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Ahrefs

4.5
(143)

Ahrefs is a backlink Analysis Toolset

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Ahrefs review by Bogdan D.
Bogdan D.
Validated Reviewer
Verified Current User
Review Source

"Ahrefs is exactly what our "SEO game" was lacking!"

What do you like best?

This is my favorite marketing tool! I like Ahrefs because it allows me to track backlinks and keywords for our niche. Since we're creating software, there are quite a few competitors that we have. And thanks to Ahrefs, I'm able to see what the competition is doing which allows us to improve what we are lacking SEO-wise.

What do you dislike?

The biggest downside I think is the inaccurate keyword volume sometimes. Previously, I was only using Google's keyword planner and it gave us more precise volumes. I guess it's easier for Google since it's their own tool and they can give better numbers. This confuses us because in Ahrefs we may see potential in various keywords but in the long run, after our articles are published – the traffic is not what we expect sometimes. Though, it's accurate enough for the most part.

Recommendations to others considering the product

If you're okay with the pricing they offer – Ahrefs is the perfect solution for any content creators out there. You are able to step up your SEO game with data on number of backlinks as well as info on that particular site. But before you start using Ahrefs, try out what Google already offers first, maybe it will be enough for you in the beginning.

What business problems are you solving with the product? What benefits have you realized?

We are getting quality data for keywords, competition and using their backlink checker – we get an idea on what websites link to our competitors and what we should focus on. We use Ahrefs for all of our SEO needs.

Biggest benefit I find is that rich data we can get for content creation. It definitely pays off!

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Ahrefs review by Emily B.
Emily B.
Validated Reviewer
Verified Current User
Review Source

"Easy-to-use tool for improving SEO"

What do you like best?

The dashboard is an easy way to get an overall picture of our ranking, backlinks, and organic traffic. And as a small company looking to drive brand awareness through search, their keyword exploration tools are essential to our SEO strategy. It's also a pretty straightforward tool to use, so can you jump right in and get a lot of benefits straight away.

What do you dislike?

There isn’t always a lot of data on niche keywords, which makes it difficult to optimize for SEO when writing articles for very specific audiences.

Recommendations to others considering the product

There are a zillion SEO tools available — we use Ahrefs in conjunction with a couple of other tools. Consider whether Ahrefs satisfies all your SEO needs or if you need to supplement with another tool.

What business problems are you solving with the product? What benefits have you realized?

Ahrefs is our go-to tool for making our content highly visible, so we can significantly grow our organic traffic and attract the right prospects.

What SEO solution do you use?

Thanks for letting us know!
Ahrefs review by Josh B.
Josh B.
Validated Reviewer
Verified Current User
Review Source

"Step Up Your SEO Game x10 with Ahrefs"

What do you like best?

From the new Keyword explorer to Rank tracker – Ahrefs is definitely an essential service for our marketing strategy. Our organic traffic depends on our brand and SEO presence. With Ahrefs we were able to track down the backlinks our competitors have and aim into the proper internet space.

Here's our situation – we sell software for Mac and Windows. The problem we solve with our software is directed at those who have a pain and search for a solution to this pain on Google. Long story short – SEO is the weapon we use to help our target audience find our products.

We've made a big chunk of articles that target particular keywords. In this articles, we provide tutorials on how to solve a particular problem that users were having after they typed it in their search engine. And this is where Ahrefs comes in.

We can analyze our competitors and analyze the keywords we already use to get new ideas for articles, including long tail keywords. This results in us getting more traffic, more installs and more sales.

Totally recommend it!!

What do you dislike?

One thing I don't like is that Ahrefs sometimes does not provide exact keyword search volume. Instead – it provides approximate numbers which confuses us in cases when we think a keyword should get more traffic that it actually does once the SEO content is published. To get the most up to date and exact numbers, you'd better off use Google's keyword planner.

Recommendations to others considering the product

There are a few other options, so it's best if you take a look at other Ahrefs competitors to make sure it fits your exact needs. For us, the price point wasn't always satisfying, but once we saw good results – it made it totally worth it.

What business problems are you solving with the product? What benefits have you realized?

Ahrefs provides solutions to the problems related with SEO ranking and backlink generation. It's a must-have tool if you are serious about having your content at the top of search results.

Ahrefs review by Lauren S.
Lauren S.
Validated Reviewer
Verified Current User
Review Source

"Data-filled and indepth backlink analysis tool"

What do you like best?

The index is huge and always has plenty of info, even for smaller, less known sites. There's always backlink info.

Shows date gained, dates lost, etc. Shows broken backlinks.

Great ability to view gained/lost links for specific periods of time, specific days, etc. Makes it very easy to analyze your sites or your competitors' sites.

What do you dislike?

Nothing really. Very happy with this overall. There's so much info and capabilities that I would say it can be a tad confusing. But they have a great collection of how-to videos that will pretty much solve that!

Recommendations to others considering the product

Utilize the "broken backlink" section. Utilize the ability to isolate lost and gained links by date. Let's say you have drops around October. You could go to right before that and specifically isolate good links lost or bad links gained, etc. They also have a good amount of helpful online resources for learning how to use the tool. Great graphs show overall trends for linking domains or linking pages. Check out the ability to sort by AHREFS' quality statistics to help analyze quality/low quality links.

What business problems are you solving with the product? What benefits have you realized?

Ability to analyze competitor backlinks. Ability to analyze your site's backlinks. I've realized the benefit of finding broken backlinks to handle those and re-capture those links.

Ahrefs review by Nikhil D.
Nikhil D.
Validated Reviewer
Review Source

"Best SEO Tool For Research Keyword, Make Backlinks & See Organic Keywords Traffic"

What do you like best?

After auditing your site this tool gives you suggestions where your site needs changes. It gives full details about how many external backlinks your website has and you can make more backlinks by see your competitor site backlinks details. This tool also helps to find which keywords are helpful for our website & which keywords give organic traffic.

What do you dislike?

There is nothing to dislike about this tool, only 1 thing I dislike about this tool is this tool takes time to analyze the full site.

