

81%
(Based on 24 reviews)
Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

75%
(Based on 12 reviews)
Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

n/a
Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

78%
(Based on 20 reviews)
Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

87%
(Based on 22 reviews)
Discovery
Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Not enough data available

Customer Retention

Collects insight into customer preferences

Not enough data available

Platform
API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

77%
(Based on 13 reviews)
Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

88%
(Based on 14 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

91%
(Based on 20 reviews)
Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

85%
(Based on 19 reviews)
Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

88%
(Based on 22 reviews)
Campaign Activity
Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

Not enough data available

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

Not enough data available

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

n/a
Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Not enough data available

Platform
Multichannel Tracking

Collects marketing campaign performance data across multiple channels

Not enough data available