Dynamic Decision Engine (DDE) is a channel-agnostic decision engine designed to enable marketers to create real-time campaigns that optimize content for a specific customer in less than 100 milliseconds.
I owned my own company and needed help with gaining exposure and analytics on the perfect customer for my business. Alterian helped me understand my market, buying cycles, what is working and what isn't working on my website and marketing material, and built some really great cross-channel campaigns. It's also very easy to use. I consider myself tech savvy but there was not a lot of training needed before I was able to run my own campaign. The dashboard gives you a birds eye view on your business tools and how I am increasing my rank on Google organically.
What do you dislike?
There was not a lot that I disliked except for the cost. You get what you pay for but for a small business, I did not have enough marketing budget to continue to use them.
Recommendations to others considering the product
I think if you are a new business, spend a little extra in the beginning to find the right market and leverage their campaigns and analytics to help you expand your business. Their marketing team has a lot of knowledge and really know what their doing.
What business problems are you solving with the product? What benefits have you realized?
Alterian is a one stop shop for any business to really dive in to your target market and using data analytics that they provide to understand my customer and ultimately build my business.
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