Recommendations to others considering the product

I recommend using this tool for SEO, It is a no 1 tool if you are doing SEO. If you are doing SEO without using any tool then it is very good but it takes more time and you cannot find accurate data to analyze what doing next with your site. So without wasting any time, this tool helps you to find the right keywords and give you better suggestions for your site and increase your Traffic value.

What business problems are you solving with the product? What benefits have you realized?

On page and OFF page SEO I like to use this SEO tool. This tool helps to find our competitor backlinks and his traffic source. Not Only this you can also analyze that what organic keywords your competitor rank. If you are new to SEO then this tool is very helpful for you this tool suggest you what improvement need on your site. This tool is a good source for finding keywords. By using this tool you can see your competitor keywords and add some additional keywords that you research using this tool and boost up your site within 2 to 3 months easily.

Ahrefs review by Nate H.
Nate H.
Validated Reviewer
Review Source

"The best link analysis tool in the game"

What do you like best?

Ahrefs boasts the best link database among any system out there. It does most everything -- link monitoring, alerts, calculated metrics, the richest clickstream blend out there, and much more. Its UI is cluttered in a good way and the company has quick and polite support. And Tim Soulo -- the public face of Ahrefs -- has done a ton of good for the SEO community.

What do you dislike?

On-site analysis just doesn't work via a SaaS UI in my point of view. Ahrefs can't yet hold a candle to the rote power and customizability of Screaming Frog or Sitebulb when it comes to drawing metrics from source code.

As my consultancy grew, price no longer became an issue with Ahrefs -- but I do understand why many solo practitioners find it steep.

The support for technical SEO metrics are nigh non-existent, and there are no "spam score" analyses, which is a big way that competitors still beat Ahrefs.

Recommendations to others considering the product

Learn the UI and export tools well.

What business problems are you solving with the product? What benefits have you realized?

Most of my SEO research starts with Ahrefs. My subscription more than pays itself off every month.

Ahrefs review by Jennifer G.
Jennifer G.
Validated Reviewer
Verified Current User
Review Source

"Great complement to Google Analytics"

What do you like best?

I love how easy this product is to use. You can easily check out competitive sites and get quite a bit of info on what they're doing and even where they're spending money. I like their UR and DR ratings and check them monthly for a handful of sites.

What do you dislike?

Even though we're on a paid package, we have to 'upgrade' to see things like links 20-39 of our top link backs. We're paying around $100/month, I think, so only showing us a section of data, for that price, is not cool.

What business problems are you solving with the product? What benefits have you realized?

We want to monitor our competitors and figure out which sites and pages are linking back to us and which ones are helping us, and hurting us.

Ahrefs review by Jeff J.
Jeff J.
Validated Reviewer
Review Source

"My Go To Tool for SEO"

What do you like best?

There are a lot of SEO tools out there and many of them are exceptionally competitive but AHrefs is always my go-to tool when I'm not using more than one.

One of the things that AHrefs is best at is helping with a content marketing strategy. Though it's best known as a backlink index (which it's great at and I'll get into that), coming up with good content ideas is one of the things I get the most use out of it with using the content explorer. I find articles that do well for the topics I want to target and it's clear what already resonates with your audience which is powerful.

The backlink index is one of the best too though at the time of writing, Moz has just improved their index. Regardless of index size, which theirs is large enough, the type of data they provide is the most useful. The broken links data is probably the most useful that isn't easily matched by other tools. Additionally, going back to the content explorer, you can find unlinked mentions, a feature that appears to have been removed in Moz's "new" tool (I may just not be able to find it).

The rest of the tools are generally matched by other competitors to some degree though, in general, AHrefs understands what you intend to do with that data and presents the most useful information first.

What do you dislike?

The only feature that seems to "lag" compared to it's competitors is their site audit tool. This only launched a few months ago but in my experience experimenting with this tool, it's not the most effective.

Recommendations to others considering the product

This is probably the best tool for content marketing, link building, and third party keyword research. If your primary concern is tracking technical errors this tool is alright but probably not the best

What business problems are you solving with the product? What benefits have you realized?

I'm the biggest AHref's proponent in my agency, we do use the other tools but the biggest benefit that we get is more accurate data to cross-reference with other SEO tools.

Ahrefs review by Sanjit M.
Sanjit M.
Validated Reviewer
Verified Current User
Review Source

"Best backlink tracker software on the market!"

What do you like best?

It is the best backlink analyzer tool on the market. You can track your backlik profile, check our your competitors, and also get email links when you or your competitor gets links.

Also when rankings drop or improve you can get email updates too. A must have for for every SEO expert.

What do you dislike?

The reports are not beautified as other tools. This is more of a no bells and whistle tool, but provide great data points.

Recommendations to others considering the product

Add another layer with a dashboard for rank tracking, so this could be the one and only software fro SEO strategists, or even in house SEO teams.

What business problems are you solving with the product? What benefits have you realized?

Gaining a competitive landscape of the search market for companies. It helps dig deeper when building strategies than just doing SEO blindly.

Ahrefs review by Mitch L.
Mitch L.
Validated Reviewer
Review Source

"Best All Around SEO Tool"

What do you like best?

Of the three popular backlink reporting tools (Majestic, Moz, Ahrefs), Ahrefs provides the most useful link data. Even in other areas of SEO, Ahrefs seems to always keep their toolsets fresh. They continually add in useful tools and features that make other software suites less relevant. The most recent addition is their site audit tool which provides a beautiful visualization of technical site issues.

The tool I like best within Ahrefs is the content explorer. It provides quick analysis of relevant and popular content for your topic of choice. I primarily use it to determine what kind of content will perform well in social and SEO.

What do you dislike?

When I had their lite plan, I ran into the problem of having to spread SEO research over a few days because of the daily limits. It would have been useful to have an aggregate monthly limit since I don't do SEO research more than once per month. This was easily solved by upgrading to a higher plan.

Recommendations to others considering the product

Ahrefs updates and adds to their arsenal of tools constantly. I recommend them to anyone who is looking for an alternative "all in one" SEO toolset if enterprise tools become too costly for their organization.

