Amobee DSP

(29)
3.5 out of 5 stars

A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

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Amobee DSP review by User in Marketing and Advertising
User in Marketing and Advertising
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Solid DSP that would be a great DSP with a few UI updates

What do you like best?

Campaign setup is easy and intuitive. You're able to learn the basics needed to set up a campaign pretty quickly, which cuts down on the needed training and on-boarding time.

What do you dislike?

There is no "pace ahead" feature. Other DSPs offer a way to pace ahead by 10-20% , but Amobee only allows you to pace evenly. This makes it harder to ensure delivery without tricking the system by changing the flight dates to end a few days early. There is also no way of finding out why you're losing bids. Other DSPs offer reporting that shows you how many impressions you're losing out because of bids, creative sizes, geo, etc, but Amobee does not have the same offerings.

Recommendations to others considering the product

If you're going to use Amobee as your DSP and DMP, and eventually integrate social as well, Amobee is a good solution. If you're looking for a standalone DSP with cutting edge features, there are better DSPs available.

What business problems are you solving with the product? What benefits have you realized?

Amobee gets the job done. Although it's not the easiest or the most state-of-the-art DSP in the marketplace today, you are able to get launch and optimize campaigns fairly easily.

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Amobee DSP review by <span>Kori A.</span>
Kori A.
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Leverage Turn as a programmatic DSP

What do you like best?

- The ability to apply data insights to media strategy and tie in 1st party data as well.

- Another benefit of using Turn is the customer service of their sales team. Currently we leverage Turn's service team to pull the levers for us with managed service.

- Ability to incorporate internal CRM data in to media buys

- ability to create unique data segments to activate on

- ability to layer on our full Tech Stack and Measurement/ Research

What do you dislike?

- At times have seen low viewability and low in-geo percentages, but are able to make optimizations to improve along the way and learn as the campaign goes.

- Billing has been a pain point in the past, specifically we have consistently received late invoices even after campaigns have been actualized and had to revisit/ re-open the campaigns

Recommendations to others considering the product

Use all the data they offer, it is quite extensive and really helps develop a smart media plan.

What business problems are you solving with the product? What benefits have you realized?

Reaching our target audience and sequentially message them over a period of time.

Leverage 1st party data to inform our targeting

Build custom PMPs with premium partners and optimize across based on performance throughout the flight of the campaign

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Amobee DSP review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
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DSP mainstay moving in a good direction with a great algorithm.

What do you like best?

Amobee has amazing predictive ad serving. When running broad display campaigns, Amobee has the ability to outshine many other DSPs. They also have good data connections with social platforms.

What do you dislike?

Retargeting is very hard, and the line item system is challenge to use efficiently.

Recommendations to others considering the product

Amobee is a top tier DSP. If you are focusing on prospecting rather than retargeting, Amobee is your DSP.

What business problems are you solving with the product? What benefits have you realized?

We use Amobee as one of the DSPs in our tech stack for our clients. It provides wide spread reach for display advertising campaigns.

Amobee DSP review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Powerhouse Programmatic Partner

What do you like best?

Turn has been a longstanding partner across multiple brands that I have worked on because they provide a programmatic offering that is top of the line. Having access to every exchange out there and all of the targeting capabilities under the sun, they make a great one-stop-shop if you are looking to try out a the programmatic tactic.

What do you dislike?

Because they pull from every exchange out there, some of the inventory can be extremely longtail. That goes for any programmatic partner though. For all programmatic partners, I recommend ALWAYS monitoring viewability/brand safety through a 3rd party just to ensure your media is serving in brand safe areas.

Recommendations to others considering the product

Use this vendor for desktop heavy campaigns.

What business problems are you solving with the product? What benefits have you realized?

The business goal was to drive site actions on our clients website. Have the ability to have multiple targeting tactics under one partner (site retargeting and 3rd party data targeting), it allowed us to auto-optimize to the best performing tactic. So if Turn's algorithm saw site retargeting driving better performance, the tech. would shift more budget to that tactic and away from 3rd party data targeting.

Amobee DSP review by <span>Chris T.</span>
Chris T.
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Turn Review

What do you like best?

Set up with Turn was quick and effortless. Turn was able to deliver campaign KPIs in full, with opportunity to optimize mid campaign.

What do you dislike?

I was required to frequently monitor the campaign in order to deliver campaign KPIs in full. No other issues with Turn.

What business problems are you solving with the product? What benefits have you realized?

For our campaigns, we are determining how to manage KPI and performance expectations. We were able to optimize mid campaign to meet media goals.

Amobee DSP review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Organic
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It works- but not my favorite

What do you like best?

I really enjoy that i can look at real time- today data and spend

What do you dislike?

It is hard to optimize, and not as user friendly as other DSPs

What business problems are you solving with the product? What benefits have you realized?

We use it primarily for programmatic display, it is convenient to keep everything in one place.

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