What do you like best?
Aha lets you customize everything in their application, from changing in-app terminology to adding a slew of custom fields. It's versatility has been the best thing about it. I'm literally able to create any view I need to create.
Aha recognizes that a product manager's primary duty is communication. I love that I'm able to create an unlimited number of views that I can custom tailor to my audience. It has significantly reduced the number of questions I get. I can't understate this enough. Any tool that gives you time is worth your investment. Aha gives me time. It helps me do more with less.
Aha's JIRA integration is elegant and effortless. It syncs both ways, supports custom fields, everything I could want.
I love that I'm able to embed notebooks. That allows us to iframe our roadmaps and other info into our intranet. This is really huge for us.
What do you dislike?
Some of the reports you can generate are really cool, but there's this weird title page that appears on every one. You can't disable it, and that can be kind of annoying. The nav (backward/forward) is also really subtle (at the bottom of the screen). It still throws me off, and I'm used to it. The combination of a subtle nav and big white title page that might make people think the report failed to load.
The milestones and dates are great, but they end up being inaccurate because they don't seem to skip weekends. It throws everything off. I'd love to be able to sync this with Smartsheet, or even replace Smartsheet, but I'm not able to at this time.
As I mentioned earlier, you can create any view you like. Aha used to have a really simple way of adding columns. They recently enhanced it to support more complex views, but the new column sorter is bulky and tedious. It's not the end of the world, but it has made modifying grids much more difficult.
Recommendations to others considering the product
Go to every page and look around. There's a lot you can do. If you don't use everything, that's okay. We don't use every feature, and we're still really happy with the product.
What business problems are you solving with the product? What benefits have you realized?
At first, we purchased Aha as a means of organizing all of our feature requests we were getting. It exceeded our expectations in that category. As we became more and more comfortable with the product, we've used it for other things. We recently began working on a massive project with hundreds of moving parts (literally). I needed a way to track them individually, and generate views that I could easily share across all internal teams. I was so successful in doing this, that Aha has become the go-to tool for all pre-dev planning. We do all of our planning and estimating in Aha, and when work is ready to start we push it to Jira.