What business problems are you solving with the product? What benefits have you realized?

Ahrefs paired with ScreamingFrog and a few other tools provides for most of the data that SEO needs to do a great job. Switching to smaller but more focused tools like these has allowed us to save on costs for enterprise tools.

Ahrefs review by Deepak B.
Deepak B.
Validated Reviewer
Verified Current User
Review Source

"Makes competitor research a breeze"

What do you like best?

Their site explorer feature is just amazing for competitor research. Doesn't matter if it's a page or the entire domain, you just put the URL and it gives you their organic keywords and backlinks in a jiffy.

Their content explorer is also one fine feature for content/influencer research. The filters to refine the results come in really handy.

What do you dislike?

There's nothing really to dislike but I think their keyword explorer can get a bit better if it can provide some more keyword ideas based on a seed keyword.

What business problems are you solving with the product? What benefits have you realized?

Getting started with keyword research and backlinking gets difficult for agencies since our clients belong to various industries/domains. Ahrefs has helped us in kickstarting these two things for any client as soon as they sign up.

Ahrefs review by User in Sporting Goods
User in Sporting Goods
Validated Reviewer
Verified Current User
Review Source

"Great tool for SEO research!"

What do you like best?

I love how easy it is to use Ahrefs to track our backlinks, referrals and those of our competitors' websites. I used this tool for link building to boost our search engine optimization and found it incredibly useful - allowing me to see which sites were linking to our competitors and then approaching those sites to links for our website.

What do you dislike?

I wish that more features were available with the free version. There is very little your can do without upgrading to a paid service, and the fees are fairly high.

Recommendations to others considering the product

Be sure to review the paid plans to determine whether you need to upgrade from the free version. If you're doing very simple SEO research, the free version may be sufficient.

What business problems are you solving with the product? What benefits have you realized?

We are using Ahrefs primarily for link building and search engine optimization research. The site has allowed us to review the backlinks and referrals that our competitors get, which has informed our own link building work.

Ahrefs review by George A.
George A.
Validated Reviewer
Review Source

"SEO metrics for serious professionals"

What do you like best?

Everything. Seriously.

BACKLINKS--Ahrefs is the king of backlinks.

KEYWORDS--Ahrefs has a great sense of related keywords. I find it more helpful than the same feature in Moz.

RANKINGS--Ahrefs excels at this, too.

What do you dislike?

This is honestly very difficult to answer. One thing that comes to mind--I've had difficulty figuring out where in the interface to manage my email preferences.

Recommendations to others considering the product

Give yourself some time to learn the interface if you're new to it. It's more analytical and detailed than Moz.

Also, make sure you continue to learn and educate yourself on SEO concepts generally as you learn the software. The more you know, the more the interface will make sense.

What business problems are you solving with the product? What benefits have you realized?

Ahrefs allows us to stay on top of our rankings. It also helps us to discover new opportunities and spot issues immediately through a weekly review of Ahrefs. It helps us track our backlink profile. It also helps us spy on our competitors from an SEO perspective. High value all around.

Ahrefs review by Ryan C.
Ryan C.
Validated Reviewer
Verified Current User
Review Source

"How Ahrefs helped me tracked my backlinks and helped me know what my competitors are doing"

What do you like best?

The thing that I liked the best about Ahrefs is that it contains a huge database of backlinks when I've checked my own website and my competitor's websites. This has allowed me to dig deeper and find out their exact linkbuilding and SEO strategies. Ahref contains a lot of tools and features that will make the life of an SEO professional or webmaster who wants more search engine traffic a lot easier. One of these features is the batch analysis feature. Basically, instead of entering your competitor's backlinks one at a time you could actually enter it once. This allows you to quickly check on the SEO metrics for a lot of competitor URLs in just one click.

What do you dislike?

What I disliked about Ahrefs is that it takes a little bit of time to learn and use. There's a fairly good amount of learning curve for using Ahrefs. You'll also need to understand what each of the metrics meant in order for you to analyze these metrics properly.

Recommendations to others considering the product

Ahrefs is one of the most powerful backlink checking tools to date. It's definitely a worthy arsenal in your internet marketing toolset.

What business problems are you solving with the product? What benefits have you realized?

As a professional blogger, I've always struggled with getting more traffic to my own websites and the websites that I handle. And one of the strategies that I routinely use is search engine optimization. SEO or Search engine optimization involves a lot of things. While On Page SEO is mostly done on the website, the OFF Page stuff is mostly done outside of your website. Ahrefs has helped me do a lot of the Off page stuff like analyzing what are my competitor's SEO strategies, what are their backlinks, where are they getting them. I've also used Ahrefs to find out my competitor's content strategy because I could easily check what are the content and pages that are getting the most shares and backlinks on their website.

Ahrefs review by Roman Y.
Roman Y.
Validated Reviewer
Review Source

"Swiss army knife for SEO specialist"

What do you like best?

- Afrefs Rating is a reliable tool to compare websites

- Backlinks. Provides thousand backlinks of websites, even low quality and hard to find ones. Also you can search for referred domains and group backlinks to related domains and have easy-to-use list of backlinks from one domain

- PPC. Provides PPC ads texts, keywords of your campaigns and your competitors. Also you can unhide list of the most valuable landings of your competitors.

- Organic keywords and movements. It's easy to track how your website gets new organic keywords and track how you strategy effects on rankings. Also you can track the same way your competitors.

- Pages. You can understand what pages on your or your competitor website are most valuable and have link growth.

- Keywords explorer. Great tool to create semantics core. You can choose one or two basic keywords and get hundreds of keywords ideas and similar keywords and also get their frequency.

What do you dislike?

- Price. It's very limited in basic functionality.

- Can't tell aproximate budget of your cometitor's PPC budget

- History of rankings. If you want to track how your project growing according to some keywords, it's not so easy to do

Recommendations to others considering the product

Great tool that can definitely provide everything it's stated. Starting from thousands of backlinks and unhiding websittes SEO strategies

What business problems are you solving with the product? What benefits have you realized?

