Email and Mobile Preview
Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
Manage Email Lists
List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
Ability to send thousands of unique, personalized emails per second.
Building and Personalizing Emails
(Based on 12 reviews)
Sending Outbound Emails
Manage Email Deliverability
Automated Email Responses
(Based on 13 reviews)
Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
Able to customize the unsubscribe templates, handler, and tracking.
(Based on 39 reviews)
Able to segment transactional emails based on their purpose.
(Based on 36 reviews)
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
(Based on 46 reviews)
Alerts administrator whenever a pre-set event occurs.
(Based on 53 reviews)
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
Event Tracking API
API used to track the status of emails.
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
(Based on 54 reviews)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
(Based on 34 reviews)
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
Able to send emails from multiple domains.
Ability to use a dedicated IP for deliverability.
(Based on 27 reviews)
Availability and quality of documentation for API, code library, implementation, and set up.
(Based on 52 reviews)
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
(Based on 47 reviews)
Provides features and infrastructure to allow scaling for large organizations.
(Based on 51 reviews)
Performance and Reliability
Emails are consistently received and software performs reliably.
(Based on 56 reviews)
Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
(Based on 10 reviews)
(Based on 14 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 6 reviews)
Performance and Reliability
Data Import & Export Tools
Not enough data available
Breadth of Partner Applications