From the new Keyword explorer to Rank tracker – Ahrefs is definitely an essential service for our marketing strategy. Our organic traffic depends on our brand and SEO presence. With Ahrefs we were able to track down the backlinks our competitors have and aim into the proper internet space.
Here's our situation – we sell software for Mac and Windows. The problem we solve with our software is directed at those who have a pain and search for a solution to this pain on Google. Long story short – SEO is the weapon we use to help our target audience find our products.
We've made a big chunk of articles that target particular keywords. In this articles, we provide tutorials on how to solve a particular problem that users were having after they typed it in their search engine. And this is where Ahrefs comes in.
We can analyze our competitors and analyze the keywords we already use to get new ideas for articles, including long tail keywords. This results in us getting more traffic, more installs and more sales.
Totally recommend it!!
One thing I don't like is that Ahrefs sometimes does not provide exact keyword search volume. Instead – it provides approximate numbers which confuses us in cases when we think a keyword should get more traffic that it actually does once the SEO content is published. To get the most up to date and exact numbers, you'd better off use Google's keyword planner.
There are a few other options, so it's best if you take a look at other Ahrefs competitors to make sure it fits your exact needs. For us, the price point wasn't always satisfying, but once we saw good results – it made it totally worth it.