We use this tool to analyze how our SEO strategies work with our projects. Also we track competitor's backlinks, PPC campaign and get semantics from them, also it's great to have history of competitors growth. Also Ahrefs has great tool Keyword Explorer to create semantics core for new projects.

Ahrefs review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"I have yet to see anything better than Ahrefs"

What do you like best?

What I like best about Ahrefs is that they have several different tools that are must-haves for SEOs, all in one place. If you need to do keyword research, they have it right there. If you need to do backlink analysis, it's right there too. Having everything together is a lifesaver.

What do you dislike?

I think that their price is a little high, and even though they have a lot of features, not everybody uses them. I really wish they would offer their keyword research tool as a standalone service for a reduced price.

Recommendations to others considering the product

Take some time and familiarize yourself with all that they offer - there's a lot of stuff.

What business problems are you solving with the product? What benefits have you realized?

I'm improving my website's SEO. I'm also getting some content ideas from their research tools. Plus, I have their alerts set up to let me know whenever my name is mentioned throughout the web. It's like Google Alerts, but much more thorough.

Ahrefs review by User
User
Validated Reviewer
Verified Current User
Review Source

"Best Tool for Content Teams"

What do you like best?

This website has made robust articles so much more plausible for me and my team. We use ahrefs to find topic ideas, topics our competitors are writing about, phrases we should be using in our articles and so much more.

What do you dislike?

There are a lot of clicks to get the information I'm looking for and it takes a while to load sometimes. So it's buried, but at least it's all there.

Recommendations to others considering the product

They're always making updates, adding more tools and generally improving the product. Definitely worth investing in this tool if your content team or SEO team wants an advantage over the competition.

What business problems are you solving with the product? What benefits have you realized?

Our articles were based on our interpretation of customer interest. Ahrefs gave us better insight into our customers' needs and is helping us rank better online!

Ahrefs review by Aaron T.
Aaron T.
Validated Reviewer
Review Source

"I feel like I'm cheating, but I really am falling in love...."

What do you like best?

As a long time Moz user and I might even say a super fan of their product, it feels really odd to be writing a review of Ahrefs. But here we go--I love Ahrefs. The design, the UI, the gigantic keyword database and now the newly redesign site audit are a thing of beauty. I continue to be impressed by the data they provide, features that are added frequently and my favorite feature has to be the top pages report. (Not sure why I love that so much--but it just makes it extremely simple to research a site or competitor with that report.)

What do you dislike?

Keyword Explorer.... there is nothing wrong with it, I just find the Moz Keyword Explorer (despite having a smaller database) to be easier and faster to use. Otherwise, I really don't have any complaints!

Recommendations to others considering the product

Ahrefs might be slightly pricey, but overall I feel it worth the money! If you are an advanced SEO user looking for one software suite, then I feel this is an excellent choice. If you are a beginner--I would recommend Moz. If you have money to spend--get both products. (That is what I do!)

What business problems are you solving with the product? What benefits have you realized?

SEO! No seriously--that is all I personally do and being able to use Ahrefs to track keyword rankings, research sites/competitors and now audit sites not only saves me time but helps me to complete my job at a higher level!

Ahrefs review by Vicky J.
Vicky J.
Validated Reviewer
Verified Current User
Review Source

"Best Tool To Improve Your Organic Search Rankings & Traffic"

What do you like best?

1. Getting instant access to the competitor's data on a broad level.

2. Helpful in creating a go to plan for content outreach

3. Best for Backlink analysis

What do you dislike?

1. Too much data metrics - unable to understand

2. The UX & UI need to be simplified - complex dashboard

Recommendations to others considering the product

Good tool to kick start with your inbound marketing campaigns.

What business problems are you solving with the product? What benefits have you realized?

Mainly using Ahrefs to improve our inbound marketing efforts. Helping us in competitive analysis. We have been able to take decision on the basis Ahrefs data to increase our overall organic traffic and ranking.

Ahrefs review by Vivek K.
Vivek K.
Validated Reviewer
Verified Current User
Review Source

"The Most Exhaustive Keyword Research Tool "

What do you like best?

Keyword explorer, which was released few weeks back is one of the most exhaustive tools that we have see off late. Keyword Ideas, Phrase Match and KD help content marketers to align their content marketing efforts with organic search trends. Apart from that from an on page point of view, the tool gives everything that modern age webmaster need to track their overall performance.

What do you dislike?

The Ahref rank seems like an abstract concept. The tool itself was under development for quiet some time and that was exactly when we had purchased it as well. Some of the metrics like KD are available basis cache only and not updated frequently.

Recommendations to others considering the product

Keyword Explorer and Rank Tracker are two amazing features that help Ahrefs stand out. Apart from that the product is backed by some great content in terms of how to start cracking traffic and opportunity. Must try

What business problems are you solving with the product? What benefits have you realized?

We use Ahrefs heavily for our content planning and marketing activities. Ahrefs also supports multiple languages ensuring that marketers can also plan their localization efforts and create their strategy for international SEO.

Ahrefs review by Steve W.
Steve W.
Validated Reviewer
Verified Current User
Review Source

"The Insights We Need to Out-Link the Competition"

What do you like best?

We love the Intersecting Link Opportunity report, which helps us plan our link-earning strategy based on the semantic Web and relevancy. There really isn't a better way of finding industry websites to market with that could result in organic link wins. Our team has been using Ahrefs for as long as we can remember, mainly because it offers a higher volume of discovered links when weighed against similar tools.

We also really enjoy New and Lost link insights, which allow us to monitor negative SEO behavior and see what the competition is up to in near-real-time.

What do you dislike?

The Intersecting Link Opportunity report we love could offer an automatic version that takes into account the top 20 listings for a given keyword phrase, saving the researcher copy/paste time and having to run multiple requests. Their Most Popular Content list is definitely helpful, but doesn't give us the semantic relevancy we get from the intersecting report.

Highlighting unlinked domains is fantastic, but completely useless without the ability to export and exclude highlighted opportunities. They really need to fix that.

