What do you like best?
Airtable is gold. I love this tool so much. I use it as a contact management tool, a small and light CRM, a competition tracking grid, a content calendar... I can also be helpful for finance and project management.
It is interetesting because Airtable allows you to upload files in their tables. You can customize each sell to accept only one sort of input: date, checkbox, words... You can also connect each cell from a tab to another sell in another tab.
For those who use several Saas solutions, you can also connect one of your favorite software to Airtable through IFTTT or Zapier.
What do you dislike?
Airtable is a database and not a spreadsheet. You may not understand that when you use it for the first time. For that reason, Airtable doesn't accepet regular formulas. In return, you get another kind of formulas but it is different. No big deal for me here but people should know this..
Recommendations to others considering the product
If you can, integrate it with everything and save all the data from your business there.
What business problems are you solving with the product? What benefits have you realized?
Airtable helps our entire team collaborate on four different use cases : content marketing calendar, competition tracking, contact management, and vacations.
The cool thing with Airtable is that one simple tool does all this for a low price. It is built for co-editing and works great.