Recommendations to others considering the product

You won't find a better a better link research tool than Ahrefs. It complements Buzzstream and other link building CRM software extremely well.

What business problems are you solving with the product? What benefits have you realized?

Google cares about Content first and Links second when it comes to how it ranks a page within it's results. This tool allows us to see where competing domains are earning links and insights into the specific content that attracts links for the competition. This insights assist us in creating an actionable strategy for our clients using a CRM such as Buzzstream to import data into.

Ahrefs review by Erik S.
Erik S.
Validated Reviewer
Verified Current User
Review Source

"High quality keyword data and analysis"

What do you like best?

We recently switched over to Ahrefs from Moz. Perhaps the greatest (and my favorite) aspect of Ahrefs is with the Link Intersect tool, which lets you compare backlink profiles of your websites with other competitors, to see where they have been getting backlinks. In addition, their tools for collecting keyword data are top quality as well.

What do you dislike?

While not an absolutely necessary feature, Ahrefs does not have an on-page grader tool like Moz. This is a tool I would recommend for more advanced SEO practitioners who are comfortable sorting through a lot of data.

What business problems are you solving with the product? What benefits have you realized?

Discovering competitive backlink opportunities has been a great boon to help our clients strengthen their overall SEO.

Ahrefs review by Shaurya J.
Shaurya J.
Validated Reviewer
Verified Current User
Review Source

"Beast of a Tool"

What do you like best?

The tool has everything. Rank tracking, site audit, link research etc. And all the tools inside ahrefs are really powerful unlike ahrefs' competitors which add new tools for new tools sake.

I particularly like the backlink research feature as ahrefs lets you slice and dice the data in many ways.

What do you dislike?

I don't the limits they have placed. They should increase the limits a bit.

What business problems are you solving with the product? What benefits have you realized?

The number one problem It solves is finding backlink opportunities for my clients which is vital to any SEO campaign.

Ahrefs review by Dave C.
Dave C.
Validated Reviewer
Verified Current User
Review Source

"Most advanced SEO tool on the market"

What do you like best?

Ahrefs accuracy is amazing. It is incredible how much data you can pull from other websites. My team and I use Ahrefs all the time to ensure our content is primed for Google rankings and traffic. Without it, we'd be lost in what content we should write and what keywords we should target.

But I'd also go as far to say that we are constantly learning new things about Ahrefs and what it can do. So much to this tool, it is absolutely incredible.

I'm also a really big fan of their blog. They've got some incredible information there and worth checking out.

What do you dislike?

While Ahrefs can do a LOT, their tutorials and training on how to use it is lacking. I wish they'd have a full free course on everything Ahrefs can do. This would have helped my team do a much better job from the beginning and become more comfortable with it as well.

Recommendations to others considering the product

Take the time to figure out everything Ahrefs can do. You'd be surprised with how much they offer.

What business problems are you solving with the product? What benefits have you realized?

Ahrefs helps us to figure out what keywords to target, what content to write and what backlinks to go after so that we can beat our competitors, raise our rankings on Google and dominate our industry. Thanks to Ahrefs we now get over 100K visitors per month and were able to do that in just over a year.

Ahrefs review by Benjamin W.
Benjamin W.
Validated Reviewer
Review Source

"Nothing comes close for backlink work."

What do you like best?

The library and crawl index for Ahrefs is unparalleled. If you need to know competitive landscape and build backlinks, there is not another player in this space. moz, etc doesn't come anywhere close. they do alright in other factors, but purely from a research and backlink profile perspective Ahrefs is the leader without competition. Comparison features and backlink tracking are indispensable. Good to help with estimation of traffic on potential client's websites. You can go to the table in a client meeting better prepared. This along with SEO powersuite makes a good package.

What do you dislike?

They know they can charge a hefty fee, so they do. If I could do without their service, I would, but nothing that "competes" with this can come close to the depth of information.

Recommendations to others considering the product

do the trial, along with several other trials. You can definitively rule out 90% of these softwares/interfaces if they are side by side with Ahrefs. I believe Ahrefs will rise to the top when placed alongside the others.

What business problems are you solving with the product? What benefits have you realized?

need for competitor research; finding opportunities for backlinks; tracking campaigns and seeing long-term value associated with the work we are doing on SEO.

Ahrefs review by Gustavo B.
Gustavo B.
Validated Reviewer
Verified Current User
Review Source

"Best tool to Linkbuilding and Competitor Analysis"

What do you like best?

-Large database of links

-SERP Analysis

-Updated information

-Rank tracker

-Large amount of organic traffic information like organic keywords, competitors, content gap

-Good information about paid search

What do you dislike?

-No integration with APIS

-The rank tracker doesn't allow tracking separated subfolders (like domain.com/subfolder/)

Recommendations to others considering the product

The best linkbuilding tool and the best to analyze competitors

What business problems are you solving with the product? What benefits have you realized?

In the agency we used SearchMetrics to analyze Off-Site data but it didn't throw us any relevant data. With AHREFs we were not only able to analyze the sites of the clients but also the sites of their competitors.

With the tool we were able to extract concrete data from links and organic traffic.

Ahrefs review by User in Internet
User in Internet
Validated Reviewer
Review Source

"A powerful and all-in-one content marketing and SERP tracking tool"

What do you like best?

There is so much to like. Ahrefs is the best backlink management and monitoring tool I've ever used. It finds more backlinks quicker than any other backlink tracking tool, as well as a great option to attack and monitor competitors backlinks.

Backlink acquisition is also made easy by Ahrefs content explorer that makes tools like BuzzSumo of no use to me. I can monitoring new brand mentions, mentions of competitors, and new content with a specific keyword.

It's keyword tracking is amazing, as well as the SERP management and monitoring. You get a great view of the entire site, subdomains and even specific URLs.

Content marketers also no longer need to use Adwords for their keyword planning! Ahrefs has a great keyword planning system that is super helpful to come up with new ideas for content.

What do you dislike?

Expensive.

Like all backlink monitors, it doesn't pick up anywhere near all backlinks and is slow to pick up new backlinks. However, all backlink tools have this same problem and Ahrefs is the best of those tools. One of my biggest gripes is that Ahrefs drops backlinks and count them as a lost domain, but after looking into the dropped campaigns you find that a majority of them are still there and Ahrefs dropped them from your backlink profile for an unknown reason.

I monitor a ton of keywords, so the rank tracker tool is kind of a cluttered, useless too for me.

Recommendations to others considering the product

The first few days may have a tough learning curve, but don't give up! Explore all the different features of the tool.

What business problems are you solving with the product? What benefits have you realized?

Backlink monitoring and building, keyword planning, SERP management and monitoring.

Ahrefs review by Mark C.
Mark C.
Validated Reviewer
Verified Current User
Review Source

"Search marketing multitool, good depth of index, regularly adds new features"

What do you like best?

It finds more links than similar tools, and provides tools to help explore them. Provides access to deep information on competitor sites. Regularly adds new features to help marketers explore their link profile; one example being separating out "Live" and "Fresh" index so you can find recent but non current links.

What do you dislike?

A little expensive. Support responses can be slow. Interface can be rather confusing although they recently improved it a lot (see above re: regular updates). I couldn't get the Chrome Extension to work in any of my installations of Chrome, so I still use competitor toolbars in my browser. You can't ever change your login email address thanks to the billing system, so choose carefully.

Recommendations to others considering the product

Prepare to spend your life spelling it to finance / procurement, etc, or debating its pronunciation with colleagues. And you will find helpful how-to videos not only from Ahrefs' YouTube channel, but also third parties such as Authority Hacker.

What business problems are you solving with the product? What benefits have you realized?

Provides a way to track the effect of link building activity and demonstrate the impact on search traffic. Excellent for competitor analysis. Helps with researching what content to produce, which competitors are gaining in search and why, which keywords your site could realistically aim to rank for, and gives you enough information to plan how to do it.

Ahrefs review by Jovan M.
Jovan M.
Validated Reviewer
Verified Current User
Review Source

"Most powerful SEO tool "

What do you like best?

Ahrefs data turned SEO game to the next level. Using content explorer you can find a lot of fresh data and useful content. Backlink tracker work almost perfectly. Beside tool which is better from day to day, is you are new in this game Ahrefs team shares very useful information on their blog and Facebook group. Well done!

What do you dislike?

Recently they announce new rank tracker limitations, but this is not crucial.

What business problems are you solving with the product? What benefits have you realized?

In depth backlink analysis, finding new and qualified prospects.

Ahrefs review by Nikola J.
Nikola J.
Validated Reviewer
Verified Current User
Review Source

"The tool that stole the show among SEO tools."

What do you like best?

I like how Ahrefs keeps improving fast and seem to be truly adamant about being THE tool for SEO.

What do you dislike?

I dislike that keyword positions still aren't as precise as SEMRush reports them, but that could for whatever reason be only my experience.

Recommendations to others considering the product

Sign up for the free 14-day trial and test if it covers your needs.

What business problems are you solving with the product? What benefits have you realized?

We have solved the need of buying 2-4 separate SEO tools and switched to Ahrefs for almost all of the projects our agency is currently running. The clients like it too, as the UI is simpler than most others.

Ahrefs review by User
User
Validated Reviewer
Verified Current User
Review Source

"Keywords super useful"

What do you like best?

My favorite feature of Ahrefs is the keywords explorer section. I use this constantly when trying to rank pages/products higher and general optimization. It is also nice to see how we compare to competitors in Ahrefs rank, backlinks, and keyword rank.

What do you dislike?

I think they could add a couple other sections to the keywords explorer tab, or have better explanations for how they have that part sorted for easier use.

Recommendations to others considering the product

I would definitely recommend Ahrefs to any company looking to rank their site/products higher.

What business problems are you solving with the product? What benefits have you realized?

Any marketing professional understands keywords affect rank and rank is everything. If a customer is unable to find your site/products they won't ever use your business.

Ahrefs review by Dustin W. S.
Dustin W. S.
Validated Reviewer
Verified Current User
Review Source

"Amazing SEO tool"

What do you like best?

The amount of data that Ahrefs provides is staggering. There's more information I am able to get out of it than I will ever be able to use.

What do you dislike?

I dislike that it's so complex that it's intimidating. However, it is the easiest to use out of all the SEO tools I've used.

Recommendations to others considering the product

Take the time to read through their vast amounts of case studies and blog posts. So useful!

What business problems are you solving with the product? What benefits have you realized?

Getting a snapshot of my websites search ranking and performance. The benefits are that I'm able to see where I'm winning and where I'm falling short.

Ahrefs review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Wouldn't be able to do SEO without Ahrefs"

What do you like best?

I love Ahref's backlink archive. I honestly think it's the best and most accurate in the business at giving you the backlink profile of a website. Yes, better than Moz and SEMRush.

What do you dislike?

I dislike the UR and DR metrics for I sometimes feel like they aren't accurate. I have yet to see very much consistency from these 2 metrics.

Recommendations to others considering the product

Really take advantage of this tool for its backlink data, and its ability to analyze the content's performance of a website in the Top Pages section.

What business problems are you solving with the product? What benefits have you realized?

Ahrefs provides tremendous opportunity to help you in your quest to acquire backlinks, whether it may be for yourself or for a client website. It helps by telling you who, when, and where all the backlinks are coming from on almost any given website.

Ahrefs review by Joey L.
Joey L.
Validated Reviewer
Verified Current User
Review Source

"I don’t know how anyone in digital marketing does it without Ahrefs"

What do you like best?

The features of Ahrefs are practically endless. It’s one of the few softwares I truly use each and everyday and it’s so incredibly easy to use.

What do you dislike?

Some of the buttons/ fields are not the easiest to follow and the side bar could have different labels. Always forget where certain things are hidden

What business problems are you solving with the product? What benefits have you realized?

One of the best features I use is the backlink profile. I always see who my competitors are linking too and what is a popular topic to discuss.

Ahrefs review by Eean O.
Eean O.
Validated Reviewer
Review Source

"Once an industry leader, now using backhand techniques to rip off loyal users."

What do you like best?

Their search data and models are super accurate for identifying real world consequences of link building. Very high accuracy on a number of terms.

What do you dislike?

They've gutted their rank tracking system. Legacy customers who have been with the company for years were reduced from updates every day to updates every FIVE days. Unusable anymore. I may completely leave their platform and I will never recommend the service to anyone.

Recommendations to others considering the product

Look to SEMrush or Moz.com. Ahrefs has become low quality.

What business problems are you solving with the product? What benefits have you realized?

We WERE previously using ranktracking and analysis tools to effectively measure campaigns and identifying which experiments were working and not, but the platform is now useless for this.

Ahrefs review by Matthew C. E.
Matthew C. E.
Validated Reviewer
Verified Current User
Review Source

"Ahrefs quickly replaced Moz and Open Site Explorer"

What do you like best?

What can you say about a tool that so intuitively reaches into the depths of the internet to show you every link, every share, and every tweet pointing to the site you are researching. I always joke that you can't hide something from an SEO and it's these tools that make that possible.

Can't say enough nice things about Ahrefs, it quickly became our one stop tool.

What do you dislike?

I wish when you went to the Ahrefs homepage that it let you do the Site Explorer thing instead of trying to get you to setup one of their campaigns, I usually just want to glance at the data quickly, and having to click over to explorer is just one extra step - that is a nitpick, but it's something I deal with on every use.

Recommendations to others considering the product

Just get it - it's a slam dunk, it's easy and you'll have more data than you'll ever use.

What business problems are you solving with the product? What benefits have you realized?

It gives us access to the data we need to quickly figure out how much competition a competitor has for our clients, and compare that to find out how much work we'll have to do and how much time we'll have to spend on the clients site/backlinks.

Ahrefs review by Carlton R. S.
Carlton R. S.
Validated Reviewer
Verified Current User
Review Source

"A completely necessary tool for an SEO professional"

What do you like best?

The Domain Health overview is fantastic for finding out if a website has toxic links in its profile. Ahrefs also has many features that go well beyond just links -- a list of critical issues such as missing or duplicate meta tags, broken internal links, and broken back links.

What do you dislike?

There's seriously not much to dislike, but the rank tracking functionality is pretty decent -- I like the fact that it has keyword suggestions with search volume and traffic, however, once you try to add the keywords to the tracker, I had it error out a couple of times and had to re-do my selections.

Recommendations to others considering the product

Use it for at least three months. It takes continual use to discovering the best features the product has to offer.

What business problems are you solving with the product? What benefits have you realized?

Ahrefs is one of the first tools I use to asses a new or potential client. If they have low-quality back links, this tool with tell me. I can then schedule link detox as one of the first parts of the strategy.

Ahrefs review by User in Internet
User in Internet
Validated Reviewer
Review Source

"My go-to SEO tool"

What do you like best?

It's hard to pinpoint one specific thing that I like about Ahrefs. I mean not only does the product do a deep dive into everything SEO, but the blog is one of the most educational blogs out there.

What do you dislike?

It's not cheap, and the amount of features of the cheapest level is pretty restricted. The real power of the platform opened up to me when I upgraded and got more features.

Recommendations to others considering the product

As a newbie to SEO, Ahrefs can not only help you, but also educate you. Do consider getting more than just the cheapest plan, as it gives you access to much more features that a lot of your competitors may forget.

What business problems are you solving with the product? What benefits have you realized?

Everything SEO. Ahrefs tells us what keywords we rank for, where they rank, and a huge amount of information about backlinks and referring domains. It's helped us grow organic traffic and create the content funnel that turns into sales.

Ahrefs review by Thiago P.
Thiago P.
Validated Reviewer
Verified Current User
Review Source

"The best link building tool in the market"

What do you like best?

Ahrefs is the best link building tool in the market. I really like it. I have tested many tools but none gets closer to the amount of accurate data Ahrefs provides.

Their system is really quick to pick new links gained as well as links from 301 redirects. Combining Ahrefs data with Google Webmasters Tools is the best way to do a proper link audit.

The way they present the data is easy to digest and the most important part; you can export pretty much anything from it.

Besides the links, Ahrefs also provide useful information about the social media presence.

What do you dislike?

Sometimes Ahrefs does not show new links right away.

Recommendations to others considering the product

It is a very good link audit tool. Probably the best.

What business problems are you solving with the product? What benefits have you realized?

Ahrefs is the main tool I use for link audit for my clients. It gives all the information I need to make a decision if I should drop a link and also if I should make a move and try to get one of the competitors links.

Ahrefs review by Hiten D.
Hiten D.
Validated Reviewer
Verified Current User
Review Source

"Must have tool for Digital Marketers"

What do you like best?

Backlinks tools. We can get thousands of backlinks to your project or other projects.

What do you dislike?

Their pricing is a little higher than the competitors but you can definitely get what you pay for.

What business problems are you solving with the product? What benefits have you realized?

This tool can do everything you need to checkout your situation with SEO and PPC for your project and also give an analysis for competitor's projects.

Ahrefs review by Sonu C.
Sonu C.
Validated Reviewer
Verified Current User
Review Source

"Best For Tracking Keyword and backlink"

What do you like best?

Easy to track organic keyword and competitor back-link. Site audit and content planning can easily done using Ahrefs.

What do you dislike?

If you want track more organic keyword than you need to upgrade your pack,which is costly.

Recommendations to others considering the product

Yes, I do.

What business problems are you solving with the product? What benefits have you realized?

using Ahref, I can easily track my website organic keyword and ranking in google and also analysis my competitor back-link.

Ahrefs review by Samantha M.
Samantha M.
Validated Reviewer
Verified Current User
Review Source

"Love the features - especially new/lost referring domains"

What do you like best?

I like the new/lost domains and links. I use the lost links and domains report to follow up with prospects in hopes to renew the link on the site. 9/10 times this works to re-acquire a decent link back to my client's sites.

What do you dislike?

I wish there was a way to send alerts for lost links in real time. I also feel that the link intersect could be a bit more detailed.

Recommendations to others considering the product

Excellent go-to source for link data. Use in conjunction with Majestic and Search Console, and you're set.

What business problems are you solving with the product? What benefits have you realized?

Re-upping lost links, link building, potential content ideas for new pieces in the pipeline.

Ahrefs review by Randy D.
Randy D.
Validated Reviewer
Verified Current User
Review Source

"Great Product for Link Analisys but Pricey"

What do you like best?

ahrefs does a great job of showing both social and backlinks. You can get a free trial and a few limited features work on the free plan.

Only the free plan you can only see the top 5 links on a single site but you can still see the summary of your links - domain health, URL rating, backlinks, referring domains, organic keywords, and ip. You can drill down into all these.

You can track 5 keywords and get a ranking report every week.

The full blown version offers much more

What do you dislike?

ahrefs is pricier at $99/month than Majestic's Silver Quarterly Plan ($50/month - regular price is $79/month) and about the same as Moz Pro ($99/month) . They know they are good so no budget prices fro them.

Recommendations to others considering the product

if you can afford a link analysis tool, you must consider ahrefs.

What business problems are you solving with the product? What benefits have you realized?

Like all SEO companies we strive to get links for our clients' websites and ourselves.

If we had the budget we would definitely want a subscription to ahrefs as well as Majestic, Moz Pro, and Buzzsumo to name a few. Since we are not a big company with deep pockets we try to get as much as possible out of teh free versions of the tools.

Ahrefs review by User
User
Validated Reviewer
Verified Current User
Review Source

"Absolute game changer on the market"

What do you like best?

As a relatively newbie to marketing industry i quickly got aquainted with the interface and abilities of this great service. It realy gives a feeling of a product made for user not for market. Great blog with usefull reviews and advices.

What do you dislike?

The information provided in this service is slightly different from what you see in google search console, but the service is regularly updated and becomes more and more functional

Recommendations to others considering the product

Even if you find something cheaper I would still recomend you to try this one out. You'll change your mind!

What business problems are you solving with the product? What benefits have you realized?

I'm using this service to build up my marketing strategy, monitor progress and research on competitors activity.

Ahrefs review by JC M.
JC M.
Validated Reviewer
Verified Current User
Review Source

"Best Product For Building Links"

What do you like best?

I love that you can track hundreds of keywords with their most basic plan. You have the ability to learn what's working and create new systems with their product.

What do you dislike?

I wish more options were available for the basic plan.

Recommendations to others considering the product

Get this product first

What business problems are you solving with the product? What benefits have you realized?

Growing my domain authority and obtaining linkbacks. I have been able to find opportunities for new links that most people pass up.

Ahrefs review by Ramanan S.
Ramanan S.
Validated Reviewer
Verified Current User
Review Source

"Ahrefs is one of the finest keyword analysis tools that we have ever used "

What do you like best?

The way Ahrefs categorises and offers the results based on keywords and funnels chosen is simply great and amazingly useful

What do you dislike?

The interface could be a little more user friendly and intuitive.

Recommendations to others considering the product

If your choice is for a tool that lets you analyse and optimise keywords, look no further.

What business problems are you solving with the product? What benefits have you realized?

We are optimising on our SEO and at the same time regularising our SEM spends based on everyday keyword analysis vis-à-vis competition.

Ahrefs review by Vivek S.
Vivek S.
Validated Reviewer
Verified Current User
Review Source

"User Friendly"

What do you like best?

Apart from letting you keep a track on almost all the metrics that impacts website SEO, it allows me to set alerts for backlinks (new and lost), referring domains, product mentions and of course the keyword performance.

What do you dislike?

I wish it had the ability to label keywords that are being tracked. When you have multiple content strategies running as the same time, the keyword labels (and label groups in general) let you keep clear on what's working.

What business problems are you solving with the product? What benefits have you realized?

Giving insights regarding our website SEO and in fact our competitor's SEO, it is helping us in setting some realistic goals.

Ahrefs review by Scott E.
Scott E.
Validated Reviewer
Review Source

"Easy to Track lots of Keywords plus tools"

What do you like best?

The easy interface for tracking many keywords, as I didn't have minimums.

What do you dislike?

The graphs seem to be the inverse of what you'd expect the y-axis to be. So, as a rank improves, the graph goes down instead of up

Recommendations to others considering the product

Carefully consider any keyword tracking limits and set up lists to group your keywords. We didn't have any keyword limits, so this software was a great tool for both historical rankings as well as a good backup in case other enterprise software hiccuped.

What business problems are you solving with the product? What benefits have you realized?

Tracking our rankings, plus other useful tools. Knowing which keywords and page combinations are working best and resulting in better traffic.

Ahrefs review by Utkarsh P.
Utkarsh P.
Validated Reviewer
Review Source

"Great tool and great customer support"

What do you like best?

Ahrefs is a robust platform with all kinds of datum you may need. I got to them through a blog-post which detailed "keyword research". I liked the details and tried a weekly subscription. It is fairly simple on UI. Also, their customer success team rocks. refunded some extra charges made by mistake straightaway..no questions asked..ill keep buying

What do you dislike?

That there are 2-3 competing products and I shall have to be spoilt for choices..for now its Ahrefs conclusively though..:)

What business problems are you solving with the product? What benefits have you realized?

keywords research, SERP analysis, backlink analysis, SEO generally

Ahrefs review by Rose W.
Rose W.
Validated Reviewer
Verified Current User
Review Source

"Useful, but site is incredibly slow"

What do you like best?

This site offers a lot when it comes to SEO. It's like a one stop shop for finding great keywords and backlinks.

What do you dislike?

The site is SO slow. It makes my work take twice as long to complete.

What business problems are you solving with the product? What benefits have you realized?

It helps my company complete all we need to do in one location.

Kate from G2 Crowd

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* We monitor all Ahrefs reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.